Is the Customer Always Right? (Here's the Truth)

Delivering Marketing Joy · Oct 20, 2026 · 8m

We've all heard the saying, "The customer is always right." But is that actually true? In this episode of DMJ 1 on 1, I challenge one of the most common beliefs in business and explain why I believe the RIGHT customer is always right. Here's the problem: not every customer is the right customer for your business. And when you try to make everyone happy, you can end up making decisions that actually hurt your brand, your team, and your long-term growth. I talk about why it's so important to clearly define your ideal customer, understand who you're trying to serve, and recognize which feedback…