Latest / Hurdle with Emily Abbate / 332. From Recovery Tourism To 'Hard' Wellness: An Expert On The Top Wellness Trends That Will Shape 2025

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332. From Recovery Tourism To 'Hard' Wellness: An Expert On The Top Wellness Trends That Will Shape 2025 · Hurdle with Emily Abbate

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Speaker 1: When we talk about habits, sometimes the framing of it
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Speaker 1: it can sound a little bit boring if I call
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Speaker 1: it a ritual instead, does that make it feel better? Hey?
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Speaker 2: Everyone, exciting day because this is actually although numbered episode
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Speaker 2: three hundred and thirty two Hurdles, eight hundredth episode, which
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Speaker 2: is wild, absolutely wild. I am Emily a body and
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Speaker 2: that whether you have been here for all eight hundred
0:39
Speaker 2: or you are new to the squad, I am beyond
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Speaker 2: happy that you're here.
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Speaker 3: You know.
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Speaker 2: The Drill Hurdles a wellness focused podcast where I talk
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Speaker 2: to inspirational people about everything from their highest hies and
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Speaker 2: toughest moments to essential tips on how to live a healthier, happier,
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Speaker 2: more motivated life. We all go through our fair share
1:00
Speaker 2: of hurdles. My goal through these discussions is to empower
1:04
Speaker 2: you to better navigate yours and move with intention so
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Speaker 2: that you can stride towards your own big potential and
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Speaker 2: of course have some fun along the way.
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Speaker 1: For today's episode.
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Speaker 2: I'm bringing in my dear friend, the head of content
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Speaker 2: over at Well and Good Amy Iisinger. Well and Good
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Speaker 2: is launching their annual Wellness Trends Report this coming week,
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Speaker 2: and I wanted to know what are we looking out for,
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Speaker 2: what's going to be big and buzzy in the next
1:34
Speaker 2: three sixty five and it really has me thinking about
1:38
Speaker 2: what I personally want to prioritize in the new year. Seriously,
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Speaker 2: we cover so much, including the concept of soft versus
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Speaker 2: hard wellness, words that I have never heard before associated
1:50
Speaker 2: with things like journaling or hit classes. We're also talking
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Speaker 2: about the rise and recovery tourism, alone time and how
1:58
Speaker 2: that's getting a little bit of a rebrand, and of
2:00
Speaker 2: course an emotional relationship that so many of us have
2:03
Speaker 2: to our money and the term biophilia. I love the
2:09
Speaker 2: opportunity to chat with anyone. I feel like you can
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Speaker 2: truly learn something from every single person that you come across,
2:16
Speaker 2: which is an amazing component to what I do. But
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Speaker 2: it is always really fun to have a friend in
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Speaker 2: the studio catch up and having Amy on the show
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Speaker 2: was truly so meaningful to me. She had the nicest
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Speaker 2: things to say about our career paths and the time
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Speaker 2: that we have spent together through our crossing paths within
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Speaker 2: the wellness journalist space here in New York, and I'm
2:40
Speaker 2: so appreciative of what she does, the content that they
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Speaker 2: are putting out on Well and Good and really really
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Speaker 2: loved this conversation. Make sure you check out their wellness trends.
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Speaker 2: I will link to it in the show notes when
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Speaker 2: they are live, and also catch up with us over
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Speaker 2: on social media hurdles over at Hurdle Podcast, I am
3:00
Speaker 2: over at Emily a Body and one more reminder, if
3:03
Speaker 2: you are not yet a subscriber to the weekly Hurdle newsletter,
3:07
Speaker 2: I would love the opportunity to bring so much of
3:10
Speaker 2: the same things you love about the show directly into
3:13
Speaker 2: your inbox every single Friday. And the best part is
3:17
Speaker 2: that it's absolutely free to subscribe. The link to do that.
3:21
Speaker 2: The link to subscribe is in the show notes. With that,
3:26
Speaker 2: let's get to it. Let's get to hurdling.
3:40
Speaker 1: Today.
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Speaker 2: I am sitting down with Amy Eisinger. She is the
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Speaker 2: head of content over at Well and Goood.
3:45
Speaker 3: How are we doing.
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Speaker 1: I'm doing well. Thanks. How are you doing?
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Speaker 3: I'm good.
