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Why is content an important investment? | Selma Chauvin, Chief Revenue Officer, Agorapulse
Building trust starts long before the first sales call.
In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Selma Chauvin, Chief Revenue Officer at Agorapulse, to explore why content is the most valuable lever a CRO can invest in. Drawing from her experience leading global revenue teams, Selma shares how trust, education, and connection drive acquisition, retention, and expansion in modern B2B sales.
In this episode, you’ll learn:
Why content alignment between marketing and sales improves deal quality
How education-based content builds trust before the first…
The skinny
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