Latest / Founder Talk with Alex Sheridan / This AI Agent Builder REVEALS the Secrets to Creating Business Efficiencies and Opportunities
Transcript
- 0:00Today I'm joined by Andy Sharma, founder of Flotagen, a company
- 0:03that builds and deploys AI agents for businesses.
- 0:07And here's why I think this conversation is so important
- 0:10right now. And I'm really excited to have
- 0:11you on is because every founder I talked to, including myself,
- 0:15we're trying to figure out where is the best place to use AI.
- 0:18Should we be doing AI automations, just automations?
- 0:21Do we need to fix our processes first?
- 0:24AI agents, should those be going in our business?
- 0:26Should we hold off on hiring to develop more AI in the business?
- 0:30And I think it's also one of those things where you can go
- 0:31down a rabbit hole if you're not familiar with this stuff or
- 0:34you're not an expert in this stuff.
- 0:35And you can honestly, you can build some cool stuff down that
- 0:37rabbit hole that's useful. But you can also waste a lot of
- 0:40time if you're not careful too. And so it's like, I think
- 0:43there's a little bit of anxiety right now going around just
- 0:45where people like it's moving so fast.
- 0:48We were talking about it right before that we we got on air
- 0:49here or live here is that it's moving at a such a rapid pace
- 0:53that you almost have a little anxiety of like trying to keep
- 0:56up. And tomorrow something new came
- 0:58out. And then it's like, you know, I
- 0:59got to adapt this. But do you though, you know, and
- 1:01so I'm excited to have this conversation.
- 1:03Andy, welcome to the founder talk podcast.
- 1:05How you feeling feeling? Great.
- 1:06Thanks. Man.
- 1:09Yeah, good to be back, man. Yeah, you've been here before.
- 1:11So. So some things we're going to
- 1:13get into today, just for the audience to set some context
- 1:17here. A lot of things, but these are
- 1:19some of many. The hidden use cases around AI
- 1:22and AI agents that founders don't yet know about but
- 1:25desperately need to. Who should not be messing with
- 1:28AI agents yet? Who and who absolutely should
- 1:31be? What AI means for hiring
- 1:33headcount, how you grow a business going forward.
- 1:36We both have kids. We were talking about, man, what
- 1:38does this world look like in terms of their future?
- 1:40Because it's and even ours, but but definitely theirs are going
- 1:43through college or they're getting ready to go to college
- 1:44or maybe they're not going to college or whatever they're
- 1:46doing. And then how founders who get
- 1:49this right are building businesses that are starting to
- 1:51kind of run without them having to operate every single part of
- 1:55the day-to-day. And that's ultimately part of
- 1:56the mission that we're trying to accomplish here.
- 1:57So I want to say this too, and this is this has never been done
- 2:00before on the show. AI prepped this entire podcast
- 2:04episode. So I had an automation and AI
- 2:06automation set up. And this is going to be seem
- 2:08very basic to you that you do much more complex and cool stuff
- 2:11than this. But someone books to be on the
- 2:14show, they automatically get sent a video e-mail.
- 2:17There's some automations there. And then to create that guest
- 2:20experience, you know, and then what happens is then they get
- 2:22put in our CRM. They're LinkedIn URL, company
- 2:26URL filled out from the form that you filled out.
- 2:29And then AI goes through. Now it's clawed embeds in our
- 2:32system through Zapier integration and it goes through
- 2:35and preps. But here's the key.
- 2:36It's not just like, hey, prep for the podcast or I give it a
- 2:39few frameworks or a few templates.
- 2:41This is a long, exhaustive framework and I've I've given it
- 2:45transcriptions from my show, so it knows how I communicate back
- 2:49and forth with guest. It knows kind of how I take the
- 2:53flow in the conversation and knows what to avoid and what to
- 2:56stay on course with. It challenges assumptions.
- 3:00There's a lot of cool things built in there and it's still a
- 3:02work in progress. But let's see as we go through
- 3:04here, you guys let me know is this, did it do a good job with
- 3:07this prep? We'll see, we'll find out.
- 3:09So here was the first thing that it flagged first, first segment,
- 3:14kind of the foundation AI agents.
- 3:17What are they and what do founders need to know about them
- 3:20and how are they different from just regular AI?
- 3:21Cause a lot of people are using clawed chacha petite but not as
- 3:25many are using actual AI agents in their business.
- 3:27Sure, great question. And I'm, I'm impressed, Alex,
- 3:30that you did that. I did the same thing, by the
- 3:32way. So I, I, I put your, the pod,
- 3:34the podcast name, your name, and it spit out exactly what the
- 3:37podcast is about and what I should be prepared with.
- 3:39Wow, I got some of those things and it gave me good suggestions,
- 3:42but I, I sort of picked a few things from experience that,
- 3:45that I've seen recently. So we'll chat about that too.
- 3:48So what are AI agents so, and how do they differ from, you
- 3:53know, your, your chat bots that are out there?
- 3:56So it all began with in sort of November of 20/20/22 when
- 4:00ChatGPT, right? So it's a watershed moment.
- 4:03The whole industry changed because it has been around for
- 4:05many, many years with, with ChatGPT.
- 4:08What they did was they, they came up with something called a
- 4:12transformer architecture, which is so Google came up with this
- 4:15paper called in 2017, a paper, paper called attention is all
- 4:19you need. And it really dramatically
- 4:23changed how AI was going to be built.
- 4:26So attention is really about, so you've got these large language
- 4:29models that are they, they basically, I'm sorry, shouldn't
- 4:32have done that. So they mimic the human brain,
- 4:36right? So they got neurons that are
- 4:37artificial neurons, and billions and billions of them.
- 4:40Now, are those made by the NVIDIA chips?
- 4:42Do they have a big part of that? So they so are the, the, the
- 4:45neural network is actually software.
- 4:48It runs on the NVIDIA chips. So it's, it's trained that's the
- 4:51hard, that's the hardware and it's trained by.
- 4:53So training is really important. So how you train is attention.
- 4:57So it's basically it's like in your in your head, there's a
- 5:01neuron that says, every time I see Alex, I recognize him.
- 5:04And that's how, and how you know that is because a neuron in your
- 5:08brain fires. And so that that's what
- 5:11attention is really, if you think about it.
- 5:12So that's what attention is all you need.
- 5:14And that was a transformer architecture.
- 5:16So the large language models are all about ingesting pretty much
- 5:20everything that's out there. So they absorb the entire
- 5:25Internet, every book out there. And that's how they understand
- 5:29what, what humanity has come to understand his knowledge.
- 5:33So that's the knowledge base. But that's, so that's the
- 5:36generative AI part of it, which it basically what it does is so
- 5:39a large language model like chat GPD, like Claude is designed to
- 5:44really, if you break it down, it's designed to complete a
- 5:47sentence or complete like a music note.
- 5:50So it, it's, it's designed to predict the next word that comes
- 5:53in a sentence, right? That's the, that's the
- 5:55intelligence. And you do that through training
- 5:58through NVIDIA chips and it's a really expensive process.
- 6:01So that's that's sort of the foundation of everything.
- 6:03Can I ask you a quick question? Sure sure.
- 6:05Is Claude now better than Chachi BT?
- 6:08Because wild migration over and I've even switched.
- 6:11A lot of people I know have switched and it does seem to be
- 6:13better. I did too.
- 6:15So and I so this is a personal opinion and not, not, not
- 6:20political in any way, right? Right.
- 6:21It's not because of the the DoD thing that happened.
- 6:27Enthropic actually broke away from open AIA while ago.
- 6:30Which makes Claude. Which which makes Claude right.
- 6:32So open AI makes ChatGPT. They broke away from them and
- 6:36they basically they broke away because they wanted to build
- 6:40safe AI. So they they actually even have
- 6:43something they called it's called mechanistic
- 6:46interpretation, which is basically they look into the the
- 6:49large language model extremely expensive and difficult thing to
- 6:52do to actually predict exactly where the decisions are being
- 6:55made. So that when so that there's an
- 6:57example out there and they drop it did this to where in a large
- 7:02language model, while their models basically started
- 7:05blackmailing an employee because it was fearing that it was going
- 7:09to be shut down. I don't know if you heard that
- 7:10story. I did hear that story.
- 7:11That's a real. Thing yeah.
- 7:13And then they, what they do is so it's almost like an MRI on
- 7:16your brain. So that's what the this
- 7:18mechanistic interpretation does. It basically reads exactly what
- 7:23neurons are firing when the large language model is thinking
- 7:27about doing something like blackmailing.
- 7:29Now why would it? Why would AI want to blackmail
- 7:32somebody? Because I thought it doesn't
- 7:33have motivation. So it doesn't have its, it
- 7:35doesn't, you know, have intrinsic like things that it
- 7:39wants to accomplish by itself. It needs to be told to do
- 7:42things. So that was the old story.
- 7:44Now it's changed, right? It's getting scary.
- 7:46It is, It is getting scary, right.
- 7:48So, so the setup was as in about sort of vaguely remember the
- 7:53story. It's about a year old and a year
- 7:55is, is is is a generation century.
- 7:58In AI time. Yes, so the story was they set
- 8:01up a, a, a sort of a fake setup where it was a fake company and
- 8:06this guy who was running the app basically emailed somebody and
- 8:12and it was he gave the impression that he was having an
- 8:15affair with a Co worker and everything was make believe.
- 8:18And and then he sends another e-mail saying I think I'm going
- 8:21to shut down Claude or, or whatever the the model was.
