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Making Complex Healthcare Systems Feel Simple With VITL
What can founders learn from a healthcare workflow that large organizations and independent clinics were both struggling to fix?
In this episode of Startup Builders & Backers, I speak with Charlie Jordan, founder and CEO of VITL, about identifying overlooked customer problems, building technology for legacy markets, and making complicated systems feel simple without weakening trust or compliance.
Charlie’s route into healthcare began during the rapid growth of telehealth in 2020. He later saw compounding pharmacies face a sharp rise in demand, driven in part by direct-to-consumer healthcare…
The skinny
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