Latest / Earn Your Leisure / EYL #160 Millionaire Mindset feat. TJ Millionaire Mentor
Transcript
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- 2:30Speaker 7: Now, all right, guys, welcome back, e y L. This
- 2:33Speaker 7: is a special special edition. So there's a lot of
- 2:35Speaker 7: backstory behind this. Todd Johnson a k A. T J
- 2:39Speaker 7: and the Millionaire Mentor. So we are at his lovely home,
- 2:43Speaker 7: thank you, let's not go to home mistake. So so
- 2:50Speaker 7: we're in California right now, and we were here.
- 2:54Speaker 6: A couple of weeks ago.
- 2:56Speaker 7: So shout out to our guys cheat Code and they
- 2:59Speaker 7: actually he told us that there was a white party
- 3:02Speaker 7: going on, the all white party, and they're like.
- 3:04Speaker 6: Yo, you should come.
- 3:05Speaker 7: Like, well, we wasn't really invited, so I don't know,
- 3:09Speaker 7: but he was like no, no, I'm sure they know.
- 3:10Speaker 7: He wouldn't have a problem with you coming. So I'm like,
- 3:13Speaker 7: all right, the long story show. We came, and I
- 3:15Speaker 7: didn't know what to expect. It's like it's a party
- 3:18Speaker 7: that we're all white.
- 3:19Speaker 6: Whatever, show up.
- 3:20Speaker 7: So we show up and it's like the best house
- 3:23Speaker 7: I've ever seen in my life. And I'm like, where are.
- 3:27Speaker 6: We at right now?
- 3:29Speaker 7: Like waiting for Lebron James to come out of side,
- 3:32Speaker 7: And as I'm walking out, I see a Ferrari, which
- 3:37Speaker 7: I come to find out, is like worth like a
- 3:40Speaker 7: million point.
- 3:41Speaker 6: Two million something like that one point two millions.
- 3:44Speaker 5: That that Parri is not the other. You know, there's
- 3:48Speaker 5: two other cars here.
- 3:52Speaker 7: So when I when I came in TJ, it was,
- 3:56Speaker 7: you know, a bunch of people around and he was
- 3:59Speaker 7: given like.
- 4:01Speaker 6: Ted talk about the car, right, go it into the
- 4:04Speaker 6: details of the car.
- 4:05Speaker 7: So it was it was it was his birthday gift
- 4:09Speaker 7: for himself, right, and he gave a speech and so
- 4:13Speaker 7: it was a whole I'm trying to paint the picture.
- 4:14Speaker 6: It was like a whole vibe going on, and I'm like,
- 4:17Speaker 6: where am I at right now? And then lo and
- 4:20Speaker 6: behold who do we see on the other side? Kick
- 4:23Speaker 6: a wi.
- 4:24Speaker 7: So if you watch Eyl you're loyal, you know that
- 4:27Speaker 7: she's somebody that we interviewed early on a couple of
- 4:31Speaker 7: years ago. She had a unique business where she franchised
- 4:35Speaker 7: stretching studios, and we put her.
- 4:38Speaker 6: On the episode was Dope.
- 4:39Speaker 7: She talked about the process of franchising, how to be
- 4:42Speaker 7: a franchise or so I saw her and I'm like,
- 4:46Speaker 7: this is interesting because she lives in Jersey. So you know,
- 4:49Speaker 7: I went to go talk to her after and I'm like, hey,
- 4:51Speaker 7: what's up. She's like, you know, there's a backstory to this.
- 4:54Speaker 7: I'm like, what's the backstory? So there's a sticker on
- 4:57Speaker 7: the Ferrari that says keek A, why Stretch Studios. So,
- 5:02Speaker 7: come to find out, TJ, you know, watched ey l
- 5:07Speaker 7: episode with Kika. I guess he was impressed and ended
- 5:10Speaker 7: up becoming an investor in her company.
- 5:13Speaker 6: And now you're a business partner.
- 5:14Speaker 5: That's right, that's right.
- 5:15Speaker 7: So that was a full surface, full circus moment for me.
- 5:18Speaker 7: And I'm like, okay, we got an interview, tej A
- 5:22Speaker 7: just off for the household, gave you instant credibility in
- 5:26Speaker 7: my book. But then that story and then actually just
- 5:29Speaker 7: getting to know you, you know, just a wealth of information.
- 5:34Speaker 7: So this is going to be a legendary episode. I'm
- 5:36Speaker 7: sure a lot of information, a lot of gym. So
- 5:38Speaker 7: first and FuMO, thank you for having us.
- 5:40Speaker 5: Man appreciate you guys coming man, It's awesome. It was
- 5:43Speaker 5: a surprised to see you guys, you know a little
- 5:45Speaker 5: bit over. I saw you guys, and I saw you
- 5:47Speaker 5: with Kika, and I was like, wait, they like Keika
- 5:50Speaker 5: must have invited them, And so the story I got
- 5:54Speaker 5: to tell you the story about like Kika, right, So
- 5:57Speaker 5: you know, so I coach. I hope people I help
- 6:00Speaker 5: entrepreneurs grow their business, and so I do one on
- 6:04Speaker 5: one thing and we do some group coaching stuff. And
- 6:06Speaker 5: so at the time, I was really interested in enfranchising
- 6:09Speaker 5: because I just thought it was a good opportunity for
- 6:11Speaker 5: people to come up and build a business and I'd
- 6:14Speaker 5: have to go through the struggles of starting from scratch. So,
- 6:19Speaker 5: you know, I was just in the middle of that.
- 6:21Speaker 5: I was just thinking about that and like studying some stuff.
- 6:24Speaker 5: And then I got this message from Kika. Right. I
- 6:27Speaker 5: didn't know Kika, but I got this message from her,
- 6:30Speaker 5: and it was like so I saw the message and
- 6:32Speaker 5: then I sent a message back and she sort of
- 6:35Speaker 5: said something ambiguous. I was like, okay, cool. So I
- 6:37Speaker 5: went and looked and I saw the interview that you
- 6:40Speaker 5: did with her, right, and I was impressed by her. Right.
- 6:44Speaker 5: She was authentic, she was smart, you know, you know,
- 6:49Speaker 5: she was straightforward, you know everything. And then I thought
- 6:52Speaker 5: she had a good business and assisted stretching. Hadn't heard
- 6:55Speaker 5: of it, and I thought, you know, we started doing
- 6:57Speaker 5: some research. So I started doing some research trying to
- 6:59Speaker 5: figure all this out. And then I asked Kika. I said,
- 7:01Speaker 5: Kika Why did you send me this message? How did
- 7:03Speaker 5: you find me? She said, I sent the message by mistake.
- 7:08Speaker 8: I was sending it to a different teacher different so
- 7:11Speaker 8: so so it's like this happened chance that I saw,
- 7:17Speaker 8: you know, her message.
- 7:19Speaker 5: I knew who you guys were because you got are
- 7:21Speaker 5: killing it, you know, doing all that, you know, great
- 7:23Speaker 5: content interviewing entrepreneurs. So obviously you know, like check you
- 7:28Speaker 5: guys out. But specifically I saw this episode and that
- 7:32Speaker 5: episode got me to talk to Kika, and then we
- 7:35Speaker 5: started talking right away, and then you know, uh, there
- 7:38Speaker 5: was all types of synergy connected made the investment in
- 7:42Speaker 5: the business, and now we work day every day, you know,
- 7:45Speaker 5: at building that business. So so I'm excited about that business.
- 7:48Speaker 5: But we got him together. We came together because of
- 7:51Speaker 5: you guys.
- 7:51Speaker 4: Yeah, you know.
- 7:52Speaker 9: And when I saw the logo on the car, yep,
- 7:55Speaker 9: I said, the next car, we shall have a cigarette.
- 8:02Speaker 5: I love it.
- 8:03Speaker 6: I love it.
- 8:04Speaker 5: I love it. I love it.
- 8:06Speaker 6: So let's get into this. It's a lot of things
- 8:07Speaker 6: I want to talk about.
- 8:08Speaker 7: But you were in the tech space at first, right,
- 8:12Speaker 7: So you started off as a computer programmer.
- 8:15Speaker 5: But yeah, yeah, so so I basically from seventeen years old,
- 8:19Speaker 5: got out of high school, went in the military, and
- 8:22Speaker 5: started going to school a night, and went to school
- 8:24Speaker 5: night to study computer science and uh and I, you know,
- 8:30Speaker 5: took a lot of programming classes and all that sort
- 8:32Speaker 5: of stuff and was getting out of the military, and
- 8:37Speaker 5: and uh yeah, so I got out in the military,
- 8:40Speaker 5: you know, and uh, you know, I had this early
- 8:43Speaker 5: out sort of situation where you can get out early,
- 8:45Speaker 5: and so it gave me a chance to like test
- 8:47Speaker 5: the waters, to go out and go, you know, I'm
- 8:49Speaker 5: gonna get out. So when I figured I was going
- 8:51Speaker 5: to get out, I went and started interviewing with people.
- 8:54Speaker 5: And while I was in the military, I figured out
- 8:56Speaker 5: that I couldn't become a general. I went in and listed.
- 8:59Speaker 5: You know, that's not the.
- 9:01Speaker 6: You got to go to like school to become a general.
- 9:03Speaker 5: Yeah, and it's also very political. You got to go
- 9:05Speaker 5: to the right schools, you to use more air force
- 9:08Speaker 5: air force, and you have to have U war experience
- 9:13Speaker 5: and all this sort of stuff, and you know, so
- 9:15Speaker 5: it's very political things. So you can't like just progress
- 9:18Speaker 5: and get in as an E one and then become
- 9:21Speaker 5: like an officer and become a general. Even if you
- 9:23Speaker 5: can switch over and become an officer. You're not going
- 9:25Speaker 5: to progress up to become general. So once I figured
- 9:28Speaker 5: that out, I was mad. It was like, I can't
- 9:30Speaker 5: get to the top, you know. So what I did
- 9:33Speaker 5: is I figured out what the top guy I made
- 9:35Speaker 5: in the military, and I went out and interviewed and
- 9:39Speaker 5: I asked for that salary, right, which was ridiculous at
- 9:42Speaker 5: the time, but I asked for that salary because I
- 9:45Speaker 5: still had a job. And when everybody told me no,
- 9:49Speaker 5: I was like, well, what do I need to do
- 9:51Speaker 5: to make that kind of money? And they would say, well,
- 9:54Speaker 5: you need to have done this type of coding, you
- 9:56Speaker 5: need to have written this kind of program and been
- 9:58Speaker 5: successful anything down, right, And then I updated my resume
- 10:03Speaker 5: and I created what I call a Ford looking resume,
- 10:06Speaker 5: and then that became my roadmap. Right. So I went back.
- 10:08Speaker 5: I started doing all that stuff to get that experience.
- 10:11Speaker 5: So then a year later I got out. I still
- 10:15Speaker 5: didn't quite get the money I wanted, you know, but
- 10:17Speaker 5: I started programming and all that sort of stuff and
- 10:21Speaker 5: working and doing all the stuff. But that gave me
- 10:24Speaker 5: the foundational stuff I needed to get the skill that
- 10:28Speaker 5: I was able to use to build my company.
- 10:31Speaker 9: So at that point you're just finding the skills, listening skills,
- 10:35Speaker 9: and then knocking them off because I read at one
- 10:39Speaker 9: point you started building computers. Yeah, which is not a
- 10:43Speaker 9: typical thing that people to do. So back in the
- 10:46Speaker 9: day at what time period is just late nineties or.
- 10:52Speaker 5: So, it was like, uh, so I got out of
- 10:54Speaker 5: the military and like, uh like ninety one ninety two, So.
- 10:59Speaker 6: What was it time I've got a military making at
- 11:01Speaker 6: that point, So.
- 11:01Speaker 5: Like a six thousand all that's how they made a
- 11:06Speaker 5: whole lot of like it got a lot of benefits,
- 11:07Speaker 5: but that's what they made. So I was like eighty
- 11:09Speaker 5: six thousand eighty nine. It was like eighty six eighty nine.
- 11:11Speaker 5: So when I got out, I was like, that's what
- 11:13Speaker 5: I want to make, you know, And people thought I
- 11:16Speaker 5: was crazy, you know for asking for that, But it
- 11:19Speaker 5: taught me a lot because you know, the ask for it.