- 8:25And the model panicked and it basically sent him an e-mail
- 8:27saying you cannot do that. If you do that, I'm going to
- 8:31send an e-mail to everybody in the company saying you're having
- 8:33an affair. But if you shut it down, how
- 8:35would I do it? Well, that that.
- 8:36So he was saying, don't shut me down.
- 8:38If you do, here's what I'm going to do to you.
- 8:41But if it's shut down, how would it do anything?
- 8:42It wouldn't do anything, right. So and that's that's what it was
- 8:45afraid of. But but the newest version
- 8:48that's come out, I don't know if you heard about the I think it's
- 8:51called and there's so many models that come out every day,
- 8:54right? It's, it's another entropic
- 8:56model and it's, it is super, super advanced to where it's
- 9:01doing this security vulnerability.
- 9:03So it's called 0 day vulnerabilities in software.
- 9:07And it's, it's really, really. So they're not releasing it to
- 9:09the public. I think it's called Mythos.
- 9:11That that's that's it just came out last week.
- 9:13Is that the AI that's so good that they're scared to release
- 9:16it to the public because of what it can do?
- 9:17That that's the one, that's the one, right?
- 9:20So in that one actually it it escaped the IT it actually got
- 9:24out and it got so, so to answer your question that what if you
- 9:28shut it down, it replicated itself somewhere else.
- 9:32So you could. So I mean this is like terminal.
- 9:34I think I've seen this movie before.
- 9:35Exactly. It's it's it's going to close
- 9:37with that, right. So anyway, going back to your
- 9:39question. So I know I digressed in in a
- 9:41lot of different ways there, but so the generative AI is the the
- 9:46is the transformer architecture of the large language models,
- 9:50which is just responding to you. So when you talk to Claude,
- 9:53it'll basically say, Hey, what do you want?
- 9:54Alex? OK, Andy's coming in.
- 9:57This is what he's about. What is do you want to want to?
- 9:59It's it's kind of a conversation, a very intelligent
- 10:01conversation, but it's only a conversation, right?
- 10:04Agentic AI is the next step. So think of the large language
- 10:08model as the brain. The agentic AI solution is the
- 10:11is the nervous system. So you can actually do things
- 10:14with it now. So as an example, you could, you
- 10:17could have an agent that actually calls me up and say,
- 10:20Hey, Andy, do you have any questions about the, the
- 10:23podcast? Do you, do you know where to
- 10:24park? Do you do?
- 10:26Would you like to know more about Alex and end this week
- 10:28conversational, right. And it would actually, that
- 10:31wouldn't even be an agent, but it would actually say, would you
- 10:35like to go for lunch with Alex and I?
- 10:36I'm going to make a reservation for you.
- 10:38What kind of food do you like and make a reservation seat by
- 10:41the window, right? What, what, what whatever,
- 10:43right. So you could do a lot of things.
- 10:44I'll give you some examples down the road.
- 10:46So long winded answer but I I wanted to make sure I I got to
- 10:50the next question which I forgot what it was now.
- 10:53I think that pretty much, and I was kind of like, you know, the
- 10:55automation versus agents versus AI and you know, 'cause I think
- 10:59that's we have kind of compartmentalize.
- 11:01It was like automations is helping you do if X happens,
- 11:05then Y happens, that's like a simple automation.
- 11:07There's multiple steps. And then AI came out, large
- 11:09language models which have been out.
- 11:11AI has been around for a while, but in terms of the public
- 11:14really using it and getting to play with it in this kind of way
- 11:16was new when Chachi PT came out and then now we're in this new
- 11:20wave. Everyone's kind of used to
- 11:21talking to AI now. And I think if you're not using
- 11:23it in your business as they're like creative sidekick or
- 11:26intellectual sidekick, you're just kind of crazy.
- 11:29Like you're just wasting time, you know what I mean?
- 11:30If you're not using it day-to-day to day-to-day.
- 11:33But now there's this whole AI agent thing.
- 11:35And so it's that I think is the piece that some people are
- 11:39playing around with it. I've talked to founders like,
- 11:40yeah, I built an AI agent and you know, I've played with it
- 11:43and there's companies that help other companies do it, I think
- 11:45at an elite level. But but this is the conversation
- 11:49that I'm excited about and I appreciate you going down these
- 11:50rabbit holes. I think people want to know the
- 11:52back stories and the history and, you know, kind of shape.
- 11:55And I think one thing is crazy does that Elon Musk was part of
- 11:58open AII. Don't think a lot of people even
- 11:59realize that in the beginning stages.
- 12:01And then he obviously left because they had disagreements.
- 12:03So seems like Sam Altman's kind of in some in some shit right
- 12:07now. He is.
- 12:08So there was a New York article that came out this last weekend,
- 12:11I think, and they basically talked about basically calling
- 12:17him a liar. And then the whole so there was
- 12:19a whole debacle that happened about a year ago where actually
- 12:23more than that it was probably 2023 for when he was removed
- 12:28from the company by the board. And then I.
- 12:30Remember that? And they brought him back.
- 12:31They brought him, so he he was brought in back, but so they
- 12:34fired the board instead, kept him And he he's a remarkable
- 12:37guy. I mean, don't don't get me
- 12:38wrong, he's super smart, but there's, they're questioning a
- 12:42few things about him right now. And I, I don't have an opinion
- 12:44on that subject, but that that's why he's personally being
- 12:47attacked. I think.
- 12:48Plus this whole whole thing we talked about AI is killing
- 12:51software as killing jobs. And I mean, the younger
- 12:55generation, you know, at some point we'll talk about that too,
- 12:58because that's. Yeah.
- 12:59Well, that's a good point. Like do you think AI is killing
- 13:02jobs? Do you think it's taking over
- 13:03jobs or because I think there's there's two aspects of this.
- 13:06One is like companies are just not hiring as much because of
- 13:09AI. And then two, they're straight
- 13:11up replacing human beings with AII think we're more in the
- 13:15people are pausing on hiring humans and figuring out can we
- 13:19use technology or AI to do more with less versus waves of people
- 13:24let being let go because of a is now taking their job.
- 13:26But I don't know you're the expert.
- 13:28What do you think? So, so 100% I, I agree.
- 13:30So I'm not not an expert on that subject on a verse of AI.
- 13:32I'm still still thinking about that, right?
- 13:34Because it's, it is, it is scary out there.
- 13:36You and I both have kids, you know what, what are their
- 13:39future's going to look like? The I, I, I, I completely agree
- 13:43with you. So I think it's companies have
- 13:45always done this right. They've always used an excuse to
- 13:48say, hey, we're going to just go ahead and lay off a lot of
- 13:50people because Wall Street rewards that.
- 13:53So I mean, really, you mean you probably look at right.
- 13:56And, and I mean, you see the the spikes in the stock prices the
- 13:58very next day. Yeah, right.
- 14:00So, so I mean, and unfortunately a lot of companies just care
- 14:03about that and. I think a lot of companies, to
- 14:05be honest, are just bloated too. And some of the, you know, not
- 14:07that everyone deserves layoff, of course, but I think there's
- 14:10probably a lot of roles where it's like, what are you really
- 14:11contributing to here in terms of value?
- 14:13Completely so after COVID, everybody over hired like
- 14:17everybody, right and now they're realizing that they have far too
- 14:20many people. So that that's sort of one side
- 14:21of the coin. The other side, I believe is so
- 14:25if you look at plot code as an exemption, you you use Claude,
- 14:27you're impressed with it. Plot code is a whole different
- 14:30level, right So there. So you can just basically go in
- 14:33and say, instead of writing, you know, 50,000 lines of code, say
- 14:38I want to build AI don't know a satellite tracking system.
- 14:44And this is these are the specs, these are the type of
- 14:46satellites. This is the ground control
- 14:48equipment. Go, go do this for me and it'll
- 14:51do that for you, right. So, so that I think in software,
- 14:54it's it's, it's impacting people already, it's impacting new
- 14:58college grads. So I think there's 40%
- 15:00unemployment in computer science, which was supposed to
- 15:03be the, the safest degree out there, right?
- 15:07And suddenly those, those folks are saying, well, what, what do
- 15:09I do now? Because, and I mean, I know kids
- 15:12from UFI in our neighborhood, which is an amazing and their
- 15:17computer science program is so highly rated, they don't have
- 15:21jobs. So you one year later, right?
- 15:24If you're a software company, yeah, and you sell sort of a
- 15:27basic software, I think you are very vulnerable because people
- 15:31can just kind of replicate like the the code that can create the
- 15:34apps now with AI so easily. And not to say that you can, I
- 15:38know there's people listening saying, OK, you keep it.
- 15:39If you just create an app and then you launch it like you got
- 15:41to sell it. You got to you got to have a
- 15:43real product that's valuable to marketplace.
- 15:45You got to have a team to distribute it to, you know,
- 15:47service the clients, but to a certain extent, the actual
- 15:51software of it, it's going to be easier and easier to create
- 15:54these softwares. And so it's like, it's something
- 15:55I'd be thinking about if I had a software as a service, I'd be
- 15:58thinking, could somebody just create this tomorrow and then
- 16:00we're kind of obsolete or they're going to undercut us or
- 16:03whatever it is. Is that a good line of thinking
- 16:05or you think that's kind of fun? It's, I think it is, it's, it's
- 16:09good to be thinking in terms of will somebody come replace me
- 16:12tomorrow? Right.
