Latest / AI for Founders with Ryan Estes / Enterprise AI for $20 a Month
Transcript
- 0:00Most AI search is just Google with a concussion.
- 0:02It looks confident, it talks fast and still hallucinates like
- 0:06it's paid per lie. Founders are betting their
- 0:08entire companies on tools that can't tell the difference
- 0:11between a fact and a vibe. And the bigger your document
- 0:13pile gets, the worse it gets. You wait 20 seconds, open 6 more
- 0:17tabs, and forget why you asked the question in the 1st place.
- 0:20That's not productivity, that's digital quicksand.
- 0:23Now, if your company's brain is built on untrusted memory, how
- 0:26many smart decisions are you making?
- 0:28They're actually just beautifully formatted mistakes.
- 0:31Welcome to AI for founders. I'm Ryan Estes.
- 0:34Today you'll learn how everything search is getting
- 0:36faster, cheaper, and way more accurate by shrinking massive
- 0:39knowledge bases and killing hallucinations.
- 0:42This is for founders, CTOS, and operators drowning in SOP,
- 0:46strategy docs, customer notes, researcher sensor data, and
- 0:50wondering why AI still feels unreliable.
- 0:53And here's the wild part. Imagine taking a giant library
- 0:56of data, reducing it up to 99 point. 5.
- 0:59Percent while making searches up to four time faster and
- 1:02improving accuracy to the 99th percentile.
- 1:05Think 260 gigabytes turn into 1.3.
- 1:09That means small businesses can finally afford the kind of
- 1:12enterprise rag that used to cost a fortune.
- 1:14And it opens a new founder play. Take a weird, valuable data set
- 1:18nobody else has, compress it, make it searchable, and then
- 1:21sell predictions and insights as a micro SAS.
- 1:24If you want more of this, sign up for the newsletter at AI for
- 1:27founders.co. It's like a gym for your founder
- 1:29brain minus the mirror selfies 3 minutes a week that can save you
- 1:333 months of building the wrong thing.
- 1:35And if this hit, leave a review on the podcast with one sentence
- 1:38that would either make your Co founder laugh or your competitor
- 1:41nervous. And quick break for our.
- 1:43Sponsorkickcaster.com. This is the premier podcast
- 1:46booking agency for founders who want customers to find them, not
- 1:50the other way around. You show up with your story,
- 1:52Kickcaster gets you booked on the right shows, and those
- 1:55episodes turn into a compounding content engine across clips,
- 1:58posts and search. Go to kickcaster.com to get you
- 2:01booked. That's Kid Caster by MO Burst
- 2:11Ankit, welcome to the show. Thank you so much for joining
- 2:13me. Absolutely.
- 2:14Thank you, Ryan. It's my pleasure. 100% really
- 2:17excited to talk about your product and talk about your
- 2:19experience building it. We're talking about Morphos dot
- 2:23AII believe the product is called Key.
- 2:25Is that right, Ki? Correct.
- 2:27Correct. Key stands for Energy in
- 2:29Japanese. It is a search enterprise
- 2:32application that we build for your average consumer and for
- 2:35your small business. So it is a a rag application if
- 2:39you will that utilizes LLM technologies with our
- 2:42proprietary vectorization technology to be able to
- 2:45outperform some of the the bigger companies and and just
- 2:48raw LLMS when it comes to data inference.
- 2:51Incredible. So let's unpack that a little
- 2:53bit above the fold. It says all your work in one
- 2:56place introducing the everything search.
- 2:59So give us a couple use cases and and couple integrations that
- 3:02kind of paints the picture a little bit.
- 3:04Yeah, absolutely. So if, if you've ever used
- 3:07notebook LM or chat TPT or Gemini, there's a, there's a,
- 3:10you know, pretty good chance that you're uploading documents
- 3:13or some type of information for you to be able to reference that
- 3:15later on, right? You're seeing a lot of companies
- 3:18are uploading SOP documents, strategy documents into these
- 3:21large language models to be able to reference, you know, as part
- 3:25of their automation stacks or just to make it easier for
- 3:27people to access that information.
- 3:30And so, you know, this technology has been around for,
- 3:32for quite a bit with enterprise rag.
- 3:34The only problem with it is that it's extremely expensive and
- 3:37highly inefficient. And so it's priced out all of
- 3:40the small businesses or even individual consumers that would
- 3:42like to access the technology. And so when you see tools like
- 3:46Notebook LM come out, it's very reminiscent to what it is that
- 3:48we do. We're just focusing on the
- 3:50performance. Amazing.
- 3:52Talk a little bit about the performance.
- 3:54Yeah, absolutely. So you know, I can, I can talk a
- 3:57little bit about some of our case studies.
- 3:58And so, you know, our, our big claim is that we're able to
- 4:01reduce the size of a vector database by up to 99.5%.
- 4:06And so, you know, if you have experience working with RAG
- 4:09pipelines or vectorization as a whole, you can understand just
- 4:12how big that that number is in terms of reduction.
- 4:15And so, you know, we were able to put in 260 gigabytes of the
- 4:19Project Gutenberg or sorry, the, the Gutenberg library, I should
- 4:22say, as part of our Project Gutenberg case study, 260
- 4:25gigabytes got reduced down to 1.3.
- 4:28And so you know, that's over 15,000,000 vectors getting
- 4:31reduced down to 76,000. And So what did that mean?
- 4:35It means you have the 99.5% decrease in your storage and
- 4:38therefore your, your storage cost.
- 4:40You got four time faster queries and you get a, don't call me on
- 4:46this just below 60%. I believe it's 5859% improved
- 4:50search quality up until the 99th percentile.
- 4:53And so that is extremely, extremely powerful because a big
- 4:58issue with these LM technologies that they hallucinate a lot and
- 5:01they take a long time to process queries when you're asking it to
- 5:05search a very large database, right.
- 5:08If I give it, you know, 500 gigabytes worth of documents,
- 5:10which is not uncommon in in medium sized or even large scale
- 5:13enterprise for specific things or specific departments, you
- 5:17know, a query can take 1520 thirty seconds to process and
- 5:20the information is still, you know, inaccurate, right,
- 5:23Couldn't hallucinate it. So that was the big issue that
- 5:25we wanted to solve. And we've been able to do that
- 5:27and make it affordable for, you know, small businesses.
- 5:29Your average user for the cost of Chachi PD Pro at $20.00 a
- 5:32month. Incredible.
- 5:34Yeah. If you're, if you're waiting
- 5:352030 seconds, you're going to have six more tabs open.
- 5:38You're going to be looking at a YouTube video, what you were
- 5:40doing. Exactly, exactly, exactly.
- 5:43So that, you know, that's a big bottleneck because now we're
- 5:45looking at, you know, AI adoption is absolutely
- 5:49skyrocketing. Everybody wants to know how to
- 5:50utilize it. And there's a McKinsey report
- 5:53that came out and I forget the number now, but you know,
- 5:55there's a lot of distrust when it comes to information
- 5:58retrieval by these LLMS, right? People don't always trust the
- 6:01information that they're getting.
- 6:02And, you know, people are still dealing with this on the on the
- 6:04day-to-day. I was using, you know, Google
- 6:06Gemini earlier and I was throwing in some trick ball
- 6:08questions and it hallucinated and gave me wrong information.
- 6:11That's why LLM technologies have not been able to integrate very
- 6:14well into specific industries like medical or, you know,
- 6:18militatech applications, because in these environments, you can't
- 6:21afford to be wrong even once. And so when you have
- 6:23hallucination rates like that and you're dealing with
- 6:25lossiness, that's just something that can't be done.
- 6:28And so that's why LMS and, you know, these AI companies are
- 6:30struggling to, to break into it. And you know, we, we came in and
- 6:33and we solved that problem. Love it.
- 6:36And kind of this, this is kind of my favorite instance in, in
- 6:40creating business models right now as you're taking
- 6:44unstructured data sets, let's just say paper people have
- 6:48houses of paper and data that, you know, in the past, maybe
- 6:51it's cost prohibitive to like vectorize that, turn them into
- 6:54PDFs, put bring them in filter bright the software around it,
- 6:57boom, boom, boom. But now you have LLMS that can
- 7:00do that heavy lifting for you. So it sounds like, you know, if
- 7:03I've got a tough shed full of like paper and I spend the time
- 7:07to vectorize it, what I want to do is bring it into key and I
- 7:11that way it's going to like, it's going to shrink the data,
- 7:13get my response way up. And now I have kind of a a data
- 7:17set, a knowledge base that I can reference exactly faster and
- 7:21easier. Correct exactly.