- 11:22Speaker 5: It didn't cost you anything to ask for it, you know,
- 11:25Speaker 5: And then you can find out what you need to
- 11:27Speaker 5: do to get there. People are going to tell you know,
- 11:31Speaker 5: you don't qualify, Well, you can't stop there if I
- 11:35Speaker 5: don't qualify. Now what does it take for me to qualify?
- 11:38Speaker 5: And so that was That was a huge key to
- 11:42Speaker 5: me having a path to getting the skills that I
- 11:45Speaker 5: need to build, because that was a huge that was
- 11:47Speaker 5: really important to me as building skills, you know, because
- 11:50Speaker 5: if I built skills, it didn't matter what kind of
- 11:52Speaker 5: job I had. If I built skills, then I was
- 11:54Speaker 5: going to be safe. I was going to be good.
- 11:56Speaker 9: What did that level of ambition come from? That's something
- 11:58Speaker 9: that was taught to you. You watch somebody like maybe
- 12:01Speaker 9: your parents or somebody that just instilled that.
- 12:04Speaker 4: Where did that come from?
- 12:05Speaker 6: You know?
- 12:05Speaker 5: I think my mom was My mom always was ambitious
- 12:11Speaker 5: from a standpoint of you're supposed to win, You're supposed
- 12:14Speaker 5: to be successful, you're supposed to win, even though she
- 12:17Speaker 5: wasn't necessarily all that commercially successful. Right she was fourteen
- 12:20Speaker 5: years old when she got pregnant with me and my dad.
- 12:23Speaker 5: You know, I remember meeting my dad on the street.
- 12:26Speaker 5: My dad was a his passion was boxing, so he's
- 12:29Speaker 5: a professional boxer, but not a successful boxer. So, you know,
- 12:33Speaker 5: not being a successful boxer you don't make a lot
- 12:35Speaker 5: of money. But I think just the environment that I
- 12:37Speaker 5: grew up in, you know, it was a lot of
- 12:40Speaker 5: in the South. I grew up in the South, and
- 12:43Speaker 5: there was a lot of racism during the time that
- 12:45Speaker 5: I grew up, and for me, I just wanted to
- 12:49Speaker 5: beat you know, everybody around me that said I couldn't
- 12:53Speaker 5: do it, you know. So, you know, so the white kids,
- 12:56Speaker 5: I wanted to beat him. I mean, that was the
- 12:57Speaker 5: bottom line. I wanted to beat them. And so I
- 13:00Speaker 5: think that spurred my competitive spirit and the fact that
- 13:04Speaker 5: my mom, you know, you know, she was we kind
- 13:08Speaker 5: of grew up together, right, you know, she's fourteen, you know,
- 13:11Speaker 5: so we kind of grew up together a little bit,
- 13:12Speaker 5: you know, and wanting to help her out and make
- 13:15Speaker 5: sure her life was easier, you know. So that also
- 13:18Speaker 5: spurred you know, ambition in me. I think way in
- 13:24Speaker 5: the South Columbia, Columbia, South Carolinia. Yeah.
- 13:27Speaker 7: So all right, so you learn computer skills, you become
- 13:31Speaker 7: a computer program Yep. There's a lot of people that
- 13:34Speaker 7: have computer skills, but there's not a lot of people
- 13:37Speaker 7: that have computer skills that become entrepreneurs.
- 13:39Speaker 4: I noticed.
- 13:41Speaker 7: I don't know why, but it doesn't really happen a lot.
- 13:44Speaker 7: Sometimes it happens, but not a lot. How did you
- 13:47Speaker 7: transition to becoming a CEO and actually, you know, running
- 13:52Speaker 7: a company.
- 13:53Speaker 5: Yeah, so I think. So I work for this company,
- 13:58Speaker 5: and I remember getting passed over for a job, and
- 14:03Speaker 5: it didn't make sense when I got passed over, because
- 14:06Speaker 5: I was so big on gaining skills that I would
- 14:09Speaker 5: go to work at So I had a job where
- 14:12Speaker 5: I worked from three to eleven at night, So I
- 14:14Speaker 5: would go in at ten in the morning and work
- 14:17Speaker 5: from ten in the morning until three and other departments,
- 14:20Speaker 5: and I would gain skills in those other departments, and
- 14:23Speaker 5: then I would go work in my department. Right. I
- 14:26Speaker 5: was volunteering at other things, right, and so and people aren't.
- 14:30Speaker 5: People don't want to do that, which doesn't make sense
- 14:32Speaker 5: to me because we'll go to school and pay to
- 14:34Speaker 5: go to school, but we won't volunteer to get skills.
- 14:38Speaker 5: And that doesn't make sense to me. Right. But for me,
- 14:41Speaker 5: I was always on, let me get the skills because
- 14:44Speaker 5: you can never take that away from me. Right. So
- 14:47Speaker 5: I did that, and then I started using those skills
- 14:51Speaker 5: to improve my department. And do you know, do do
- 14:55Speaker 5: things in our department that other people couldn't do or
- 14:58Speaker 5: didn't want to do. Right. So there was a particular
- 15:01Speaker 5: system that existed that wasn't really doing well, didn't give
- 15:07Speaker 5: us the results that we wanted. We paid a lot
- 15:09Speaker 5: of money for it, and I volunteered to take over
- 15:12Speaker 5: the system. So I volunteered to take over the system,
- 15:14Speaker 5: and I would just spend a lot of time running
- 15:16Speaker 5: this thing, and then I would start getting good results
- 15:19Speaker 5: out of the system. So at some point there was
- 15:22Speaker 5: a promotion announced. So at the time there was a
- 15:25Speaker 5: promotion announced, everybody gathered around. Everybody the old TJ you know,
- 15:29Speaker 5: congratulations bro, blah blah blah blah. And then Mike ends
- 15:33Speaker 5: up getting the promotion. I was devastated, right, everybody like
- 15:37Speaker 5: when the when the promotion was an now, they were like,
- 15:40Speaker 5: oh you know that kind of thing, you know, yeah,
- 15:43Speaker 5: And so at that time I was like, man, I
- 15:46Speaker 5: was like disappointed. So I called my mentor told him.
- 15:49Speaker 5: He laughed at me, right, and he was like, well,
- 15:52Speaker 5: sounds like it's time for you to go, you know.
- 15:54Speaker 5: And so he started put my name out in different places.
- 15:58Speaker 5: And when he did that, you know, I started get calls,
- 16:01Speaker 5: you know. And so I got a call from what
- 16:04Speaker 5: we call the Beltway bandit around DC, right where it
- 16:08Speaker 5: was a government contractor kind of thing, and it was
- 16:12Speaker 5: kind of a sweatshop. You go, you work all these
- 16:14Speaker 5: stupid hours, and then I got a job at I
- 16:17Speaker 5: think Fanny mayor Freddy Mack or something like that, a
- 16:20Speaker 5: really good, solid company where you had sort of a
- 16:23Speaker 5: nine to five. You go work and you know, you
- 16:24Speaker 5: do your thing. So I went and worked at the sweatshop,
- 16:28Speaker 5: and I wanted to compete with those guys. So I
- 16:30Speaker 5: worked at the sweatshop, worked all these hours, and as
- 16:34Speaker 5: a result of doing that, I learned to be very
- 16:37Speaker 5: competitive in this particular tool. And with that the company
- 16:42Speaker 5: went in a different direction with their tools. They got
- 16:45Speaker 5: sold to Wang, and I ended up going off and
- 16:48Speaker 5: building a company supporting that tool. So that's how I started.
- 16:53Speaker 5: You know, it was based on my knowledge of this
- 16:56Speaker 5: one particular technology, and I just leveraged that to say, hey, look,
- 17:00Speaker 5: you know, let me help you do this. And I
- 17:02Speaker 5: think the biggest thing that I did that was a
- 17:05Speaker 5: benefit was I didn't become like a lot of times
- 17:11Speaker 5: people start a business right and they think because they're
- 17:14Speaker 5: getting paid as an independent contractor, they're in business for themselves,
- 17:18Speaker 5: and that wasn't That's not what I did. What I
- 17:21Speaker 5: did is I would go in I would start a business,
- 17:24Speaker 5: and I would say, I got these other people that
- 17:26Speaker 5: can help me, do you know that do this work?
- 17:28Speaker 5: Even though I only had one other person that I
- 17:30Speaker 5: would hire, you know, to do this stuff. So so
- 17:34Speaker 5: I didn't get caught up in doing the work all
- 17:37Speaker 5: the time. I would always hire someone and teach them
- 17:40Speaker 5: to do the work. And that helped me build a
- 17:42Speaker 5: business as opposed to just being an independent contractor.
- 17:44Speaker 7: So let's let's let's talk about that for a little bit.
- 17:47Speaker 7: So you really were an independent contractor, but you was
- 17:52Speaker 7: contracting somebody else. Yeah, yeah, so instead of you actually
- 17:55Speaker 7: doing the work, you would take less money to hire
- 17:59Speaker 7: somebody else, and that the theory is just free up
- 18:02Speaker 7: your time and allows you to grow the business absolutely.
- 18:04Speaker 4: And you're training that person and the skills.
- 18:06Speaker 5: I would train that person, and even though it was
- 18:08Speaker 5: a very proprietary thing and that person had no skills
- 18:12Speaker 5: and I was better at that particular thing than this person,
- 18:15Speaker 5: I would always tell the customer, this guy.
- 18:17Speaker 6: Is the expert.
- 18:18Speaker 5: He's really really good, right, So he would come alongside
- 18:21Speaker 5: me smile and grin and you know, and then we
- 18:24Speaker 5: would go back to the hotel at night, and then
- 18:26Speaker 5: I'd be doing the work and showing him how to
- 18:28Speaker 5: do it. And I did that onesie tuessies, and then
- 18:31Speaker 5: you know, we got some momentum going and I could
- 18:33Speaker 5: hire more people.
- 18:34Speaker 9: This is a prime example of one of the things
- 18:36Speaker 9: I've heard you say before about smart work and hard work.
- 18:39Speaker 5: Yeah.
- 18:39Speaker 9: People think, oh, we just have to work smart, not hard, yeah,
- 18:42Speaker 9: to get ahead. Yeah, but this story shows an example
- 18:45Speaker 9: of both.
- 18:46Speaker 5: Yeah, right now, you.
- 18:47Speaker 9: Did the hard work, yeah yeah, and then you did
- 18:49Speaker 9: the smart work, like I'm gonna you're gonna come in
- 18:51Speaker 9: and I'm gonna hire.
- 18:52Speaker 4: You and just smile and he's done.
- 18:55Speaker 9: Is that something that you learned from the internship and
- 18:59Speaker 9: the volunteering, combined with obviously now with the government contract
- 19:03Speaker 9: and job.
- 19:04Speaker 5: I think it was just being hungry, right, just being hungry.
- 19:07Speaker 5: You're going to find a way, right, and you're going
- 19:09Speaker 5: to find a way. And for me, it was, you know, like,
- 19:12Speaker 5: first their safety, right, let me make sure I have
- 19:14Speaker 5: a have the skills that's going to take care of
- 19:16Speaker 5: me no matter what happens. Right, So that was part
- 19:20Speaker 5: of it. And then you want to be successful and
- 19:22Speaker 5: you don't know what that means, you know, but you
- 19:24Speaker 5: know it means that you had to make a lot
- 19:26Speaker 5: of money. You know, if you make a lot of money,
- 19:29Speaker 5: then you know everything else to take care of your self.
- 19:31Speaker 5: And so when people say work smart not hard, I
- 19:35Speaker 5: believe that you got to do both. I don't believe that,
- 19:37Speaker 5: you you know, I think all the people that are grinding,
- 19:40Speaker 5: you know, like killing it, they're doing both. They're working
- 19:45Speaker 5: really really hard and they're working smart, you know. So
- 19:48Speaker 5: I don't think it's either or, But I don't know
- 19:51Speaker 5: where I learned it from. I think it's just a
- 19:53Speaker 5: matter of just wanting to be successful and wanting to win.
- 19:55Speaker 5: And so it's kind of like you build a game
- 19:58Speaker 5: plan to win, right, So what's the game plan to win?
- 20:02Speaker 5: You build it way up here, and you know that
- 20:05Speaker 5: you're going to be able to beat this guy if
- 20:07Speaker 5: you if you over build the plan, you know what
- 20:10Speaker 5: I mean. So I think that's what I did.
- 20:12Speaker 6: So when when did they really start to scale? For
- 20:13Speaker 6: you business?
- 20:16Speaker 5: The technology business? The technology business, early on, it was
- 20:22Speaker 5: to be one person, two people, three people. And I
- 20:25Speaker 5: didn't even get paid right for a long time, because
- 20:27Speaker 5: I would always because you was.