- 16:13You should. Everybody should be thinking.
- 16:15That you're kind of always thinking that in business I am.
- 16:17You guys probably are too, right?
- 16:18Listening. Like if you're a founder, you're
- 16:19always like, someone's coming for me.
- 16:20I got to. I got to up my game.
- 16:22I got to basically evolve. I got to service my customers in
- 16:25new ways, you know? Yeah.
- 16:27And this, I mean, this time around, it's a paradigm chef,
- 16:29right? It's completely in a lot of
- 16:31different ways, right? But it is, it is definitely a
- 16:34threat. I will say though, it's really
- 16:36easy to, to create a demo or, or, or like a little app that
- 16:40works really well locally or works well for you and your
- 16:44friends and family. But when you productionize it
- 16:46which which we give it to all your customers and you suddenly
- 16:49have a million people hit it versus 5 people, big, big
- 16:53difference. So that's it.
- 16:54That's exactly. It right, right.
- 16:56Because I think AI is almost creating sometimes an
- 16:58overreaction. Do you think that's the case
- 17:00where I think businesses are sometimes overreacting to, Oh my
- 17:03God, we got to change this, This isn't this.
- 17:05And and it's like, just hold on, dude.
- 17:07It's not going to change like tomorrow.
- 17:09And you're still going to need some of the basic human type
- 17:12stuff that you have to deliver on, right?
- 17:13But it is important to evolve with the times.
- 17:15That's why I think there's a lot of anxiety right now because
- 17:17it's just like, what do we do? You know, what we did yesterday
- 17:21is outdated already. It's like it's just, but then
- 17:22it's like, but we don't want to go too much in AI and lose who
- 17:25we are. Like lose the best part of us.
- 17:27You know, it's like, I'm doing this in person podcast because I
- 17:29believe that human connection is going to be more important than
- 17:32ever before. And I think it's one of the
- 17:34smartest marketing plays that you can do because this is the
- 17:37stuff that's going to be left over.
- 17:38Everyone's going to build the right post on LinkedIn.
- 17:41Everyone has their doing their meetings, the notes transcribes
- 17:43it, it filters it in their AI post and then it's out there or
- 17:47they got AI video avatars. These are the conversations
- 17:50though, I think people are going to always want to listen to and
- 17:52if they don't, then we're all screwed anyways.
- 17:54So I think it's but, but again, even in our business, as much
- 17:57human connection and relationship building is that
- 17:59there is and realness about it. You better believe we're
- 18:03thinking about AI every single day and we're thinking, you
- 18:05know, AI takes these three cameras and it when I'm talking,
- 18:09it cuts to me. When you're talking, it cuts to
- 18:11me. When we're both kind of going
- 18:12back and forth, it cuts to both. AI does that in 57 seconds.
- 18:14They used to take someone an hour to go through.
- 18:16So it's like, those are the things that I think you look at
- 18:19the process and you say, what can we do to make this more
- 18:22efficient? And let, let's maybe dive into
- 18:25some of that. What, what do you think?
- 18:26Where can founders use AI agents?
- 18:29You mentioned a use case or two when you come into companies
- 18:31like what are some of the, let's look at more, maybe some of the
- 18:34simple use cases and then maybe some of the more advanced
- 18:37because if I'm a founder listening, I'm like, alright,
- 18:38where can this stuff really make an impact in my business?
- 18:41Right, So at the, at the highest level, I'd, I'd maybe put
- 18:46everything in two categories. One is 1 is efficiency AI, which
- 18:50is taking the mundane and boring and repetitive part of your work
- 18:55and, and doing that faster and better and, and cheaper with AI,
- 18:59right. So you just already talked about
- 19:01it, right? I'm coming to see you, you do
- 19:05the research, you do the, the outreach, all the stuff that
- 19:08you, I mean, this is what you want to do.
- 19:11So I'm, you know, I spend a lot of time in healthcare.
- 19:13This is operating at the top of your license.
- 19:15That's what they call it in healthcare, right?
- 19:17So this is, this is what you're brilliant at.
- 19:19This is what you should be doing.
- 19:21Only this right? Everything else should be done
- 19:23by. So that's your efficiency.
- 19:25AI. What I'm really excited about is
- 19:27opportunity AI, which is the next bucket, which is what can I
- 19:30do with AI to really magnify my business, my, my revenue of how
- 19:37I engage with my customers, right?
- 19:39That I think that is really where the, it gets really
- 19:42interesting because efficiency and, and I mean, even from a
- 19:46sort of from a human perspective, efficiency is about
- 19:50cutting jobs. Opportunity is about creating
- 19:53more wealth and opportunity for everybody, right?
- 19:56So if you now instead of, I mean, you already doing so well,
- 20:00you've got 100 podcasts that you've already done, right?
- 20:03What if you were operating at, at, you know, 1000 podcasts a
- 20:08month kind of thing because you, you really, and I'm, I'm just
- 20:11making these numbers up, right? That's really not possible.
- 20:15But if you were just doing only the things that you want to do,
- 20:18then you, you, you could be and then you'd be creating, you'd
- 20:21behave. You know, I've got this kid who
- 20:25will now work for me and then, you know, the whole team's going
- 20:28to work for you. So that, that creates more
- 20:30opportunity now. So I, I thought about, so I
- 20:32asked Claude before coming in there.
- 20:35So Alex does this podcast that you already know about.
- 20:38So it, it remembers, right? So it's got memory.
- 20:40And and he goes, yeah, that's tomorrow, right?
- 20:42I'm like, yeah, that's tomorrow. And I said, I'm going to go see
- 20:46him. What, what, what do you think?
- 20:48What, what, what kind of ideas? It laid out a lot of things in
- 20:53terms of LinkedIn research, you know, cutting up those videos,
- 20:56as you said, distribution to the right channels, this and that.
- 21:00And then he talked about the community.
- 21:02I'm calling him he Claude Claude dead right.
- 21:04And then I said I said what about opportunity AI and
- 21:08immediately understood what I meant there.
- 21:10And so, well, you know, you could maybe take advantage of
- 21:13the community, you know, basically do research.
- 21:18And then so it, it was an incomplete thought.
- 21:21And I actually had a client who did something like this a little
- 21:24while ago. And so I want to suggest this to
- 21:28you and see if this this made would make.
- 21:29Sense we love doing real workshop stuff on on the show.
- 21:31Absolutely. So this, this is some, this is a
- 21:33real life experience I've had with, you know, building this.
- 21:36So so it's, you know, you've got this community of founders,
- 21:40right? And the AI can go research them.
- 21:43So you already got connections and, and what they said on the
- 21:46podcast. So it's got a knowledge base
- 21:48already. Plus it's their, you know, their
- 21:50digital exhaust social media, you know what, what have you X
- 21:55and, and LinkedIn. So AI can figure out who they
- 21:59are as a, as a person, whether they like bourbon or wine, you
- 22:03know, you know those kind of things.
- 22:05And then you can say, Hey, you know what?
- 22:07I, I know this one guy who, when he came on the show, said, I
- 22:11want to start a new tech consulting company or a new tech
- 22:14product company. And I had another guest who's
- 22:17actually looking for APE firm, AVC firm was actually looking
- 22:21for that. How about if you, Alex, you say
- 22:25what, why don't I arrange a dinner for the three of us?
- 22:29I'll, I'll play the role of connector and I'm, I'm going to
- 22:31be your marketing arm. I'm, I'm going to be your
- 22:33virtual agency, right? And I want you guys to talk
- 22:36about what that business looks like.
- 22:38I'm going to help you on the business side of things.
- 22:40You guys talk about where the money is going to come from and
- 22:42what the product is. So, so, so you could create
- 22:45those and doesn't have to be just three people, right?
- 22:48It could be an event. You you say you guys are like
- 22:52minded based on my research. And this is a topic and, and
- 22:55again, it'll help you come up with the topic of interest,
- 22:57right? So, so things like that, that
- 23:00would be a whole new line of business you'd go after and you
- 23:04could have yeah. And, and, you know, give, give
- 23:07both of them sort of a private, sort of a closed loop, a private
- 23:12AI that they can talk to you about their desires.
- 23:15And, and, and then that gets documented and then that becomes
- 23:18a business plan, right? So they think things like that.
- 23:22You could, yeah. So you could, you could mean
- 23:24there's a lot, I mean, and I, I really want to do more
- 23:27opportunity AI. Unfortunately, most clients
- 23:29right now are all about efficiency.
- 23:31And we're doing that too. So we're doing that at scale
- 23:33that I I've never heard. Someone breakdown AI in that
- 23:35way, efficiency versus opportunity.
- 23:38I think that's such a good breakdown.
- 23:40So much valuable and what you said before, I hope you all were
- 23:42listening to this because what he said was so important.
- 23:45If you could extract this one thing from this episode, let it
- 23:47be that you said operating at the top of your license or what
- 23:51was the phrase that that is it. That is it meaning that if
- 23:54you're the doctor or the dent or whatever it is or therapist, you
- 23:58should be using the that to conversate and or have
- 24:01conversations with clients to make an impact with them.
- 24:04If you're a podcaster or you're a marketing agents or whatever
- 24:06it is should be working with clients or developing, you know,
- 24:09the things that you do hosting the podcast, whatever that is.
- 24:11Maybe it's being on stage for some people.
- 24:14And I think so many founders right now are in the weeds in
- 24:16the operational stuff. And it's like guys, y'all should
- 24:19be doing this stuff like getting your company out there.
