Latest / Clydesdale Media Podcast / Lunch with the Clydesdale - What is the WFP's Identity? Do they Know?

Transcript

Lunch with the Clydesdale - What is the WFP's Identity? Do they Know? · Clydesdale Media Podcast

• 0:02
  This is the time in the NFL season
• 0:04
  where all the teams are going,
• 0:06
  who are we?
• 0:07
  What's our identity?
• 0:08
  What do we lean on in the tough
• 0:10
  times?
• 0:12
  Did the WFP ever figure out their
• 0:14
  identity?
• 0:15
  We'll talk about that next.
• 0:28
  I love the chase and the hunt and
• 0:29
  I set the pace when I'm running.
• 0:31
  I always take what I want and I
• 0:32
  always give it one hundred.
• 0:34
  Don't need a bank, no I'm funded.
• 0:35
  Play the game like it's nothing.
• 0:37
  I'm always thankful for something.
• 0:38
  Don't take for granted, stay humble.
• 0:40
  Now wake up!
• 0:41
  It's time to look at the enemy.
• 0:43
  Look in the mirror if he is no
• 0:46
  friend to me.
• 0:47
  It's not working out,
• 0:48
  maybe it's the chemistry.
• 0:49
  It's time to break up so I can
• 0:51
  make a better me.
• 0:53
  It's lunch time!
• 0:57
  what's going on everybody train olive in
• 0:59
  the house cory leonard joseph ramirez and
• 1:02
  vicky what's going on everybody good to
• 1:04
  see you it is a monday monday cyber
• 1:08
  monday after thanksgiving back to work i'm
• 1:11
  back to work for the first time since
• 1:13
  wednesday afternoon um what's up andrew
• 1:17
  sten jonathan ortega um yeah so back at
• 1:21
  it today um
• 1:24
  kind of getting back into the groove.
• 1:27
  So anyway,
• 1:30
  Good that you all are here.
• 1:31
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• 1:34
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• 2:20
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• 2:33
  Thank you guys for all of that.
• 2:35
  All right.
• 2:37
  First thing is first.
• 2:39
  One thing I saw yesterday that was really
• 2:42
  funny is, oh, Jonathan Ortega,
• 2:46
  why are you buying on Cyber Monday?
• 2:50
  What am I buying?
• 2:53
  The thing I just bought was Paper Street
• 2:55
  Coffee running their hundred and fifty
• 2:58
  dollar gift cards for fifty bucks.
• 3:01
  You can't beat that every year.
• 3:04
  I dive into that.
• 3:04
  That is the coffee I drink all year
• 3:06
  round.
• 3:07
  And he doesn't need I don't even spot.
• 3:09
  He's not even a sponsor.
• 3:11
  I just love Paper Street Coffee.
• 3:13
  I love Gabe.
• 3:15
  I jump into the Cyber Monday deal every
• 3:17
  year to get the hundred and fifty dollar
• 3:20
  gift card for fifty bucks.
• 3:21
  Can't beat it.
• 3:23
  So.
• 3:26
  Corey Leonard,
• 3:26
  I'm about to get that paper straight
• 3:28
  coffee fifty four one fifty.
• 3:30
  It's the best deal out there, man.
• 3:31
  If you drink that coffee,
• 3:33
  you've got to got to get that.
• 3:37
  Amazon has too many mics for sixty six
• 3:39
  bucks.
• 3:40
  I did buy a new hard drive.
• 3:43
  I go through portable hard drives like
• 3:44
  crazy.
• 3:48
  And so just...
• 3:52
  I bought a new hard drive,
• 3:53
  a new case for those,
• 3:54
  and it also is a case that holds
• 3:55
  all my SD cards.
• 3:58
  So I got that.
• 4:00
  I have a set of Rode mics.
• 4:05
  Jonathan, that's what I use.
• 4:06
  They still work great.
• 4:07
  So that's awesome.
• 4:13
  Corey Leonard,
• 4:14
  his third seat is on the way.
• 4:17
  The DJI mics.
• 4:18
  I heard DJI.
• 4:20
  I hear they're great.
• 4:21
  I splurged on some Rode ones a couple
• 4:23
  years ago.
• 4:23
  They work great for me.
• 4:25
  And they work with all my equipment.
• 4:27
  So I'm good with those.
• 4:29
  But I heard the DJI mics are just
• 4:31
  much easier to use.
• 4:33
  So maybe when these ones go bad,
• 4:35
  I'll go with those.
• 4:37
  And DJI.
• 4:39
  David Reed, I'll read this,
• 4:40
  but I don't want to.
• 4:42
  Big shout out to them Buckeyes.
• 4:44
  Also, big shout out to Penn State,
• 4:46
  who became bowl eligible in a season that
• 4:49
  we did not think that was going to
• 4:50
  be possible.
• 4:51
  And they get to actually play on and
• 4:53
  play in a bowl game.
• 4:54
  And I'm just excited about that.
• 4:59
  um jonathan mine broke so i got new
• 5:02
  dgi yeah i think that's what i'll go
• 5:04
  to once mine go down because i've heard
• 5:07
  such good things about the pairing and all
• 5:09
  of that so i'll probably switch over to
• 5:11
  those so anyway with that um fun thing
• 5:20
  terry says go bucks man i get enough
• 5:23
  of that living here in columbus i don't
• 5:25
  need any more of that on my show
• 5:27
  I'm going to start banning Buckeye talk on
• 5:29
  here.