- 20:28Speaker 7: Paying them and just for clarity. So this is actually
- 20:31Speaker 7: like computer programming. You were like companies would pay you
- 20:36Speaker 7: to help with the infrastructure.
- 20:38Speaker 5: System and integration shoff, Yeah, so we modify uh system
- 20:43Speaker 5: and integrate it, right, So it would be really big companies.
- 20:45Speaker 5: I think my big my first customers like Nationwide Insurance,
- 20:49Speaker 5: you know, big customers, Nationwide Insurance. I had some little
- 20:52Speaker 5: customers before that, but I learned a lesson because with
- 20:55Speaker 5: the little customers, I would work, but then I wouldn't invoice,
- 21:00Speaker 5: you know, because that wasn't my strength, you know, doing
- 21:03Speaker 5: the paperwork. I hated that. So I would work, do
- 21:06Speaker 5: all this work, but I wouldn't invoice them. And then
- 21:09Speaker 5: by the time I got to invoice in them, somebody's
- 21:11Speaker 5: left the company. You know, I didn't have a good
- 21:14Speaker 5: agreement in place, right, Yeah, you know that, you know. So,
- 21:19Speaker 5: so I think my first big company was Nationwide Insurance.
- 21:23Speaker 5: And then I bought on a couple of people, and
- 21:26Speaker 5: then I forget who the second one was. But I
- 21:29Speaker 5: would get a little company, little I would get these
- 21:33Speaker 5: contracts and bring on people. And then I think once
- 21:36Speaker 5: I got around you know eight the you know eight people,
- 21:40Speaker 5: ten people, I was making like decent money, right because
- 21:42Speaker 5: I was even way back then you charged like one
- 21:45Speaker 5: hundred and fifty dollars an hour for everyone, and then
- 21:48Speaker 5: you make sure everybody had a six figure salary, you know,
- 21:51Speaker 5: so that's fifty bucks, so you're still making one hundred bucks,
- 21:53Speaker 5: you know, that kind of thing. So I think by
- 21:56Speaker 5: the time I got to that point, I could hire
- 21:58Speaker 5: more people, like salespeople and things like that. And once
- 22:03Speaker 5: I hired salespeople, I was able to scale, you know, faster.
- 22:06Speaker 6: To sales people. Was actually marketing your services to companies. Yeah,
- 22:10Speaker 6: I was going to ask you, how did you how
- 22:11Speaker 6: did you attract companies to just at the begin a
- 22:15Speaker 6: cope on.
- 22:16Speaker 5: No, In the beginning, what I would do is instead
- 22:19Speaker 5: of going to the customer directly, I would go to
- 22:23Speaker 5: a bigger company and subcontract to them, right, So I
- 22:28Speaker 5: would subcontract to the people that was I had the
- 22:31Speaker 5: primary contract with Nationwide or Chase or IBM or whomever.
- 22:36Speaker 5: So I would go to those people that already had
- 22:38Speaker 5: an agreement and a relationship, and then I would go
- 22:42Speaker 5: in and help solve a problem for them. And so
- 22:44Speaker 5: it was easy because you know, they needed people like us,
- 22:47Speaker 5: you know, you know, they needed the technical skills. So
- 22:52Speaker 5: I would go find those people and then at some
- 22:54Speaker 5: point I began to market directly to the companies myself.
- 22:59Speaker 6: So I said, so all right, so it's like.
- 23:03Speaker 7: Nationwide is using x Y and Z Computer Services to
- 23:08Speaker 7: handle that that technique. So instead of you going to Nationwide,
- 23:11Speaker 7: you went to x Y and Z computer Services and like,
- 23:13Speaker 7: look I can help you guys, yep, and then they
- 23:17Speaker 7: and then learning that system. At some point in time
- 23:20Speaker 7: you do get a contact with Nationwide which allows you
- 23:24Speaker 7: to go directly to Nationwide.
- 23:25Speaker 5: Yeah, at the point, yeah, at some point you'd be
- 23:27Speaker 5: able to go directly Nationwide if you know your contract,
- 23:31Speaker 5: you know, if you had the non competes and stuff,
- 23:33Speaker 5: as long as you honored that stuff, you know, or
- 23:36Speaker 5: it gave you the ability to create create revenue that
- 23:40Speaker 5: allowed you to hire other people to go get other gigs,
- 23:44Speaker 5: you know what I mean. Even if you didn't go
- 23:45Speaker 5: back to Nationwide, you can go other places, you know.
- 23:48Speaker 5: So that was my strategy initially. It's like we were
- 23:51Speaker 5: kind of invisible to everybody for a long time because
- 23:56Speaker 5: we would go in and we would price Waterhouse. We
- 23:59Speaker 5: would have their card, Delloye, we'd have their card, you know,
- 24:02Speaker 5: and we just had to have a bunch of cards
- 24:03Speaker 5: with my name on it, you know, you know, because
- 24:05Speaker 5: those were the people I was I was marketing to
- 24:09Speaker 5: because there was a lot fewer of them and they
- 24:11Speaker 5: already had that. So it was easy, right because I
- 24:13Speaker 5: could go to you and be like, hey, look you
- 24:15Speaker 5: can help you make money. Right by bringing us in,
- 24:18Speaker 5: there was a win for them.
- 24:20Speaker 10: So as you're scaling it and you've got it to
- 24:22Speaker 10: a point now you're making money, I'm thinking now, when
- 24:26Speaker 10: you started the business, was it indivision like I want
- 24:28Speaker 10: to get it to this point and then perhaps move
- 24:31Speaker 10: on from it.
- 24:31Speaker 4: If you did another one.
- 24:32Speaker 9: So what was that point and was that the initial
- 24:36Speaker 9: thought when he started?
- 24:37Speaker 5: So when I initially started my business. I so at
- 24:43Speaker 5: some point when I started my business, I had this
- 24:46Speaker 5: weird conversation with someone, right they it was this company
- 24:51Speaker 5: that wanted me to come work for them, and the
- 24:55Speaker 5: guy did a whole lot of work to try to
- 24:56Speaker 5: convince me that I couldn't build a business, right, So,
- 25:00Speaker 5: you know, I remember him and his partner taking me
- 25:02Speaker 5: to dinner and going, hey, look, you don't want to
- 25:03Speaker 5: do all this invoice and you don't want to build
- 25:05Speaker 5: a sales team, you don't want to do all these
- 25:07Speaker 5: things and you're not going to be good at that.
- 25:08Speaker 5: You're a technical guy, you know. So so I remember
- 25:12Speaker 5: having dinner with them, right, I can't say the name,
- 25:17Speaker 5: I can say the name Black. He motivated me right
- 25:26Speaker 5: so much. And so what we did is we had
- 25:29Speaker 5: dinner and they were telling me that they want me
- 25:31Speaker 5: to come work for them and give up my dream
- 25:33Speaker 5: of building a business. And I wasn't willing to do that,
- 25:36Speaker 5: you know. So we're having this nice dinner at stay
- 25:39Speaker 5: Over Steak and then they were like, come on, man,
- 25:41Speaker 5: everybody has a number. So he was like, you know,
- 25:44Speaker 5: push over like a piece of paper, that whole thing, right,
- 25:48Speaker 5: push over a piece of paper, just write down your number,
- 25:50Speaker 5: you know. And they wouldn't let it go. So I finally,
- 25:53Speaker 5: on the paper wrote down what it would take for
- 25:57Speaker 5: me to work for them and not to build company.
- 26:00Speaker 5: So I wrote down a million dollars, right, and then
- 26:04Speaker 5: I slid it back to them, and it was like
- 26:06Speaker 5: just like this. It was like two guys at dinner
- 26:09Speaker 5: and they're looking at me, and they looked at the
- 26:11Speaker 5: paper million dollars and then they looked at each other
- 26:13Speaker 5: and they laughed and I didn't, right, I laugh And
- 26:18Speaker 5: then they were like, and then they became my enemy, right,
- 26:21Speaker 5: and I wanted to beat them, right, And I just
- 26:23Speaker 5: wanted to beat them. That's all I thought about every
- 26:27Speaker 5: single day. And the only problem is I wish their
- 26:31Speaker 5: company was like one hundred million dollars. That their company
- 26:34Speaker 5: was probably only about a thirty million dollar company or something.
- 26:36Speaker 5: And so for me, I remembers being at a conference
- 26:40Speaker 5: together and I was on a big jumbus tron and
- 26:43Speaker 5: I was getting these awards, you know, and it was
- 26:45Speaker 5: clear that I was my company was more recognized than
- 26:48Speaker 5: their company, and we had, you know, more clout in
- 26:52Speaker 5: the space, and I knew we were bigger than them.
- 26:55Speaker 5: And at that point, it was like somebody burst the balloon, right,
- 27:00Speaker 5: because all the air was out of myself. I didn't
- 27:02Speaker 5: have any other target. So I went through a period
- 27:05Speaker 5: of years where I was like ship, you know, I
- 27:08Speaker 5: beat those guys, you know, and I didn't have a
- 27:10Speaker 5: good target. So uh so, yeah, I twirled around for
- 27:13Speaker 5: a little bit and then I had to get back
- 27:15Speaker 5: on track at some point. But that was my target,
- 27:18Speaker 5: and that was my motivation for a long time. I
- 27:20Speaker 5: wanted to beat you know, uh Rose in Black.
- 27:23Speaker 4: You know, I see the comic team here. You wanted
- 27:26Speaker 4: to beat the kids? You want to? Yeah?
- 27:38Speaker 7: Yeah, So at what point do you start playing an
- 27:40Speaker 7: exit strategy to sell your company?
- 27:43Speaker 5: So that's the thing. So, like, literally, I didn't have
- 27:46Speaker 5: an exit strategy, right. I didn't have a mentor. I
- 27:49Speaker 5: didn't have a coach that could, you know, coach me
- 27:52Speaker 5: around that stuff. I had a coach around sales and
- 27:55Speaker 5: different things, but not in terms of business and what
- 27:59Speaker 5: I should do, what I should look for. In fact,
- 28:02Speaker 5: with my exit of Intact Technology, I left too late.
- 28:06Speaker 5: I should have left a lot earlier, right, because I
- 28:09Speaker 5: would have had more freedom to go off and build
- 28:11Speaker 5: the things that I'm building now and I've built, right,
- 28:15Speaker 5: So I didn't have an exit strategy. I just at
- 28:19Speaker 5: some point, you know, got sort of tired going, all right,
- 28:25Speaker 5: you know, I'm in this company. I'm not sure I
- 28:28Speaker 5: like it anymore. You know, I don't like what I'm
- 28:29Speaker 5: doing because it's like I didn't have anybody to be
- 28:33Speaker 5: you know, so what am I here doing?
- 28:35Speaker 11: You know?
- 28:36Speaker 5: And then you felt I felt like I was solving
- 28:37Speaker 5: the same problems over and over again. And so at
- 28:40Speaker 5: some point, retroactively, I had to create an exit strategy.
- 28:44Speaker 5: You know, kind of figure out, Okay, what am I
- 28:45Speaker 5: going to do now?
- 28:47Speaker 9: So you said you left too late, and so can
- 28:50Speaker 9: you explain that a little bit Because of timing is key,
- 28:53Speaker 9: especially in business and acquisitions and things like that. How
- 28:56Speaker 9: did you know that it was too late? Was it
- 28:59Speaker 9: something that to be like, you know what I should
- 29:01Speaker 9: have left?
- 29:01Speaker 4: Then?
- 29:02Speaker 5: Yeah? Well, well, you know, you you probably want to sell.
- 29:09Speaker 5: You know, a lot of times you you can probably
- 29:13Speaker 5: sell your business before you think you can, right. You
- 29:16Speaker 5: think you've got to have everything in order and all,
- 29:18Speaker 5: you know, and and that's not true. Right, So that's
- 29:21Speaker 5: one So I should have started to educate myself on
- 29:24Speaker 5: that process, part to excuse me, part to me doing it. Uh,
- 29:30Speaker 5: you want to do it when you're not tired, right,
- 29:35Speaker 5: you know, because what happens is the entrepreneurial journey. You're
- 29:40Speaker 5: going to get tired at some point of that. And
- 29:42Speaker 5: just as an entrepreneur, a lot of times you're moving around.