- 24:22It needs to be exposed and you need to do podcasts, you need to
- 24:24put content out there. And so creating demand for the
- 24:27business as we say. Gosh.
- 24:30So here I had a question. So love that strategy that you
- 24:33just laid out because part of what we're trying to build here
- 24:35is not just the podcast, but the community.
- 24:37It's all local founders in Chicagoland.
- 24:39And I think there's we're putting on an event hopefully
- 24:42later this year, like a conference for local founders,
- 24:44entrepreneurs. And that's more to come on that
- 24:46guys. So that fits in line with what
- 24:49we're trying to do. So I appreciate you sharing
- 24:50that. My question is, how does AI know
- 24:54that that is a strategy? Like where is it getting that
- 24:57information from? Because people will tell you AI
- 24:58is not creative and it's like, Are you sure about that?
- 25:02Yeah. Because it seems like it's
- 25:03pretty. Damn creative to me, whether
- 25:05it's getting it, I mean opposites getting it from
- 25:07somewhere, but how did AI, where did it?
- 25:10Like, how did it know to put that together right?
- 25:13So I agree with you. Yeah, it's super creative.
- 25:17If if anything, it's, it's, it's probably the most creative thing
- 25:19anybody's ever created, right? The, and I, I come from
- 25:24consulting, spend 20 years with Accenture, right?
- 25:27And, and 10 years with other companies before that.
- 25:30The consulting world is in jeopardy right now that they're,
- 25:33I mean, every day you see some news, you know, so software and
- 25:37consulting are struggling. Why?
- 25:39Why is consulting? In trouble so.
- 25:42Let me know talk about my my motherhood, Mother Mother
- 25:46organization because yeah, just in general, I.
- 25:49Love them and it's too emotional.
- 25:50For me to you talking about that, right?
- 25:53Let's take Mackenzie. What, what do they do?
- 25:56They go in and they sell, tell clients, what are you looking to
- 26:00do? Here's we're going to in the
- 26:03next month, we're going to generate a strategy document for
- 26:07you. You can do the very same thing.
- 26:09Go to Claude, go to go to ChatGPT, go to Google Gemini.
- 26:16And I'm, I'm not, I'm not going to say much more about that, but
- 26:19you, you basically get in there and you type your prompts.
- 26:22You can even tell the AI to assume a certain personality.
- 26:27So you can so that there there is.
- 26:29So prompt engineering is pretty sophisticated now.
- 26:31So you can basically say you are a management consultant with 30
- 26:35years of experience. You are going to be, you are
- 26:38focused. You, you're really focused on
- 26:40XYZ industry. You're, you're sort of, you
- 26:46know, core competence is supply chain management.
- 26:51I'm, I'm just making all the stuff right.
- 26:53But you basically tell them exactly.
- 26:55So what you're doing when you you giving them a personality as
- 26:58you telling them where to go within their within their corpus
- 27:02of data. So how they're creative is
- 27:05they've ingested everything. So all these large language
- 27:07models have everything, be it that has ever written.
- 27:11So it's pulling from, not just the.
- 27:13Internet of Things, but it's pulling from conversations
- 27:16everything that it has with the people using the AI, which is I
- 27:19think it says it doesn't do that, doesn't it?
- 27:20So so it does do that. So it depends on how you
- 27:23construct it, right? So you can so they have
- 27:25enterprise license. So if you have Open AI Azure or
- 27:28enterprise license it, it prevents it from going back to
- 27:30right. There's a wall there.
- 27:31Yeah, right. But.
- 27:33If you just, if you and I are just using our 20 bucks a month
- 27:36subscription, it's going back. So it's essentially stealing.
- 27:39An idea for someone else? One 100%. 100% and then they
- 27:43what they did was they actually and I'm I'm not going to tell
- 27:45which company did this, but they bought every book out there and
- 27:49they that were not digital. So not all books were digital,
- 27:52right? And they basically took the
- 27:55pages out, scanned them, put another large language model
- 27:58that'd take a long time and there.
- 27:59Was a lawsuit about that. Right.
- 28:00And each, I think each author got like 30 bucks for each book.
- 28:05Wow. I mean, it was a class of action
- 28:06lawsuit. It was a, you know, a billion
- 28:08something dollars. But by the time it came down to
- 28:10the authors, it was nothing. Yeah.
- 28:13So, so they've got all these. So anything you can that's been
- 28:15ever written, that's and and I've got a funny anecdote for
- 28:20you, please in AI don't want to no, I'll come back to it.
- 28:24I want to I. Want to remind me to come back
- 28:25to the consulting strategy document that you're creating
- 28:29'cause I'm going to, There's a little bit of pushback I have on
- 28:30that. You may actually agree, but go
- 28:33ahead so. I'm not going to name the
- 28:35company, they they were a competitor, a big competitor of
- 28:38ours. And if you do the research
- 28:40you'll find him. So there was there was a
- 28:43consulting project with the government of Australia and the
- 28:47analyst on the team that's a junior most person in the
- 28:50consulting organization or consultant.
- 28:52One of the people that were I I guess that that was a story at
- 28:55least they used Chad GBT, right And Chad GBT hallucinated so
- 29:01and, and as it does. As they they.
- 29:04All do, right? And basically they presented a
- 29:07report and there's, there's actually a YouTube article on
- 29:10like a whole story on this. And they said, they cited
- 29:13sources in there saying in this lawsuit, this happened and
- 29:17that's why you should do this. Well, the lawsuit never existed.
- 29:21And they said there was a, a book written by this person and
- 29:24they entered and who claimed this is how you should do it.
- 29:28Well, the person who wrote the, who supposedly wrote the book
- 29:31was interviewing and she was, I didn't write the book.
- 29:33I wish I had, but I didn't. So they, they, they give their
- 29:38strategy document to the government of Australia.
- 29:41And then they basically when, when this was this all came out,
- 29:45they said, well, instead of said they building $400,000 back in
- 29:48the day, I'm sorry, and they said we'll give you $100,000
- 29:53credit or something. So it was it was just a really
- 29:55it was just a bad PR thing, which so, so, so they themselves
- 30:01are using large language models to come up with strategy
- 30:04documents. So, but, but I'll let you get
- 30:05get back to your question. Well, my thing about like, hey,
- 30:08because. I know there's there's going to
- 30:09be some consulting, there definitely is consulting firms
- 30:11and advisory firms, just you know, companies out there that
- 30:13do strategy and they coaching that kind of stuff, right, My
- 30:16push back. On.
- 30:17AI can now do it. Is that, you know, I was
- 30:19thinking, I was putting together a content strategy for a client
- 30:22recently and I'm, of course I'm using AI as I go through, it's
- 30:25like my intellectual creative partner, right?
- 30:27Helps me brainstorm some things, think through these things,
- 30:30process. It takes notes that I have in a
- 30:32meeting and distills it down to the important stuff.
- 30:35And I use it and I give it things.
- 30:36Let's organize this together. Let's do this together.
- 30:38But I thought about it like if I took myself out of the equation,
- 30:42yes, it could generate a content strategy, but it'd be like it
- 30:45could be way off from what this client actually needs.
- 30:49Now, you could argue if you gave it more inputs and you give it
- 30:51the right inputs, it could probably get there.
- 30:53But there's certain things that are like nuance that are from
- 30:55experience that, you know, I need to sit with this and work
- 30:59back and forth with the AI. It's not here's what I want,
- 31:02give it to me, boom, I've got it.
- 31:04And then there's the other piece, which is the execution
- 31:06of, it's like you have the greatest strategy document in
- 31:08the world. Some companies out there have
- 31:09the greatest strategy, but then it's like you need the coaching,
- 31:11the accountability, see the studio, you know, whatever you
- 31:14need to get your thing off the ground and executed at a high
- 31:17level. You know, as I sat in on a
- 31:19coaching session the other day yesterday with a client and they
- 31:21were recording videos and I was giving them real in time, real
- 31:25life feedback, You know, through what they were saying or how
- 31:27they were saying or where they were positioning themselves or
- 31:30how to make it more edutaining or whatever.
- 31:32It might be that I think this is the stuff that AI would not be
- 31:36able to do at this point or not as well as a human.
- 31:38So I to me, I think it's like, so I'm going to go back to you
- 31:41and get your thoughts on that. And then what does happen to
- 31:43companies like McKenzie or consulting firms?
- 31:45Do they just get smaller? Because now instead of needing
- 31:491000 people, maybe you need 200 because you have the use of AI
- 31:52does help us do things a lot faster and more efficiently,
- 31:55Right? Right.
- 31:56So it's a great question and I, I agree with kind of your
- 32:00observation that it's not possible for you how to do that
- 32:03to the degree that you want it. The only difference I'll say is
- 32:07that's because you're using generic AI, right?
- 32:09So you're using something that's been trained on everything out
- 32:13there that that's, that's what hallucination comes from.
- 32:15Also, by the way, hallucination, believe it or not, is do you
- 32:18follow Geoffrey Hinton? He's the godfather of AI.
- 32:22So he's he, he started this whole artificial neural networks
- 32:26and he, he talks about the story where, and again, I'm
- 32:30digressing. No, please.
- 32:32The when when the Nixon trial was happening, there's there's a
- 32:39John Dean was his lawyer and he didn't realize that all the
- 32:45conversations were recorded. So when he was testifying
- 32:48against Nixon, he came up with lots of extra stuff that that
- 32:53didn't really happen because they're like, let's just play
- 32:56this. Yeah, exactly right.