• 5:31
  Uh,
• 5:32
  first thing I wanted to talk about is,
• 5:39
  uh, I gotta get to it.
• 5:41
  Here we go.
• 5:43
  So I don't know if you guys saw
• 5:44
  this on the barbell spin and this came
• 5:49
  out last night, the barbell spin post.
• 5:52
  Whoops.
• 5:55
  Sorry.
• 5:57
  There we go.
• 5:58
  The barbell spin posted the news that
• 6:00
  Daniel Brandon had withdrawn from the WFP
• 6:04
  at seven thirty p.m.
• 6:07
  One hour later,
• 6:08
  CrossFit on their workout of the day
• 6:11
  posted a picture of Daniel Brandon at the
• 6:14
  games.
• 6:16
  And spin put out, is this a coincidence?
• 6:20
  And so I DM spin back and I
• 6:22
  was like.
• 6:24
  if this is CrossFit trolling,
• 6:27
  then we've got the right people back in
• 6:30
  charge and we're going in the right
• 6:32
  direction.
• 6:34
  And I love, God, I hope they're trolling.
• 6:41
  I hope they're trolling.
• 6:42
  Because if they're trolling,
• 6:43
  that means they're getting some confidence
• 6:45
  back and that they are the league to
• 6:50
  follow.
• 6:51
  And they're trolling the other league
• 6:52
  saying,
• 6:54
  Yeah, checkmate.
• 6:57
  I really feel like if CrossFit is truly
• 7:03
  trolling the WFP, we are winning.
• 7:08
  And I hope to God,
• 7:11
  because there's nothing wrong with a
• 7:12
  little bit of pettiness,
• 7:14
  just a little bit.
• 7:16
  You don't want it to get to full-blown
• 7:17
  cockiness again,
• 7:21
  but a little bit of pettiness is pretty
• 7:22
  damn cool.
• 7:24
  And I hope and I pray to God
• 7:26
  that they are just being a little bit
• 7:28
  petty saying, hey,
• 7:30
  she competed at our finals.
• 7:32
  Here's a picture of it.
• 7:35
  Just saying.
• 7:37
  I would really,
• 7:38
  really love it if they were trolling and
• 7:40
  being that petty.
• 7:42
  anxious to hear your thoughts is it too
• 7:44
  petty is it something they shouldn't be
• 7:46
  doing or are you fine with them trolling
• 7:50
  the wfp if in fact that's what they're
• 7:51
  doing and i can't imagine they're not it
• 7:54
  is it would be too wild of a
• 7:57
  coincidence to not be trolling but i'm
• 8:03
  truly excited to see what your guys's
• 8:05
  thoughts are and do you think that this
• 8:08
  is heading in the right direction
• 8:12
  because this is the kind of stuff that
• 8:16
  will bring eyes to the sites, to the,
• 8:20
  um, to the socials, to all,
• 8:23
  they need to do the little things to
• 8:25
  bring eyeballs back to all of their
• 8:28
  accounts.
• 8:29
  And I hope that's what they're doing.
• 8:34
  So throw your thoughts in the chat.
• 8:38
  Uh,
• 8:41
  Dylan Loewen.
• 8:42
  I dig the thumbnail.
• 8:43
  I do too.
• 8:45
  It came out really well.
• 8:47
  It's a picture I took of Ariel at
• 8:48
  the games this year.
• 8:49
  I asked chat GPT to make it a
• 8:51
  comic book sell,
• 8:54
  and I thought it came out awesome.
• 8:57
  I'll send you the picture standalone after
• 9:00
  the show, Dylan.
• 9:04
  So there is that.
• 9:10
  What else do we got on tap?
• 9:13
  One more thing before we get into the
• 9:16
  WFP and their identity.
• 9:18
  And that is... I... I said...
• 9:27
  last night maybe and also in a chat
• 9:29
  this morning that maribel was retiring and
• 9:33
  then came out of retirement to accept the
• 9:35
  bid to wfp i read the translation because
• 9:38
  she made a post yesterday in spanish i
• 9:41
  had it translated i don't know if she
• 9:44
  edited it since then or if the translation
• 9:47
  was just off but i do want to
• 9:49
  clear this up because she was not retiring
• 9:53
  um
• 9:56
  Here's her post with the translation on
• 9:59
  Instagram.
• 10:01
  And it says, we're back on track.
• 10:04
  I'm going to try to blow this up
• 10:05
  more.
• 10:06
  Here we go.
• 10:07
  We're back on track and this time big
• 10:09
  at the World Fitness Project final in
• 10:11
  Copenhagen.
• 10:12
  And yes,
• 10:12
  it caught me by surprise just like you
• 10:14
  a few days ago,
• 10:15
  but I couldn't resist this invitation so
• 10:17
  close to home because this one is at
• 10:19
  least in Europe.
• 10:21
  It's been a complicated few months with
• 10:23
  everything that happened to me and I
• 10:25
  wasn't planning on competing anymore this
• 10:27
  year.
