Latest / The Overland Journal Podcast / May Overland News :: The Big Thing, New Project Vehicles, and Tariffs
Transcript
- 0:04Speaker 1: Hello, and welcome to the Overland Journal podcast. I'm your host,
- 0:08Speaker 1: Scott Brady, and I'm joined today by my co host
- 0:10Speaker 1: Brian mcpickers. So this is going to be our May
- 0:14Speaker 1: Overland News episode where we're going to talk about the
- 0:17Speaker 1: recent Overland Expo in southern California. We're going to talk
- 0:21Speaker 1: about the new big thing from X Overland Ranch. We're
- 0:25Speaker 1: also going to talk about a bunch of the new
- 0:26Speaker 1: cool products on the market today, some of the things
- 0:29Speaker 1: that we're working on, some of our project vehicles. I
- 0:32Speaker 1: also wanted to take a brief moment to thank all
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- 1:27Speaker 1: and I'll give you twenty percent off. I sincerely appreciate
- 1:30Speaker 1: your support, Brian, thanks for being with me here today.
- 1:35Speaker 1: And where are we? Where are we at.
- 1:37Speaker 2: Sunny Beachy, Daytona Beach, Florida. We're at the Jeep Beach
- 1:42Speaker 2: twenty twenty five event. We're down here with Hancook Tire
- 1:46Speaker 2: and it's at the International Speedway.
- 1:48Speaker 3: On International Speedway. We ought to the Motorsports Museum is
- 1:52Speaker 3: really cool.
- 1:53Speaker 1: Yeah, one of Ivan man Stewart's stadium trucks was on
- 1:57Speaker 1: display at that museum and still Guy's legend legend.
- 2:01Speaker 3: And the hornet was there too. Yeah.
- 2:03Speaker 1: It was a really neat museum and it was just
- 2:05Speaker 1: cool to see how they started the original Daytona races
- 2:09Speaker 1: where half of the race was on the beach, right
- 2:12Speaker 1: out on the beach.
- 2:13Speaker 4: Incredible.
- 2:13Speaker 1: One of the fastest land speed records was done at
- 2:16Speaker 1: two hundred and seventy miles an hour.
- 2:18Speaker 3: It was neat to see there.
- 2:19Speaker 2: There was a list where the first speed record was
- 2:23Speaker 2: like sixty seven miles there and then it went all
- 2:25Speaker 2: the way up and add two.
- 2:26Speaker 3: Hundred miles to that.
- 2:27Speaker 4: That was only like twenty five years later.
- 2:29Speaker 1: Yeah, so like the amount of advancement that we saw,
- 2:33Speaker 1: that's what we're experiencing right now with technology and AI.
- 2:36Speaker 1: It's this explosion of technology that's really upending a lot
- 2:41Speaker 1: of the things as we know.
- 2:43Speaker 2: It got a lot of great photos that we should
- 2:45Speaker 2: put into the video too.
- 2:46Speaker 3: That's right.
- 2:47Speaker 4: I'm sure they were trying everything back then.
- 2:49Speaker 3: Just now.
- 2:50Speaker 1: I was just reading this morning in the news. But
- 2:52Speaker 1: like Waimo, we're all familiar with those driverless taxi cars
- 2:57Speaker 1: that we have in Phoenix and they're in a couple
- 2:58Speaker 1: other markets, but they've just hit a quarter million rides,
- 3:03Speaker 1: so it's just before you know it, most taxis are
- 3:05Speaker 1: going to be driverlests. So a lot of changes are happening.
- 3:09Speaker 1: That new Slate electric vehicle was just announced, so there's
- 3:12Speaker 1: gonna be a sub twenty thousand dollars. It's a pickup
- 3:16Speaker 1: that converts into an suv.
- 3:18Speaker 2: Looking at that pretty closely, it's an amazing concept. And
- 3:20Speaker 2: they say that after the current if you use the
- 3:24Speaker 2: current tax credits, it would bring it under twenty thousand.
- 3:27Speaker 1: That's yeah, that's right through in a reservation for one,
- 3:29Speaker 1: because like it would be a perfect vehicle for us
- 3:32Speaker 1: to run around and prescott. Yeah, and they've got lift
- 3:36Speaker 1: kits for it. It is only a rear wul drive,
- 3:38Speaker 1: but that sounds fun.
- 3:39Speaker 3: Yeah, true.
- 3:42Speaker 2: So it's nice to see two years ago Toyota launched
- 3:46Speaker 2: that ten thousand dollars pickup alter the markets, right, and
- 3:50Speaker 2: we just don't have anything like that here in the
- 3:52Speaker 2: United States. So this is a perfect solution, right. It's
- 3:56Speaker 2: all electrics, will have some limitations maybe at two hundred
- 3:59Speaker 2: mile range. It's nice to see these lower cost solutions
- 4:03Speaker 2: coming to market.
- 4:03Speaker 1: That's why the Ford Maverick has done so well is
- 4:07Speaker 1: because it's this small, compact, inexpensive pickup and now they've
- 4:12Speaker 1: got it with pretty decent ful drive capability. I just
- 4:15Speaker 1: I think it's one of the coolest trucks.
- 4:16Speaker 3: I like the market website.
- 4:17Speaker 2: Speaking of the Maverick, they have a graphic on their
- 4:19Speaker 2: website where the size of the slate pickup truck oh yeah,
- 4:23Speaker 2: is overlaid with some other popular creation.
- 4:26Speaker 3: So they have a Ford f.
- 4:27Speaker 2: One fifty and it's maybe half the size, sure, and
- 4:29Speaker 2: it's just smaller than a Ford Maverick, and it's just
- 4:32Speaker 2: larger than like a nineteen eighty five Toyota pickup truck.
- 4:36Speaker 4: Yeah.
- 4:37Speaker 3: Yeah, so it's going to be nice and I think I.