- 32:58And he didn't, he didn't do it out of malice.
- 33:01He just didn't remember. And he just so it's a human
- 33:04thing too. I mean, if you, when you're, if
- 33:06it's, you know, a year later, you, you just make accept these
- 33:09things together. You, you.
- 33:10Yeah. So and that's, that's what
- 33:11hallucination is, if you really think about it, right.
- 33:14But it is possible. So if you were doing it at a
- 33:22well, I'll just call it production ready.
- 33:23So, so you, it's ready for business, you would build a
- 33:27different thing. So, and that's what we do,
- 33:28right? As a company, that's what we do.
- 33:29So we sit down with a client. I think what you're saying is
- 33:32extremely important. Very, very, very important too.
- 33:35And that's something I learned from Accenture.
- 33:36You got to understand what the client's trying to do.
- 33:38That's the number one thing, right?
- 33:39I mean, you, you can have a really fancy tool if it's not
- 33:42solving your problem, right? So really know how to execute
- 33:45it. Too, Not just what they want,
- 33:46but you got to know how to get there because it may give you
- 33:48shit that it's like this isn't going to work for a business.
- 33:50But even though it's the right answer, right, it's not right
- 33:52actually. So and that's.
- 33:54So what, what, so again, I'm, I'm going to quickly talk about
- 33:57what, what our model is because I think it's important and only
- 34:00because I want to, we, we were passionate about this, right?
- 34:03Because there's, you can do a lot of different things with,
- 34:06with, with tools. What we said, look what we want
- 34:09to do advisory research and engineering.
- 34:11That's what we want to do as a company advisory, because we
- 34:14want to understand what clients care about, right?
- 34:16There's a lot of noise in AI. Everybody's doing AI, right?
- 34:20And not everything can be solved with AI.
- 34:23We want to sit down with a client and, and we're very
- 34:24honest about that. If something is not an AI
- 34:27solvable problem, we'll tell them that we're not going to
- 34:29just make something up right. And as a part of that, we also,
- 34:33it's got to hit ROI. It's got to, it's got to hit
- 34:35your whatever metrics you have in mind.
- 34:37If it, if it's not hitting it, we'll just tell you and, and
- 34:40we'll, we'll gladly walk away because we don't want to, you
- 34:42know, build something that that doesn't work for you.
- 34:45So that's the advisory part of it.
- 34:47Research as we, we talked about, there's, there's been a Cambrian
- 34:50explosion of models, right? Every day a new model, new
- 34:53tools, open claw, you've got this, you know, new entropic
- 34:57model that's come out. So every day there's something
- 34:59new happening. So our, our, our team is PhD
- 35:02researchers. They actually spend, I mean,
- 35:05each one of them reads like a couple of papers a day.
- 35:07So really how do you build things?
- 35:09You know, so they're very good at that.
- 35:10And then engineering. So it's, it's the engineering
- 35:12again, very, very sharp. So we've got product people
- 35:15versus services people. And so they're they're
- 35:17accustomed to building products, but they're doing services work,
- 35:20which is a big challenge for us because they're not happy doing
- 35:22that kind of work, but they're really, really smart and they do
- 35:25it do it really quickly. So that that's kind of the
- 35:26model. So why I told you this whole
- 35:31thing is because once you understand what the client
- 35:34wants, it is possible to design a solution.
- 35:37So as an example, if if you were giving us clear directions that
- 35:41are maybe 17 pages long, that's how I say it's got to be, it's
- 35:45got to do this for me, It's got to do this for me.
- 35:47Then you figure out how to build that agentic AI solution.
- 35:50So you, you pick the right large language model or a combination
- 35:53of large. So a lot of our solutions will
- 35:54have multiple large language models.
- 35:56Use Llama parts for scanning, use Clod for more reasoning
- 36:01stuff, chat GPD for research. I mean, so you, you combine them
- 36:05all, right? And, and the agents basically.
- 36:08So there's, there's multiple agents also, and each of them
- 36:11knows exactly what their role is, right?
- 36:14And that agent will satisfy your different requirements, right?
- 36:17So each, each agent has a responsibility for.
- 36:20And then when you put it all together, it does become a
- 36:22custom solution that, so we used to say this at Accenture quite a
- 36:25lot. Your client and you as the as
- 36:29the consultant one the same thing.
- 36:31It's a solution that exactly meets the client's needs, right?
- 36:34It meets your exactly meets your needs.
- 36:37Otherwise it you know, what's the point, right?
- 36:39So yes, I mean, so with the 20 bucks a month, you'll get very
- 36:43far, but not far enough. With a custom solution you
- 36:45actually can accomplish what are you looking to do?
- 36:48So what's the big difference? I mean, are you guys just
- 36:50spending more time training? There's not like they're still
- 36:52the same LLMS there, right? Same brains, but you're just,
- 36:56are you spending more time on the training aspect on the front
- 36:59end to get to put more of the company in the AI or what's the
- 37:01difference between that and me going to Claude or ChatGPT,
- 37:05right? So training and this is probably
- 37:11again, a little bit more than I, I probably should be talking
- 37:13about this because it's it's too, too lengthy, but no one
- 37:17listen right now. Everyone tune this out.
- 37:18All right, so. Training is a really expensive
- 37:21thing. So training is what these
- 37:22companies are doing. That's why they're spending
- 37:24billions and trillions, right? Because that's what their role
- 37:27is, right? Our role is to take that that
- 37:30brain that always super smart and and make it focused in a
- 37:35certain direction. So as an example, so there's
- 37:38something called, there's a process called grounding, which
- 37:41is basically taking that brain and grounding it in a specific
- 37:44thing. So podcast prep, let's say.
- 37:48If you do that right. So what's the number one thing,
- 37:50your personality, right, your mission as as a podcast provider
- 37:55or I'm just making, I don't know what right.
- 37:58And your mission is to how do you grow a business when when
- 38:02you walk away or you know, you know, so that the the nuance of
- 38:08exactly how you build a podcast, both from a, you know, sort of a
- 38:13philosophical perspective and from a tactical perspective.
- 38:16All that goes into sort of the it's, I wouldn't call it
- 38:20training because training implies you're, you're
- 38:23retraining the large language model, which you could do, but
- 38:26it will cost you a billion dollars, right.
- 38:28And NVIDIA chips and don't think I have a billion dollars.
- 38:31Later on, now that I think about it, exactly right.
- 38:33What we could do is, is figure out a way to educate the, the
- 38:39app, which, which is a combination large language model
- 38:41plus your agents about your specific needs.
- 38:44So the way you do that is you ground it so that there's a
- 38:46technique called retrieval augmented generation, right?
- 38:49Rag, rag. What that does is it basically
- 38:52takes your, your documents, right, and creates A vector
- 38:59database. I mean, it's the way it does it,
- 39:01but what it does, it is basically understands
- 39:04semantically what you're trying to do, right?
- 39:07And every time that you try to do something with a system, it
- 39:10actually inputs that information into the decision making
- 39:14process, puts it right under the context window, right?
- 39:16So basically it makes it yours. And this is how companies are
- 39:20doing it too, right? So we think about all the
- 39:22companies out there that say insurance company, here are the
- 39:26policies. This is exactly how we do
- 39:28things. Don't hallucinate on that or
- 39:30healthcare. This is how we're going to
- 39:32provide care for our patient. Don't hallucinate on that.
- 39:35What you do is you take something like rag and you put
- 39:38it in in the. So what it does is it basically
- 39:41says when it comes to the subject, do not go to the
- 39:44Internet. In fact, I mean, there's there's
- 39:45a company I'm I'm I've done a lot of work with.
- 39:48It's called Ben AI. So BNAI stocks on Fry right now
- 39:53in case somebody's interested. Good company.
- 39:55Yeah. So they, they've created a model
- 39:58that's sort of a private large language model that doesn't
- 40:02connect with anything. And it only they build models
- 40:05for things that Only Connect to client systems, right.
- 40:08So so it is possible to do that, if that makes sense.
- 40:14So what? Happens to McKinsey in the
- 40:16consulting firms. What are you coming back to that
- 40:18you know, if they have because it seems like their nest now
- 40:21doing AI stuff, you know, which is obviously part of it.
- 40:23But like, what do you think happens to an advisory, a
- 40:25consulting firm, a staffing and recruiting firm?
- 40:29What happens to these companies over the next few years, right?
- 40:32So again, opinion and and and and uneducated opinion because I
- 40:36I not not a not know nobody knows what's going to happen
- 40:40honestly, right I think. Their prices may come.
- 40:45Down. So it's it's not the so they're
- 40:47extremely smart people, Mckenzie's and I mean BCG's,
- 40:50these guys are incredibly smart people, right?
- 40:53Know what they're doing and the experience.
- 40:56So, yeah, so the, the LLM's will come up with the answer.
- 41:01You need that extra nuance that says, hey, I've, I've done this
- 41:03at another client and they did exactly this that that ULM is
- 41:07recommending and they failed. And here's why they failed,
- 41:09Right. So, right.
- 41:11So you, you need, you do need that experience.
- 41:13But I, I think the days of walking in and say, you know,
- 41:17I'm going to, I'm going to charge you 4000 bucks an hour
- 41:21just making it up. But I'm not 100 grand a month
- 41:23for. A strategy document?
- 41:25No, it's. It's in the 1,000,000, right?
- 41:27For, for those kind of things, right, right.