• 10:28
  When I initially translated this,
• 10:32
  it said I wasn't planning on competing
• 10:34
  anymore and that this year was not there.
• 10:38
  So that's where I got messed up.
• 10:42
  And that's where I thought she was
• 10:43
  retiring.
• 10:44
  He or she was just done for the
• 10:45
  season.
• 10:47
  And people have reached out to me and
• 10:48
  said that I messed up.
• 10:49
  So I wanted to face up to that
• 10:51
  and that bit there.
• 10:52
  But this was originally posted in Spanish.
• 10:55
  I had it translated and made a mistake
• 10:58
  there.
• 11:02
  So there is that.
• 11:06
  Now,
• 11:06
  the next thing I wanted to talk about
• 11:07
  is, you know, I'm a big football fan.
• 11:12
  Everybody knows that.
• 11:12
  I'm a big Chicago Bears fan.
• 11:14
  And all weekend,
• 11:15
  the Bears are riding this high of going
• 11:18
  into Philadelphia and smacking
• 11:20
  Philadelphia in the mouth.
• 11:21
  And they did that by...
• 11:23
  Their offensive line completely dominating
• 11:27
  the Philadelphia Eagles defensive line and
• 11:29
  pushing them off the ball,
• 11:31
  giving their running backs plenty of
• 11:33
  running space before they ever made
• 11:35
  contact with anybody.
• 11:38
  And everybody's saying the bears know
• 11:40
  their identity.
• 11:40
  Now their identity is with this big,
• 11:43
  strong offensive line,
• 11:45
  moving people off the ball.
• 11:47
  And because they know who they are and
• 11:50
  a team like the Eagles are don't,
• 11:52
  they don't know who they are.
• 11:53
  They don't know if they're a passing team
• 11:55
  or a running team or whatever,
• 11:58
  that the bears are a dangerous team to
• 12:00
  play because they know who they are.
• 12:02
  They know their identity.
• 12:05
  And what made me think about this in
• 12:08
  the CrossFit space is I think that
• 12:11
  CrossFit is moving back in a direction
• 12:13
  where they're moving back towards what
• 12:15
  their identity has always been.
• 12:18
  We're talking about forging elite fitness.
• 12:21
  We have Pukie the Clown back.
• 12:24
  We may be trolling the WFP online and
• 12:27
  CrossFit knows who they are and they know
• 12:30
  they're the biggest show in town and they
• 12:32
  know what their strengths are.
• 12:35
  I think what happened with the WFP is
• 12:39
  Lazar died and they said,
• 12:41
  we're going to capitalize this.
• 12:43
  We're going to make a new league and
• 12:44
  we're going to make it the way that
• 12:45
  everybody has said they wanted it for
• 12:47
  years.
• 12:48
  And to get athletes to come over to
• 12:50
  their league,
• 12:51
  they told them whatever they wanted to
• 12:53
  hear to get them to sign on the
• 12:55
  dotted line with a contract.
• 12:59
  The problem is
• 13:01
  They did this to start a league because
• 13:04
  of a tragedy that happened at the CrossFit
• 13:06
  Games.
• 13:08
  But they avoided saying that.
• 13:10
  Instead of saying who they are and owning
• 13:13
  who they are, they skirted around that.
• 13:20
  And then they came out with these
• 13:21
  catchphrases and these...
• 13:25
  analogies that really they didn't believe
• 13:28
  in or they didn't even um so by
• 13:32
  the athlete for the athlete for the
• 13:34
  athlete by the athlete whatever it is
• 13:37
  nobody believed that at WFP nobody
• 13:40
  believed that they could let the athletes
• 13:42
  run the show
• 13:44
  But they told them what they wanted to
• 13:45
  hear to get them to sign on the
• 13:46
  dotted line.
• 13:47
  Because they felt if they could get a
• 13:49
  roster full of the top athletes in the
• 13:51
  world,
• 13:52
  they could compete with the CrossFit
• 13:54
  Games.
• 13:55
  But they never said they were competing
• 13:57
  with the CrossFit Games.
• 13:58
  So they never let people know what their
• 14:00
  identity was.
• 14:03
  Everything was what you wanted to hear to
• 14:05
  get you to watch.
• 14:06
  Everything was to get you to sign on
• 14:08
  the dotted line.
• 14:09
  Whatever you wanted to hear.
• 14:12
  And that's where they made the mistake
• 14:14
  because they didn't even believe what they
• 14:16
  were saying.
• 14:19
  I don't think the people behind WFP are
• 14:21
  bad people.
• 14:22
  They just don't know how to run a
• 14:24
  business or run an organization because
• 14:27
  you have to have something that you
• 14:29
  believe in and that you push forward.
• 14:32
  Go back and watch the interviews of Greg
• 14:34
  Glassman in like oh nine and eleven and
• 14:37
  twelve.
• 14:38
  He knew what CrossFit was.
• 14:40
  He knew what he wanted to accomplish.
• 14:43
  There was no doubt in anybody's mind what
• 14:45
  Greg Glassman was doing and why he did
• 14:47
  it.
• 14:48
  And he explained it to a tee every
• 14:50
  opportunity he got.
• 14:53
  When you look at the WFP,
• 14:54
  they've never sat down and told you what
• 14:57
  their identity is.