- 4:39Speaker 1: Think a lot of people want something like that. And
- 4:42Speaker 1: the fact that you can throw a top on it
- 4:44Speaker 1: converted into an suv in a matter of an hour,
- 4:47Speaker 1: and yeah, I think it's neat to see all of
- 4:50Speaker 1: this coming around in my mind. Let's talk a little
- 4:53Speaker 1: bit about the Overland Expo Southern California. It seemed like
- 4:58Speaker 1: that the event was well at It was.
- 5:00Speaker 2: A great first time event. There are a lot of
- 5:03Speaker 2: contributing factors to that, I believe one I think the
- 5:07Speaker 2: leading factor is they positioned an event in one of
- 5:11Speaker 2: the largest population hubs.
- 5:13Speaker 3: Of the United States, in LA.
- 5:16Speaker 2: They saw fifteen thousand attendees in the first day. So
- 5:20Speaker 2: that's more attendees than all of Mountain West.
- 5:24Speaker 4: Wow.
- 5:24Speaker 2: So the biggest Mountain West event that they've ever had.
- 5:27Speaker 2: It surpassed those numbers just in the first day. So
- 5:30Speaker 2: fifteen thousand or so the first day. The second day
- 5:34Speaker 2: was a Sunday, it tapered off a bit. There was
- 5:37Speaker 2: maybe five thousand attendees the second but overall a very
- 5:41Speaker 2: successful event, and it was also the first major event
- 5:45Speaker 2: of the season. With that LA location, they not only
- 5:49Speaker 2: have a population hub for attendees, but there's a lot
- 5:52Speaker 2: of off road, vehicle centric and overland type companies in
- 5:58Speaker 2: southern California.
- 6:00Speaker 1: California this week just surpassed Japan and is now the
- 6:06Speaker 1: fourth largest economy in the world.
- 6:09Speaker 4: California has a larger economy than Japan.
- 6:14Speaker 2: It was interesting where at the time when the event
- 6:17Speaker 2: took place, we had a lot of concerns on tariffs
- 6:21Speaker 2: and new government happenings gaining momentum, and so the talk
- 6:26Speaker 2: on the show floor was a little bit of concern
- 6:28Speaker 2: about consumer response and consumer behavior. But if you took
- 6:33Speaker 2: a step back and you actually watched what was happening,
- 6:37Speaker 2: there were families with these collapsible wagons full of products
- 6:45Speaker 2: and they were going from booth to booth and just
- 6:48Speaker 2: grabbing up product. There were a lot of show specials
- 6:51Speaker 2: going on. I would look at some of the cards
- 6:53Speaker 2: and there was an idea of how much things cost.
- 6:55Speaker 2: These little wagons are hauling around one to two thousand
- 6:58Speaker 2: dollars and little things for their vehicles I did notice
- 7:02Speaker 2: that on the last day of the event there were
- 7:05Speaker 2: a couple of vendors that had very deep discounts, as
- 7:08Speaker 2: much as fifty percent, And I think that was a
- 7:11Speaker 2: juggle of do we pay the staff over time to
- 7:15Speaker 2: put it back on the truck and then wear house it,
- 7:18Speaker 2: or do we just let it go at fifty percent
- 7:20Speaker 2: off and make the consumer really excited about the brand.
- 7:23Speaker 3: I think that's one of those last minute decisions at
- 7:25Speaker 3: a show.
- 7:26Speaker 1: And I think that the tariffs are really important to
- 7:29Speaker 1: disclose right now. This is not at all about politics,
- 7:33Speaker 1: because tariffs have been used throughout the millennia.
- 7:37Speaker 3: It's about economy.
- 7:38Speaker 1: It's about economy, and it's also we're concerned about advertisers,
- 7:41Speaker 1: our partners in the industry making sure that they have
- 7:44Speaker 1: ways to navigate that help them navigate that. A lot
- 7:47Speaker 1: of these companies do bring in product from other countries,
- 7:51Speaker 1: and we've just in the last couple of days here
- 7:54Speaker 1: at Geepeach, we've had some conversations with companies that are
- 7:57Speaker 1: they're really trying to figure out how to communicate with
- 8:00Speaker 1: the consumer. And I believe that the important thing is
- 8:05Speaker 1: to focus on your products that represent the least price
- 8:09Speaker 1: sensitive customer, and also the ones that have the larger
- 8:13Speaker 1: margins where you can work with the margin to be
- 8:16Speaker 1: able to maintain that throughput of product to the consumer. So,
- 8:20Speaker 1: for example, if you have an entry level forty nine
- 8:25Speaker 1: dollars option, that's going to be pretty thin on margin,
- 8:29Speaker 1: and it's now going to be maybe one hundred dollars item,
- 8:32Speaker 1: whereas if you have a two hundred dollars equivalent or
- 8:35Speaker 1: a three hundred dollars equivalent, now maybe it only needs
- 8:38Speaker 1: to go up to four hundred or five hundred, and
- 8:40Speaker 1: it's going to already be a more affluent customer and
- 8:43Speaker 1: they'll be a little bit less price sensitive to the increases.
- 8:47Speaker 1: I do suspect that, based on what we're seeing, that
- 8:51Speaker 1: a lot of this tariff stuff will be resolved in
- 8:53Speaker 1: the next month or so. I think a lot of
- 8:56Speaker 1: this is going to come down. There's going to end
- 8:57Speaker 1: up being a happy medium. Certainly, some things may be
- 9:01Speaker 1: more expensive from China, but in general, I think they're
- 9:04Speaker 1: going to work it out.
- 9:05Speaker 2: There's a lot of negotiation happening on that side of things.
- 9:08Speaker 2: We've always known the overland consumer because of the research
- 9:12Speaker 2: that we do on our audience. We've always known that
- 9:15Speaker 2: the overlayth consumer is much more interested in finding a
- 9:18Speaker 2: high quality product solution to their needs, and they're less
- 9:22Speaker 2: price sensitive. So if the product, if it costs fifty
- 9:27Speaker 2: dollars more or one hundred dollars more, but it still
- 9:30Speaker 2: provides the highest quality solution for their needs, they're going
- 9:32Speaker 2: to buy it. So, you know, if I think we're
- 9:35Speaker 2: going to see the impact more on the day to
- 9:37Speaker 2: day grocery store visits, in your general household stuff, I
- 9:41Speaker 2: think when you're in.