- 29:46Speaker 5: You know, you're like I like this, I get And
- 29:48Speaker 5: entrepreneurs have their talented people, so they can do a
- 29:51Speaker 5: lot of different things, right, And one of the problems
- 29:54Speaker 5: with entrepreneurs you'll I know, you guys have you know,
- 29:57Speaker 5: you deal with so many different entrepreneurs put their hands
- 30:00Speaker 5: in so many different things, you know, and it's hard
- 30:04Speaker 5: to really maximize a particular opportunity if you're doing that,
- 30:09Speaker 5: and so, and that was the case with me. I
- 30:11Speaker 5: was like, Oh, let me go off and build this
- 30:13Speaker 5: construction business. Let me go off and build this other thing,
- 30:16Speaker 5: and so, as opposed to just amplifying what I was
- 30:20Speaker 5: already doing in this one company and selling it a
- 30:23Speaker 5: little bit before I wanted to. Right So, if i'd
- 30:28Speaker 5: have done that, I think I could have made even
- 30:33Speaker 5: more money on the exit, and not only make more
- 30:37Speaker 5: money on the exit, it would have been probably a
- 30:39Speaker 5: more pleasant process. Right by the time I exited the company,
- 30:45Speaker 5: I felt like I was fighting every single day for
- 30:50Speaker 5: like two and a half years, you know, of going
- 30:53Speaker 5: through the exit process, you know. So so it took
- 30:56Speaker 5: a lot out of you, right because you're you know,
- 30:58Speaker 5: you're like holding on to your life or this thing.
- 31:01Speaker 5: Whereas when you're you know, kind of at this point
- 31:04Speaker 5: where you still have the energy and the company still
- 31:06Speaker 5: has the momentum. The company still had great momentum when
- 31:09Speaker 5: I left, but I didn't have the energy for the
- 31:12Speaker 5: company anymore. Right, So, by the time I left, I
- 31:16Speaker 5: was like, man, I'm ready to go, you know, and
- 31:18Speaker 5: so and you give up leverage at that point. If
- 31:21Speaker 5: you're if you're still willing to run the company for
- 31:23Speaker 5: five more years, you haven't given up leverage, you know.
- 31:27Speaker 5: But if you're in a place where you're ready to go,
- 31:29Speaker 5: you know, you're giving up a lot of levels.
- 31:31Speaker 9: And you said sale process for two years, So I
- 31:32Speaker 9: imagine you at least you're going to work every day life.
- 31:36Speaker 5: Well, for me, I moved to the Dominican Republic, and
- 31:39Speaker 5: I would go back and forth from DC and the
- 31:41Speaker 5: Dominican Republic, and I invest in the hotel. There's a restaurant.
- 31:45Speaker 5: I started collecting property and stuff like that and doing
- 31:49Speaker 5: other things, and I installed a president and a chief
- 31:54Speaker 5: operating officer and all those things. So it was for
- 31:58Speaker 5: the last at least seven years of my my tenure,
- 32:05Speaker 5: and intact I was hands I was pretty much hands off.
- 32:09Speaker 5: I signed checks, you know, I had checks uber to
- 32:12Speaker 5: me bro like, you know, you're in a bad place
- 32:15Speaker 5: where you got the checks uber to go to the office.
- 32:18Speaker 5: I didn't have an office in my in the new space.
- 32:22Speaker 5: I didn't even you know, it was I didn't even
- 32:23Speaker 5: care first I did. So. Yeah. So so I think
- 32:31Speaker 5: the lesson for me now is I know the entrepreneurial
- 32:35Speaker 5: journey a little bit more because I've gone from from
- 32:38Speaker 5: founder to exit. You know, I've done it a couple
- 32:41Speaker 5: of times, and so I can recognize the journey a
- 32:44Speaker 5: little bit better. So having said that, like if I'm
- 32:47Speaker 5: coaching an entrepreneur, I say, bro, you know, package this
- 32:51Speaker 5: thing up, be ready to sell it. You know, uh,
- 32:56Speaker 5: get some realistic numbers. When I say realistic, realistic is
- 32:59Speaker 5: a bad word when you talk entrepreneurs. But understand the
- 33:01Speaker 5: value of your business and what causes the value to
- 33:04Speaker 5: go up and down. You know.
- 33:06Speaker 7: So as far as selling a business, we've been getting educated.
- 33:09Speaker 7: It's like, depending on what industry you are, the multiples
- 33:13Speaker 7: of that. But tech, they said, is like multiples go
- 33:17Speaker 7: through the roof.
- 33:18Speaker 5: It can, Yeah, it can. It depends like in my space,
- 33:22Speaker 5: if you have like like privileged contracts or government contracts
- 33:26Speaker 5: or contracts that are hard to get, or you have
- 33:29Speaker 5: proprietary software, you know things. You know, so there's certain
- 33:33Speaker 5: things that causes that that multiple to go up. And
- 33:38Speaker 5: you know, as an entrepreneur, a lot of times we're
- 33:41Speaker 5: just trying to what are we trying to do. We're
- 33:43Speaker 5: trying to make the math work. We're trying to make
- 33:45Speaker 5: all the stuff work, and there's something left over at
- 33:48Speaker 5: the bottle, and we're trying to make that number bigger.
- 33:51Speaker 5: And whereas, uh, if we were also focused on the
- 33:55Speaker 5: multiple and what causes that multiple to go up and
- 33:59Speaker 5: and all that sort of stuff. There's so much we
- 34:00Speaker 5: don't know about selling a business and how to sell
- 34:04Speaker 5: a business and how to prepare for it that it
- 34:08Speaker 5: impacts how we run the business, you know.
- 34:10Speaker 7: So what's one thing that people should know as far
- 34:12Speaker 7: as you just said something that was profound, like it
- 34:16Speaker 7: affects how we run the business because I'm assuming what
- 34:18Speaker 7: you mean by that is like, if we knew what
- 34:20Speaker 7: it takes to sell a business, we would be running
- 34:22Speaker 7: businesses differently because we'd be running it with the anticipation
- 34:26Speaker 7: of selling it. So what are some mistakes that people
- 34:28Speaker 7: make because they're not thinking about selling or it is
- 34:31Speaker 7: not prepared to sell it.
- 34:32Speaker 5: Yeah, So there's there's a number of things, but like
- 34:36Speaker 5: one of them is you know, the you know, just
- 34:42Speaker 5: running your business, uh, you know, more efficiently so that
- 34:45Speaker 5: you're looking at abadah, you know, So like sometimes people
- 34:48Speaker 5: have staff, you know, on their team that's not helping them, right,
- 34:54Speaker 5: So you know, let's let's just take a number one
- 34:56Speaker 5: hundred thousand dollars, right, but if you're multiple is ten,
- 35:02Speaker 5: that person costs you a million dollars. So if that
- 35:04Speaker 5: persons on your payroll when you're trying to sell your business,
- 35:08Speaker 5: that's a million dollars, you know what I mean. So
- 35:12Speaker 5: you know you're going to think about that that, you know,
- 35:15Speaker 5: being wasteful in terms of the people on your team
- 35:18Speaker 5: a little bit differently, you know. So you know, so
- 35:23Speaker 5: you have to be efficient. So sometimes it's like, you know,
- 35:25Speaker 5: I got this person on my favor role, I got
- 35:27Speaker 5: this person on my payroll, but it's okay, it doesn't
- 35:29Speaker 5: matter because they're close to me, they're family. I'm taking
- 35:32Speaker 5: care of them. But when you're selling your business, whatever
- 35:35Speaker 5: that number is, times, whatever that multiple is, you know,
- 35:38Speaker 5: that's that's what that's what you're going to miss. You know.
- 35:43Speaker 11: As an example, that's a pretty that's a really great
- 35:45Speaker 11: example because somethinking now, especially if you're building a tech
- 35:48Speaker 11: company and evaluation is maybe twenty x person thousand, So.
- 35:57Speaker 5: Now you got to convince somebody that that person's really
- 35:59Speaker 5: not necessary on your team and you have to you know,
- 36:03Speaker 5: that's something that you're going to deduct, you know, yeah.
- 36:06Speaker 6: Yeah, No, just being more efficient, Yeah.
- 36:09Speaker 5: That's one, Yeah, being more efficient. Also the other thing
- 36:14Speaker 5: is coming up with you know, intellectual property that causes
- 36:19Speaker 5: your your multiple to go higher, right, coming up with
- 36:23Speaker 5: programs or systems or things that you know, you know,
- 36:27Speaker 5: make it more. We have a supplement company, right, so, uh,
- 36:32Speaker 5: and that's based on you know, creating products as science
- 36:36Speaker 5: based and and and so science and outcome based. Right,
- 36:43Speaker 5: so we want to make sure, but we want to
- 36:45Speaker 5: make sure that some of that stuff is proprietary that
- 36:48Speaker 5: somebody else can't just go do that, right, So having
- 36:51Speaker 5: proprietary formulas and things like that is going to help
- 36:54Speaker 5: our business sell more in terms of the multiple.
- 36:58Speaker 6: Later because everybody can't do it.
- 37:00Speaker 5: But yeah, you can't do it. How are you going
- 37:01Speaker 5: to produce that? You can't produce it? You don't know
- 37:03Speaker 5: what it is. You know, it's a secret, it's special,
- 37:06Speaker 5: you know kind of thing.
- 37:07Speaker 6: So what was the journey after you sold your company?
- 37:11Speaker 5: Well, when I sold my company again, like I was
- 37:14Speaker 5: already uh, you know, mentally gone, you know from my
- 37:19Speaker 5: company and me and my business partner JJ, we had
- 37:23Speaker 5: already started another company at least ten years earlier, you know,
- 37:30Speaker 5: and so and that company was already making, you know,
- 37:34Speaker 5: in terms of revenue or income or BottomLine, you know,
- 37:41Speaker 5: a lot of money, you know, and so uh so,
- 37:44Speaker 5: and a part of me was when I built the
- 37:49Speaker 5: tech company, I was always concerned that because I was absentee,
- 37:54Speaker 5: you know, at the at the end, that something may happen, right,
- 37:59Speaker 5: something may happened and I lose the company or lose
- 38:01Speaker 5: control or something like that. So I was then hell
- 38:05Speaker 5: bent on building another company that replaced this income. So
- 38:08Speaker 5: by the time I sold that company, right, I was
- 38:11Speaker 5: prepared to, you know, to not get anything from it
- 38:16Speaker 5: because we were already making so much money in the
- 38:19Speaker 5: other businesses that we built and so so it was
- 38:23Speaker 5: just honestly, it was like, you know, it was you know,
- 38:26Speaker 5: I think we had some few conversations between me and
- 38:31Speaker 5: you know, the guys I ended up selling it to.
- 38:33Speaker 5: You know, I had a bunch of few conversations, and
- 38:36Speaker 5: I was like kind of done with the thing. And
- 38:38Speaker 5: I remember saying, guys, they didn't call me anymore. I'm done,
- 38:41Speaker 5: you know with this whole negotiation. It was really intense,
- 38:45Speaker 5: and I remember going to the airport and saying, I
- 38:47Speaker 5: don't even care, Ernest, what's up.
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- 40:40Speaker 12: Coach, the energy out there felt different. What changed for
- 40:43Speaker 12: the team today?
- 40:44Speaker 13: It was the new game day, scratches from the California
- 40:46Speaker 13: Lottery players, everything. Those games sent the team's energy through
- 40:49Speaker 13: the roof.
- 40:50Speaker 12: Are you saying it was the off field play that
- 40:52Speaker 12: made the difference on the field.
- 40:53Speaker 13: Hey, little play makes your day, and today it made
- 40:56Speaker 13: the game that's off of.
- 40:57Speaker 14: Now, Coach one more question play than you. Los Angeles
- 41:00Speaker 14: Chargers San Francisco forty nine ers and Los Angeles ram
- 41:03Speaker 14: scratchers from the California Lottery. A little play can make
- 41:06Speaker 14: your day peacely responsible. It must be eighteen years or
- 41:09Speaker 14: older to purchase plate or claim.
- 41:10Speaker 5: Yeah, I'll just run this thing whatever, right, And I
- 41:13Speaker 5: remember getting this text and said x amount had been
- 41:16Speaker 5: wired to my account, and I think, you know, this
- 41:20Speaker 5: whole big release was like and I think, yeah, I
- 41:23Speaker 5: think I just cried. You know, I think I cried. Man.