• 15:00
  They thought just by bringing in the big
• 15:02
  names, they could bring in eyeballs,
• 15:04
  and it didn't happen.
• 15:08
  Every time someone hears a rumor or pushes
• 15:11
  a rumor and hears it,
• 15:14
  they say it's a smear campaign against
• 15:15
  them,
• 15:16
  and then it turns out that the rumor's
• 15:17
  true.
• 15:19
  And then they're backstepping.
• 15:21
  Everything is just... It's just...
• 15:25
  And I see it in the comments.
• 15:26
  Vicky's saying it was a word salad from
• 15:28
  the beginning.
• 15:31
  I don't know if word salad is the
• 15:32
  right way to put it.
• 15:34
  I think they just had empty promises.
• 15:37
  Because it was saying whatever you wanted
• 15:39
  to hear to get you to buy in.
• 15:42
  But then when you went to watch the
• 15:44
  show or you went to see what they
• 15:47
  were doing or you saw their posts and
• 15:49
  you saw that none of the promises were
• 15:52
  coming true.
• 15:53
  And then those promises become hollow and
• 15:56
  more hollow and more hollow.
• 15:58
  And as the season goes on,
• 16:00
  now we're at the finals and the promises
• 16:02
  are so hollow that
• 16:05
  And the money is so negligible to some
• 16:08
  of these athletes that it's not even worth
• 16:11
  their time anymore.
• 16:14
  It's not even worth their time.
• 16:17
  They may be pissed at what CrossFit is
• 16:19
  doing.
• 16:20
  They may not like some of the things
• 16:21
  that CrossFit is doing,
• 16:23
  but the fact of the matter is they
• 16:25
  have the best season.
• 16:26
  They have the best competition at the
• 16:28
  games and they give out the most glory
• 16:30
  at the end for winning.
• 16:36
  And that is just known.
• 16:37
  It is not a promise.
• 16:39
  It is not something they hope to give
• 16:41
  you.
• 16:42
  It is if you win the games,
• 16:44
  you are going to get the glory for
• 16:46
  winning the games.
• 16:47
  You are going to get the eyeballs on
• 16:49
  you for winning the games.
• 16:51
  All that is fact.
• 16:54
  Flat out fact.
• 16:56
  It's not a promise.
• 16:57
  It's not an empty promise.
• 16:59
  It's what you're getting.
• 17:02
  And maybe this is an unpopular take,
• 17:05
  and it's in the safest environment that
• 17:07
  there is.
• 17:08
  Yes, they had an accident,
• 17:10
  but go watch other competitions compared
• 17:13
  to the CrossFit Games.
• 17:15
  Look how stable everything is around
• 17:17
  there.
• 17:17
  The logistics of everything in general are
• 17:21
  so far above everywhere else.
• 17:24
  So far above everywhere else.
• 17:26
  Yes, an accident happened.
• 17:28
  And yes, they needed to investigate.
• 17:30
  And they needed to do those things so
• 17:32
  it never happens again.
• 17:34
  But it is the safest place where these
• 17:37
  competitions take place.
• 17:39
  It is the place where you're going to
• 17:40
  get the most eyeballs on you.
• 17:42
  It is the place you're going to get
• 17:43
  the most exposure.
• 17:44
  And it's the place that's going to make
• 17:45
  you a star.
• 17:53
  They're losing the big names as fast as
• 17:55
  they sign them.
• 17:56
  Big names want to be in the big
• 17:58
  show.
• 17:58
  That's the games.
• 18:00
  I think it's more than that, Larry.
• 18:01
  I think it's when you're fed all these
• 18:04
  promises and as it moves forward,
• 18:07
  those promises start to ring hollow.
• 18:09
  Your faith in that organization and your
• 18:12
  faith for them to do anything for you
• 18:15
  is lost because it's all empty.
• 18:19
  When you go to an event like this
• 18:20
  and they're promising you all these
• 18:22
  eyeballs and you see a fourth of the
• 18:26
  crowd full,
• 18:29
  there has to be no confidence in that.
• 18:32
  It looks like a local comp in the
• 18:35
  stands.
• 18:42
  Uh, Vicky says, yeah, but Scott,
• 18:43
  it's all about transparency.
• 18:44
  She said, sarcastically,
• 18:46
  that's my biggest issue.
• 18:47
  Nothing has been transparent until a leak
• 18:49
  is confirmed.
• 18:50
  Even then sometimes they aren't bothers
• 18:53
  me.
• 19:00
  Um, okay.
• 19:04
  Is that about the WFP?
• 19:05
  Are you talking about the CrossFit?
• 19:13
  Jake,
• 19:13
  it's why the Olympics is the biggest show
• 19:15
  on earth.
• 19:16
  Legacy.
• 19:16
  Yes.
• 19:18
  Yes.
• 19:21
  Jonathan Ortega,
• 19:22
  I'm still staying on the fact that nobody
• 19:23
  wants to spend Christmas competing or
• 19:26
  stuck in Sweden.
• 19:29
  Vicky clarifies it's WFB.
• 19:31
  Yeah, I think that's a part of it.
• 19:33
  But I think that if you believed in
• 19:35
  what you were doing,
• 19:37
  you would make that sacrifice.