- 9:42Speaker 4: Your general Amazon purchases, and I.
- 9:43Speaker 2: Think if you're in the category of buying any product
- 9:47Speaker 2: for whatever your primary passion activity is, you're going to
- 9:51Speaker 2: do that one way or the other. There's been a
- 9:53Speaker 2: lot of interesting just observations. We talk to a company
- 9:57Speaker 2: the other day that they figured out this little loophole
- 10:00Speaker 2: where if you I think it was eight hundred and
- 10:03Speaker 2: fifty dollars orders or less direct from the factory, where
- 10:09Speaker 2: they were free tariff free, that's right, And so they
- 10:13Speaker 2: would work with their customers to get the product drop
- 10:17Speaker 2: ship directly from the factory to their homes for anything
- 10:21Speaker 2: under eight hundred dollars and they didn't have to pay
- 10:22Speaker 2: terra side. But then on the other side, we're seeing
- 10:26Speaker 2: big companies. Two come to mind, one from the automotive segment.
- 10:30Speaker 2: So Ineos just put out their CEO put out a
- 10:33Speaker 2: letter maybe three weeks ago that was very open and
- 10:37Speaker 2: very understanding to the consumer, saying at the time their
- 10:40Speaker 2: tariff had gone up by twenty five or thirty percent,
- 10:45Speaker 2: and they basically said, listen, ten percent on the SUV,
- 10:48Speaker 2: right on the Grenadier, and then we can absorb five
- 10:52Speaker 2: percent on a Quartermaster because of the chicken tax makes
- 10:55Speaker 2: it a little bit more expensive. So they could They
- 10:58Speaker 2: were like, we're going to work with you as much
- 11:00Speaker 2: as possible, but the prices are going to go up
- 11:03Speaker 2: on new orders. Any orders before the date are preserved
- 11:06Speaker 2: of pricing. Another similar situation was just this week Black
- 11:11Speaker 2: Diamond Equipment that makes a lot of outdoor gear kind
- 11:14Speaker 2: of mountain the sport it's climbing. They basically went public
- 11:18Speaker 2: and said, our prices are going up twenty five percent. Yeah,
- 11:22Speaker 2: we have to pass along in the tariff. Nothing we
- 11:24Speaker 2: can do about it. The margins aren't there, And I
- 11:27Speaker 2: think the misconception, I think is a lot of general
- 11:30Speaker 2: consumers think that there must be a one hundred to
- 11:34Speaker 2: two hundred percent profit margin in products from these companies,
- 11:38Speaker 2: and there really isn't And by the time it goes
- 11:40Speaker 2: from cost of production to wholesale to a retailer, you're
- 11:44Speaker 2: talking maybe twenty points thirty points. When you add those
- 11:48Speaker 2: big chunky tariffs on top, it really costs the manufacture
- 11:51Speaker 2: of the parent brands quite.
- 11:53Speaker 3: A significant point.
- 11:54Speaker 1: Like worn winches are made in the United States, they're
- 11:57Speaker 1: going to have tariffs coming in on some of their
- 12:00Speaker 1: raw materials. Some of their components does get passed through,
- 12:04Speaker 1: but they're going to be less impacted.
- 12:06Speaker 3: Box is another example.
- 12:07Speaker 1: Red Ox is a great example made in the US. Yeah,
- 12:10Speaker 1: some of their raw materials will probably go up, but
- 12:13Speaker 1: that's because they're actually sown here in the US, where
- 12:16Speaker 1: a lot of labor force exists.
- 12:19Speaker 2: A lot of companies out there's quite a long list
- 12:21Speaker 2: of companies that are made in the United States in
- 12:23Speaker 2: the outdoor industry and the overland segment.
- 12:26Speaker 1: Now it's just the content that comes from other countries.
- 12:28Speaker 1: But so the tariffs are something that we're aware of.
- 12:31Speaker 1: We know it's going to affect the industry. Companies are
- 12:34Speaker 1: struggling or they're trying to figure out how to find
- 12:37Speaker 1: a solution to improve their communication to their customers.
- 12:41Speaker 4: Please reach out to us.
- 12:42Speaker 1: We want to help the industry while we're navigating through
- 12:44Speaker 1: all of this together. If there's anything that we can
- 12:47Speaker 1: do to support you, please let us know.
- 12:49Speaker 2: It's definitely not from a brand perspective. For those manufacturers,
- 12:53Speaker 2: there's a tendency to want to retract. Yeah, you come
- 12:56Speaker 2: in at these difficult times and you could bring everything
- 12:58Speaker 2: close to the best and you home your down any
- 13:00Speaker 2: way for the storm to blow over. But at the
- 13:02Speaker 2: same time, that's a great time to be very forward
- 13:05Speaker 2: in your communication to the media, to the consumer, reminding
- 13:09Speaker 2: them that your company and your brand and your product
- 13:12Speaker 2: line exists as a solution.
- 13:15Speaker 3: Yeah, but definitely don't retrack.
- 13:17Speaker 2: Doesn't mean you'd have to spend a tremendous amount of
- 13:20Speaker 2: money on advertising and everything.
- 13:22Speaker 1: Just send us your press releases, let us know, let
- 13:24Speaker 1: us know what you're doing, let us know what you're doing,
- 13:26Speaker 1: let us know what your new products are, let us
- 13:28Speaker 1: know how we can help. We just want to make
- 13:29Speaker 1: sure that the industry comes out.
- 13:30Speaker 4: The other side in a really healthy way.