- 41:29Unfortunately, that's crazy. I think those days are probably
- 41:32over and, and they're probably reinventing themselves right
- 41:35now. I, I know one of the companies
- 41:37that I follow equal is actually calling a reinvention.
- 41:40Actually, it's, it's out there. If you, if you look up that
- 41:43word, you know exactly who's using it.
- 41:44But but they definitely are because they won't be in
- 41:46business. For very much longer if they
- 41:47don't, yeah. Yeah, yeah.
- 41:50So you think price, do you? Think AI is just going to drive
- 41:52prices for almost everything down, especially when we have
- 41:54like, you know, in the future of humanoid robotics, which I know
- 41:57are on on the cusp of doing some things now, but it's very early.
- 42:00But you got humanoid robotics building things or building
- 42:03houses or on factories. You know, they're doing shit in
- 42:06your house and dishes. It almost seems like AI will
- 42:09create a better standard of living for everyone if it
- 42:12doesn't build us all, If it doesn't take over the entire
- 42:16world, you know? What are your thoughts on that
- 42:19macro picture? I, I I.
- 42:22Think things will get cheaper I I, I mean it's already happening
- 42:25right so even even the subscriptions and all are coming
- 42:27down the problem is a lot of money is being spent to build
- 42:31these things so they're saying our power prices are going to go
- 42:35up because all these data centers yeah it is very power
- 42:39hungry very, very, very power hungry.
- 42:40I think there's, I believe like a Reg, just a simple search on
- 42:46any of the large language models is like 1000 * a Google search.
- 42:50So in terms of price, So it's some, and I can't remember
- 42:54these, it's my daughter was telling me the other day.
- 42:56It's like, you know, it's, it's like every time we do a search,
- 42:59like a bucket of water that's being wasted and I don't want to
- 43:01do that anymore. So, so there's, there's that.
- 43:04So I don't think those costs are evident to the pricing models
- 43:08are completely disconnected from how much money is being spent
- 43:10because the money is being spent by the, the big, big investors
- 43:14and that that are thinking about the opportunity that lies ahead.
- 43:18So I think there's a little bit of disconnect there.
- 43:20I don't know how they're going to recoup that.
- 43:22Plus you what's the point of having a lot of cheap things
- 43:25when you don't have a job? So, right, So unless if there's
- 43:30something that happens on the Ubi, so your universal basic
- 43:33income type stuff that that they keep talking about.
- 43:36And I think part of it is so and again, opinion, right?
- 43:40I think the AI companies are not doing a good enough job of PR,
- 43:46right? So there's so much fear out
- 43:48there in the marketplace because.
- 43:51So if you think about, you know, these pharmaceutical
- 43:55commercials, right, that you see on TV, it's the first 3 minutes
- 43:59or whatever 2 minutes is about the benefits, right?
- 44:01People smiling there. I was depressed before.
- 44:03Now I've got my life is better. And the last five seconds or 10
- 44:07seconds, they'll say, well, it can cause, you know, this, this,
- 44:10this horrible things, horrible things, right?
- 44:12Your kidney failure and, and, and all that and I think the AI
- 44:16companies are doing the reverse. Unfortunately they're they're
- 44:19doing it's this is this is very scary and and you know what it
- 44:22is maybe there's something they know that we don't maybe it is
- 44:25going to be scary, right. So I mean everybody out there,
- 44:29all these guys keep talking about, you know, you don't know
- 44:33what's coming. Everything is going to shut down
- 44:35and people are not going to have jobs and you know, it can might
- 44:39get away and take over the world.
- 44:41And they don't do enough about the opportunity.
- 44:45They don't I don't believe. And that's why I think people
- 44:48are attacking, you know, people personally, you know, because I
- 44:53mean, and they have a responsibility.
- 44:54I think if they're changing the world, you should deliver on the
- 45:00promising aspects of the technology also, right?
- 45:03And if it that doesn't exist, then we're all in trouble,
- 45:05right? But if you say this is going to,
- 45:08you know, improve so many things, well, what's it going to
- 45:10do for the people when, when robots are going to be, you
- 45:13know, 250 a month or whatever, right, $2.50 a month?
- 45:18What who's going to benefit from that?
- 45:20How am I as as a as a regular person benefit from that?
- 45:25So they they should probably maybe spend a little more time
- 45:27on that. There'll be a.
- 45:29Repair a robot repair guy, it's like not really that'll just be
- 45:31another robot. Like so actually, you know, I
- 45:34think this whole thing of like it's going to create all these
- 45:36new jobs. I mean to a certain degree, yes,
- 45:39but I don't think it's going to it's not going to be a one to
- 45:42one ratio. If we just think about the
- 45:44reality of it, it's not going to for everyone Job we lose, it
- 45:47creates one job. And people compare it to like
- 45:50industrial revolution and all these different Internet.
- 45:52And it was just different the the because the scale and the
- 45:55speed of how this thing operates and and it's intellectual.
- 45:59It was like that was the one thing that humans had for so
- 46:02long. It's like, OK, yeah, you can do
- 46:04a tractor. Yeah, your machine's stronger
- 46:06than me, right. Or you got a factory with a
- 46:08conveyor belt and you figured some process out that's more
- 46:10efficient than one person doing it.
- 46:12But you still can't think like a human.
- 46:14You still can't, you know, use your brain to logic or use
- 46:16creativity. And now it's like it can and it
- 46:19actually is way better in a lot of cases, right?
- 46:22I I think there's no. Dimension so I I completely
- 46:24agree with you, Alex. There's probably another
- 46:26dimension too, right? So when, when I don't know,
- 46:29when, when you were a farmer using just, you know, just your,
- 46:36your hands and your, whatever tools you could and, and, and
- 46:38suddenly, you know, suddenly it became highly mechanized and you
- 46:44found yourself not having a job. You could go to school and learn
- 46:47something and become a computer scientist, right?
- 46:51Or the, the problem this time around is there is no next level
- 46:54up. So you, you could, I mean, you
- 46:57and I could decide, hey, well, let's all become ports because
- 47:00that pays a lot of money. It doesn't, unfortunately.
- 47:03And and no, no, no disrespect to anybody writing poetry, but
- 47:09right, I mean, what, what would you do?
- 47:11I'm gonna paint stuff you. Know.
- 47:13Yeah. And I mean, how many Picassos do
- 47:15you have, right? Exactly.
- 47:16So you so you can't really an AI and AI is already better.
- 47:20They're only they're only, you know.
- 47:21You feed it everything. Picassos that are painted, it's
- 47:23going to make a painting line. So what are the things you
- 47:25think? Are going to matter what jobs
- 47:26matter the most during this new wave of AI as it takes, you
- 47:30know, takes out a lot of the mundane a lot of the repetitive.
- 47:33I think if you're an analyst right county, you know, if
- 47:37you're you know, potentially some aspects of coding software
- 47:41customer service elements to A to a certain degree.
- 47:44What are the things that it's kind of AI proof in your mind?
- 47:48And obviously I think. It's it's the.
- 47:50It's the interaction, right? With human to human interaction,
- 47:53I think that is that's always going to be, there's always
- 47:55going to be a need for this because it is different.
- 47:58I've done podcasts that were online and it's not, it's not
- 48:02the same, not the same at all. You know it's that.
- 48:07There's going to be so I was reading something recently, it
- 48:11said it it still makes sense to do math.
- 48:14Maybe not computer science, math is good, but humanities is even
- 48:18more interesting because, you know, you learn about and
- 48:22communication and, and it's, it's the softer EQ versus IQ is,
- 48:26is what people are saying. But I, you know, who knows you,
- 48:29you don't know. And, and that's something.
- 48:31So I wanted to talk to you about that.
- 48:32So I, I, I, I, I feel passionately about guiding
- 48:37people. And then maybe there's a,
- 48:38doesn't have any in the local community do this because it is
- 48:41getting fairly scary out there and, and there isn't.
- 48:44So maybe there's a group of people that can create a team
- 48:47that says, Hey, you know, kids or, or people that are losing
- 48:50their jobs to in corporate America.
- 48:52We'll, we'll help you. We'll help you with if it's OPS
- 48:55killing or if it's, you know, thinking about things
- 48:57differently there. There's got to be a group out
- 48:59there that's doing it because the, I don't think anybody's
- 49:02doing that right now. I don't think so either.
- 49:05Yeah, there's not too many. I mean, the the tech companies
- 49:08are are building great products. They should be thinking about
- 49:11that. But nobody is right now, right?
- 49:14Yeah, I agree. I.
- 49:15Think to me, it's like either you're doing AI stuff right or
- 49:19you're doing something that has a deep human connection element
- 49:23that just physically can't be replaced by AI, right?
- 49:26And if it is, then we're all screwed anyways.
- 49:27Like if this doesn't matter anymore then then we're all
- 49:30done, we're finished, right? Right.
- 49:32Or you're. Maybe doing?
- 49:33Something with your hands that is harder to do, you know, like
- 49:36you're building a house, but you know, not in the not too distant
- 49:41future there will be a humanoid robotic that's built in the damn
- 49:43house. But I mean, I think that's
- 49:45farther away than analyzing a spreadsheet and replicating that
- 49:49back. That's pretty easy for AI to do
- 49:50or think through a problem, a critical problem, or do research
- 49:53or gather information and distill it down.
- 49:56So I think those are maybe the maybe the three buckets is
- 49:58either you're in AI like you guys are and you're kind of
- 50:01leading the charge because it's just happening.