• 19:40
  NBA players play on Christmas.
• 19:41
  NFL players play on Christmas.
• 19:44
  They do it because they believe in the
• 19:46
  organization that surrounds them.
• 19:48
  And nobody believes in what the WFP is
• 19:52
  doing for them anymore.
• 19:53
  And so the juice is not worth the
• 19:55
  squeeze.
• 19:56
  They are not willing to go on Christmas
• 19:59
  because they're not getting anything out
• 20:01
  of it anymore.
• 20:07
  Um...
• 20:11
  When the cost is higher than the price,
• 20:14
  most people get hesitant.
• 20:22
  I went to the Olympics means more than
• 20:24
  I won the world championships.
• 20:25
  Not saying it should, but it does.
• 20:34
  Yeah, I agree.
• 20:34
  I agree, Jake.
• 20:36
  I agree.
• 20:40
  Great, Scott.
• 20:40
  That's silly.
• 20:41
  Those players play for the money.
• 20:43
  I think that is a cop-out to say
• 20:45
  that about professional athletes.
• 20:47
  To put your body through what they go
• 20:49
  through in a year,
• 20:50
  it has to be more than about the
• 20:51
  money.
• 20:54
  And if you're just playing for the money,
• 20:55
  you're probably going to suck and your
• 20:57
  team's probably going to suck.
• 21:03
  have to play for the love of the
• 21:04
  game if you're not playing for the love
• 21:05
  of the game and you're not putting
• 21:07
  everything you can into it then you're
• 21:09
  gonna see um subpar results uh jake has
• 21:19
  an olympic wife bias yeah i would too
• 21:24
  but growing up as a swimmer like the
• 21:26
  olympics were everything um
• 21:30
  You know, when I,
• 21:31
  when you have those dreams as a kid
• 21:33
  that maybe someday you can hit the big,
• 21:36
  you never said,
• 21:37
  I want to be a world champion.
• 21:39
  Now,
• 21:41
  I did have the dream of making it
• 21:42
  to the nationals and competing at
• 21:45
  nationals to compete here in the States.
• 21:48
  But then the next dream isn't world
• 21:50
  championship.
• 21:50
  It's definitely Olympics in those sports.
• 21:53
  And I've talked to Carolyn.
• 21:55
  Back when there was no pro women's hockey
• 21:58
  league,
• 21:58
  the dream was the Olympic hockey team in
• 22:01
  Canada.
• 22:02
  And that's the only thing that mattered
• 22:06
  back then.
• 22:13
  Larry Young,
• 22:14
  WFP doesn't realize it has opened the door
• 22:15
  for CrossFit to reintroduce itself.
• 22:18
  I think it can be a big open
• 22:23
  year.
• 22:23
  I think the open is going to be
• 22:25
  much bigger than it was last year.
• 22:27
  I think I've said on here that I
• 22:28
  think a twenty five percent increase is
• 22:31
  not out of the realm of possibility.
• 22:34
  I think it's actually more likely that
• 22:36
  there will be a twenty five percent
• 22:37
  increase in open signups this year.
• 22:46
  Um, and I'm excited to see those signups.
• 22:49
  I hope that happens.
• 22:54
  Jake says open.
• 22:55
  Twenty six will be the biggest yet.
• 22:58
  I don't know if I can go that
• 22:59
  far.
• 23:00
  Um,
• 23:00
  what was twenty eighteen like four hundred
• 23:04
  thousand four hundred four fifty somewhere
• 23:08
  in there.
• 23:11
  I'd like to see that.
• 23:12
  That'd be awesome.
• 23:18
  Corey Leonard, I looked it up yesterday.
• 23:19
  Last year we had two hundred thirty three
• 23:21
  K.
• 23:22
  I think this year we will smash that
• 23:23
  number.
• 23:29
  I I think we I think I think
• 23:32
  we get over three hundred K this year.
• 23:42
  Jake says in twenty eighteen people signed
• 23:44
  up because their affiliates told them to.
• 23:50
  That's possible.
• 23:53
  Um, uh, grace, I hope that's true.
• 23:57
  And this is just one person's experience,
• 23:59
  but all the CrossFit gyms near me are
• 24:01
  struggling with membership.
• 24:03
  That's crazy.
• 24:04
  Cause I, uh, here in Columbus,
• 24:08
  that is not the case.
• 24:10
  Um, all the CrossFit gyms are doing very,
• 24:12
  very well.
• 24:13
  Um,
• 24:15
  CrossFit Polaris is killing it.
• 24:18
  My friend's gym in Powell is killing it.
• 24:22
  My old gym in Dublin,
• 24:24
  Ohio is killing it.
• 24:30
  But I think a lot of the bad
• 24:31
  gyms have been weeded out during this
• 24:33
  whole time.
• 24:38
  So maybe that's where I'm not seeing it
• 24:41
  is some of the gyms have closed and
• 24:43
  maybe they should have closed.
• 24:45
  Maybe it's back to the strong survive,
• 24:47
  and we have the best with what's left,
• 24:49
  and their memberships are doing very,
• 24:51
  very well.
