🎧 Open Tabs: When CEOs go viral for the wrong reasons
Happy Friday đź‘‹
Here’s everything we covered in this week’s Open Tabs conversation:
* The McDonald’s CEO taste test — and the executive social media dilemma [3:00]. A few weeks ago, McDonald’s CEO Chris Kempczinski posted a video taste-testing a new burger. The problem? He referred to it as “the product,” took a tiny bite, and didn’t exactly radiate enthusiasm. The video recently resurfaced and exploded to 3M+ views — largely because the internet started roasting it.
* Our POV: Just because every platform is optimizing for short form video means that everyone should be on video. If an exec…
The skinny
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