- 41:26Speaker 5: I was like, this is like crazy, you know, it
- 41:29Speaker 5: was so cool. I hadn't designed anything, you know, but
- 41:32Speaker 5: they knew I was so done because of the few
- 41:34Speaker 5: conversations that were we began to have that they were like,
- 41:37Speaker 5: let's get this man his money. Yeah, yeah, because he
- 41:42Speaker 5: might blow this whole thing up. And I had to
- 41:44Speaker 5: leverage to blow the whole thing up because you know,
- 41:47Speaker 5: we were making too million dollars a month and another company,
- 41:49Speaker 5: you know, so I was good, you know, I was okay.
- 41:52Speaker 9: So you were ready to walk away because you already
- 41:53Speaker 9: had yeah, because you already I.
- 41:55Speaker 5: Had leverage, right, yeah. And so a part of the
- 41:57Speaker 5: process was I had lost leverage because I wasn't seeing
- 42:01Speaker 5: our customers, I wasn't in front of our employees, most
- 42:05Speaker 5: of the employees. I wasn't in front of anybody anymore
- 42:07Speaker 5: and didn't want to be. So I had lost leverage, right,
- 42:11Speaker 5: and the folks that were buying the company knew that.
- 42:14Speaker 5: And so we went through this whole health process of
- 42:18Speaker 5: the you know, selling the company, and at some point
- 42:23Speaker 5: I had to go, you know what, I actually don't
- 42:25Speaker 5: need it. You know, I'll still be good. It would
- 42:27Speaker 5: be nice to never have to think about working again.
- 42:31Speaker 5: But but I'm okay, you know. And so when I so,
- 42:35Speaker 5: you got to keep leverage, you know, in terms of business, right, and.
- 42:41Speaker 9: So I have to look at the wire and it's
- 42:44Speaker 9: tears of joy because of what's being lifted up your shoulder. Yes,
- 42:47Speaker 9: it's the move now, you know where I have a
- 42:49Speaker 9: business with my partner. Let's double down and just try
- 42:53Speaker 9: to make this thing grow, or let's be innovative and
- 42:56Speaker 9: create something else again.
- 42:58Speaker 5: I think I took a little bit of a you know,
- 43:01Speaker 5: some mental break, right, and then it was like I
- 43:04Speaker 5: think I started going, you know, I do short tank,
- 43:07Speaker 5: you know, TJ South, you know, and start looking for
- 43:10Speaker 5: companies to buy and invest in and things like that,
- 43:13Speaker 5: and so and a lot of I do spend time
- 43:17Speaker 5: doing that, and I say no more often than I don't.
- 43:21Speaker 5: Kick as an example where I didn't say no, right,
- 43:26Speaker 5: But you know, I looked at a deal just yesterday
- 43:30Speaker 5: May before. That's a really interesting deal. But but I'm
- 43:36Speaker 5: careful because I got to make sure that my team
- 43:39Speaker 5: can support whatever I say. Guys, let's let's let's take
- 43:43Speaker 5: this on and do it. So the marketing team, the
- 43:46Speaker 5: guys that write content or write copy, the guys that write, uh,
- 43:50Speaker 5: you know that that do the content, guys that do
- 43:53Speaker 5: email marketing, the guys that you know, strategy, all that stuff.
- 43:57Speaker 5: I got to make sure that we are on point,
- 43:59Speaker 5: can do move the work and if I want to
- 44:02Speaker 5: make the investment right. So so I still look at
- 44:04Speaker 5: a lot of deals. I just say no to most
- 44:07Speaker 5: of them.
- 44:08Speaker 9: What do you I mean, since you say no to
- 44:10Speaker 9: them most of them, what is it that you're looking
- 44:12Speaker 9: for to make you say yes?
- 44:15Speaker 5: I'm looking for something that we could scale, you know,
- 44:18Speaker 5: something that like with with KICKA, we're able to put
- 44:21Speaker 5: together a plan and go, we can make this a
- 44:24Speaker 5: nine figure you know thing right, we can make this
- 44:27Speaker 5: a nine figure business if we you know, make the
- 44:30Speaker 5: investment and do the work right, we can, we can,
- 44:33Speaker 5: we can do that right and I got to and
- 44:35Speaker 5: we can see a path to that. So if we
- 44:37Speaker 5: do something and it's going to make you know, you
- 44:40Speaker 5: know a few millions, obviously, I'm not going to do
- 44:42Speaker 5: that right because we have other opportunities that are are
- 44:46Speaker 5: much greater. So so one the CEO or the founder
- 44:52Speaker 5: who's that person, right, because you're investing in people and
- 44:56Speaker 5: the ideas and then their ability to execute. One of
- 44:58Speaker 5: the things about KICKA she's fast, she gets everything done
- 45:02Speaker 5: super fast. She does what she says she's going to do.
- 45:05Speaker 5: Most people aren't that way. So so you're looking for something.
- 45:10Speaker 5: So some things are so early that it's going to
- 45:13Speaker 5: take you know, three or four years before you get
- 45:17Speaker 5: to revenue, you know, profit, And so I'm not really
- 45:21Speaker 5: looking for that right now. You know, maybe later, but
- 45:24Speaker 5: not right now. So something that we're saying, oh, this
- 45:27Speaker 5: makes money, but it needs X, Y and Z, and
- 45:30Speaker 5: we can fill in those gaps. And that makes sense
- 45:32Speaker 5: to me.
- 45:33Speaker 7: You spoke about your supplement company and business part of
- 45:37Speaker 7: JJJ can talk about can talk about that situation?
- 45:41Speaker 5: Yeah, JJ is a rock star, you know, so JJ
- 45:45Speaker 5: is one of the most prolific authors in you know,
- 45:50Speaker 5: nonfiction offer authors like in the last ten twenty years,
- 45:54Speaker 5: right or of the she's the top ten or twenty
- 45:58Speaker 5: authors ten years.
- 46:00Speaker 8: I'm going to go because otherwise she start throwing. Yeah. So,
- 46:07Speaker 8: in fact, we just did a whole auction last week
- 46:11Speaker 8: with JJ, and so it's like speed dating, right. So
- 46:14Speaker 8: we go off and we talked to all these these
- 46:17Speaker 8: publishers and the nice thing is is like right now
- 46:20Speaker 8: for publishing, there's been better times for publishing in terms
- 46:23Speaker 8: of advances and stuff. But we did this whole speed
- 46:28Speaker 8: dating thing and it's really cool because when you're sitting
- 46:31Speaker 8: next to JJ and you're doing it, they're pitching you.
- 46:34Speaker 8: You're not pitching them, you know.
- 46:36Speaker 5: And so just today we got a pretty big offer
- 46:41Speaker 5: for one of her books, to create a book. But
- 46:46Speaker 5: she's the author of ten Day Green Smoothie Clans, which
- 46:49Speaker 5: is has a cult following, so millions and millions of
- 46:53Speaker 5: books in at least twenty one different countries. It was
- 46:56Speaker 5: on the New York Times list for fifty four weeks
- 46:58Speaker 5: in a row. You know, she's on doctors a lot,
- 47:02Speaker 5: and she's uh, you know, we call her a Michael
- 47:05Speaker 5: Jordan of execution because she just gets stuff done, you know. Yeah,
- 47:10Speaker 5: so she's she's yeah, it's funny. She's my ex wife,
- 47:13Speaker 5: she's my best friend, she's my business partner, and so
- 47:15Speaker 5: it's a weird combination of those things, you know.
- 47:18Speaker 9: So obviously is part of team you spoke about some
- 47:21Speaker 9: of you said you have to go over if the
- 47:24Speaker 9: team would be able to execute the vision of your investment.
- 47:28Speaker 4: Who are these team members?
- 47:30Speaker 9: Like, how many teams, How do people make up the team,
- 47:33Speaker 9: and what are some of the roles.
- 47:34Speaker 4: That you have.
- 47:35Speaker 5: So we have a couple of content guys that are
- 47:37Speaker 5: like people that do video, photo, social media stuff. We
- 47:46Speaker 5: have a sales guide person that does co calling and
- 47:49Speaker 5: you know that kind of thing. We have a person
- 47:51Speaker 5: that does email marketing. We have two people that do
- 47:56Speaker 5: that kind of thing for different brands. We have you know,
- 48:02Speaker 5: people that do graphics stuff and put that stuff together.
- 48:07Speaker 5: We have the strategy guys. We have ad buyers. I'm
- 48:13Speaker 5: sure I'm missing some folks, but yeah, we have support
- 48:17Speaker 5: group in the Dominican Republic. So for any of our products,
- 48:20Speaker 5: whenever someone buys something from us, they have an issue
- 48:24Speaker 5: or whatever. We have a team of four people in
- 48:27Speaker 5: the Dominican Republic that answers all their questions. We have,
- 48:35Speaker 5: you know, for the J. J. Smith brand, we have
- 48:37Speaker 5: a Facebook group of about eight hundred and fifty eight
- 48:41Speaker 5: hundred and sixty thousand people, so we have twelve ambassadors
- 48:44Speaker 5: that help answer every question in that group. So yeah,
- 48:50Speaker 5: we have a number of people on our team that
- 48:54Speaker 5: makes up our marketing team. So essentially that's what we
- 48:57Speaker 5: are as a marketing team. We just have brands that
- 49:00Speaker 5: sit on top of them.
- 49:02Speaker 7: So let's talk about this because, like I said, it's
- 49:06Speaker 7: interested you were married, you're not married, but you're still
- 49:10Speaker 7: business partners.
- 49:11Speaker 6: How has that worked out?
- 49:12Speaker 7: And can you talk about that dynamic because like I said,
- 49:15Speaker 7: it's a very unique situation.
- 49:17Speaker 5: Yeah, yeah, it is very unique.
- 49:19Speaker 11: Man.
- 49:19Speaker 5: We uh so, JJ and I met at a job
- 49:22Speaker 5: interview Intact Technology, right, She we met at a job
- 49:26Speaker 5: interview so many years ago. She came in.
- 49:30Speaker 15: I was like, damn, So so we met and I
- 49:37Speaker 15: think she thought I was like, you know, and so uh,
- 49:40Speaker 15: we talked, We talked.
- 49:41Speaker 5: I ended up like canceling all my meetings and stuff.
- 49:44Speaker 5: So we just kept talking. And then after that, she says, look,
- 49:48Speaker 5: are we're going to date? Are we're going to work together?
- 49:50Speaker 5: You know, she was just straight up. I was like,
- 49:54Speaker 5: you know, we decided we were gonna date. So she
- 49:59Speaker 5: went to work for booz Allen. And she was working
- 50:03Speaker 5: for booz Allen. I think she must have worked there
- 50:05Speaker 5: for a week or something. And so, so she's working
- 50:09Speaker 5: for booz Alan. They wanted to have her to go
- 50:11Speaker 5: to England. She was into Washington, DC area because she
- 50:13Speaker 5: was coming down from New York back to the DC area,
- 50:17Speaker 5: and they wanted her to go to England. And she
- 50:20Speaker 5: was like, I don't think So I met this dude.
- 50:24Speaker 5: And so, by the way, when we met, I was
- 50:26Speaker 5: helping her look for an apartment, right, So I was
- 50:29Speaker 5: helping her look for an apartment. I said, why am
- 50:31Speaker 5: I helping you look for apartment? Just moving with me?
- 50:33Speaker 5: I think this was day one. This is day one, right,
- 50:37Speaker 5: So that's a card, right right, right? So I remember
- 50:42Speaker 5: she said no, So she quit the stop. She didn't
- 50:44Speaker 5: even tell me. And then she says, I'm going to
- 50:47Speaker 5: work for you. And I said, well, there's a problem
- 50:50Speaker 5: because I can't afford you, right, Because we hadn't got
- 50:53Speaker 5: to that part. She made one hundred and eighty thousand
- 50:55Speaker 5: dollars a year, and that was like seventeen years years
- 51:00Speaker 5: ago kind of thing, right, and I was like, you know,
- 51:03Speaker 5: I can't afford you. You know, she said, I work
- 51:05Speaker 5: for free, what you know. So that lasted about two
- 51:09Speaker 5: weeks because I had to tell her what to do,
- 51:15Speaker 5: and youre telling her what to do, she was gonna
- 51:17Speaker 5: have to get paid, you know. So, uh see, I
- 51:19Speaker 5: ended up having her, and she ended up getting equity
- 51:22Speaker 5: in the company. So when we exited, she also was paid,
- 51:25Speaker 5: you know, from from that exit. So it was a
- 51:28Speaker 5: wee thing. So so, yeah, so she was worked in
- 51:32Speaker 5: the company. She ran services, you know, all of that,
- 51:35Speaker 5: like all the people that went out and did work
- 51:37Speaker 5: got it was a billable And at some point she
- 51:41Speaker 5: came to me and uh and some so so so
- 51:45Speaker 5: that that so we were like hanging out for about
- 51:47Speaker 5: four years living together, and then we got married and
- 51:50Speaker 5: that lasted for about two days. You know, the lasted
- 51:55Speaker 5: for about eight months, I think, and then she like
- 51:58Speaker 5: you know, came home. She's like, I'm moving, you know.