• 24:55
  Jenny says,
• 25:04
  yeah i would i would love that i
• 25:07
  i hope it's over three hundred grand i
• 25:08
  think i think that's a good goal to
• 25:11
  have and maybe like larry larry says we'll
• 25:14
  get to three fifty um
• 25:21
  think bringing quarterfinals back is a
• 25:23
  huge step because i know a lot of
• 25:25
  people that that was their goal their goal
• 25:28
  was to be top twenty five percent it
• 25:29
  was a reachable doable goal and um i
• 25:33
  i think that getting rid of rid of
• 25:35
  that actually lost us a lot of people
• 25:46
  um
• 25:51
  Valenz media.
• 25:52
  It's hard to convince people to sign up
• 25:53
  at last year at my affiliate.
• 25:55
  Yeah.
• 25:55
  Last year was,
• 25:57
  I was trying to get people to sign
• 25:58
  up at Polaris and it wasn't happening.
• 26:01
  Um,
• 26:01
  I would talk to people and they just,
• 26:04
  it just was a blah year.
• 26:05
  And I, and they,
• 26:07
  these are people don't even like watch the
• 26:09
  games and then the players programs,
• 26:12
  the open anyway.
• 26:13
  So you're doing the workout.
• 26:13
  They just, it's, it's, it's, it's, it's,
• 26:14
  it's, it's, it's, it's, it's, it's, it's,
• 26:15
  it's, it's, it's, it's, it's, it's, it's,
• 26:16
  it's, it's, it's, it's, it's, it's, it's,
• 26:16
  it's, it's, it's, it's, it's, it's, it's,
• 26:17
  it's, it's, it's, it's, it's, it's, it's,
• 26:18
  it's, it's,
• 26:20
  Okay.
• 26:26
  Struggling Jim should be the first people
• 26:28
  convincing their members to sign up.
• 26:30
  It is the best tool we have for
• 26:31
  retention.
• 26:33
  Great point.
• 26:41
  Freida, you're in Europe, correct, Freida?
• 26:44
  Sadly,
• 26:46
  I've heard some affiliates de-affiliating
• 26:48
  against their members' wishes.
• 26:50
  I know that that has happened in the
• 26:52
  states where affiliates have deaffiliated
• 26:56
  and people then have left those to go
• 27:03
  to a CrossFit affiliate.
• 27:07
  Frida is in Sweden.
• 27:09
  I think Europe has taken the Lazar thing
• 27:13
  way harder than it's being taken in the
• 27:16
  states.
• 27:20
  I have no empirical evidence to prove that
• 27:23
  other than just kind of the way things
• 27:26
  have been flowing,
• 27:27
  but that's kind of where I am.
• 27:45
  Okay, we already did that one.
• 27:50
  The open needs to give people that reason
• 27:52
  to do the open because that makes people
• 27:54
  want to get in an affiliate.
• 27:57
  Yeah,
• 27:58
  but I think the affiliate owners are the
• 28:00
  big catalyst behind that.
• 28:02
  The biggest influence are gym owners and
• 28:04
  coaches.
• 28:04
  Their passion is reflected by their
• 28:06
  members.
• 28:16
  Three new members staying for a year pays
• 28:18
  for the affiliation fee.
• 28:26
  My gym has an affiliate inside of but
• 28:29
  also offers boot camp type classes and
• 28:31
  yoga.
• 28:32
  Yoga and boot camp classes have a wait
• 28:34
  list.
• 28:35
  Sometimes evening,
• 28:36
  weekday CrossFit classes get canceled
• 28:39
  because they are empty.
• 28:47
  where are you located?
• 28:51
  And I, and I like Jeremy's response.
• 28:54
  Uh, what are your owners doing about it?
• 28:59
  Is it their prior is your owner's
• 29:01
  priority,
• 29:02
  the other classes and not CrossFit?
• 29:04
  Is that why people are going to those?
• 29:06
  Because that's where their priority lies.
• 29:09
  Is it, do there,
• 29:10
  are they giving the same effort at the
• 29:12
  CrossFit classes?
• 29:14
  I mean, if I'm a, if I'm,
• 29:16
  walking into a gym and I notice that
• 29:19
  this class that I'm in is,
• 29:21
  is kind of like an afterthought.
• 29:24
  Of course you're, I'm going to leave.
• 29:34
  So you're in Pittsburgh, huh?
• 29:38
  That's usually a really strong area.
• 29:43
  They have a pretty strong media presence,
• 29:45
  podcasts, Black Friday deals, etc.
• 29:51
  I don't think you get retention through a
• 29:52
  Black Friday deal,
• 29:54
  but podcasts is a good way.
• 30:04
  If members join since twenty twenty,
• 30:05
  they probably don't have the same
• 30:06
  connection to the open.
• 30:07
  It's up to the owners to make them
• 30:09
  care.
• 30:10
  Yeah, my old gym did the...
• 30:14
  We split the gym into teams and made
• 30:16
  the open a competition.
• 30:18
  And then we have a big party afterwards
• 30:22
  where we would have a barbecue or a
• 30:24
  cookout or...
• 30:26
  go to a venue and have like a
• 30:28
  big group dinner together.
• 30:30
  And they would hand out awards for like
• 30:32
  MVP, most improved.
• 30:35
  And they would hand out the trophy to
• 30:36
  the team that won the open competition.