- 7:23And so, you know, speaking on on that, the way that the current
- 7:28that current right pipeline has worked is that every time you
- 7:29want to upload new data and you want to add more vectors into a
- 7:32vector database, you have to re vectorize the entire data set.
- 7:35And so these companies are dealing with downtime when it
- 7:38comes to updating their their vector databases on the back end
- 7:41on a nightly basis, right? So that's a dedicated dev team
- 7:44purely focused on that with our core technology, which is called
- 7:48green vectors, ingestion is seamless.
- 7:50So that means your vector database has no downtime.
- 7:53And so we realized that this is so important and we wanted to
- 7:56build a consumer app that we're currently in beta for, which is
- 7:58key. But we wanted to really give
- 8:01this to a lot of the AI companies, vector database
- 8:04companies and ragged as a service companies.
- 8:06And so that's where we actually built our enterprise platform
- 8:09called Cortana. And so that is an API and SDK
- 8:13combination. It's a hybrid model.
- 8:14So, you know, waiting and fasting is done on your end.
- 8:16Your proprietary data does not need to leave the, you know,
- 8:19company premise or premises, I should say.
- 8:21Nothing gets sent to us. And you're able to use our API
- 8:24tax as our core algorithm and you just plug and play it right
- 8:26into your rag pipeline. So even if you have an AI
- 8:28application of your own that you know you're utilizing LMS and a
- 8:32couple other tools to deliver some type of product or user
- 8:35experience, you can seamlessly plug in our solution and you're
- 8:38going to get instant performance benefits.
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- 9:36To the show. Amazing.
- 9:38Cool. And then the interface itself is
- 9:39chat based, Is that correct? Correct, correct.
- 9:42Yeah. The interface for key is chat
- 9:44based, very similar to, you know, a ChatGPT or Google Gemini
- 9:47looks very similar to that. We are on beta and you know, we
- 9:50wanted just to get it to a beta stage to be able to kind of demo
- 9:54the product. And we've been focusing
- 9:56primarily on the enterprise solution because that's where a
- 9:59lot of our customers are, you know, really wanting it to be
- 10:02integrated into. You do have applications like
- 10:04Notebook LM and that they have a wide range of features.
- 10:08They're extremely feature rich. We wanted to focus on the, you
- 10:11know, the infrastructure layer, so to speak, that technology is
- 10:14now built on top of. And so we want to become the
- 10:16status quo, I should say, when it comes to RAG and you know,
- 10:20RAG applications and now even going forward, other
- 10:22vectorization applications as well.
- 10:25Let's talk about examples of some of those to paint the
- 10:27picture. So this is going to be kind of
- 10:29the infrastructure for RAG application.
- 10:30So what what does that mean exactly?
- 10:32Is that basically so that you have kind of a siloed data
- 10:36sector knowledge base that you can you can enter interweave
- 10:39into other kind of sectors of the business?
- 10:42Yeah. So right now we're actually
- 10:44working with a militatech agency that primarily focuses on drone
- 10:48technology. And so, you know, you see this
- 10:51across the board, the drones, aerial defense systems,
- 10:54practically any hardware systems that that's deployed in, in any
- 10:57type of environment, it's used a lot of utilizing, I should say,
- 11:01a lot of sensors. Sensor data itself is, is very
- 11:04heavy and it's, it's very loaded, you know, especially if
- 11:07you're talking about like Lidar sensors, thermal imaging
- 11:09processing, you name it, it's a lot of information.
- 11:12And So what sensors currently do in a lot of these applications
- 11:15that it's constantly streaming information.
- 11:17And, you know, if I wanted to, let's just say, put an NVIDIA
- 11:20Jetson on a drone and run a machine learning model on the
- 11:23drone itself, you know, you're constantly streaming
- 11:25information. The, and the, the GPU is getting
- 11:27utilized constantly. And there's a lot of
- 11:29computational, there's a lot of computational cost that goes
- 11:32with that. And So what we're able to do,
- 11:35and you know, we're, we're just going to be publishing a white
- 11:37paper about this very, very soon.
- 11:38And we're testing this is by utilizing our technology, we're
- 11:41able to reduce the noise, right? That's the big claim of
- 11:43greenbacks. We're able to reduce up to 99.5%
- 11:47of the noise. And so when you're talking about
- 11:48sensor data, if you're able to strip that down, you know, with
- 11:52all the noise, you know, your images, the colours, borders,
- 11:55you name it. Just to be able to get the
- 11:56information that you want. Like for example, you know, the,
- 11:59the door was opened, a human crossed the road, there's, we
- 12:03spotted a car over here. This is the, you know, another
- 12:06car in front of us so we don't crash.
- 12:08These are the type of applications you want to really
- 12:09focusing on by bringing a vector database and being able to bring
- 12:12this vector edition talking technology to the edge.
- 12:18Cool. So it's, it's really like, you
- 12:21know. Because it's a chat.
- 12:22You're giving it an agent persona and with the data you're
- 12:26giving it personality and skills.
- 12:28So much like you when you you Neo taps into the matrix and
- 12:32he's like, oh, I know Kung Fu. Like that's basically what
- 12:35you're doing with your organization is you're like, OK,
- 12:37we just took all this information on Kung Fu we just
- 12:39uploaded in. So now we know Kung.
- 12:41Fu exactly. And so, you know, it's there's a
- 12:44wide range of applications that green vectors can be embedded
- 12:49into. And so, you know, when it comes
- 12:51to the the child section, that is a rag based application,
- 12:54right, very similar to ChatGPT Gemini right now, that's a rag
- 12:58based application for data inference.
- 13:00What we're also exploring, like I mentioned with the drone
- 13:02technology, is it doesn't have to be an SLM or a large language
- 13:05model. It can be any type of it can be
- 13:07a computer vision model. It can be any type of machine
- 13:09learning model that relies on sensor inputs to calculate
- 13:12something and then spit out an output that we want to be able
- 13:15to impact by being able to reduce the noise on the inputs
- 13:18to make the model run more efficiently, to make it run on
- 13:21cheaper and not as bulky hardware and be able to run it
- 13:25faster. Cool.
- 13:27Let's take it into science fiction terrain.
- 13:29Is that cool? Absolutely.
- 13:33So you're talking about Lidar. Let's say we we scanned the
- 13:35entire Giza Peninsula with LIDAR and we can find certain, let's
- 13:42say underground chambers. We can unlock different things.
- 13:45We see where pyramid footprints, we see new stuff, you know the
- 13:49application. Then as we bring it into, we
- 13:51bring that in to information into Key, which makes it
- 13:55lightweight, which gives it a personality, which gives it
- 13:57skills. We can upload, you know, all of
- 14:00the history of Egyptology. And then we could chat with Key
- 14:04to basically give us maybe some assumptions of what the culture
- 14:08looked like, how old it was, this kind of thing.
- 14:10Because basically it's learning all the information we're
- 14:13providing it. Yeah, absolutely, you can
- 14:15definitely do something like that.
- 14:16And so, you know, if you're talking about lighter, lighter
- 14:18sensors, if if you've worked with them, it's a lot of
- 14:20information, you know, especially if you're deploying
- 14:24it on something like an autonomous system, a drone,
- 14:26something to be able to capture actual imagery at at scale.
- 14:30You know, if you're doing it with a skyscraper or like a
- 14:32pyramid or whatever the case is, you definitely need to put it on
- 14:34a drone unless you plan on climbing all the way up and
- 14:36doing it yourself. And So what typically happens is
- 14:39when you, when you store Lidar sensor inputs, you have to
- 14:43process it, which means you have to bring a drone back, you have
- 14:45to bring it back to a command center, whatever the case is,
- 14:47process that data locally on a, on a pretty expensive machine to
- 14:50be able to process as our goal. And what we're planning on
- 14:52prototyping is to be able to remove that need where you can
- 14:56actually process information on device via and you know, NVIDIA
- 14:59jets and Oren or something like that.
- 15:02And then being able to upload that information into a tool
- 15:04like key and giving it more reference material and then
- 15:08asking it questions in natural language to be able to get
- 15:11better and better insights. That's definitely something that
- 15:13you can you can do to be able to speed up the process as well as
- 15:16to access information you normally wouldn't be able to
- 15:17access. Amazing and consumer application
- 15:21might be this is kind of your this is your second memory you
- 15:25know so it's pulling from all of available metrics.
- 15:30It could pull from the audio from your phone, it could pull
- 15:33biofeedback from your watch. It could pull, it could pull
- 15:37environmental, all that stuff in real time and basically provide
- 15:40you with like a photographic memory of.