- 13:32Speaker 2: I've talked to a few companies who are pushing hard
- 13:35Speaker 2: to sell through current inventory, and they're not placing new
- 13:39Speaker 2: orders an interesting insight that we have to wait to
- 13:43Speaker 2: see how it develops. Most lead times from manufacturing side,
- 13:47Speaker 2: are you placed an order and then that product's not
- 13:50Speaker 2: landed back in the US for forty five or sixty days.
- 13:53Speaker 2: So if companies stop placing their orders to the factories,
- 13:58Speaker 2: then we're going to see sixty days.
- 14:01Speaker 3: Are the shelves.
- 14:02Speaker 1: Bears what we saw in COVID and I think that
- 14:04Speaker 1: is what's going We're going to see that to a
- 14:06Speaker 1: degree because the tariffs are going to get worked out.
- 14:09Speaker 1: There is going to be deals made. We know that
- 14:12Speaker 1: from the current administration is that's their intention. I think
- 14:15Speaker 1: that a lot of this will get resolved in the
- 14:17Speaker 1: next sixty to ninety days of I think.
- 14:20Speaker 3: That's more household items.
- 14:23Speaker 1: Yeah, but it also could be a lot of the
- 14:24Speaker 1: components that we use, things that are normally on a
- 14:27Speaker 1: boat in a container. Right now, let's talk a little
- 14:31Speaker 1: bit about We've got a new project vehicle that we're
- 14:33Speaker 1: working on. We're working on it's like a daily driver Overlander.
- 14:36Speaker 1: It's a four by E Wrangler Sahara, and we put
- 14:41Speaker 1: some stuff on it from real truck. We put on
- 14:44Speaker 1: a suspension kit from then that's right, and we put
- 14:47Speaker 1: it AIRB stubby bumper, AARB stubby bumper on the front.
- 14:51Speaker 1: We've got some AARB Solas lights. We've got the new
- 14:55Speaker 1: worn Winch on there. Their brand new line of winches,
- 14:59Speaker 1: so we're testing that out here in Florida.
- 15:01Speaker 3: And no Mad wheels.
- 15:02Speaker 4: Yeah, we got Nomad wheels.
- 15:03Speaker 1: And then we got some of the handcook XT tires,
- 15:07Speaker 1: which the XTEE as a product category is rapidly expanding.
- 15:12Speaker 3: I think everybody's got some sort of an.
- 15:14Speaker 1: XQ offering, and I think for the overlander, the XTA
- 15:17Speaker 1: is really the best option unless you're just going to
- 15:21Speaker 1: be dedicated daily driver and some desert travel. Because the
- 15:25Speaker 1: x TEA has a little bit more open shoulder lug pattern,
- 15:29Speaker 1: it's going to help clear material mud and everything else.
- 15:32Speaker 3: We have deep mud and deep sand, deep sand.
- 15:34Speaker 1: It was really interesting to see this how those outside
- 15:38Speaker 1: lugs were really removing that material. I think that's a
- 15:41Speaker 1: real key attribute. So the XT segment of tires I
- 15:45Speaker 1: think is really exciting and interesting. Some of them are
- 15:49Speaker 1: even mountain snowflake rated, so you end up with truly
- 15:52Speaker 1: a jack of all trades tire. There are still downsides,
- 15:55Speaker 1: a little bit more noise with them, a little bit
- 15:58Speaker 1: more rolling resistance, so a little bit of an impact
- 16:00Speaker 1: of fuel economy. It's a compromise tire, but they're getting
- 16:04Speaker 1: so good. They're getting so good at it that it's
- 16:07Speaker 1: fun to see those come onto the market. It's fun
- 16:10Speaker 1: to build a wrangler because they're just like, we've got
- 16:13Speaker 1: a soft top for it, and we can drive it around.
- 16:17Speaker 4: Like it's totally in director set.
- 16:18Speaker 2: Like what impressed me about the arb Stubby bumper is
- 16:21Speaker 2: that it looks it fits the vehicle very well, and
- 16:24Speaker 2: it doesn't look it doesn't have that aggressive rock crawler
- 16:28Speaker 2: appearance to.
- 16:28Speaker 1: It doesn't have the big stinger off the front of it.
- 16:33Speaker 4: Yeah, that's a great way to behead a pedestrian.
- 16:36Speaker 2: I've met the guy who supposedly invented created the first
- 16:39Speaker 2: stinger bar. He was rock crawler. He supposedly just welded
- 16:44Speaker 2: up this pipe and it just took off.
- 16:46Speaker 4: And they do have their place.
- 16:47Speaker 1: And when we crossed Greenland and Antarctica, it was just
- 16:51Speaker 1: so you wouldn't go in just go nose first into
- 16:54Speaker 1: the crevass. It would actually help catch catch it on
- 16:57Speaker 1: the other end, all right, So that that's a neat
- 17:00Speaker 1: new project that we're working on, So look for some
- 17:02Speaker 1: updates on that we're going to have out in editorial
- 17:05Speaker 1: some videos we're going to be doing on that vehicle.
- 17:07Speaker 1: The four by E is also just such a neat
- 17:10Speaker 1: solution for someone who wants the daily driver benefits of
- 17:15Speaker 1: an EV but they still want to be able to
- 17:18Speaker 1: just hop in their Jeep and go do a long
- 17:20Speaker 1: distance trip. I think Jeep has done it better than
- 17:22Speaker 1: anybody else, and the four by E Wrangler is the
- 17:25Speaker 1: most popular plug in hybrid fool drive in the country,
- 17:31Speaker 1: so I get to use it around town without using
- 17:34Speaker 1: any fuel, so it gets twenty eight miles of the
- 17:36Speaker 1: gallon average, which is amazing for a Wrangler on thirty fives.
- 17:40Speaker 3: I think my favorite Jeep four y E was that
- 17:44Speaker 3: we had other grand chair, the trail Hawk grand Chair.
- 17:48Speaker 4: Awesome, just awesome car.