• 30:39
  The open became the biggest thing in that
• 30:42
  gym every year.
• 30:44
  And it became the priority of that gym
• 30:47
  to have this big community event following
• 30:51
  the open.
• 30:52
  and we would have a hundred and fifty
• 30:55
  people signed up for the open every single
• 30:58
  year minimum because of that a lot of
• 31:10
  people in my crossfit just do crossfit
• 31:11
  because they like the group class setting
• 31:14
  but they don't care about the methodology
• 31:15
  sport they don't care about the open
• 31:20
  I do think it's on the affiliates to
• 31:22
  make it matter.
• 31:32
  Larry, that's why I keep bringing it up.
• 31:34
  We need to push the open,
• 31:35
  but I agree.
• 31:35
  The old open had a lot of jazz
• 31:40
  around it.
• 31:46
  Um, Vicki with only a few years in,
• 31:49
  I can honestly say that I have a
• 31:50
  connection to the open and the season more
• 31:53
  because of the podcast than my gym.
• 31:56
  That's sad.
• 31:57
  That's really sad.
• 31:58
  Um, I'll say.
• 32:05
  It's weird.
• 32:05
  Polaris was owned by Christy
• 32:08
  Aramo-O'Connell.
• 32:09
  When she was competing,
• 32:11
  the Open actually had less push from them
• 32:16
  because it was the beginning of her
• 32:18
  season.
• 32:19
  Now, people would go watch her,
• 32:21
  and people would kind of compete around
• 32:23
  it,
• 32:24
  and all the classes on Fridays were the
• 32:25
  Open workout.
• 32:27
  But when she sold the gym,
• 32:29
  the new owners made it into a bigger
• 32:32
  event for the community because it wasn't
• 32:35
  just about the one athlete in the gym.
• 32:38
  And this is not to dog on Christie
• 32:40
  or anything like that.
• 32:45
  This was just about how it was there.
• 32:49
  And she would have friends come in that
• 32:51
  were also games athletes to compete with
• 32:53
  her and to compete against her.
• 32:55
  And that became more the viewable
• 32:58
  experience than it was the community.
• 33:01
  But I think that now that she has
• 33:03
  sold the gym and the new owners have
• 33:05
  taken over,
• 33:06
  that has changed dramatically into now
• 33:08
  it's more about the community.
• 33:10
  And it just shows how the affiliate owner
• 33:12
  themselves can change the dynamic of what
• 33:17
  the open is for their specific gym.
• 33:19
  Yeah.
• 33:28
  We even have a leaderboard for the gym,
• 33:30
  but the only people who sign up for
• 33:32
  that are people that sign up for the
• 33:34
  open.
• 33:40
  My old gym, Shred CrossFit in Dublin,
• 33:42
  Ohio, they made the open a priority.
• 33:47
  It was, I kid you not,
• 33:49
  like almost the entire gym signed up for
• 33:51
  the Open.
• 33:52
  You were split into four or five teams.
• 33:54
  You all had a different color.
• 33:56
  They would make up shirts for each color
• 34:00
  with something representing that year's
• 34:03
  Open.
• 34:04
  And you would wear your shirt to represent
• 34:05
  your team.
• 34:06
  People would come cheer you on because
• 34:08
  they were your teammates.
• 34:10
  It was crazy because they prioritized it
• 34:14
  that way.
• 34:15
  They didn't just put up a leaderboard.
• 34:16
  It was an active philosophy of the gym
• 34:25
  owner to make that time of year special.
• 34:28
  and to make it bigger than just this
• 34:31
  thing that,
• 34:31
  and I say bigger than this worldwide
• 34:34
  thing, but in our gym,
• 34:36
  most of the people did not even care
• 34:37
  about the rest of the world.
• 34:39
  They cared about beating the people in the
• 34:41
  gym.
• 34:41
  It was,
• 34:42
  they made this internal thing so huge that
• 34:46
  everybody participated.
• 34:52
  Jeremy,
• 34:52
  I do not know what Christy's doing now
• 34:54
  at all.
• 34:55
  I think she's just trying to live her
• 34:56
  best life.
• 34:57
  I think she's moved.
• 35:02
  But even though I went to her gym,
• 35:04
  it's not like we hung out and stuff
• 35:06
  like that.
• 35:10
  It also just seems like a trend in
• 35:11
  fitness right now.
• 35:12
  Cardio, lightweight,
• 35:13
  high-volume training is hot right now.
• 35:15
  My gym has a lot of young people,
• 35:17
  and those are the type of classes they
• 35:18
  are interested in.
• 35:21
  But I think when you look at all
• 35:23
  those other types of fitness,
• 35:25
  and we kind of started this whole
• 35:26
  conversation on this,
• 35:27
  is what is your identity?
• 35:29
  I think,
• 35:31
  and it was said in the chat,
• 35:33
  like the people like High Rocks,
• 35:35
  I don't think they have an identity.
• 35:37
  They don't have what CrossFit has.
• 35:40
  CrossFit knows who it is,
• 35:41
  and we're getting back to that.
• 35:43
  We're getting back to the roots of that.
• 35:48
  I don't think High Rocks has that.
• 35:49
  WFP definitely doesn't have that.
• 35:51
  They don't know who they are.