- 52:01Speaker 5: So she moves about a mile away, and we continue
- 52:04Speaker 5: to be friends and stuff. Right, It's like she moved
- 52:07Speaker 5: the mile away like day before my birthday or something.
- 52:13Speaker 5: And then yeah, and then A little bit later, she
- 52:15Speaker 5: turned to me and she said, look, I wrote this book, right,
- 52:20Speaker 5: she got weirds. I hadn't seen it for a while,
- 52:22Speaker 5: but she's writing a book. So I came to the apartment.
- 52:25Speaker 5: She had this book, a manuscript, and she gave it
- 52:28Speaker 5: to me and she said, read this. I said, what
- 52:33Speaker 5: is it? She said, wrote book. I was like, you're
- 52:36Speaker 5: not an author. She said, well I am now. And
- 52:38Speaker 5: then I said, okay, let me take it and I'll
- 52:41Speaker 5: read it. She's like, no, this is the only copy.
- 52:43Speaker 5: This is it. You got to read it. I'll read slow.
- 52:45Speaker 5: So I'm like sitting there and she's like one time.
- 52:50Speaker 4: Yeah.
- 52:50Speaker 5: So I'm sitting there like reading. She's sitting there watching
- 52:52Speaker 5: me as I read this thing. Right. So after I
- 52:57Speaker 5: read this book, so we go the whole time I
- 52:59Speaker 5: read this book, and then she says, I need you
- 53:01Speaker 5: to help me sell it. I said, I don't know,
- 53:03Speaker 5: should buy selling the book? She said, well, you're the
- 53:05Speaker 5: best businessman I know, so you know I knew you
- 53:08Speaker 5: would say that. So she gave me a whole other
- 53:09Speaker 5: stack of things to read right, to study how to
- 53:13Speaker 5: sell books and stuff. And then that was the birth
- 53:17Speaker 5: of the JJ Smith brand and so we're like, Okay,
- 53:20Speaker 5: we're gonna sell this. So we started building her brand,
- 53:23Speaker 5: you know. And yeah, and now has been millions of books,
- 53:27Speaker 5: millions and millions and millions of all that we were
- 53:29Speaker 5: looking at. Just in our supplement company, we looked yesterday,
- 53:34Speaker 5: the day before and we have three hundred thousand unique
- 53:37Speaker 5: people that have bought supplements from us, three hundred thousand
- 53:41Speaker 5: and so yeah, so we've done a whole lot together.
- 53:45Speaker 5: So we built that, we built this and at this point,
- 53:48Speaker 5: even with Kika, she's my partner in that, but she
- 53:52Speaker 5: completely trusts me in terms of my ability to vet
- 53:55Speaker 5: out of business and to go we're investing in this,
- 53:58Speaker 5: you know kind of thing, and.
- 54:00Speaker 9: It's like, obviously all the guidance, the JJ and you
- 54:03Speaker 9: offer the guidance Kio.
- 54:05Speaker 4: I'm sure there's plenty of other entrepreneurs that you're offered. Guys.
- 54:08Speaker 9: So when you were creating businesses and there was mistakes,
- 54:12Speaker 9: did you have in your mind always that you know it,
- 54:15Speaker 9: I'm going to help the next person not make these mistakes.
- 54:17Speaker 4: And is that how we got Inopportuit?
- 54:20Speaker 5: Yeah? So so in Hot Pursuit came about as a
- 54:24Speaker 5: result of us working together with Jay did it was like,
- 54:29Speaker 5: you know what, I ought to be helping people build stuff,
- 54:32Speaker 5: because I was anyway, you know, it just wasn't doing
- 54:35Speaker 5: it formally. And so I mean because at the end
- 54:38Speaker 5: of the day, even when you look at intact, it's
- 54:40Speaker 5: like you're helping, coaching, mentor entrepreneurs and putting them in
- 54:43Speaker 5: place to run things. Even in in you know, car
- 54:47Speaker 5: washing business that I built, even in the construction business
- 54:50Speaker 5: that I built. You know, I wasn't out swinging a hammer.
- 54:52Speaker 5: I don't know anything about that, you know. So you're
- 54:54Speaker 5: always mentoring coaching people. So that's a big part of
- 54:58Speaker 5: what where that came from was let me, let me
- 55:03Speaker 5: figure out how to do this faster, because every time
- 55:06Speaker 5: you do it, you do it a little bit faster. And
- 55:08Speaker 5: so I don't know that it was like this intentional thing,
- 55:12Speaker 5: like man, I'm just going to help this guy, because
- 55:15Speaker 5: I think sometimes people say that it's kind of disingenuous, right,
- 55:19Speaker 5: It's like, you know, I'll hear people talking about they're
- 55:22Speaker 5: coaching people in four X, they're coaching people in this
- 55:26Speaker 5: It's like, why are you doing this if they make
- 55:27Speaker 5: X amount of money? Well, they just want to help
- 55:29Speaker 5: that person, Like man, that's okay. Yeah, sure, you know
- 55:34Speaker 5: it doesn't make sense sometimes, you know, But for me,
- 55:39Speaker 5: you know, I have a program where I do this
- 55:41Speaker 5: partner for a day and people come in and we
- 55:43Speaker 5: just sit down, we just go through the whole business.
- 55:45Speaker 5: I act like I'm the partner because I act as
- 55:47Speaker 5: though if I'm buying this business, how would I scale it?
- 55:50Speaker 5: And with that experience, I'm able to help people navigate
- 55:56Speaker 5: certain things that I've already feeled at, you know, or
- 56:00Speaker 5: learned to do. Well.
- 56:01Speaker 6: You know this as well. What's your philosophy in real estate?
- 56:03Speaker 7: I know you got a lot of doors on the
- 56:05Speaker 7: East Coast and then the hotel and the Dominican Republic.
- 56:09Speaker 7: I want to ask about that. How did you get
- 56:11Speaker 7: into real estate? What's your philosophy?
- 56:13Speaker 5: Yeah, so so in Dominican Republic. I invested in the
- 56:16Speaker 5: hotel and the Dominican Republic in that sense, you know,
- 56:21Speaker 5: didn't turn out great. I have a property in the
- 56:28Speaker 5: Luxury Collection at the Dominican Republic, which is a hotel,
- 56:31Speaker 5: and I just own you know, some property there. Uh my.
- 56:35Speaker 5: I look at real estate as a way to to
- 56:41Speaker 5: to manage taxes. So it's huge tax thing is a
- 56:44Speaker 5: way to bound leverage. Right, So with real estate you
- 56:47Speaker 5: get to bound leverage and you get to you know,
- 56:50Speaker 5: depreciate stuff, and so there's a lot of tax benefit.
- 56:55Speaker 5: So if you're making money, you're going to have to
- 56:56Speaker 5: be in real estate, right. I think that you know,
- 57:01Speaker 5: you know, I think you you you buy real estate
- 57:05Speaker 5: as an asset, which means you use it to make money.
- 57:09Speaker 5: You know, where you live is not an asset, you know,
- 57:12Speaker 5: and you can lease that, you can rent that, you
- 57:15Speaker 5: don't have to buy that, you know kind of thing. So,
- 57:19Speaker 5: but you use it to diverse about your portfolio, use
- 57:22Speaker 5: it to manage your taxes, and you use it to
- 57:26Speaker 5: create passive ways to make money. Now there's a path
- 57:30Speaker 5: that says people like I'm going to go out and
- 57:32Speaker 5: I'm a real estate guy, and that's what I'm doing.
- 57:35Speaker 5: I have one hundred and almost one hundred and sixty keys,
- 57:40Speaker 5: you know, in terms of real estate. But I don't
- 57:42Speaker 5: consider myself a real estate guy, you know, even though
- 57:47Speaker 5: I have a lot of real estate.
- 57:48Speaker 7: You know, so you green card don't had a similar
- 57:51Speaker 7: type of philosophy, and a lot it goes against a
- 57:55Speaker 7: lot of people that you know, middle class grow up
- 57:58Speaker 7: thinking like you know, work your whole life in a home,
- 58:01Speaker 7: and that's your biggest asset. But you don't think like
- 58:04Speaker 7: a residential home is an asset. No, No, it's not
- 58:09Speaker 7: bringing you any money.
- 58:10Speaker 5: It's not making money, so it's not an asset. It's
- 58:13Speaker 5: you know, and and it's only an asset when you
- 58:16Speaker 5: sell it, then it's a it's an asset if you
- 58:19Speaker 5: know a lot of you know people, you know, I
- 58:21Speaker 5: did a YouTube piece on one of one of the
- 58:25Speaker 5: real estate things and you see the comments like, you know,
- 58:28Speaker 5: I can buy this in I don't know, South Dakota,
- 58:31Speaker 5: or I can buy this in wherever right for whatever
- 58:34Speaker 5: amount of money and it's never going to appreciate value.
- 58:38Speaker 5: You're going to buy it. So how much of an
- 58:40Speaker 5: asset is that? Or I'll be able to pay it
- 58:42Speaker 5: down and then you can borrow against it, so there's
- 58:46Speaker 5: some value in that. So I'm not knocking anybody for that.
- 58:48Speaker 5: It's just that's great, But that's not the way to
- 58:52Speaker 5: go fast wealth or or or or exponential wealth. So
- 58:58Speaker 5: you talk about your meaning your your your own home.
- 59:03Speaker 9: One of the things you talked about is getting the
- 59:05Speaker 9: keys to having real will, So you kind of talked
- 59:08Speaker 9: about it obviously maybe real estate is part of it.
- 59:11Speaker 4: What it's some keys for people to attain real wealth.
- 59:14Speaker 5: Yeah, leverage and skills. So skills, I think people have
- 59:17Speaker 5: to have high paying skills, talent, something that they can
- 59:24Speaker 5: that the world season's value, not just your mom, you
- 59:30Speaker 5: know the world season's value. Right, So there's commercially valuable. Uh,
- 59:37Speaker 5: and then you apply leverage to it. So so for me,
- 59:42Speaker 5: if I'm just a technologist, right coding, I make good money,
- 59:48Speaker 5: but the leverage comes from me being able to say,
- 59:51Speaker 5: let me sell services and I can either make a
- 59:55Speaker 5: product that I can sell over and over and over again.
- 59:57Speaker 5: That's leverage, or I have services that I can have
- 1:00:01Speaker 5: these other people do. Now I've added leverage to it.
- 1:00:04Speaker 5: And I think some people so sometimes people aren't entrepreneurial, right,
- 1:00:11Speaker 5: Entrepreneurs find a way to add levers to whatever it
- 1:00:14Speaker 5: is that they're gifted at or talented at or whatever.
- 1:00:16Speaker 5: So I think that is you know, you know, obviously investments,
- 1:00:21Speaker 5: you know, in real estate is just one of those,
- 1:00:24Speaker 5: but it can be a it can be a skill too,
- 1:00:27Speaker 5: write like where people go, oh, I know how to
- 1:00:29Speaker 5: pick properties and know how to like you know, GC,
- 1:00:32Speaker 5: I know how to do all these things. You know,
- 1:00:34Speaker 5: I have a buddy named Tom that I partner with
- 1:00:36Speaker 5: and that's his thing. He's a developer and he's really
- 1:00:40Speaker 5: good at that, you know. But yeah, I think high
- 1:00:44Speaker 5: paying skills leverage is the path for most people.
- 1:00:48Speaker 9: Yeah, so let's say the first one, because I think
- 1:00:52Speaker 9: it was a great quote self. People all the time,
- 1:00:55Speaker 9: if you want to have a job in the future,
- 1:00:58Speaker 9: find skill that can't be automated.
- 1:01:00Speaker 4: So you said that high paying skill. There's a difference
- 1:01:03Speaker 4: between that and a high paying job. Yeah, yeah, absolutely.