- 17:50Speaker 2: And I really enjoyed that. I also spent quite a
- 17:53Speaker 2: bit of time in the four by E Wrangler. My
- 17:56Speaker 2: favorite part of that was on the longer trips, you
- 17:59Speaker 2: can turn the electric power on and off, you can
- 18:02Speaker 2: serve it and regenerate to build it up, and then
- 18:05Speaker 2: when you get to the trailhead and you're out in
- 18:08Speaker 2: the mountains up above tree line and you turn the
- 18:11Speaker 2: engine off and you just go under electric power. The
- 18:14Speaker 2: experience is completely different. Yeah, you hear everything, roll the
- 18:17Speaker 2: windows down, you hear everything more because the animals aren't
- 18:21Speaker 2: scared away swiftly. And actually had a really pleasant interaction
- 18:26Speaker 2: with hikers and bikers who are on the same kind
- 18:29Speaker 2: of a mixed use Colorado trail. And you come around
- 18:32Speaker 2: a corner and there are people hiking and they'd stop
- 18:36Speaker 2: and talk and they it was really neat that you
- 18:38Speaker 2: weren't making any noise.
- 18:39Speaker 4: It didn't sound like a side by side.
- 18:41Speaker 3: Just screaming look at me. But to have that jeep
- 18:44Speaker 3: capability all right.
- 18:46Speaker 1: Another cool update, The Overlanding one oh one book is finished.
- 18:52Speaker 1: I'm now an author Simon and Schuster and Adams Media,
- 18:55Speaker 1: which is one of their subsidiaries. They contracted me for
- 18:59Speaker 1: a multi book dealer and the first book is Overlanding
- 19:02Speaker 1: one oh one. It is really that beginner and intermediate
- 19:06Speaker 1: guide to overlanding. It is going to be available for
- 19:10Speaker 1: pre sale now. You can go onto Amazon or Barnes
- 19:13Speaker 1: and Noble and find it for a pre order and
- 19:16Speaker 1: then it will start being sold on the twentieth of May.
- 19:19Speaker 1: For those of you who live in Prescott, we're going
- 19:21Speaker 1: to be doing a book signing and a book launch
- 19:24Speaker 1: in Prescott with the Peregrine Bookstore. They're in town, so
- 19:27Speaker 1: if people want to come by and say hi, if
- 19:29Speaker 1: you live in town, we'd love to see you for
- 19:31Speaker 1: that on that day. That's a great little bookshop. And yeah,
- 19:35Speaker 1: support your local bookstores. It's important.
- 19:39Speaker 4: It's two hundred and eighty pages or so, and it's
- 19:42Speaker 4: like a.
- 19:42Speaker 1: Hybrid hardcover softcover, so they call it a field manual,
- 19:46Speaker 1: so it's a heavy duty field Take it with your tra.
- 19:52Speaker 2: You're covering everything from the basic intent of why you're
- 19:56Speaker 2: going to go overlanding to vehicle selection, equipment selection, driving best.
- 20:02Speaker 1: Practices, recovery, also how to plan your first trip, and
- 20:07Speaker 1: then there's a section at the end that starts to
- 20:09Speaker 1: move into the kind of overlanding two oh one category,
- 20:12Speaker 1: which is your first international trip and some of the
- 20:15Speaker 1: international considerations at very high level because obviously they'll be
- 20:20Speaker 1: the opportunity for more advanced book more advanced volumes in
- 20:23Speaker 1: the future, so that's cool. And it'll be at the
- 20:27Speaker 1: Overland Expo. Those of you who will be at Overland
- 20:29Speaker 1: Expo in Flagstaff. We're going to have a bunch of
- 20:31Speaker 1: aer in our booth, even though it's before the launch date,
- 20:35Speaker 1: but we're really excited about that. We're very grateful that
- 20:38Speaker 1: such a large publishing house like Simon and Schuster identified
- 20:42Speaker 1: Overland Journal as the place to author this content and
- 20:46Speaker 1: make it available to a global audience. So it's going
- 20:49Speaker 1: to be sold around the world through all of their
- 20:51Speaker 1: subsidiaries in different countries.
- 20:54Speaker 4: That I don't that's an interesting question.
- 20:56Speaker 1: I'm not sure about that, but it will be available
- 20:58Speaker 1: in Australia, in.
- 20:59Speaker 4: The UK, it'll be.
- 21:01Speaker 1: Available in South Africa as well. And then I also
- 21:05Speaker 1: recorded the audiobook version, so there is an audiobook version
- 21:10Speaker 1: of the book that is going to be available.
- 21:12Speaker 3: You had to read the entire book.
- 21:14Speaker 1: It was like doing a podcast for three weeks straight.
- 21:17Speaker 1: You break it up into chunks and your voice takes
- 21:19Speaker 1: a hit. And it's also like an interesting exercise in
- 21:25Speaker 1: being a writer. So like the next book, I will
- 21:29Speaker 1: after I write a paragraph or or after I write
- 21:32Speaker 1: a chapter, I plan to read it out loud because
- 21:34Speaker 1: it does help you become a better writer as well.
- 21:37Speaker 1: So we had to make some edits to the book,
- 21:39Speaker 1: I realized, oh, that sentence is a little too complicated
- 21:41Speaker 1: to even say, like I was stumbling over my own words.
- 21:45Speaker 1: So it's I could have done a better job of
- 21:50Speaker 1: some of that process.
- 21:52Speaker 4: It was a really neat learning process to.
- 21:54Speaker 3: Do, like really long form.
- 21:56Speaker 1: Yeah, the one hundred thousand words and a lot me
- 22:00Speaker 1: months and months of work to do, and they're grateful
- 22:03Speaker 1: to everyone who was supportive through that process. Tavia and
- 22:07Speaker 1: then Brian Bass let me use his place in Cortula
- 22:10Speaker 1: in Croatia to start writing the book because I needed
- 22:12Speaker 1: a quiet space to do that.
- 22:16Speaker 4: Yeah.
- 22:16Speaker 1: So there's a lot in there about our learnings from
- 22:19Speaker 1: going around the world. So that's an exciting new development.