- 15:43All exactly. Yeah.
- 15:45We're completely agnostic, completely agnostic for for all
- 15:48data inputs. You know, the way that works is
- 15:50you know, all data types can be vectorized, right?
- 15:53They're all numerically represented in in some way.
- 15:55And so we, we're completely agnostic with our core, you
- 15:59know, core technology. And so that's something we want
- 16:01to do in being, you know, rag applications were just the, the
- 16:04first step. It's the, the first thing that
- 16:05we decided to do because it was the the simplest and the easiest
- 16:09to, to build the beta off of, as well as to demo the, the
- 16:12technology that's core and its efficiency.
- 16:13You know, you can do a side by side of key and ChatGPT and just
- 16:17look at the accuracy as well as the speed in comparison.
- 16:20You'll, you'll be mine, you know, completely blown away.
- 16:23And now with the, you know, 2026, our big, big goal was now
- 16:27expanding that and want to see how do we apply this to, you
- 16:30know, non language models? How do we apply it to edge
- 16:33technology? And you know, that's something
- 16:35that we're building right now is going to be a handheld device.
- 16:38We're planning on calling it the Keyboy, which is, you know, a
- 16:41rag application on a edge device that can be built on top of a
- 16:45Raspberry Pi 5. And it's completely handheld.
- 16:48It's completely off the grid, decentralized, and you're going
- 16:51to be able to reference, you know, vast amounts of data with
- 16:55extreme precise accuracy and speed.
- 16:58And the fact that it's off the grid means it's kind of it's not
- 17:01you can't tamper with it or what's the benefits there?
- 17:04Benefit there is that you don't need a Wi-Fi connection to make
- 17:06it work right. It can be completely
- 17:09disconnected. You don't need server side
- 17:11technology to be able to run this model in conjunction with a
- 17:15vector database, right? That currently isn't possible.
- 17:18Nobody's even thinking about putting a vector database on an
- 17:20edge device. It's just something that's we
- 17:23thought about it, it hasn't worked, so we're not doing
- 17:25anymore. And so now you're seeing the
- 17:27need for data centers, you're seeing the need for expensive
- 17:30hardware. That's why, you know, the top
- 17:31companies like NVIDIA are pouring billions and billions
- 17:33into R&D to build better and better hardware to be able to
- 17:37process all this information. So by being able to reduce the
- 17:39noise, we're able to reduce the, the hardware that's required to
- 17:44be able to run some of these models and to do, you know,
- 17:47inference search or whatever, whatever you're trying to
- 17:49utilize it for. And we're able to empower every
- 17:52single person that has an iPhone or an Android to be able to do
- 17:55this completely locally. So that way you know, you're not
- 17:57paying for those expensive, you know, API costs and you're not
- 18:00requiring a, a good strong Internet connection if you're,
- 18:03you know, far away from, you know, a city or you don't have
- 18:06cell service. Again, if we're in Egypt looking
- 18:09for, you know, pyramids, then you don't, you're not going to
- 18:12have that. You don't want to carry around
- 18:13exactly, You know what I mean? Exactly, exactly.
- 18:16So, you know, an example, an example I gave is that, you
- 18:19know, if you're a doctor, like a, if you're a dermatologist or
- 18:22what not, you can have a pretty efficient computer vision model
- 18:27that's, you know, doesn't require that many, I would say,
- 18:29parameters that you can store on a, on a, on a, on an edge device
- 18:33or some sort. It might have to be a little bit
- 18:35bigger and then give it a vector database for for reference and
- 18:38be able to interact with it. So you can actually diagnose
- 18:41people on the go with this portable device, right?
- 18:44You don't need to utilize such expensive technology.
- 18:47People don't need to go to hospitals.
- 18:48You can go to them. It's very empowering when you
- 18:51start looking at being able to put that data on people's phones
- 18:54and be able to utilize that where everything can be done
- 18:56locally. Especially in a world now where
- 18:57decentralization is becoming the trend, people want to be able to
- 19:00tap out of the grid because we've seen when, when these
- 19:03legacy systems like, you know, AWS or cloud fair go down and
- 19:07then all the connected systems, you know, get shut down with it,
- 19:11right? You know, this happened not too
- 19:12long ago, a couple months ago, right?
- 19:14AWS was down for, you know, half a day a day, whatever the case
- 19:17is. And you're seeing essential
- 19:18services go down with it as well.
- 19:19So that's, you know, that's a, that's a big problem when we
- 19:22start relying on these large corporations to provide this
- 19:26infrastructure for us. We have the hardware
- 19:29functionality to be able to run this locally, so why not?
- 19:32Yeah. Well, and also it kind of path
- 19:34provides a path back to ownership where exactly we've
- 19:37been renting everything with SAS forever, which has its benefits
- 19:40for sure, but also has downsides.
- 19:42You know, do you really, do you really own your Tesla or does
- 19:45Elon own all of them? Correct, Correct.
- 19:48Yeah, yeah, yeah, exactly. So you know, a lot of people
- 19:51have been really aligning with the idea of owning their data,
- 19:56right? Not wanting to give it to a
- 19:57third party provider to store it.
- 19:59They want to own their data, they want to have it on the
- 20:01device. And you, you know, any
- 20:03application ends up running faster when you just think about
- 20:05it, if it's running locally on your machine, opposed to needing
- 20:08to make an API call and then all the server side infrastructure
- 20:11that's required it, it's faster and it performs better.
- 20:13So it's like, why don't we do it?
- 20:14We get data sovereignty and independence and we get better
- 20:17performance and cheaper costs. And ultimately, I mean, you
- 20:20know, flash forward 12 months, 2436, we're going to have little
- 20:24robots, you know, and we're, I, I think that's going to the
- 20:28privacy of robots considering like how intimate people are
- 20:31getting with LLMS already once The thing is in your lap
- 20:35stroking your hair, I'm assuming like we're going to be a lot
- 20:39more honest with those. You know.
- 20:42Yeah. Absolutely, Yeah, yeah.
- 20:43So that that's, you know, funny you brought robotics, autonomous
- 20:46systems and robotics is something that we're really
- 20:48looking into this year that we want to integrate with.
- 20:51We plan on being able to integrate with, you know, the
- 20:54entire NVIDIA lineup and, you know, putting our core
- 20:56technology directly on it. So you know, a lot of the
- 20:59autonomous systems, for example, they're they're using, you know,
- 21:01the The Jets and Thor I believe is it is for like humanoid
- 21:04robotics and whatnot. So being able to put our
- 21:06technology on that, we would have a massive impact in that
- 21:08space as well. Yeah.
- 21:10What's the special sauce? What?
- 21:12What gives you guys an advantage here?
- 21:14This, this feels like very natural.
- 21:18Like it's like, oh, yeah, absolutely.
- 21:20I want faster speeds. I want smaller size data.
- 21:24Like why are you guys doing it the best?
- 21:27You know, that's that's a very difficult question to answer
- 21:29just because we are patent pending still.
- 21:32What I can say is that we have reimagined the the architecture
- 21:37at its core and the way that these legacy vectorization
- 21:42methods work, we a lot of people mistake us for compression
- 21:46company. We're not compression.
- 21:47And so you know, the an example I can give you, or I'd say to
- 21:51best describe that is, you know, a vector is a multi dimensional
- 21:55variable and we're able to take a variable that's multi
- 21:58dimensional with with many, many, many dimensions.
- 22:00You know, you can it's up to like 1000 plus and reduce it
- 22:03down to 1. So if I want to describe a water
- 22:06bottle to you, I don't, you don't need to know what color it
- 22:09is. You don't need to know the exact
- 22:10shape of it. You don't need to know the brand
- 22:12of it. You don't need to know the
- 22:13density of the material that's used.
- 22:15You just need to know very limited information for you to
- 22:17go to discern that this is a water bottle.
- 22:19And so, you know, our technology kind of revolves around that
- 22:22thought and that, that approach rather than trying to ingest all
- 22:25the information. And so, you know, when people
- 22:28ask me like the, the similar question, how does it work?
- 22:30I, I, I tell them, I said close your eyes and can you still hear
- 22:34me and understand what it is I'm saying having closed your eyes,
- 22:36say yes, of course I can hear it.
- 22:38I said perfect. Your brain is also having an
- 22:40easier time processing audible information because now you've
- 22:43gotten rid of 1 sensory input. So that's a a very similar, I
- 22:47would say, approach that we have when it comes to the actual
- 22:51mathematics of of vectorization technology.