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Speaker 1: I'm geeked that you're here. I'm really excited because I
3:51
Speaker 1: feel like our paths have almost crossed like professionally for
3:55
Speaker 1: a very long time, and we've always seen each other
3:57
Speaker 1: around and seen each other in New York media events,
4:00
Speaker 1: but we've never really like actually gotten to like sit
4:03
Speaker 1: down and work together. Were we at self at the
4:05
Speaker 1: same time, though, I don't think we were, no, just
4:08
Speaker 1: barely didn't overlap. Oh my god, I was convinced that
4:11
Speaker 1: we were. So this is like news to me.
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Speaker 2: Well, but we were working on very different teams exactly
4:15
Speaker 2: at the time when I was the Fitness editor itself.
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Speaker 3: This was eight years ago, Oh my god, nine years ago.
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Speaker 2: And that is when print and digital were like completely separate,
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Speaker 2: which was a sign of the times, like which was
4:30
Speaker 2: a sign that we should have known it was going
4:32
Speaker 2: south very soon.
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Speaker 1: It was. It was a time. Yeah, I came on.
4:36
Speaker 1: I think I came on right after the print publication
4:38
Speaker 1: folded and came into the role of special projects director, which,
4:44
Speaker 1: if you know what that means, I'm still trying to
4:46
Speaker 1: figure out what people are like, what did you do?
4:48
Speaker 1: What a special project? So I'm like, I have no idea,
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Speaker 1: I have no idea what I did. But it was
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Speaker 1: a great job. It was super super fun. It was
4:54
Speaker 1: a great time to be.
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Speaker 3: Itself, great time to be itself.
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Speaker 2: And so your background in media give us some insight
5:02
Speaker 2: on the road that led you to well and good.
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Speaker 3: So we have a context for where we're going today.
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Speaker 1: Okay, I feel ancient even talking about this, but I
5:11
Speaker 1: came here. Let me see. In two thousand and seven,
5:15
Speaker 1: I moved to New York and went to NYU for
5:17
Speaker 1: graduate school, and I sort of graduated into the first
5:22
Speaker 1: media recession, which meant that there were about three jobs
5:25
Speaker 1: available and everybody was going for the same ones, and
5:27
Speaker 1: I somehow landed a job at the New York Daily News.
5:30
Speaker 1: And I always like to talk about it because I
5:33
Speaker 1: think that there is a tendency for people to look
5:36
Speaker 1: down a bit on tabloids, and I'm always like, tabloids
5:39
Speaker 1: are the best training ground, Like you will develop such
5:42
Speaker 1: a thick skin. You will be out on the streets
5:44
Speaker 1: of New York, you will be doing the reporting. You
5:46
Speaker 1: will be running back and trying to write a story.
5:48
Speaker 1: And it was really exciting to work on a newspaper
5:51
Speaker 1: in a way because I came in every morning not
5:53
Speaker 1: really knowing what the day was going to hold, and
5:55
Speaker 1: I left every afternoon or every evening or every night
6:00
Speaker 1: like having created a publication. And it's very different than
6:03
Speaker 1: the way that we work now, where it sort of
6:04
Speaker 1: feels continuous and it feels like you're on this twenty
6:06
Speaker 1: four hour clock. But anyway, So I worked today, I work.
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Speaker 1: I have a background of news, and then probably a
6:12
Speaker 1: little over a decade ago, I got I got into
6:15
Speaker 1: health and wellness media and I worked at Hurst on
6:18
Speaker 1: a project called Cosmo Body with Liz Plosser, who we
6:22
Speaker 1: both know as well, and then kind of you know,
6:25
Speaker 1: bounced around from there and this opportunity came up at
6:28
Speaker 1: Well and Goood and it is a brand that I
6:30
Speaker 1: have admired for so long. It's just it's such a
6:34
Speaker 1: cool brand, it's got a great history, and I was
6:36
Speaker 1: so so excited to go out for this role. And
6:39
Speaker 1: it feels like, in many ways the culmination of what
6:43
Speaker 1: I've been working toward for so long. And I know
6:47
Speaker 1: that you have this saying of remember when you wanted
6:50
Speaker 1: you know what you have now? And I truly feel
6:53
Speaker 1: like that, like this has been really something that I've
6:56
Speaker 1: wanted for a long time, to be like the head
6:57
Speaker 1: of content or an editor in chief kind of roles.