- 22:23Speaker 1: The other thing we wanted to talk about, this is
- 22:26Speaker 1: really important. Big news is the big thing. So I'm
- 22:31Speaker 1: really I'm this is one of the events that I'm
- 22:33Speaker 1: most excited about in our segment. So the folks at
- 22:38Speaker 1: x Overland Clay and Rachelle, they also operate the ex
- 22:42Speaker 1: Overland Ranch. They are now going to have a symposium
- 22:47Speaker 1: and exposition and Overland Rally, if you will, all of
- 22:50Speaker 1: those things combined into the big event that they're going
- 22:54Speaker 1: to be putting on this summer. In July tenth through thirteenth,
- 22:57Speaker 1: and it's going to be an emphasis on train education
- 23:01Speaker 1: presentations from experienced travelers around the world, So it's really
- 23:05Speaker 1: bringing the industry back to this core value of travel.
- 23:12Speaker 1: There will absolutely be vendors there. There's gonna be lots
- 23:14Speaker 1: of high quality products represented, but it's the fact that
- 23:18Speaker 1: you can go and get world class training from They're
- 23:22Speaker 1: seeking out the best trainers in the world to come
- 23:24Speaker 1: and present at this event.
- 23:25Speaker 2: And if people aren't familiar with Exoverland Ranch yet, it's
- 23:30Speaker 2: about five hundred and acre range just outside of Bozeman, Montana,
- 23:34Speaker 2: and they've got it's really an amazing destination.
- 23:38Speaker 3: They've got maybe.
- 23:39Speaker 2: Nine maybe even nine to twelve little cabins that people
- 23:43Speaker 2: can rent yep. They've got a main house completely little
- 23:46Speaker 2: coffee bar and seating area. Then they've got a big
- 23:49Speaker 2: rotunda building where you can do hundreds of people. Considering
- 23:53Speaker 2: I went there for a vehicle launch media event. We
- 23:55Speaker 2: all had dinner inside the rotunda. And then from there,
- 23:58Speaker 2: it's got a work of floral drive trails throughout the property.
- 24:02Speaker 2: They've got a pond might even be stocked with fish.
- 24:06Speaker 2: That opportunity for fishing events there's a shooting range for
- 24:10Speaker 2: rifle and pistol. There's places do recovery.
- 24:14Speaker 4: Have test tracks.
- 24:14Speaker 2: They've got test tracks and obstacle courses. It's a great
- 24:17Speaker 2: destination for such an event, and the intent with the
- 24:20Speaker 2: event is really to have a more intimate connection. There's
- 24:26Speaker 2: a lot of great events on the market right now,
- 24:28Speaker 2: whether it's the Overland Expo, the more event in the Midwest,
- 24:32Speaker 2: or the Overland of the America's event in Oklahoma. It's
- 24:35Speaker 2: going to be a really nice opportunity for vendors to
- 24:39Speaker 2: have intimate You got educational opportunities with the attendees, and
- 24:44Speaker 2: then the last day it's going to have optional full
- 24:48Speaker 2: day training with your own vehicle, which is great because
- 24:51Speaker 2: you'll have a very well qualified instructors helping you go
- 24:56Speaker 2: through your vehicle, learn how to use it, answer all
- 24:59Speaker 2: those questions.
- 25:00Speaker 1: I think it's exciting. I've not been this excited about
- 25:03Speaker 1: an event in a long time. So it's going to
- 25:06Speaker 1: be one of the most beautiful parts of the country.
- 25:08Speaker 1: You're right there on the Missouri River. Those of you
- 25:11Speaker 1: have ever watched Yellowstone TV show, that's where this is.
- 25:14Speaker 1: So it's just an incredible part of the world and
- 25:17Speaker 1: a neat organization that's putting it on.
- 25:19Speaker 4: So we're excited about that.
- 25:21Speaker 2: I think for the industry and for the consumer, I
- 25:24Speaker 2: think it's going to be a complimentary event where these
- 25:27Speaker 2: events throughout the country start to compliment one another, different
- 25:31Speaker 2: types of experiences, not necessarily trying to replace one another.
- 25:34Speaker 1: Yeah, it doesn't seem like they're trying to outdo anybody.
- 25:36Speaker 1: They just want to do their very best version of
- 25:39Speaker 1: what an overland event should be. And it reminds me
- 25:41Speaker 1: of the things that we did early on with the
- 25:43Speaker 1: expedition trophies and the symposiums, and of course when we helped.
- 25:47Speaker 4: Start the first years of the Overland expos and it.
- 25:50Speaker 1: Certainly hearkens back to more of that, which is really cool.
- 25:54Speaker 1: All Right, so let's talk about some of the news
- 25:56Speaker 1: product news in the market. Will also dig into a
- 25:59Speaker 1: couple other projects that we've got coming up. We've got
- 26:01Speaker 1: some new Angle fridges and we've got the new Angle
- 26:04Speaker 1: fridge slides. Profile super low profile slide is a big
- 26:08Speaker 1: thing and it's really robust, super well made. You have
- 26:12Speaker 1: one of my very first fridges still in your garage
- 26:15Speaker 1: keeping your beer cold.
- 26:16Speaker 3: It is very old.
- 26:17Speaker 4: The thing's been running for twenty five years.
- 26:19Speaker 2: Yeah, it's in the garage and we use it for
- 26:21Speaker 2: kind of an overflow beer fridge during the fridge, and
- 26:24Speaker 2: every once in a while we'll throw it in the truck.
- 26:26Speaker 2: We're trying to test out a lot of newer products too,
- 26:29Speaker 2: but this thing's been running for it's got to be
- 26:31Speaker 2: over twenty years.
- 26:33Speaker 1: And I think that there's a couple of things I
- 26:35Speaker 1: like about Angles. Best reliability in the industry, no question.