- 22:54Interesting. OK, cool.
- 22:58And you've priced it very affordably, I mean 20 bucks a
- 23:00month. So you are kind of getting into
- 23:02a consumer place where you're finding small businesses.
- 23:06What we're seeing now is there's a lot of examples of these
- 23:09almost micro businesses and maybe this is a case study and
- 23:13you can play with it a little bit.
- 23:14You know, let's say my mom was documenting snow conditions and
- 23:19weather conditions for her mountain town for the last 40 or
- 23:2350 years, and she might have the most complete set of that data,
- 23:28you know, so it, it sounds like with with key, basically she can
- 23:33upload all of those handwritten newsletters, vectorize it,
- 23:37structure the data, bring it in. And now she can have a
- 23:40conversation with, with her, her data and then maybe make
- 23:44predictions there for forward. So if in the past she was
- 23:47contributing to the weather page for the local newsletter, now
- 23:51she can maybe create a, a, a SAS software where it's like, hey,
- 23:55based on 50 years of historical data, here's what we can expect
- 23:58to see. And, you know, maybe then the
- 24:00ski resorts and things like that become customers of hers.
- 24:03Exactly. Absolutely.
- 24:04And so, you know, at at some point, we want to, we have an
- 24:08enterprise solution, but we do want to be able to often offer
- 24:11an open API and to open sources to a certain degree so people
- 24:15can build applications on top of it outside of, you know, large
- 24:18scale enterprise. But absolutely, you're, you're
- 24:20absolutely correct on that. We wanted to make it affordable.
- 24:23We wanted to be like the cost or Trader Joe's of, you know, AI
- 24:28search and inference. And so it was either you paid a
- 24:31premium fee, 50,000 up and you still didn't get great
- 24:35performance, but it was the best on the market, or you just
- 24:38weren't able to afford it. And you have to utilize LLMS
- 24:40like ChatGPT, which you're going to deal with all the issues that
- 24:42we discussed earlier. We wanted to be able to provide
- 24:45the best solution at the most affordable price.
- 24:48And the only reason why we have to do it is because of our
- 24:51vector technology and our reduction in vector storage.
- 24:54Our costs are so ridiculously low that we have to translate
- 24:57that to the customer. And so now for the same price of
- 25:00ChatGPT, you can get, you know, ChatGPT with us or Gemini with
- 25:04us, plus the vectorization technology, which outperforms
- 25:07all of them. Incredible.
- 25:10As far as the enterprise solution, what what categories
- 25:13or verticals of businesses have big juicy data sets that you
- 25:17know would benefit from this on day one that aren't really
- 25:20employing it right now? Very good question.
- 25:26I would say all of them, but you know, if you know, all data is
- 25:30at this point is is really, really bloated.
- 25:32And then when you're talking about artificial intelligence,
- 25:34machine learning application, it's all extremely bloated.
- 25:36That's why we've had to build better and better models.
- 25:38That's why we've had to build better and better hardware to
- 25:41make up for the fact that the underlying data is so bloated.
- 25:43It's like I ask you to find needle in a haystack, but the
- 25:46haystack is the size of a house, right?
- 25:48It's very difficult to do so it's going to take you a lot of
- 25:50time. And so that's been a big
- 25:52problem. But I would say in terms of
- 25:54applications where it's not being utilized the most, I
- 25:56would, you know, I really got to go with with edge devices and
- 26:01robotics and, and, and Militech, it's not being utilized there at
- 26:05all. A lot of, you know, Militech
- 26:07systems are utilizing very old archaic systems for satellites,
- 26:11drones, any type of autonomous vehicle, you name it.
- 26:15Augmented reality, virtual reality headsets like Andrew
- 26:18just came out with Eagle Eye. A lot of it is, you know,
- 26:20utilizing old technology. And so I feel like if we were to
- 26:23apply Green Vector into that, there'd be massive, massive
- 26:26benefits because now it's able to run completely locally on the
- 26:30edge, right? So on the device itself, if
- 26:33you're talking about, you know, your average Gemini user,
- 26:36they're going to notice a difference in terms of speed and
- 26:38accuracy. But it probably won't be that
- 26:40transformational for you as an average user of it opposed to a
- 26:44large scale company that is utilizing this in their
- 26:46application itself or for whatever purpose.
- 26:49Or, you know, if you're a drone that wants to be able to fly
- 26:52very precise routes and you need instant, instant feedback from
- 26:58sensors, vectorize that information, calculate something
- 27:01from that data, and then execute some type of instruction set,
- 27:04there'd be a bigger, I would say a bigger transformational
- 27:07process on on that end. Yeah, educate me a little bit on
- 27:11the workflow, like why is the vectorization an important point
- 27:14or important step? Yeah.
- 27:17So, you know, when you're uploading any type of data and
- 27:20you want to be able to give it, you know, any type of, let's
- 27:25just say, an LLM model, access to that data, the LLM turns it
- 27:29into numbers, right? Computers operate in the
- 27:32language of numbers. It's something that we as humans
- 27:34don't naturally always do. But mathematics is the language
- 27:37and of itself, you can describe anything with numbers.
- 27:40And so vectors is the way that we're able to do it.
- 27:42So I can describe, you know, a water bottle like I mentioned,
- 27:45or a house, or, you know, a room with a set of numbers, right?
- 27:50I can describe, you know, a room by its dimensions, right?
- 27:53Length, width, height, volume, what is the color on the walls?
- 27:57Dementia, like all these things. And so you have to translate it
- 28:00into numbers, which therefore is a vector for a model to be able
- 28:03to utilize, calculate some information off of and then to
- 28:06be able to utilize that information for either executing
- 28:09instruction sets or retrieving that information, spinning it
- 28:11back to the user. And so that's why vectorization
- 28:13such an important technology, it allows us to be able to give
- 28:17anything that we want to a model and translate it into a language
- 28:22that the model understands and the habits spit back back out to
- 28:25us in a language that we understand.
- 28:27And so that is what RAG is. That's what vectorization
- 28:30primarily is for. Nice.
- 28:32So you're the CTO and I'm curious about your workflows and
- 28:37how you're leveraging AI to basically amplify and augment
- 28:41what you're working on and how you see that interplaying with
- 28:44kind of humans and maybe where you're differentiating what
- 28:46tasks are are get being performed by AI agents and
- 28:49managed by certain team members. Yep, you said so, you know,
- 28:53we're, we're a small startup. And so when you're startup, you
- 28:55try to be as resourceful as, as possible.
- 28:57And the one of the beautiful things about being a startup is
- 28:59that because you're small, you can move very fast.
- 29:01So testing new ideas, new approaches, we can do it on a
- 29:04day-to-day basis to see what works best.
- 29:06We're running split tests all the time with our approaches
- 29:08whenever we're working on something.
- 29:11I utilize AI on a daily basis for every single one of my tasks
- 29:15from my emails to, you know, planning projects,
- 29:19documentation, programming, you name it.
- 29:22And so we've been seeing a lot of success, especially when you
- 29:26know, you're exploring new avenues of where can this
- 29:28technology be applied to by utilizing tools like Gemini Deep
- 29:32research, right? Being able to sift through
- 29:35mounds and mounds of data from research documents, textbooks,
- 29:39textbooks, you name it, and being able to compile all that
- 29:42information into one document to quickly explain is this even
- 29:45possible? What's the benefit of this?
- 29:47You know, what is the importance of that?
- 29:48That is something that we're doing on a day-to-day basis just
- 29:51because now we're expanding our application set and where we
- 29:55want to be able to integrate this technology that is probably
- 29:58has has had the biggest impact on on my day-to-day workflow.
- 30:02I can say when it comes to programming that, you know,
- 30:04Claude code had been an absolute game changer for us.
- 30:08That allows us to ship out updates extremely fast.
- 30:10We've used tools like lovable when it comes to, you know,
- 30:12building out the website or building out presentation
- 30:14portals in a, in a, in a fun way.
- 30:17So, you know, you're not just sifting through a slide deck
- 30:19like like everybody else, you're, I'm able to dynamically
- 30:21prevent this technology to you in a very simple, easy way that
- 30:24you can access no matter where you are just by clicking on the
- 30:26link. And so, you know, it's, it's
- 30:29been a crazy process and it's a lot of split testing, but
- 30:34overall it has had a massive, massive impact.
- 30:37And the more tools we use for a variety of different use cases,
- 30:39the more we start realizing how important green vectors is and
- 30:42where it can be applied into. And so that has been a major
- 30:46reason why we even decided to dive into mil tech applications
- 30:50or drone applications or satellites and whatnot.