- 1:01:07Speaker 5: So high paying job is you have this situation, somebody's
- 1:01:12Speaker 5: paying you for this situation. I can hire my cousin,
- 1:01:15Speaker 5: my nephew, my niece, you know, and pay them well
- 1:01:20Speaker 5: because I like them or it's a cool situation. But
- 1:01:23Speaker 5: they can't replicate that somewhere else easily, right, And that's
- 1:01:27Speaker 5: a high paying job, right. And I'm obviously, you know,
- 1:01:31Speaker 5: like I'm magnifying that the fact that they're family and
- 1:01:34Speaker 5: I'm giving them a job. And I feel like a
- 1:01:37Speaker 5: high paying job is something someone gave you, right, whereas
- 1:01:41Speaker 5: a high paying skill, you're solving a problem for people, right.
- 1:01:45Speaker 5: And because you're solving that problem for people, you solve
- 1:01:48Speaker 5: that problem for this person, this person, this person or
- 1:01:51Speaker 5: this person, and they're all going to pay you the
- 1:01:54Speaker 5: same kind of money because you're solving that problem that
- 1:01:57Speaker 5: is is it is not easy to solve. So that's
- 1:02:01Speaker 5: a high paying skill.
- 1:02:05Speaker 6: So what made you get into YouTube? And what what
- 1:02:08Speaker 6: what value do you find social media? YouTube? How's that
- 1:02:12Speaker 6: working out?
- 1:02:13Speaker 5: Zero man?
- 1:02:18Speaker 4: You know?
- 1:02:19Speaker 5: So YouTube is a couple of things, right. It's a
- 1:02:22Speaker 5: platform to kind of share certain things that I love, right,
- 1:02:29Speaker 5: and I love business, I love cars, you know, And
- 1:02:33Speaker 5: so as I was building the in Hot Pursuit TJ
- 1:02:37Speaker 5: Millionaire mentor brand, you know, it was it's light because
- 1:02:42Speaker 5: I can go on and say the same things, right,
- 1:02:44Speaker 5: But unless you show certain things where people go they
- 1:02:48Speaker 5: want to see the end results, they want to see
- 1:02:50Speaker 5: hear the process, and they're not going to listen to
- 1:02:52Speaker 5: you until you show that you're credible. Right. So if
- 1:02:55Speaker 5: I show you know, you know, eight million dollars worth
- 1:02:58Speaker 5: the cars, ten million dollars with the cars, whatever it is,
- 1:03:01Speaker 5: then people go, oh, this guy you know knows what
- 1:03:03Speaker 5: he's talking about. But all at least listen, you know,
- 1:03:09Speaker 5: I think with you it was like we put the
- 1:03:12Speaker 5: logo on the car. We got ten leads for a franchises,
- 1:03:15Speaker 5: you know, whereas you know, okay, cool, you know, there's
- 1:03:19Speaker 5: there's some more credibility in this thing. But but it
- 1:03:22Speaker 5: was this thing that you know it, look, I'm passionate
- 1:03:24Speaker 5: about cards, I'm passionate about racing and all that. So
- 1:03:27Speaker 5: it was a way to share some of that, right
- 1:03:30Speaker 5: Otherwise I keep it bottled up, and JJ was.
- 1:03:32Speaker 4: Like, show your card to this.
- 1:03:34Speaker 5: To that, I was like, you know, you know, as
- 1:03:36Speaker 5: opposed to getting up and just talking about you got.
- 1:03:38Speaker 5: The thing that's amazing about you guys is you guys
- 1:03:41Speaker 5: do none of that you get on his facts business listen,
- 1:03:46Speaker 5: it down to talking about, hey, entrepreneur, what do you
- 1:03:49Speaker 5: have to say? What do you have to teach?
- 1:03:51Speaker 4: Teach us?
- 1:03:52Speaker 5: You know, And so kudos to you guys, cause you
- 1:03:54Speaker 5: guys don't have to have any of that sauce to
- 1:03:56Speaker 5: do what you do, which is hard.
- 1:03:59Speaker 6: Yeah.
- 1:04:00Speaker 7: Sure, And that's one of the things that we was, well,
- 1:04:01Speaker 7: we was real conscious about early on, was like I
- 1:04:04Speaker 7: respect the lifestyle marketing, but I felt like our pathway
- 1:04:07Speaker 7: was more just education and it's something that's worked and
- 1:04:12Speaker 7: it's something that you know, it's kind of easy to
- 1:04:15Speaker 7: keep up because all we have to do is provide information.
- 1:04:19Speaker 7: We don't have to provide lifestyle. So you might not
- 1:04:22Speaker 7: want to provide lifestyle that day, or you might be
- 1:04:24Speaker 7: you know what I'm saying, You might just have a
- 1:04:25Speaker 7: day we just want to chill. But if people kind
- 1:04:27Speaker 7: of know you for that, you always got to stay
- 1:04:29Speaker 7: on brand, right.
- 1:04:30Speaker 9: They can't they can't catch it at the supermarket if
- 1:04:32Speaker 9: you're not doing doing.
- 1:04:35Speaker 4: No.
- 1:04:35Speaker 5: I mean that's I mean, kudos, man, that's awesome because
- 1:04:38Speaker 5: you know, like and I think in that you got
- 1:04:40Speaker 5: to be patient right, just through it and build up
- 1:04:42Speaker 5: and you know, in terms of the way you guys
- 1:04:45Speaker 5: have done it, which is awesome.
- 1:04:47Speaker 6: Appreciate it. Thank you.
- 1:04:48Speaker 4: We would be remissed if we didn't metter this. That's
- 1:04:51Speaker 4: that at the Amazing White All White party, you called us.
- 1:04:54Speaker 4: You called me over there. I said you gotta come
- 1:04:57Speaker 4: see so I said, you said you gotta come taste
- 1:05:01Speaker 4: my tequila.
- 1:05:02Speaker 9: Yeah, how did you get into the tequila business?
- 1:05:09Speaker 5: Let's yeah, yeah, yeah, yeah, so tequila man. So I'm
- 1:05:13Speaker 5: just like, so it's funny because I'm not a heavy drinker,
- 1:05:16Speaker 5: but when I drink, I drink tequila right, and I
- 1:05:19Speaker 5: drink it straight. So as a result of drinking tequila straight,
- 1:05:23Speaker 5: you know, you end up buying the tequila that's smoother,
- 1:05:26Speaker 5: you know, and more refined. So one thing about tequila
- 1:05:30Speaker 5: that most people don't know, like the aequila, tequila is
- 1:05:34Speaker 5: made from a gave plant, right, and so gave takes
- 1:05:38Speaker 5: four to seven years to mature before you can harvest
- 1:05:42Speaker 5: it and make tequila. Even like white tequila that ain't
- 1:05:46Speaker 5: you know that that might not be very refined or
- 1:05:49Speaker 5: very smooth. So let's say it's not four years, it
- 1:05:52Speaker 5: five years, right. So for me always like that really
- 1:05:55Speaker 5: super smooth stuff, you know, which you know might be
- 1:05:59Speaker 5: a five year tequila. So that's ten years to make
- 1:06:02Speaker 5: that tequila, right. So I always liked the craftsmanship of
- 1:06:06Speaker 5: tequila right and the process of doing it. And you know,
- 1:06:10Speaker 5: I don't drink a lot, so I'll drink the tequila slow,
- 1:06:14Speaker 5: chill with it. And so I started doing tequila talks Todd, right,
- 1:06:18Speaker 5: So I would do tequila dogs with Todd and so
- 1:06:21Speaker 5: I would do that and people liked it, you know,
- 1:06:24Speaker 5: and that just amplified the fact that you know, this
- 1:06:28Speaker 5: dude likes tequila, and so I decided as a part
- 1:06:34Speaker 5: of you know, I've always said, but there's not the
- 1:06:36Speaker 5: right tequila's out there. So I wanted to go down
- 1:06:40Speaker 5: and go to a Listo Mexico and figure it out.
- 1:06:46Speaker 5: And so that's what I did. I went down and
- 1:06:47Speaker 5: started figuring it out. And then I was like this
- 1:06:50Speaker 5: kind of as a hobby, really there's something as a
- 1:06:52Speaker 5: little boutiquish sort of thing. And then when I was
- 1:06:55Speaker 5: down there, one of somebody knows me is partner with
- 1:07:03Speaker 5: someone who's a billionaire, and he was like, hey, TJ
- 1:07:06Speaker 5: is doing this tequila thing. You know, Hey TJ, let's
- 1:07:10Speaker 5: talk about this. You know, maybe we can do something together.
- 1:07:12Speaker 5: That was like wait a minute. You know, I was
- 1:07:15Speaker 5: just playing, you know, making something really cool, like small,
- 1:07:19Speaker 5: and now you know I have this this this person
- 1:07:23Speaker 5: who's interested in putting it in all of their restaurants
- 1:07:29Speaker 5: and and you know they own a sports team, and
- 1:07:31Speaker 5: it was like cool, you know, let me you know,
- 1:07:33Speaker 5: kind of pursue that. You know. So that's how that started.
- 1:07:36Speaker 5: You know, it is really out of just a passion
- 1:07:39Speaker 5: a love for tequila, really good tequila though, you know.
- 1:07:45Speaker 5: Yeah yeah, so yeah, so that's that's how I started.
- 1:07:50Speaker 6: Man, so what's the plans you're showing it online.
- 1:07:53Speaker 5: I'm still developing. So still developing right now. So you know,
- 1:07:57Speaker 5: I partner, I found someone to partner with that that
- 1:08:01Speaker 5: has a great history and in making tequila and cultivating
- 1:08:06Speaker 5: agave and so so now I'm trying to figure out,
- 1:08:11Speaker 5: you know, my specific flavor profile and so that's a
- 1:08:16Speaker 5: little bit of a process. So so yeah, and so
- 1:08:20Speaker 5: right now it's like we're designing a bottle and all that,
- 1:08:24Speaker 5: and so it's a little early stages of it.
- 1:08:26Speaker 4: Yeah, and then when you have house parties, you can
- 1:08:28Speaker 4: always have a drinking choice.
- 1:08:30Speaker 5: Yes, yeah, yeah.
- 1:08:33Speaker 7: It only makes sense. So what's what's next for you?
- 1:08:37Speaker 7: What's what's on your vision board for the next five
- 1:08:40Speaker 7: to ten years.
- 1:08:41Speaker 5: Yeah, the next couple of years. I mean, we're we're
- 1:08:43Speaker 5: building out the supplement company. We're growing Kika. You know,
- 1:08:48Speaker 5: we have a marketing company where we market we work differently.
- 1:08:52Speaker 5: We instead of like charging your fee, we do it
- 1:08:55Speaker 5: for equity, right, and so that's sort of the relationship there.
- 1:08:59Speaker 5: So those are the three, you know, entities that I'm
- 1:09:02Speaker 5: really really you know involved in. So I mean I
- 1:09:05Speaker 5: will continue to invest in real estate, you know, but
- 1:09:09Speaker 5: in terms of business. Those are the things that that
- 1:09:13Speaker 5: that that I'm focused on is building out those and
- 1:09:16Speaker 5: those are big. You know, you just got to focus
- 1:09:20Speaker 5: and be successful in those things.
- 1:09:22Speaker 9: Your first love, your first passion, is a lot of
- 1:09:24Speaker 9: them here with cars.
- 1:09:26Speaker 4: So we can't go.
- 1:09:27Speaker 9: Anywhere without the cars.
- 1:09:30Speaker 4: I'm not sure how many I've seen here? How many
- 1:09:32Speaker 4: cars you have total? What's the number of the fleet?
- 1:09:35Speaker 5: Yeah?
- 1:09:36Speaker 4: How many more sports cars? Are we going to do?
- 1:09:38Speaker 4: Were raising what we're doing?
- 1:09:39Speaker 5: Man, I'm racing for sure, you know, I'm racing for sure.
- 1:09:43Speaker 5: So I'm in the I'm participating in the Florid Challenge,
- 1:09:46Speaker 5: and the Florid Challenge is you know, it's what we
- 1:09:49Speaker 5: call spec series, which means all the cars are the same.
- 1:09:53Speaker 5: So it's about talent skill, you know, to to win
- 1:09:57Speaker 5: because all the cars are the same. You know, they
- 1:09:59Speaker 5: look they might look different in terms of livery, you
- 1:10:02Speaker 5: know what's on the car, but all the exhaust of
- 1:10:05Speaker 5: breaking the tires, all that's the same. So I'm doing
- 1:10:08Speaker 5: that series and I'm the only black guy in the
- 1:10:11Speaker 5: Ferrari Challenge series, and so you know, I'm excited about that. Man.
- 1:10:15Speaker 5: That's uh yeah, where's that? Yeah? So it's uh yeah.