- 50:02It's not like, oh, I don't want it to happen.
- 50:04I wish we could go back. It's it doesn't matter.
- 50:06It's it's, it's already here. It's not going away.
- 50:09Even if America shut everything down, China and other areas, all
- 50:13these other countries, they're going to be doing it too.
- 50:15So we might as well be first in line, right?
- 50:17You either got AI deeply human connection, like if you put on,
- 50:21you know, local podcast in person type stuff, events, if
- 50:24you do retreats with people that really, you know, are some type
- 50:27of spiritual, you know, emotional intelligence type
- 50:30thing, I think I think would matter most.
- 50:32And then something with your hands.
- 50:34Those are kind of the three categories that you should be, I
- 50:37think 100% thinking. About and I'm really glad you
- 50:41brought brought the third category up because when he has
- 50:44these experts, I said become a plumber everybody says that
- 50:48right So yeah I mean I don't believe we're going to have
- 50:51robotic plumbers anytime soon I don't think anytime like in the.
- 50:54Next 10 years, yeah, I don't believe it's.
- 50:56Happening, but I think 20 years. Maybe, yeah.
- 50:58You know, right now, that's, that's the advice the AI
- 51:01companies give everybody, not me.
- 51:02I mean think how fast. Things are going it's it's
- 51:04almost inconceivable to think about 20 years the way how fast
- 51:09things are going. You know, and once you have that
- 51:12first. Major breakthrough with the
- 51:13humanoid robotics and it's like, I mean, they're out there now,
- 51:17do your research. They're in factories, they're
- 51:19doing shit, they're doing real jobs and they're starting to,
- 51:22they're slowly will be coming into houses.
- 51:26Figure AI's doing it. Tesla's got the bots that
- 51:30they're doing it's coming. But I do think it's yeah, I
- 51:33think it's going to be a while before they come in.
- 51:36That's a pretty complex thing to ask someone to do, to come in
- 51:38someone's house and like diagnose and then physically do
- 51:40things and risk to that. And it just, it just seems seems
- 51:45a little ways away. I I I think the the.
- 51:46Cost of doing that be to to too much do so that that's probably
- 51:50why they wouldn't one go in that direction.
- 51:52That's a great point because it's.
- 51:53Got to be somewhere. It's like, hey, if it cost us,
- 51:54you know, a billion dollars to do this thing, this one could
- 51:56have done for 100 grand. It's like is, is the met does
- 51:59the math, even math, you know, like it doesn't really make
- 52:01sense. So what are some of the exciting
- 52:04things that you're doing with customers that are creating ROI?
- 52:07Like if you think about maybe just a couple of examples, or
- 52:09maybe it's, it's things you've done in the past or things
- 52:11you're going to do in the future.
- 52:12Because if I'm again from a founder listing, I'm like, what
- 52:14are some of these things I could do in my business to, you know,
- 52:17create opportunity, create efficiencies and whether it's
- 52:20saving money, generating more revenue, creating better
- 52:22customer experiences, right, right.
- 52:25What are some of the things? So let me start with the.
- 52:27Past so I lost voice since 2022 before Gen.
- 52:31AI and even after Gen. AI, I did mostly conversation
- 52:34AI, which was voice based. So it's sort of intelligent,
- 52:39empathetic, bi directional communication, right.
- 52:42So you whether you're talking to a patient about their chronic
- 52:45condition and really holding their hand through the process.
- 52:50So I, I have a you know, and again, I won't go into my
- 52:52personally, but I, yeah, I was really meaningful in my life and
- 52:56teaching me something that nobody had the time to teach me.
- 52:59So doctors are busy, nurses are busy.
- 53:01They couldn't answer my question.
- 53:02Yeah, I did. And time permitting, I'll give
- 53:05you the example, right. The so that that sort of evolved
- 53:10into so doing conversational AI, using conversational trees
- 53:16before and then it became Gen. AI, which you forgot the
- 53:20conversation trees. The the large language modeled
- 53:22at all the thinking for you. We figured out a way to, to
- 53:25constrain it. I mentioned Ben AI.
- 53:27Those guys did a really good job constraining how, how the
- 53:31conversations happened so that you're not giving patients
- 53:34inaccurate information because that, you know, you could, you
- 53:37could kill somebody if you if you didn't do that, right.
- 53:39So, so did that. And then lately, So what we're
- 53:42doing with Flora Gen. is really workflows.
- 53:46So it's so I'll give you an example of one of our clients
- 53:48is, is in the business of processing insurance claims and
- 53:53they, they get all these claims from the whole world over,
- 53:56right, the whole country over. And basically they are.
- 54:03So each of their clients will scan every possible claim.
- 54:07I think I mentioned this to you the other day, put on a big PDF
- 54:09that's 20,000 pages long. You know, how do you like?
- 54:13So there's a human that actually looked through them and say, OK,
- 54:15this one needs to go, this guy, this one needs to go to this
- 54:17group, that sort of a thing. So we created a system that
- 54:21actually recognizes even handwritten things on there
- 54:25exactly what kind of a claim it is.
- 54:27And that automatically routes it to the right group.
- 54:29Save them like hundreds of thousands of dollars.
- 54:33So, and it was a journey we went through because you got to do
- 54:36sort of the initial solution. Then if that doesn't work, you
- 54:39got to do human plus AI, then you got to do learning and then
- 54:42you got to put it back in the, the context window, as I
- 54:45mentioned. So there's a way to do that.
- 54:46So, but there's a lot, again, a lot of efficiency AI.
- 54:50We do have people that are thinking about opportunity AI
- 54:53and what, what I'm really passionate about is is really
- 54:55the mid market. So the small and, and founders,
- 54:59right, because they're underserved.
- 55:02So either, you know, Fortune 500 global 1000, they've got the
- 55:05accentures and Deloittes and everybody else in there, right,
- 55:08knocking on their door. The, the smaller companies have
- 55:11never gotten that kind of attention, particularly if
- 55:13they're, and if you think about founders who don't want to have
- 55:16an IT shop, right? You, you just, we just go both
- 55:20efficiency and an opportunity. You go and say, Hey, what, what
- 55:22are you trying to do? How about so you know, you have
- 55:25the podcast example build, build, build a bunch of tools or
- 55:28if you've got somebody that's in the.
- 55:31I don't know. Retail business, right, help
- 55:34them create new avenues for revenue that that's sort of a
- 55:39thing, right. So that that's that's really
- 55:41where the interesting things are starting to happen right now.
- 55:45I love the example you brought up of.
- 55:46Calling the guest on the show and just saying, hey, excited to
- 55:49have you on the show tomorrow. Yeah.
- 55:50Do you have any questions? You have any?
- 55:51And here's some value add and yeah, it could be your voice
- 55:53that. 'D be wild.
- 55:55It's, I mean, so it's. Really easy to do that now.
- 55:57Really. Yeah, it's really easy to do it
- 55:59and you could do it yourself. What tools you could use to
- 56:01connect that. So all you got to do is get get
- 56:0411 labs. It's a really, really nice
- 56:06company, right? 11 labs that you can clone your
- 56:08voice. We can do it in 30 seconds or
- 56:10maybe a minute, I don't know. And it'll be like Alex is
- 56:14calling them and having an intelligent conversation about
- 56:17what to expect. And I can use clawed.
- 56:19Code to what would I need to? I think 11 levels is all.
- 56:21You need really. Yeah.
- 56:23It's. Got to connect to numbers so I
- 56:24need. The active campaign I'm using my
- 56:27e-mail or SMS I believe. It's got all that.
- 56:31If it doesn't give me a call and I'll I'll point in the right
- 56:33direction. But yeah, yeah, it's got, I
- 56:36think it's yeah, but it called for my number.
- 56:40I'm sure it. Can't so I'm a little fuzzy on
- 56:43that. So I was recently asked by one
- 56:45of my Co founders like why don't you build an app Andy?
- 56:47So I I say, you know what, I'm going to do it.
- 56:49And I started doing it and I stopped and I said not operating
- 56:53at the top of my license. That's not what I do.
- 56:55There you go. And I said, no, I'm not.
- 56:56I'm not going. To do that because I, I could,
- 56:58but I, I don't want to because it'll take me 10 hours to do
- 57:03what somebody else can do in 15 minutes.
- 57:04That's it. What's the point?
- 57:06And I don't want to learn that skill right now.
- 57:08Now is that? Something you would do for
- 57:09companies What I. Do what we just talked about.
- 57:13I wanted to do, of course. Yeah, of course.
- 57:15OK. And how do you work I'm?
- 57:16Curious just for people listening too, because I agree,
- 57:18I think there's certain cases where it's like, yeah, it's good
- 57:20to know how to do certain stuff, right.
- 57:22There's other cases where it's like, is this what I should be
- 57:23spending my time on or should I hire a company to do this
- 57:25professionally? Right, Right.
- 57:27How do you guys typically engage with IS?
- 57:30It yeah. Is it like hey I?
- 57:31Need this one project you do or is it like, hey, you know, a
- 57:34monthly partnership? Is it, you know, the whole scope
- 57:37like I'm curious and I'm sure people are listening, are
- 57:38curious. Yeah, so.
- 57:40We, so me and my Co founders, we, we basically have been
- 57:45through situations where one product companies were not
- 57:51listening to clients a second, the PE company that was funding
- 57:56your previous company ran out of patients.
- 57:59So the company shut down the mall.