- 30:53Well, you know, and now with all these tools, which is great
- 30:57because you know, it, it allows us to 10X and beyond kind of our
- 31:00productivity. But you don't have a lot of
- 31:02redundancy because you have a small team.
- 31:05So which puts your responsibility, it's very high,
- 31:10you know, So how do you kind of hedge against kind of redundancy
- 31:14and like, you know, if and kid gets the flu, does everything
- 31:17stop? Yeah.
- 31:18So very good question. That's something that you have
- 31:21to deal with whenever you're a small organization of any type,
- 31:24right? There's there, there's more
- 31:26important points of failure. And So what we've done is, you
- 31:30know, one, we're extremely, extremely lucky to have an
- 31:32amazing team of highly, highly intelligent people.
- 31:36We have some really great board members that advise us if you
- 31:40know, a certain member is out of Commission due to sickness or
- 31:42whatever the case is. We do have redundancies in place
- 31:45and we do have, I would say contingency methods in place.
- 31:47It's probably a better word for it in terms of the sops of what
- 31:51needs to be done, what can be paused and what can be kind of
- 31:53shift and pivot forward onto and to work on that in the meantime.
- 31:57So that way we're, we're still staying productive.
- 31:59That has been a, a massive, massive, I would say
- 32:04contributing factor to our productivity is that we always
- 32:06have contingencies. Is that if this doesn't work out
- 32:09for so and so reason, or if this fails for so and so reason, what
- 32:12are we gonna be doing in the meantime?
- 32:13Is there another project we can work on?
- 32:14Can we prototype this? Can we ship out that feature
- 32:16instead before, you know, this person gets back on board,
- 32:19whatever the case is. And so that allows you to move
- 32:22fast, break fast, pause fast, pivot fast.
- 32:25You know that that's like silicon's Silicon Valley's, you
- 32:28know, go to saying, hey, everything is about speed.
- 32:32And so especially when you're a start up, you don't have much to
- 32:34lose. And that's what makes it, you
- 32:36know, extremely important to understand is that if you just
- 32:38keep working fast, at some point, you know, you're going to
- 32:41figure out what clicks, you're going to figure what works.
- 32:45And you know, that's something that we have over these large
- 32:48scale enterprises, which have become very bureaucratically
- 32:49designed. And it takes a lot of a lot of
- 32:52time, I should say, for information to travel from the
- 32:54bottom to the top. We don't have that issue.
- 32:56And so, you know, that's, that's a big contributing factor to our
- 32:58productivity. I'd love how you think about or
- 33:01I'd love to know how you think about product 2 as far as like
- 33:04time to value, because ultimately, you know, if you're
- 33:06delivering a subscription product, you know, people want
- 33:10to get in there and see results quick.
- 33:12I think lovable is a great example of winning really fast.
- 33:16You know, where like you, you start playing with it, you're
- 33:19like, wow, this is really cool. You know, how do you build in
- 33:22those wow moments and like what's what's the 1st 5 to 10
- 33:25minutes of like using key look like?
- 33:28Yeah, so I think, you know, the, the biggest thing is 1 we make
- 33:31it easy to upload your documents.
- 33:32We, we learn from the best, right?
- 33:34So we're, we're taking a lot of inspiration from Chachi Petit,
- 33:38Google Gemini in terms of the user interface to make sure that
- 33:40it's sticky, that people actually enjoy utilizing this
- 33:43platform. The biggest benefit I would say
- 33:45is that getting onboarded, uploading data and we're going
- 33:48to be connecting, you know, data, you know, your, your
- 33:50accounts. So data automatically pulled in.
- 33:53You don't have to manually upload anything, but we make it
- 33:55extremely easy. And I think the biggest wow
- 33:56factor is going to be the speed, right?
- 33:58When you're able to ask an LLMA question regarding 1000 page
- 34:02textbook and you get an answer in 3-4 seconds and you don't
- 34:06need to worry about it being inaccurate.
- 34:08That I think is a big wow factor, right?
- 34:10For someone who's doing research, if you're a student or
- 34:13a teacher or if you're a scientist or a mathematician,
- 34:16being able to get answers that quick with that level of
- 34:20accuracy is, is absolutely ridiculous.
- 34:22It is just hasn't been seen before.
- 34:24And you can pay for speed. You know, companies have been
- 34:27doing it with, with compression technology and by being able to
- 34:30deploy more and more hardware and, and you know, horizontally
- 34:33and vertically scaling their applications.
- 34:35But you can't pay for for speeding alongside accuracy,
- 34:39right? It's a very difficult thing to
- 34:40do. You can't just buy more GPU's
- 34:42and get better accuracy. It's not going to work that way.
- 34:44And so that's a big thing with us is that you get best of both
- 34:47worlds. And so, you know, we live in a
- 34:48world now where people want information instantly, right?
- 34:51And unfortunately, you know, with, with LLM's like this,
- 34:54there's a trade off, you know, you can get it almost instantly,
- 34:56but is it always accurate? And then what is the, the time
- 34:59like to now go and, you know, verify that information by
- 35:03actually going on Google, looking at some Reddit forum to
- 35:06make sure that it's actually correct or whatever the case is.
- 35:08It completely ruins and completely gets rid of the, the,
- 35:11the need to actually utilize the LLM technology for information
- 35:14retrieval because now you have to second guess every single
- 35:17thing. And so that's something I think
- 35:19is going to be a big wow factor when people, you know, first hop
- 35:21on the platform and start using it.
- 35:23Yeah, and that then it starts including to industries that
- 35:27can't have hallucinations. You know, if you're dealing with
- 35:30medical records or you're talking about military
- 35:32applications, it's like 99.999 for Infinity.
- 35:36I know we can't get 100%, but like it really can't with some
- 35:40stuff, especially if you're doing research and like maybe
- 35:43you're, you're, you're professional, like reputation is
- 35:48on the line and you, you, you quote some, some hallucination
- 35:52like that could be devastating. Absolutely.
- 35:54So you know, we were thinking about this as well as like we
- 35:58want, we would love to be able to work for the hospital or
- 36:00veterinary hospital of of some sort and be able to connect
- 36:03their EMR systems directly into key.
- 36:05And so now every single, you know, especially with, with
- 36:08veterinary, because that doesn't require HIPAA compliance, but
- 36:11all of your patient records now are accessible via, you know,
- 36:15key itself. So if you're a doctor and you're
- 36:17on the 5th floor and you know, you're just on the go, you're,
- 36:21you're working with a lot of patients, doctors, you know,
- 36:22this is very typical of, of, you know, hospital environments.
- 36:25Everything is fast. Go, go, go, go, go.
- 36:27You don't have the time to do a lot of manual information
- 36:31retrieval or if you do, it takes up a lot of time, right?
- 36:33And then cross referencing that information with your with
- 36:36textbooks or journals to find out, you know, what is this
- 36:39specific disease? What is the, you know, the go to
- 36:42form of, you know, therapy or or treatment for, for the specific
- 36:45thing. And it that takes up time and it
- 36:47overall it adds up hours in in the week that you could have
- 36:50been more productive. Now we would be able to enable a
- 36:53doctor to be able to go on their phone, type in a patient name.
- 36:56It gives everything that you need to know regarding that
- 36:59patient and then cross reference that with a 2000 page textbook
- 37:02of some sort of repository of data that talks about specific
- 37:05diseases that, you know, correlate with, with whatever
- 37:07this patient has. And so that technology doesn't
- 37:09exist right now, right? And doctors still forced to do
- 37:12things the the old way, but with our technology we now enable
- 37:15that. Yeah.
- 37:16I mean, with medical, there's so many applications and so note
- 37:19many opportunities for new data sets, you know, because we're
- 37:23just kind of breaching the surface of the kind of
- 37:26biofeedback that we can gather, you know, involuntarily through
- 37:30our bodies, whatever, or, you know, what people actually want
- 37:34to upload. And in particular, that's going
- 37:36to be stuff that you want to hold pretty close to the chest
- 37:39and make sure it's private. You know, unfortunately, you
- 37:42know, in the United States, I'm sure the insurance companies
- 37:46would love to take a look and be like, oh, well, Ryan, you know,
- 37:50half the time you didn't walk 10,000 steps.
- 37:52So I don't think we're gonna, we're gonna cover your, your
- 37:55ankle surgery because actually, you know, there's the, the data
- 37:59privacy now more than ever, just because it seems like there's
- 38:02really kind of nefarious intent. And I hate to say that, but I
- 38:06think the the fact that you guys are making it the possibility
- 38:10for for private is is amazing. How big's the team.