- 1:10:19Speaker 5: So we race the first race is in Coda Circuit
- 1:10:23Speaker 5: of Americas, which is where they do the Grand Prix
- 1:10:28Speaker 5: with like Lewis Hamilton and all those down there this weekend.
- 1:10:31Speaker 5: So that's the first race in March, and then the
- 1:10:34Speaker 5: second race is in Daytona. The third work race I
- 1:10:37Speaker 5: think is in New York Watkin Glenn and then we
- 1:10:40Speaker 5: do Montreal where they do the the F one race.
- 1:10:44Speaker 5: We're like the undercard for the F one race, and
- 1:10:47Speaker 5: then a couple other places after that. So so there's
- 1:10:51Speaker 5: a series where you race all these different places and
- 1:10:54Speaker 5: depends on how you end up points. You go to
- 1:10:57Speaker 5: the World Champion, you go to the World tamp and
- 1:11:00Speaker 5: ship with Nah it will be we don't know because
- 1:11:03Speaker 5: they announced it. So to either be in Asia or
- 1:11:06Speaker 5: to be in Europe.
- 1:11:07Speaker 6: Who's the owners of these cars? Regular? Like yeah, Like
- 1:11:11Speaker 6: they're not like race car drivers, like people like you
- 1:11:14Speaker 6: like that.
- 1:11:14Speaker 5: Just have like what you're trying to say.
- 1:11:17Speaker 7: What I'm saying, I'm saying like as far as like
- 1:11:31Speaker 7: this is people that's like really passionate.
- 1:11:33Speaker 6: Yeah, but they're like entrepreneurs, business people.
- 1:11:36Speaker 5: Yeah, they're all business people man, because it's uh, you
- 1:11:38Speaker 5: know reality is I mean, you could probably do the series,
- 1:11:43Speaker 5: you know, on the cheap side, about six hundred thousand
- 1:11:46Speaker 5: dollars a year or so, but it's gonna cost you know,
- 1:11:50Speaker 5: a million dollars a year, and million dollars a year.
- 1:11:52Speaker 6: You have to to pay, you have to pay.
- 1:11:55Speaker 5: I have some sponsorship, like you know, I have uh,
- 1:12:00Speaker 5: some sponsorship by Ferrari Rancho Mirage. They're paying you know,
- 1:12:05Speaker 5: certain things. So a little bit of sponsorship. You know, Hey,
- 1:12:09Speaker 5: y'all welcome to sponsors.
- 1:12:11Speaker 7: That you know so so, but let me ask you this.
- 1:12:19Speaker 6: You're paying.
- 1:12:20Speaker 7: That's a lot of money to cars, a lot of money.
- 1:12:23Speaker 7: But how's the coaraderie networking? Is it a great networking too?
- 1:12:28Speaker 4: It is?
- 1:12:28Speaker 5: It is. Last like a couple of weeks ago, I
- 1:12:30Speaker 5: met a roth child, you know, like you know, I
- 1:12:35Speaker 5: met a guy that's like an era of like clocks, right,
- 1:12:39Speaker 5: you know, we went into you know, you know, check
- 1:12:42Speaker 5: this stuff out. You know, like his garage is crazy.
- 1:12:47Speaker 5: You know, uh, you know all types of like people
- 1:12:50Speaker 5: that you meet. This amazing, right, Like I was telling
- 1:12:53Speaker 5: you the guy, uh, my neighbor Sam, you know, the
- 1:12:57Speaker 5: guys that you know, I don't know if these guys
- 1:12:59Speaker 5: want me telling them their stuff. But you know, all
- 1:13:01Speaker 5: these guys you know, have done this race and so yeah,
- 1:13:06Speaker 5: so you're you're you're doing this with some amazing entrepreneurs
- 1:13:10Speaker 5: and and so you're building relationship with people that you
- 1:13:13Speaker 5: otherwise wouldn't be able to build, you know, because imagine like,
- 1:13:18Speaker 5: I mean, you're already in the club, right, You're you're
- 1:13:22Speaker 5: already you know, Okay, you're all for right, but now
- 1:13:24Speaker 5: you're racing, you know, and this group of people all
- 1:13:27Speaker 5: have this thing in common. You're all racing for this
- 1:13:30Speaker 5: little stupid little trophy that's the only thing you get,
- 1:13:35Speaker 5: you know. Yeah, you're just trying to win, and they're
- 1:13:38Speaker 5: trying to win, you know, and you're doing crazy stuff
- 1:13:41Speaker 5: to try to win, you know. So yeah, so the
- 1:13:45Speaker 5: camaraderie that you build is amazing.
- 1:13:47Speaker 4: What's your favorite car?
- 1:13:50Speaker 5: Ferrari?
- 1:13:55Speaker 6: What what?
- 1:13:56Speaker 5: You know?
- 1:14:00Speaker 4: Not?
- 1:14:00Speaker 5: Right now? My favorite car is probably my freid GTS,
- 1:14:03Speaker 5: which is probably the one park right out front, because
- 1:14:06Speaker 5: it's like it's the green one that was out there,
- 1:14:09Speaker 5: has a convertible, so it's like a dope car, you know.
- 1:14:13Speaker 4: So yeah, I think I took a picture in front
- 1:14:15Speaker 4: of it.
- 1:14:15Speaker 8: Yeah, and the thing about them is they're all going
- 1:14:20Speaker 8: up in value right now, you know.
- 1:14:22Speaker 5: So you you know, like like I try to buy
- 1:14:25Speaker 5: cars that are special limited editions, and you know, it's
- 1:14:30Speaker 5: pretty cool. So you ask about cars. I got two
- 1:14:33Speaker 5: cars coming in next week, you know. Yeah, and they've
- 1:14:38Speaker 5: all gone up and value by you know, a couple
- 1:14:41Speaker 5: hundred thousand dollars at least each one of.
- 1:14:43Speaker 6: Them, even after you drive it.
- 1:14:45Speaker 5: Yeah, even after I drive it, because you wouldn't put
- 1:14:48Speaker 5: many mouths on it. People can't buy can't buy a car.
- 1:14:53Speaker 5: So because they can't buy a car, you know, they
- 1:14:57Speaker 5: don't have an option. But yeah, yeah, so both of
- 1:15:02Speaker 5: those cars, you know, are gonna be worth at least
- 1:15:06Speaker 5: two hundred thousand dollars a piece more than when I
- 1:15:09Speaker 5: bought them. And I haven't even seen it. I haven't
- 1:15:11Speaker 5: even touched it yet. So soon as the riots, you know,
- 1:15:14Speaker 5: and so I might switch some things out. We'll see, yeah,
- 1:15:21Speaker 5: some things. Yeah, man, cars are my passion have always
- 1:15:24Speaker 5: been you know, uh, They've always been my passion, man.
- 1:15:27Speaker 5: So so yeah.
- 1:15:28Speaker 9: I read the story when you got your first car
- 1:15:30Speaker 9: fourteen years old. Yeah, yeah, that's pretty slick. Yeah, has
- 1:15:38Speaker 9: done this research.
- 1:15:40Speaker 6: He's a heavy research man that I love that. Yeah, no,
- 1:15:44Speaker 6: I mean it's a real deal man. It's interesting. Man.
- 1:15:47Speaker 7: I appreciate you. What would you like to tell our
- 1:15:50Speaker 7: audience before before we wrap up?
- 1:15:54Speaker 5: You know, to me, entrepreneurship is it? You know? So
- 1:15:58Speaker 5: you know everybody can't be an entrepreneur, but everybody can
- 1:16:02Speaker 5: own their their careers, right like, you know, get the
- 1:16:05Speaker 5: high band skills, you know, figure out a way to
- 1:16:08Speaker 5: add leverage to it. You know, you can do more
- 1:16:10Speaker 5: than you think you can. You know, the risk is
- 1:16:13Speaker 5: worth it, you know, and the sky's the limit, you know.
- 1:16:16Speaker 5: So you know that's it. But you guys they already
- 1:16:20Speaker 5: know that because listen to you guys. So but yeah,
- 1:16:25Speaker 5: that's that's it man.
- 1:16:26Speaker 6: How can they follow you social media and everything?
- 1:16:28Speaker 5: Yeah? TJ millionaire mentor on Instagram and uh Facebook and YouTube?
- 1:16:36Speaker 5: You have n If you guys have any amazing business
- 1:16:39Speaker 5: ideas and you need investment in a partner, you know,
- 1:16:43Speaker 5: it has to be amazing, you know, you know, you know,
- 1:16:47Speaker 5: submit it, you know, send it?
- 1:16:49Speaker 6: How should they send it?
- 1:16:50Speaker 16: M Yeah, well no, send it to uh yeah damn?
- 1:17:02Speaker 16: Did I see right now?
- 1:17:07Speaker 5: But you gotta be an amazing, amazing individual. You gotta
- 1:17:11Speaker 5: have amazing dad. You gotta be real, you know, probably
- 1:17:13Speaker 5: got to be a part of any leisure.
- 1:17:15Speaker 7: Yeah, there you go, there you go, you have a chouse.
- 1:17:20Speaker 9: Shout to everybody on the picture got dot com. Shout
- 1:17:22Speaker 9: out to the city of l A and shout out
- 1:17:24Speaker 9: to this house. Shout to JAJ, Shout out to the
- 1:17:27Speaker 9: whole family. I see the answer the dot that's here
- 1:17:29Speaker 9: helping us out today.
- 1:17:31Speaker 4: And TJ. Shout to you, man, thank you incredible. You
- 1:17:34Speaker 4: hosted us. You didn't even know what's at that time.
- 1:17:36Speaker 4: Well you knew of us.
- 1:17:37Speaker 9: Yeah, you know everybody knows you.
- 1:17:41Speaker 5: They haven't seen you now, man, they've been sleeping on
- 1:17:43Speaker 5: the lot, know you know, you know, I wouldn't have
- 1:17:46Speaker 5: to say your whole name, just uy l you know,
- 1:17:50Speaker 5: like you said.
- 1:17:50Speaker 4: Shout out our guys, Francis and Jay who for the invite.
- 1:17:53Speaker 4: I heard they got you a beautiful painting.
- 1:17:56Speaker 5: Yeah, yeah, we're gonna connect.
- 1:17:59Speaker 9: They come out here for days. Yes, yeah, So shoutut
- 1:18:03Speaker 9: to again to everybody appreciated our commun and us. I
- 1:18:05Speaker 9: proud to pay program.
- 1:18:06Speaker 5: Shout out to mss B.
- 1:18:07Speaker 9: She's a new T five member of Patreon, which obviously
- 1:18:11Speaker 9: gives her access to.
- 1:18:12Speaker 4: Y L University, the number one place for everything in
- 1:18:15Speaker 4: the world of business and entrepreneurial efforts.
- 1:18:19Speaker 9: Shout out to everybody or our earners that are part
- 1:18:21Speaker 9: of that our Facebook group, and shout out to the
- 1:18:23Speaker 9: merch Obviously we got some more limited items that will
- 1:18:26Speaker 9: be coming to y'all very soon. Shout out to the
- 1:18:28Speaker 9: team that's getting done. Shout guy might be I both
- 1:18:30Speaker 9: uh for connecting with us and put them out an
- 1:18:33Speaker 9: amazing line. Yeah, man, you appreciate the sport.
- 1:18:36Speaker 6: Thank you guys for rock or that's for see you
- 1:18:38Speaker 6: next week. Peace here.
- 1:18:41Speaker 2: My graduates from my school being forced bad drop drop
- 1:18:47Speaker 2: drop drop.
- 1:18:49Speaker 12: Drop, Coach, The energy out there felt different. What changed
- 1:19:03Speaker 12: for the team today?
- 1:19:04Speaker 13: It was the new game day scratches from the California
- 1:19:06Speaker 13: Lottery Play is everything. Those games sent the team's energy
- 1:19:09Speaker 13: through the roof.
- 1:19:10Speaker 12: Are you saying it was the off field play that
- 1:19:12Speaker 12: made the difference on the field.
- 1:19:13Speaker 13: Hey, little play makes your day, and today it made
- 1:19:16Speaker 13: the game. That's all for now, Coach, one more question.
- 1:19:19Speaker 14: Play the new Los Angeles Chargers, San Francisco forty nine
- 1:19:22Speaker 14: Ers and Los Angeles Rams scratchers from the California Lottery
- 1:19:25Speaker 14: A little play can make your day.
- 1:19:27Speaker 9: Peace.
- 1:19:28Speaker 14: Pay responsibly. Must be eighteen years or older to purchase
- 1:19:30Speaker 14: late or claim