• 35:53
  They don't know where to lean when times
• 35:55
  are tough.
• 35:57
  We have finally figured out for the first
• 36:00
  time since twenty twenty where we can lean
• 36:04
  when times get tough.
• 36:06
  We're not fully there.
• 36:08
  And there's all these questions with a
• 36:09
  sale or new ownership,
• 36:12
  but we're at least the people there are
• 36:15
  trying to get us back to the roots
• 36:16
  of what CrossFit is.
• 36:28
  Vicki, we do a big Saturday thing,
• 36:29
  but now I know not that not a
• 36:31
  lot of people register, et cetera,
• 36:33
  and no one makes a big deal about
• 36:34
  it.
• 36:35
  That's the problem.
• 36:36
  The owners at my old gym made a
• 36:38
  big deal about it.
• 36:39
  It was talked about for six weeks prior
• 36:41
  to the open.
• 36:42
  It wasn't an afterthought.
• 36:44
  It wasn't just a scheduling thing.
• 36:46
  It was, Hey, we're going to make t-shirts.
• 36:49
  We're going to have a draft.
• 36:50
  We're going to make cool things for
• 36:52
  everybody.
• 36:53
  It is.
• 36:53
  This is our Christmas at our affiliate.
• 36:57
  The open is our Christmas,
• 36:59
  and we're going to make everybody feel
• 37:00
  special.
• 37:01
  It was more than an afterthought.
• 37:03
  It can't just be we're going to schedule
• 37:05
  some time on a Saturday.
• 37:06
  It's got to be bigger than that if
• 37:08
  you want it to grow.
• 37:21
  Jeremy, who has worse online grammar,
• 37:23
  Ken or Larry?
• 37:27
  I don't know.
• 37:28
  I'm a big guy.
• 37:28
  I'm glad.
• 37:29
  Like if I'm not at a laptop,
• 37:31
  I try not to chat because my big
• 37:34
  fingers do not do well on a phone.
• 37:48
  These stories are why in the past I've
• 37:50
  shied away from other fitness trends
• 37:51
  coming into the CrossFit gyms.
• 37:53
  If the owners aren't doing a good job
• 37:55
  prioritizing CrossFit,
• 37:57
  that other trend will take over.
• 37:59
  Amen, brother.
• 38:03
  Larry admits that he's probably the worst
• 38:04
  grammar.
• 38:09
  So back on, just to make,
• 38:13
  just to sum this up, right?
• 38:15
  We talked about the identity, right?
• 38:18
  Knowing who you are,
• 38:19
  knowing what you're good at,
• 38:21
  and knowing how to lean into what you're
• 38:23
  good at is what is going to make
• 38:25
  you successful.
• 38:28
  The WFP comes into the world based on
• 38:31
  a fact that someone died at the CrossFit
• 38:34
  Games and they wanted to compete against
• 38:36
  CrossFit,
• 38:36
  yet they would not admit that that is
• 38:39
  what they wanted to do.
• 38:41
  So their true identity was,
• 38:43
  we want to take down CrossFit.
• 38:45
  We want to compete with CrossFit.
• 38:47
  Yet, because they were afraid to say it,
• 38:49
  they couldn't make that their identity.
• 38:52
  And because they couldn't make that their
• 38:53
  identity,
• 38:54
  they had to promise things that they could
• 38:56
  not fulfill.
• 38:58
  And because they could not fulfill on
• 39:00
  those promises,
• 39:02
  then we've gone into this spiral where
• 39:04
  nothing is working for them.
• 39:06
  They can't even get out of their own
• 39:08
  way because they would not lean into the
• 39:11
  identity of who they are and what they
• 39:14
  wanted to be because they were afraid to
• 39:17
  say it.
• 39:19
  And because they were afraid to say it,
• 39:21
  we're where we are today.
• 39:24
  But we're going to get a season two.
• 39:27
  We have two big sponsors giving millions
• 39:29
  of dollars to them.
• 39:30
  Adidas and Red Bull threw money at them.
• 39:33
  It's enough to get them another season.
• 39:35
  Let's see if they can be self-aware.
• 39:38
  Let's see if they can make the changes
• 39:40
  that they need to make.
• 39:41
  But if they continue to try to go
• 39:43
  down this route,
• 39:44
  they're not going to have anybody show up
• 39:45
  at all.
• 39:52
  Unless they make it a reality show.
• 39:56
  That's the only way out.
• 39:58
  That's my take.
• 40:01
  With that, guys,
• 40:03
  I got to get back to work.
• 40:05
  It is Cyber Monday.
• 40:07
  Take advantage of all the deals out there,
• 40:09
  especially that ThirdZ deal at ThirdZ.com
• 40:11
  backslash Jazzy and get free shipping on
• 40:14
  the deals that they are running until ten
• 40:16
  p.m.
• 40:16
  tomorrow night.
• 40:17
  With that, love you all.
• 40:19
  Thank you so much for the great
• 40:21
  conversation.
• 40:22
  Sign up for the open as soon as
• 40:23
  it's available.
• 40:24
  Let's crush last year's numbers and I will
• 40:27
  see you all next time on Lunch with
• 40:30
  the Clydesdale.
• 40:32
  Bye, guys.