- 38:16Team is just, we're 10 members and we have 4 board members as
- 38:21well, but core team is 10, yeah. Incredible How?
- 38:24How did you finance? So everything is bootstrapped,
- 38:28so self funded. This was a you know, I, I came
- 38:30on in October of 2025, but it had already been a A2 year
- 38:34project prior to me coming on. And so, you know, my, my biggest
- 38:38contribution in my job has been what can we apply this
- 38:42technology to? How do we do it?
- 38:44How do we get, you know, beta test set up?
- 38:46How do we actually integrate and go to market with this
- 38:48technology, not just for a rag application, but for other
- 38:51applications that we talked about before.
- 38:52That is majority, I would say the say 80 to 90% of my my work
- 38:56scope. You could do anything.
- 39:00What what, what stood out about this when they came?
- 39:03So when they came with the idea, what was it that that caught
- 39:06your attention? Yeah.
- 39:07So, you know, when it comes to technology like this, when I was
- 39:13kind of pitched on the whole idea and what the, the the
- 39:15proprietary technology is able to do with up to 99.5% reduction
- 39:19in, in vector storage. That is a number that you think
- 39:23of. And you, you know, you instantly
- 39:24start thinking, no way, this is, this is impossible, right?
- 39:27No one has been able to do it. The big companies that have
- 39:29tried and failed, we have applications and infrastructure
- 39:34that's built on top of this core belief that it can't be done.
- 39:36And you're telling me that it can't.
- 39:38And so, you know, when I first heard about I, you know, just
- 39:41like everybody else, I, I talked to about the company, they all
- 39:44wanna, you know, call me and say that's impossible.
- 39:46And then I get to show them a demo.
- 39:48They're like, wow, right. And so that's the same thing
- 39:50that got me as well. And I got very excited thinking
- 39:52about that how can we utilize this technology not just for RAG
- 39:56and we would be able to massively benefit RAG in of
- 39:59itself. That's the primary use case for
- 40:01green vectors as of right now. But what else can we can we do
- 40:05in industry, right? And so for me, it was almost
- 40:07like the invention of the LED, right?
- 40:09The LED light bulb, you know, once the LED was invented, now
- 40:13it's being utilized everywhere. It's utilized for your street
- 40:15lamps your, your light bulbs, your.
- 40:18Like light bulbs in your home, your cars, you name it.
- 40:20And so now it has become the new status quo that everything is
- 40:22built on top of. And so that was something that
- 40:24got me really, really exciting. And, and, you know, you can
- 40:26imagine how many possibilities there are where this technology
- 40:29can be implemented and how fun it would be to be a part of that
- 40:32process to build things that the world has been seen as it got.
- 40:35Foundational level. Absolutely.
- 40:38Yeah, that's super cool. When you're thinking about go to
- 40:40market, how do you find your first customers?
- 40:43So, you know, we, we're very blessed, I would say to have a
- 40:47extremely, extremely good board as well as team in terms of some
- 40:52of our connections and you know, who we're able to have
- 40:54discussions with. And so that has been massively
- 40:57beneficial. You know, we've been able to
- 40:58talk to some pretty large corporations from the Gecko.
- 41:01They've been kind of helping us and, and steering, steering us
- 41:04in the right direction. You know, the, the, the best way
- 41:08that I find is that when you're able to make the claims that we
- 41:12are able to make companies listen, right?
- 41:14You know, the executive VP directors, the CE OS, they
- 41:16listen because this is something that's completely brand new.
- 41:19So it's it's so, you know, enticing that they're almost
- 41:22forced to turn their heads and be like, wait, who's that?
- 41:24And you know, what, what did that company, what did they do?
- 41:26What did they just say? And so that has been, AAI would
- 41:30say, a really good and, and strong variable when it came to
- 41:35being able to have meetings and sit downs with these companies.
- 41:38And then, you know, one person knows another who knows another,
- 41:40and it becomes word of mouth and word starts spreading along
- 41:43these, you know, within these networks and circles that from
- 41:46there we've been able to get a lot of organic growth.
- 41:48Yeah. When you go into those
- 41:49conversations, are you treating them as like sales calls or as
- 41:52you, are you kind of giving them kind of some authority as design
- 41:56partners? Like how do you initiate that as
- 41:58a start up? Yeah.
- 42:00So it kind of depends on the company we're speaking with.
- 42:03You know, if it is majority of the company, I should say, are
- 42:06utilizing or wanting to utilize artificial intelligence on, you
- 42:11know, edge devices or specific use cases.
- 42:13And from there, a lot of these conversations really start out
- 42:16as a conversation of how can we work together, right?
- 42:18Does our technology overlap with yours?
- 42:20Can we impact you guys in a positive manner?
- 42:24Can it run on your, your hardware stack?
- 42:26What would be the theoretical before and after if we did?
- 42:29And from there we're then able to start working out a deal
- 42:32because once the numbers become apparent, now it becomes, you
- 42:35know, very simple, yes or no decision if we want to do it,
- 42:38you know, a pilot or beta to test this out.
- 42:41And so a lot of the conversations are very organic,
- 42:43not really salesy. When you're able to tell people
- 42:45about technology, a lot of times they start thinking themselves,
- 42:48where can I apply this in my company?
- 42:50And if this is beneficial And you know, so far we've we've had
- 42:53a very high, high success rate with that approach.
- 42:56Love it. All right, We're ready for the
- 42:57quantum round. Are you ready?
- 42:59Absolutely. Is that a piano behind you?
- 43:02Yes, it is. Do you play?
- 43:04I used to, not anymore. I haven't had the time for, for
- 43:06a while now, but I, I hope to, to, you know, pick it up again.
- 43:10It's, it's, you know, as a programmer, we're, we're so used
- 43:12to typing and, and doing a lot of keyboard work.
- 43:15I decided to know why, why not shift over my talents
- 43:18back-to-back to the instrument? And so I'm hoping to get back
- 43:20into it soon once I can, you know, open up my, my bandwidth a
- 43:24little bit. Well, love it.
- 43:27Everyone listening to this podcast loves business ideas and
- 43:29shiny objects. What's a?
- 43:31What's a business idea you have right now you feel like could go
- 43:35zero to 1? Let's call it 1,000,000 annual
- 43:38run rate in 12 months. It's a very good question and
- 43:46it's very difficult to answer because especially with
- 43:50artificial intelligence now, you don't know what idea is going to
- 43:52be good today and terrible tomorrow or what's going to be
- 43:55good today and replace tomorrow. And so I would say if we're
- 44:00looking at artificial intelligence in general, there's
- 44:02five primary layers. And so you have energy, you have
- 44:04chips, you have infrastructure and data, you have models, then
- 44:07you have your applications. You're seeing a lot of people go
- 44:09into the application space or the model space, right?
- 44:12They wanna build a new model that's better than the
- 44:14competition or they wanna build an application that has a better
- 44:16user experience. I would say those are the 1st
- 44:182:00 to get, you know, beating or for you it's it's very easy
- 44:22to out compete another company if you have something unique.
- 44:25And so I would focus on the the the three foundational layers,
- 44:28which is energy chips and infrastructure chips is very
- 44:32difficult to get into because it's very costly.
- 44:34Hardware is hard, right? That's why you have companies
- 44:36like NVIDIA and energy is also very difficult because, you
- 44:41know, unless you come up with a a new renewable energy source or
- 44:44some type of method to make energy more efficient, that can
- 44:47be difficult, You know, if if you don't have the background
- 44:49for it, it requires a lot of money.
- 44:51And so I would focus on infrastructure problems very
- 44:53similar to us. There's a lot of when you start
- 44:55looking in technologies and how they work today, you know,
- 44:58within AI and outside of AI, you start looking at the system and
- 45:01you realize just how ridiculously old they are that
- 45:05this technology built on top of, but it's just become the norm.
- 45:08And so that's why we do it. And I think there's a lot of
- 45:10niches in the infrastructure space that if you're a little
- 45:14creative with the help of, you know, LLMS and being able to
- 45:17educate yourself on this topic, you can come with some pretty
- 45:19impressive approaches to innovate on, on the wheel that's
- 45:23already been invented and just figure out how to make it a
- 45:24little bit better. And if you're able to make
- 45:26infrastructure a little bit better, the impact once you get
- 45:29down to the application layer becomes massive, right?
- 45:32When you're looking at from macro view, a 1% change in
- 45:36efficiency can mean a massive, massive benefit when you're
- 45:39applying it to millions of users or consumers. 100% Do you have a
- 45:44epic failure that you like to talk about?