- 26:38Speaker 1: We've tested these things forever, and if you want the
- 26:42Speaker 1: most reliable fridge, the Angle is the choice. If you
- 26:46Speaker 1: want the lowest initial startup amp draw, the Angle is
- 26:51Speaker 1: also the best. So because of that swing style motor,
- 26:55Speaker 1: how that thing works when it kicks on, it pulls
- 27:00Speaker 1: thirty percent of the peak amp draw of any of
- 27:03Speaker 1: the other fridges when they run. If you were to
- 27:06Speaker 1: compare an Angle with a National Luna, the National Luna
- 27:09Speaker 1: might actually be a little more efficient over the long haul,
- 27:12Speaker 1: but the Angle will always you'll be able to plug
- 27:14Speaker 1: it into a standard twelve bolte outlet in any car.
- 27:17Speaker 2: I ran into that issue with the back cargo area
- 27:21Speaker 2: twelve volte plug in.
- 27:22Speaker 4: A Wrangler YEP.
- 27:23Speaker 3: That's it.
- 27:23Speaker 2: Great example the wiring is just it's an accessory plug, right,
- 27:27Speaker 2: and so the wiring gauge that goes all the way
- 27:30Speaker 2: to the back of the truck was just too small,
- 27:32Speaker 2: so that plug wasn't being supplied properly for the fridge.
- 27:36Speaker 2: I was using a different fridge and it just wouldn't
- 27:39Speaker 2: even start up yep. And then I replaced it with
- 27:41Speaker 2: an angle and the angle works every time with that
- 27:44Speaker 2: low voltage.
- 27:45Speaker 1: Yeah, so I'm a huge fan of the Angle fridges.
- 27:48Speaker 1: John Lee at Expedition Exchange has been selling those things forever.
- 27:51Speaker 1: That was where I bought one of them from early on.
- 27:53Speaker 1: In fact, to Expedition Exchange is moving from southern California
- 27:57Speaker 1: to Las Vegas, so I wish John and his team
- 28:00Speaker 1: all the success with that. I remember going through that
- 28:04Speaker 1: site just being in awe. This is when I was
- 28:06Speaker 1: first getting started. Those guys were already at it, so
- 28:09Speaker 1: very cool company. I was just at Velocity Restorations. This
- 28:13Speaker 1: is just a fun little update. Go onto their website.
- 28:15Speaker 1: Go onto Velocity Restorations and take a look at these
- 28:19Speaker 1: incredible vehicles. They've got these Ford high Boys that they
- 28:24Speaker 1: are selling and they are restored to the bolt. So
- 28:29Speaker 1: just incredible restorations, all modern drive, air conditioning, traction devices
- 28:36Speaker 1: and the rear axle. They just and they look incredible.
- 28:40Speaker 1: So I drove with the modern amities a lot of them,
- 28:43Speaker 1: but it's they're totally legit like classic cars. So that
- 28:47Speaker 1: was super fun. And then I grabbed one of their
- 28:51Speaker 1: Broncos and drove that to New Orleans and that was
- 28:53Speaker 1: super fun to drive around New Orleans and a classic
- 28:56Speaker 1: soft top Bronco and.
- 28:58Speaker 4: Just the number of thumbs up. It's like people.
- 29:00Speaker 1: Identify with that classic car, Classic Americana forward.
- 29:07Speaker 4: That's my dad.
- 29:07Speaker 1: When I was growing up, my dad had a nineteen
- 29:10Speaker 1: seventy Ford or F two point fifty Camper Special and
- 29:15Speaker 1: that's all my earliest memories was driving around in that truck.
- 29:18Speaker 1: I actually just bought one, So that's going to be
- 29:20Speaker 1: a new project vehicle for Scotty. I'm going to do
- 29:23Speaker 1: some old school overlanding with an old Ford pickup.
- 29:26Speaker 4: So I'm super excited about that. Not excited about a carburetor, but.
- 29:30Speaker 1: It's going to be good to tune myself back into
- 29:33Speaker 1: one that let's be slowed down a lot, I think
- 29:36Speaker 1: so that the velocity stuff is just super sweet. Spider
- 29:40Speaker 1: co is another great brand that we've worked with for years.
- 29:44Speaker 1: I've used their knives for years. So what are some
- 29:46Speaker 1: of the new things they've got coming out with?
- 29:48Speaker 2: So they've got a lot of new things coming out,
- 29:52Speaker 2: but one of the things that I noticed about all
- 29:55Speaker 2: of their new offerings tend to be lighter weighting. Sure,
- 29:58Speaker 2: they're going a lot with the durability has always been
- 30:01Speaker 2: there with Spider Coat, but the lighterweight options and alternatives
- 30:04Speaker 2: are very well thought it.
- 30:06Speaker 1: We've also got some stuff coming in from the Cascadia.
- 30:10Speaker 1: Four by four has these super cool solar panels and
- 30:13Speaker 1: they stick to the hood, right they do?
- 30:15Speaker 2: Yeah, they stick to the hood, and they've evolved quite
- 30:18Speaker 2: a bit on how the solar panels stick to the
- 30:20Speaker 2: hood and can be taken back off, so it's not
- 30:23Speaker 2: a permanent insulation. The contour of the panel specific to
- 30:27Speaker 2: the vehicle. So imagine a jeep wrangler with the hood
- 30:31Speaker 2: has got the little tie down points for the windshield
- 30:34Speaker 2: if you fold it down, and the big windshel the
- 30:37Speaker 2: wiper s quarters right, and so it's our glass shape
- 30:40Speaker 2: right there in the middle, and they make the solar
- 30:42Speaker 2: panel to fit right in that little space and really
- 30:46Speaker 2: it's I think it's more than anything. It's meant to
- 30:48Speaker 2: be a trickle charger. Sure, it keeps a battery topped off,
- 30:51Speaker 2: and that's really valuable with a lot of these vehicles
- 30:54Speaker 2: that we might not be a daily driver, Especially when
- 30:57Speaker 2: you start to add more systems of these overland trucks,
- 31:01Speaker 2: you get a more risk of parasitic draws things like that,
- 31:05Speaker 2: where a trickle.