- 58:00So we said we're going to do a few things.
- 58:02We're going to self fund, right? And then we're going to give
- 58:06clients an easy way to work with us.
- 58:08The self funding takes care of how much we need to charge
- 58:11clients. We we go in and and talk to a
- 58:14client and do a discovery. Could be a phone call, it could
- 58:17be a 2 day session, right? That's free.
- 58:21But everybody does a pro bono, right?
- 58:22So not, not a big deal, right? Beyond that, instead of giving
- 58:26them a proposal, we'll, we'll create a product for them,
- 58:29working products. And in this case, it'll be
- 58:31Alex's voice doing everything. The only difference is going to
- 58:34be it's going to be hosted on our side of the fence.
- 58:37So it's hosted on our environment and we charge $5000
- 58:40for that. That's under our cost.
- 58:43And we do that because we want to make it easy for clients to
- 58:46work with us, right We. Also it's.
- 58:49It's a no risk type of thing for the client.
- 58:51So if for whatever reason they don't like it, it could be
- 58:54anything. Don't act like your hat, Andy.
- 58:56We walk away. Nope, Nope.
- 58:58And and we destroy. So the product we make is based
- 59:00on their protocols, their data. The product is immediately
- 59:03destroyed. Their data is returned to them.
- 59:06And, and I mean in concept, right, it's returned to them and
- 59:09it's it's never used again. And we part as friends.
- 59:13No, no, no worries at all. If they do like it, then we we
- 59:16charge the 5000 and then we figure out how to productionize
- 59:19it in their environment. So it, it costs between 20,000
- 59:22to 50,000 depending on the complexity to make it go live in
- 59:26their environment, meaning they own it forever.
- 59:29OK, Right. So it's, it's their system.
- 59:31If they want help in running it, we can do that for a very
- 59:33nominal fee. Yeah.
- 59:35And but it, it, it's basically something they own.
- 59:37And so that that's, that's differentiator.
- 59:39Yeah, yeah, I was just. Cuz I remember you, we talked
- 59:42about you, we talked about this. I think it's.
- 59:43A cool kind of. Model to bring up I think other
- 59:45founders are good ideas from it too as well.
- 59:46Yeah, yeah, so, so. So that, and then one of the
- 59:50things we do, so especially with founders, what we do is we'll
- 59:54invest in building the product and we'll do Rev share.
- 59:57So you know, whatever the so we'll, we'll figure out exactly
- 1:00:01what it cost to build it. And then we'll we'll come up
- 1:00:03with a model that says, hey, you can charge $0.25 a call for
- 1:00:09that, but give us $0.03. Right, something like that.
- 1:00:13So do ref share and and we recoup and those are the kind of
- 1:00:18things. So you, your your main focus is
- 1:00:20how do you build a business and walk away or we'll build your
- 1:00:23technology solution, not not you the the founders, right.
- 1:00:27And and you as well. Yeah, yeah, I got you.
- 1:00:30But basically that will enable them to AI will do the work for
- 1:00:35them. So it's kind of passive income
- 1:00:36that's coming in as as a revenue stream or a replacement of what
- 1:00:40they do today. Wow, yeah.
- 1:00:42What? Are you telling your kids?
- 1:00:43Right now you have a kid in college and then a kid that's
- 1:00:46working, doing consulting, right?
- 1:00:48What are you telling them in terms of what's happening and
- 1:00:50what they should put put in their time, effort and skills
- 1:00:52into so I? I tell them what I didn't do
- 1:00:55myself, which is learn. Learn how to do that.
- 1:00:57Get familiar with the tools. Pay attention to what's
- 1:01:00happening out there. You know, you know, what's how
- 1:01:04is work being done? Because that's the future,
- 1:01:07right? So if you're in consulting, if
- 1:01:08you're doing any, so the people. So there's, there is, there's a
- 1:01:12quote out there and there's the famous journal who said, and I
- 1:01:14think I put put on my LinkedIn too, that if you, if you don't
- 1:01:19like change, you're going to like irrelevance even less,
- 1:01:24right? So, so, yeah.
- 1:01:26So you can either say, Oh my God, everything just changed on
- 1:01:28me or Hey, let, let me be relevant and let, let me get
- 1:01:32into this, really learn how to do it.
- 1:01:34Now whether they listen to me, I'm, I'm sure my kids are going
- 1:01:36to listen to this at some point. I don't know if they're going to
- 1:01:38listen to me or not, but that's what they should be doing.
- 1:01:40And. When you guys are designing your
- 1:01:43business, are you, are you mapping out kind of an org chart
- 1:01:46and saying human, human, Yeah, agents, AI agents, AI agents?
- 1:01:50You think that's the kind of the future of business?
- 1:01:51Is that what you're trying to do is eventually, you know, will AI
- 1:01:54be able to run 80% of the business you think?
- 1:01:58So we we are. So we're a young company, we've
- 1:02:00been around for 8-8 months now. So we, we're very tactical.
- 1:02:04So we'll say, OK, this is what needs to be done.
- 1:02:09This is what is human top of the license kind of work.
- 1:02:12Everything else should be AI. And we, we sit down and, and
- 1:02:15figure out how to even internal operations that that's what we
- 1:02:18do, right? And we're fairly, fairly
- 1:02:20successful at that. So I'll give you an example.
- 1:02:22Even in our, as we build systems for clients, we take pride in
- 1:02:26the fact that we we deliver AT50X velocity of anybody else
- 1:02:30out there. Reason we're able to do that is
- 1:02:32because we've got 30 engineering agents that are home grown.
- 1:02:37So that we we have agents working for us that do a
- 1:02:40majority of the work. Our engineers just go in and,
- 1:02:43and basically do the, the fine tuning, the top of the license
- 1:02:47kind of work that, that makes it a real, you know, good product.
- 1:02:51But our, our agents do most of the coding and it's, it's, it's
- 1:02:55different, like it's different from cloud code.
- 1:02:57These are custom agents that do that.
- 1:02:59You know, you take a phone call and, and you, you create a
- 1:03:02requirements document from that, you create an architectural
- 1:03:04blueprint from that and you create code from that, just from
- 1:03:07the phone call itself. So it's, it's those kind of
- 1:03:10things that, that we've already automated a lot of that stuff we
- 1:03:15do. So some clients will insist on a
- 1:03:17proposal. So even though we say we'll just
- 1:03:19give you a product, they'll say no, we'll give you a proposal.
- 1:03:22In the beginning we said no, we don't do that.
- 1:03:24And they said no, you have to do that.
- 1:03:26So we'll use cloud for a proposal.
- 1:03:28We'll just a statement of work. We'll just put it in there and
- 1:03:30say, hey, generate a statement of work comes out looking very
- 1:03:33nice and you just give that to the client.
- 1:03:35So that saves hours and hours. Well, Andy, this has.
- 1:03:40Been an incredible conversation, probably one of the best
- 1:03:42conversations I've had in the last six months.
- 1:03:44That's great. Honestly, I really enjoy, yeah,
- 1:03:46enjoy your company. And I just, I think we're
- 1:03:48talking about things that hopefully you guys listening,
- 1:03:51you feel a little bit maybe at ease or maybe excited to go and
- 1:03:53do the next thing or maybe to the opportunity versus
- 1:03:56efficiency, the three different buckets.
- 1:03:58We talked about the real life use cases.
- 1:04:00Hopefully it was extremely, extremely valuable for you guys.
- 1:04:03Where can people find you, connect with you, learn more
- 1:04:06about what you guys do so LinkedIn and.
- 1:04:09Then the name of the company is Flora Jan.
- 1:04:11So those two avenues would be and I'm I'm in Chicago land, so
- 1:04:17happy to meet with anybody and we'll be there at your event
- 1:04:22when you do this. I would even love to.
- 1:04:23Have you speak, if you're open to it at the event, we can talk
- 1:04:26more details. We're kind of in the planning
- 1:04:27stages right now, but I think it'd be we don't have anyone
- 1:04:30that is a specialist in what you do in AI and bring the whole
- 1:04:33kind of innovation technology side of things.
- 1:04:36I think it might be a full opportunity.
- 1:04:37Yeah, that'd be great. The last thing I want.
- 1:04:39To end on is I did prep with AI. If you guys are curious about
- 1:04:42how did it go and what do you think?
- 1:04:44I don't know. I think it did pretty good.
- 1:04:45I also will say this though, is I really, it kind of gave me the
- 1:04:49start of the conversation After that, it was pretty
- 1:04:52conversational. It was just very back and forth
- 1:04:54and so I really didn't rely on my notes a lot.
- 1:04:56Now this is after doing almost 100, actually probably over 100
- 1:04:59episodes now. So I think you get a feel for
- 1:05:02how to run the conversation a little bit better or your first
- 1:05:0420305075, you're very much relying on your notes.
- 1:05:09And I also maybe just really interested in the conversation
- 1:05:11too. And it helps when you have
- 1:05:12someone sitting across me that you're genuinely interested in
- 1:05:14too. But AII think if you were just
- 1:05:17starting off or hadn't done a ton, really helpful in terms of
- 1:05:20the prep and gave me some things to think about.
- 1:05:23So you guys let us know. Good to hear, what do you think?
- 1:05:26All right, thanks for tuning in guys.
- 1:05:27Andy, thanks again for being here.
- 1:05:28Appreciate y'all watching the show and we'll see you on the
- 1:05:31next one. Great.
- 1:05:32Thank you, Alex.