- 45:47Too many, too many. So you know what what, which one
- 45:51should I start with? I think that's a prerequisite if
- 45:53you want to be an entrepreneur and if you want to work in a
- 45:55start up, right? It's like how many times are you
- 45:57willing to fail before you finally hit the one?
- 46:00And it's funny now because I can't say for certain that this
- 46:03company is also going to be absolutely you can never say
- 46:05that when you're a start up, right.
- 46:08You know, I, I founded a, a automation and data analytics
- 46:12platform called Realtor Copilot. And so I wanted to, you know, I
- 46:17have my real estate license. I got licensed when I was 18.
- 46:20And so, you know, I'm able to see a lot of Realtors in the
- 46:22space. And you know, a lot of them lack
- 46:24the tools that I would say level the playing field between a
- 46:28agent that is just starting out with no knowledge and you know,
- 46:32no money, no team comparatively to an agent that's been in the
- 46:34industry for 10 plus years that has a team to help them with
- 46:37marketing, follow up sales, you name it.
- 46:39And so I wanted to build a platform that levelled that
- 46:42playing field by introducing AI automation.
- 46:45And this was, you know, year, let's say two years ago now.
- 46:49And so I worked an entire year on this project and, you know,
- 46:53we're able to scale it up and build it and I'm ready for
- 46:56launch. And I'm based just outside of
- 46:58Toronto. And so if you know anything
- 46:59about, you know, you know, Canadian real estate specific
- 47:01within the GTA is that it completely crashed.
- 47:04The market is, is in a, in a pretty bad spot.
- 47:07And you're seeing a record number of agents no longer
- 47:09renewing their licenses. They're not doing any deals.
- 47:12There's a crazy statistic. I think it's like 90% of deals
- 47:14are by 2% of agents, something like that.
- 47:17Don't quote me on that number, but it's something ridiculous
- 47:19like that. And so you're seeing a massive
- 47:21inflation in terms of people that actually have licenses, but
- 47:24not anyone is doing any deal flow.
- 47:26And so from there, the market completely just pull the rug
- 47:31from out from under me. And I'm thinking that I can try
- 47:34to double down and try to scrape users to make this profitable.
- 47:37Or would it be better to kind of chop this up, right?
- 47:40Chop up this car, if you will, take out the engine, take out
- 47:42the chassis, take out the wheels and repurpose it for something
- 47:45else. And then I would say a lot of
- 47:47that experience the the process and the automation technologies
- 47:52I was able to utilize in my next venture, which was Skylar Bay at
- 47:54consulting, where we built custom AI automations and custom
- 47:58software for, for clients. And so that was a big, big help.
- 48:02And that's what I was been. You know what I was doing before
- 48:04I joined. More for more folks.
- 48:06Cool. Yeah, I was talking to Siggy.
- 48:09He's the founder of Overtune, and he said being a founder is
- 48:13like, you know, when Homer Simpson was a successful boxer,
- 48:18just because he would stand there and take shots until the
- 48:21guy got so tired that he could just push him over.
- 48:24Correct, correct. You know, people ask me, you
- 48:27know, what is the number one trait that you'd say for an
- 48:29entrepreneur? And I wouldn't even say it's not
- 48:32intelligence. It's not, you know, your
- 48:36capability, your competency, It's none of these things.
- 48:37I would say the number one thing is your pain tolerance, right?
- 48:41It's easy to work and to work on a project when you're excited
- 48:43about it. It's easy to work on it when you
- 48:45know you're going to win. It's very difficult to do that
- 48:50when you don't know when you're going to win, when you can't see
- 48:52the finish line and when you're just getting hit in the face day
- 48:55after day after day after day. And you're almost, you're almost
- 48:59mad. You've almost got a little crazy
- 49:00to it. And so, you know, a lot of
- 49:02people, you know, you look at Einstein, you look at any of
- 49:06these founders that have, you know, been successful in, in
- 49:09industry, all of them say something very similar.
- 49:11And you know, one thing I tell people is that you just got to
- 49:14show up every single day, right? If you, if you throw, as you
- 49:17know, 100 darts on the board does, you know, a very, very
- 49:22high chance you're going to hit bullseye at least once, right?
- 49:25It's just a matter of times you're willing to step up to the
- 49:27plate, show up every day, act like a professional and one day
- 49:30you might hit, right. So pain tolerance and endurance
- 49:34I would say are the the number one traits that any founder
- 49:36should should look to employ if they don't have it already.
- 49:40Sounds like such fun. Yeah, absolutely right.
- 49:43It's, you know, it, it looks glamorous on the outside.
- 49:46And then you start doing it. You realize I don't want to do
- 49:48this, right? But it's still like the problem.
- 49:51Yeah, it's too late. When the, when the idea is so
- 49:54enticing and it's so exciting, right?
- 49:56You don't have a choice, right? You, you say I could go and get
- 49:58a job and I can take a, a simpler route, you know, if, if,
- 50:02if you know if you will and go do that.
- 50:04But when you know you have this amazing idea staring at you
- 50:07right in the face, and then the idea or the thought of what
- 50:10could be starts creeping in, that's when you're like, OK, I
- 50:13can't do this anymore. And you're just forced to do it.
- 50:15And sometimes it can be a toxic, toxic relationship.
- 50:18It's like, I love her, but she doesn't love me back until she
- 50:21does. And then it works.
- 50:23Yeah, it's the idea of Type 2 fun.
- 50:25You know, it's completely miserable when you're doing it,
- 50:28but in retrospect you're like, wow, that was awesome.
- 50:31Absolutely, absolutely. Learning to embrace the suck,
- 50:34That's something that, you know, I think a lot of Navy SEAL guys
- 50:37say, I think David Goggin says that a lot.
- 50:39It's like learning to embrace the suck and enjoying the bad
- 50:42times. It's almost a form of brainwash.
- 50:46But when you're able to do that, you know you end up having fun
- 50:49even on your worst days, right? Just because you're focusing on
- 50:53the journey rather than the destination.
- 50:55And so just being able to play the game, win or lose is is a
- 50:58win. And so every single day becomes
- 51:00a good day, despite the fact it might be a 12 hour, 15 hour work
- 51:03day, you're off, no sleep, you've been coding for hours,
- 51:06doing something for hours. It still becomes an enjoyable
- 51:08process. And so I think if people rewired
- 51:10what they, you know, thought of as bad or considering a bad day
- 51:14or that, you know, this wasn't the best of days or this was
- 51:16exhausting and start reframing their mindset towards, you know,
- 51:19I got to play the game today. It was fun, right?
- 51:22And so I think that's that's a big, big mental shift that if
- 51:25people start deploying, it actually becomes easier to have
- 51:27more endurance because now you're looking at it
- 51:28differently. It's no longer a negative.
- 51:30It's always a positive love. It if you were entering school
- 51:35college right now, what would you study?
- 51:43I would stay away from programs that are very, very technical in
- 51:50terms of teaching you a very limited skill set to perform one
- 51:53or two or three tasks, right. So you see this with, you know,
- 51:58programs like, you know, HR programs, sometimes marketing
- 52:01programs, a lot of which are in the business scope, even
- 52:03engineering as well. Some there's some universities
- 52:05and programs that are very limited scope.
- 52:07They teach you a few tasks and they they tell you to become a
- 52:09specialist in this. I think because of artificial
- 52:12intelligence, it's catching up faster than anybody can, you
- 52:15know, hope to compete with you should go to university if you
- 52:18do plan on going and get yourself in a program that
- 52:21forces you to think so. This is why I like engineering
- 52:24so much, because what you learn in university is not nearly as
- 52:28important as to you learning how to learn and you learning how to
- 52:31break up a big problem into small chunks and then and being
- 52:34able to tackle 1 chunk in time. That is a much more valuable
- 52:37skill set than you know, remembering what the specific
- 52:40textbook said, right? I've studied computer science.
- 52:43I don't remember 90% of the stuff that was taught in my, in
- 52:46my lectures. In fact, I barely went to class.
- 52:48And so, you know, but learning how to learn is such a valuable
- 52:52skill set that when you combine that now with LLM technology and
- 52:55then with products like key and, and I'm sure there's going to be
- 52:57dozens and dozens, hundreds of more products that help you
- 53:00learn at such a fast rate. You become very, very difficult
- 53:04to compete against because you know, you're able to bring the
- 53:06macro while the AI is able to bring the micro.
- 53:09And so, you know, I can't hope to get better than machine
- 53:12learning at, you know, remembering A textbook.