- 31:06Speaker 3: Charger can really just help maintain the power system.
- 31:09Speaker 1: Yeah, and maybe add a little bit of power for
- 31:11Speaker 1: running the fridge and things like that. For sure, that's
- 31:14Speaker 1: a really clever product. I think that would be a
- 31:16Speaker 1: good fit to that because it's already got two hundred
- 31:19Speaker 1: wats of solar on the scout, but then to add
- 31:22Speaker 1: another it depends on the size of it, but they
- 31:24Speaker 1: could be forty fifty sixty watts of additional power. That's
- 31:29Speaker 1: a nice little bump in total capacity for sure.
- 31:32Speaker 2: There's a new rooftop tent company called roof Space. They're
- 31:37Speaker 2: a German company that a quite unique design where it
- 31:42Speaker 2: has an end cap and the endcap comes off and
- 31:45Speaker 2: then the whole thing folds open. So it's just nice
- 31:48Speaker 2: cross between a hardshell and the more traditional soft shell design,
- 31:54Speaker 2: but it has a hardshell.
- 31:55Speaker 4: Where you're not fighting with that soft cover bags. Yeah,
- 31:58Speaker 4: those are tough.
- 31:59Speaker 2: They're not easy to deal with, especially when you've got
- 32:01Speaker 2: a balance on the tire. Yeah, the need part is
- 32:04Speaker 2: that it'll also the cover comes off. The tent itself
- 32:08Speaker 2: comes off very easily, so you open it up and
- 32:11Speaker 2: it's you go inside, just like a pretty.
- 32:13Speaker 3: Normal rooftop tent.
- 32:15Speaker 2: But then you can actually peel back the entire tent
- 32:19Speaker 2: enclosure and now you have a rooftop platform.
- 32:22Speaker 4: Oh wow.
- 32:23Speaker 2: So if you've got just great scenery, if you're at
- 32:26Speaker 2: the beach something like that, or even curbside at the
- 32:29Speaker 2: soccer game or whatever, you can actually peel that back
- 32:32Speaker 2: and now you're up on top of the roof with
- 32:34Speaker 2: this big balcony so you can enjoy the view.
- 32:36Speaker 1: You can hang out well if there's great weather and
- 32:38Speaker 1: you just want to sleep under the stars, but be
- 32:41Speaker 1: not down with the snakes and the creepy colors.
- 32:44Speaker 4: That's cool.
- 32:44Speaker 1: That's a neat little concept. So then we've also got Wildtop.
- 32:48Speaker 1: Tell me a little bit about that.
- 32:49Speaker 2: Wildtop is a it's a soft truck soft top truck
- 32:53Speaker 2: topper for pickup trucks, but it has an internal skeletal
- 32:57Speaker 2: frame structure that will carry a load. So it's soft
- 33:01Speaker 2: top with bars within it that you can put a
- 33:05Speaker 2: rooftop tent or a roof rack with a load on top,
- 33:09Speaker 2: and then the sides roll up and they'll fold.
- 33:11Speaker 1: Up and it would look and it looks like it
- 33:13Speaker 1: would just look really handsome on like the back of
- 33:17Speaker 1: a gladiator. It's it's almost like that classic Defender roll
- 33:21Speaker 1: upside soft top look, but on the back of a pickup.
- 33:25Speaker 1: Really h Scott here, I just wanted to take a
- 33:27Speaker 1: minute to talk a little bit about expedition portal dot com.
- 33:32Speaker 1: Expedition Portal dot com is our website and it's also
- 33:36Speaker 1: our community forum. We are celebrating twenty years of expedition
- 33:40Speaker 1: portal dot com this year in twenty twenty five, and
- 33:44Speaker 1: there are nearly three hundred thousand members on the community
- 33:48Speaker 1: forum that talk about incredibly diverse topics all around the world,
- 33:52Speaker 1: unique vehicles, things like land cruisers and land rovers, and
- 33:56Speaker 1: what to do with the border with Ethiopia and Africa,
- 34:00Speaker 1: all the way to some of the favorite campsites and
- 34:03Speaker 1: adventure stories from the community. We also have the homepage,
- 34:07Speaker 1: which is filled with nearly six thousand articles that are
- 34:11Speaker 1: all available to you for free right there on Expedition
- 34:15Speaker 1: portal dot com. We have two to five articles per
- 34:19Speaker 1: day that go up on the website that written by
- 34:22Speaker 1: our very experienced staff, which includes global travelers like Bram
- 34:27Speaker 1: Bell and Ashley Giordano. I have many articles on there
- 34:31Speaker 1: and many contributors like Dan Grek and others from around
- 34:35Speaker 1: the world. So please take a minute and check out
- 34:38Speaker 1: Expedition Portal dot com. It's a great way to support
- 34:41Speaker 1: the podcast and to connect with the community.
- 34:44Speaker 2: I'm not sure what it is about the material, but
- 34:46Speaker 2: the material looks iron It looks pretty smooth, whereas some
- 34:51Speaker 2: of the soft tops that you almost get this rubbery material.
- 34:54Speaker 3: These present very cleanly.
- 34:56Speaker 1: A lot of exciting stuff in the market. I think
- 34:59Speaker 1: we're going to see a lot of innovation and a
- 35:01Speaker 1: lot of companies taking advantage of this opportunity to grow
- 35:05Speaker 1: and to expand their market share. We're obviously these are
- 35:09Speaker 1: things we're all navigating as they happen, like the tariffs
- 35:12Speaker 1: and everything else like that, but we're excited about what
- 35:15Speaker 1: the future is going to hold and Overland Journal Expedition Portal,
- 35:18Speaker 1: we're coming into a very exciting new time for us
- 35:22Speaker 1: as well. Years this is our twenty year anniversary.
- 35:25Speaker 3: I think we feel stronger than ever.
- 35:27Speaker 4: Yeah that's right.
- 35:28Speaker 1: Well, thank you all for listening and we will talk
- 35:30Speaker 1: to you next time.