Battle of the bikes: Harley Davidson vs Royal Enfield
American bike-maker Harley Davidson recently launched X440 in partnership with Hero MotoCorp, a bike which is specifically made for the Indian market. Also launched recently was the Speed 400, a bike co-built by the British giant Triumph Motorcycles with Bajaj Auto.
What makes it interesting is that these companies are tapping into a segment ruled by Royal Enfield in India. But why? Are companies expecting a rise in demand for the premium motorcycles in India? How will Harley straddle the premiumness and affordability in its brand identity and experience?
Host Anirban Chowdhury gets all the…
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