- 53:14It's just impossible. I'm never going to be as good as
- 53:16it. But how do you apply that
- 53:17information from that textbook? How do you think big picture?
- 53:20How do you connect dots that typically should not be
- 53:22connected to come up with unique ideas and solutions and
- 53:25approaches? That's where the big skill set
- 53:27is. And if you learn how to do that,
- 53:28you know you're guaranteed job no matter what you study.
- 53:32Is there a product you'd recommend, whether it's ATV show
- 53:36or a movie or food or what's what's something you're really
- 53:40excited about that people should know about?
- 53:45I'm very excited about a company called Clicks and they have a
- 53:49new small phone coming out and I forget what it's called.
- 53:52I think it's called the connector, Clicks Connector.
- 53:54I'm very excited about that because I think right now with
- 53:58smartphone technology, we have so much in our hand and it's
- 54:01becoming, it's coming to a point where now it's too stimulating,
- 54:04right? And you know, you're looking at
- 54:05crazy statistics for like 80% of tweets are AI generated or bots.
- 54:09And so you have people that are spending ridiculous amount of
- 54:11time on these applications and they're not getting anything out
- 54:13of it. And so being able to narrow your
- 54:15scope of focus, but still being able to access these technology
- 54:19to help you learn and help you interact with the world in the
- 54:21way that they are doing now, I think that's very, very
- 54:23impressive and very, very useful.
- 54:26I would say a big productivity hack.
- 54:28A lot of people ask me, how do you stay focused for so long?
- 54:30Just get rid of all the distractions, put yourself in a
- 54:32room with nothing but you and your computer, block out all
- 54:35social media applications and just see how fast you get things
- 54:38done right. And so a company like Clicks is
- 54:41focusing that productivity space by going back and, you know,
- 54:43kind of, but back in, in, in time to what phones used to be,
- 54:46which was an application, a device purely for communication.
- 54:50It wasn't for posting selfies. It wasn't for, you know, surfing
- 54:53the web or doing all these other things.
- 54:55And I, you know, that's something that they're focusing
- 54:57on. I think a lot of people can
- 54:58benefit from that, especially when you're looking at the
- 55:00average attention span going down, you're looking at a lot of
- 55:03issues in the education system. Kids aren't able to remember
- 55:05information as much. They're not, you know, they're
- 55:08losing critical thinking skills. A lot of that I do think has to
- 55:12do with social media and just reducing people's attention
- 55:15span. Netflix is now planning, I
- 55:17believe, to adopt A vertical scroll type of function similar
- 55:20to Instagram or Facebook to make it more interactive for, for the
- 55:23younger generation. And it's like we should go back
- 55:25to how do you stay engaged when, you know, watching a 2 1/2 hour
- 55:29movie like we did back in the day?
- 55:31How do you get engaged when you're reading a book for three
- 55:33hours? How do you stay focused for
- 55:34longer periods of time and kind of opening up your, your, your
- 55:38mind to be able to absorb all these ideas for, for prolonged
- 55:40periods of time. I think that's a massive
- 55:42superpower in the in the modern day, technology has made it
- 55:45extremely easy to access information and it's the biggest
- 55:48repository for information and education.
- 55:50But they made it so difficult to utilize because of the attention
- 55:54issues and the applications that they offer us.
- 55:57Yeah, no, I this is a good one man.
- 55:58I appreciate you saying this. It's clicks dot tech if people
- 56:01want to check it out. It said designed for doing, not
- 56:04doom scrolling. And it looks like a BlackBerry,
- 56:07you know, so bring back the keyboard.
- 56:10I I've kind of had this, this instinct for a while now.
- 56:13You know, it's like it just TikTok and Instagram and YouTube
- 56:17just kind of lost its rostrum. It's like I don't like it.
- 56:20So if I'm on my phone and I have the doom scrolling time, I'll
- 56:22just play Clash, you know? Exactly.
- 56:26Truly, it's just like, it's just too much, you know?
- 56:29So I think an idea like this is fantastic because ultimately
- 56:34even, you know, even for me in particular, you know, if I have
- 56:39the option to just go like drown 90 seconds in in TikTok videos,
- 56:43I'll do it, you know? And it's so easy to do.
- 56:47It's so easy to do. They, they, they're paying data
- 56:49scientists and engineers millions of dollars to figure
- 56:52out how to keep you on the platform for as long as
- 56:54possible. And you're now seeing, did you
- 56:57know, we're getting closer and closer, I think I believe it's
- 56:59called dead Internet theory, which is like a theory that, you
- 57:01know, majority of the content on the Internet is going to be
- 57:04computer generated, AI generated.
- 57:06And so now it's like, it's not even organic material coming
- 57:09from actual people. Like if you go to your average,
- 57:11you know, Twitter post or Twitter thread, you just look at
- 57:14the comments, a lot of it is bots.
- 57:16And so you know, that can be used for a variety of use cases.
- 57:18When you're talking about propaganda or pushing ideologies
- 57:22or one person operating 2030 accounts, the information that
- 57:25you're getting is not really, I would say accurate to what
- 57:27people are actually thinking, what they actually do want to
- 57:29discuss. And so it, it becomes very
- 57:31dangerous when you allow that to happen, you can sway public
- 57:34opinion very easily. This has been proven time and
- 57:37time again. And so, you know, going back and
- 57:40making life simpler, I think is going to be the next, you know,
- 57:43superhero trait that people start deploying.
- 57:46You're already seeing, seeing people wanting to go
- 57:47minimalistic. You're seeing people wanting to
- 57:49live off the grid doing things the unconventional way because
- 57:53now they're sick and tired of, you know, the constant
- 57:55notifications on the phone, the constant, you know, doom
- 57:58scrolling, the constant this, the constant dopamine firing off
- 58:00in your brain. Then by the end of the day, you
- 58:01feel exhausted. Your sleep isn't good, you feel
- 58:04lethargic all the time. And you just realize, if I got
- 58:06off this thing, I'm so much more focused.
- 58:08I feel so much more alert. I feel healthier, I'm moving
- 58:12better, I'm thinking better. And so, you know, now adopting
- 58:15technology like that, I think that's going to be a big, big
- 58:18trend. You're already starting to see
- 58:19it. And I'm excited to see what, you
- 58:20know, companies like Clicks and anyone else do.
- 58:23And I'm definitely going to be playing around with some of that
- 58:25stuff because, you know, it's just so valuable when you can
- 58:28control your attention like that.
- 58:30Percent You know when you have space in your life there's room
- 58:35for poetry and beauty otherwise, absolutely it's that you're
- 58:39missing a richness you know cool we.
- 58:41We we've forgotten the greats, right?
- 58:43If I, if I speak about Dostoevsky, you know, people
- 58:45don't know what I'm talking about.
- 58:46They think I'm 100 years old. And it's like this was the norm
- 58:49when we were growing up. As you know, we had cartoons.
- 58:51Yes, we did, but a lot of our source of fun and learning, you
- 58:56know, the way that we learned imagination, creativity was via
- 58:58books, right? We learned it by reading the
- 58:59Harry Potter's and, you know, whatever the case is and it, it
- 59:03has so many inherent benefits and there's so many studies that
- 59:06you know, can probably prove this as well, that when you
- 59:09teach people and especially children how to think rather
- 59:12than, you know, specific facts or memorization or flooding them
- 59:16with information, you end up getting much stronger critical
- 59:19thinkers. And that applies across the
- 59:22board to anything and everything, whatever it is that
- 59:25you want to be doing in life or industry or whatever the case
- 59:27is. When you when you learn how to
- 59:29think at at large and you learn to be creative and to connect
- 59:32ideas, you know you're, you're a superhuman in of itself,
- 59:35especially in this this modern day and age.
- 59:39Incredible Ankit. This has been so much fun, I
- 59:41really appreciate it. The website is Morphos dot AI.
- 59:45That's MORPHOS dot AI. What's the best place for people
- 59:50to connect with you personally online?
- 59:53LinkedIn would definitely be the best.
- 59:54LinkedIn and Kadensa, you know my, my first and last name.
- 59:58Feel free to, you know, follow me, shoot me a message.
- 1:00:02I love speaking with founders, tech enthusiasts.
- 1:00:05Anyone involved in the tech space?
- 1:00:07I'm excited about technology and wants to discuss.
- 1:00:09Love to have a conversation with you.
- 1:00:11That'd be the the the best place to reach me.
- 1:00:13Amazing. Thanks for joining me.
- 1:00:15Awesome. Appreciate it, Ryan.
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