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Speaker 3: Yeah, it's really cool. Oh my god, I'm buzzing for you.
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Speaker 2: I'm so excited, and so much has happened since we
7:05
Speaker 2: first met. Now you're a mother of two, as well.
7:09
Speaker 1: Yes, I know. I think the last time I might
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Speaker 1: have seen you in person, I'm not kidding. I think
7:13
Speaker 1: I might have been pregnant with my first baby.
7:15
Speaker 3: Oh my god.
7:16
Speaker 1: But now I have a four and a half year
7:17
Speaker 1: old and I have an eleven month old. His birthdays
7:20
Speaker 1: at the end of this month. So they are Indigo
7:23
Speaker 1: in Mars.
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Speaker 2: So special, so special, and the best names like thank you.
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Speaker 2: I doubt that Indigo or Mars are going to have
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Speaker 2: another Indigo or Mars in their classes.
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Speaker 1: I mean that was our hope. That was our hope.
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Speaker 1: Not that I have anything against my parents for naming
7:37
Speaker 1: me Amy. I just wanted creative names. I wanted creative names.
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Speaker 3: Tell them how you really feeling me?
7:43
Speaker 2: Well again, I'm so elated to have you here in
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Speaker 2: the studio, and it is super interesting for me to
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Speaker 2: sit here knowing all that we've both been through professionally
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Speaker 2: that have ended us in these seats right here, right now.
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Speaker 2: They say that, you know, high is twenty twenty, and
8:01
Speaker 2: I would have never thought eight nine years ago, when
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Speaker 2: our paths first crossed, that we'd be sitting here in
8:06
Speaker 2: this capacity, But here we are, and I'm elated.
8:08
Speaker 1: Really quick, Do you remember I when I saw you
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Speaker 1: once previously, and I remember asking you because you're still
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Speaker 1: doing a lot of freelancing, and I was like, what's
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Speaker 1: what's the ultimate goal with hurdle, Like what do you
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Speaker 1: want to And you were like, Hurdle is the thing,
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Speaker 1: Hurdle will be the full time thing. Hurdle is going
8:22
Speaker 1: to be so and you had this vision for like
8:24
Speaker 1: how big an amazing hurdle was going to be, and
8:27
Speaker 1: so it's just been so so cool to like watch
8:29
Speaker 1: your trajectory and watch that. It's just it's such a
8:32
Speaker 1: testament to like having the vision and then manifesting that
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Speaker 1: thing and like making it a reality.
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Speaker 3: So you're so sweet to me.
8:39
Speaker 2: I still have a vision for hurdle to be like
8:41
Speaker 2: a bigger thing, but I appreciate you making my ego
8:45
Speaker 2: like blow up like a balloon right now.
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Speaker 1: So we're just going to roll with that. Hurdle is
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Speaker 1: the thing.
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Speaker 2: It's the thing, and today the thing that we're here
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Speaker 2: to talk about twenty twenty five's wellness trends.
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Speaker 1: Yes, I'm so excited. Yeah, Wellingood has such a history
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Speaker 1: of trend spotting. This is the about the fifteenth year
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Speaker 1: that we have announced our wellness trends, and yeah, I'm
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Speaker 1: really excited we have some good ones this year, some
9:08
Speaker 1: good ones this year.
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Speaker 2: So also before we jump into them, I want to
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Speaker 2: give some context on what women, because the audience is
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Speaker 2: ninety percent women, what women can expect when they go
9:20
Speaker 2: to Well and Good if they're not familiar with the
9:22
Speaker 2: property already, So give us some insight as to what
9:25
Speaker 2: Well and Good's all about.
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Speaker 1: Yeah, So I think Well and Good is the premiere
9:29
Speaker 1: destination for wellness content and also trends and also wellness shopping.
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Speaker 1: So we're really here to meet you wherever you might
9:38
Speaker 1: be on your wellness journey. And in fact, one of
9:40
Speaker 1: the threads that I'll be weaving through this whole conversation
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Speaker 1: is really that we're here for the journey. That we
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Speaker 1: recognize that wellness in and of itself is a journey.
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Speaker 1: It's constantly evolving, it's nuanced, it's different for you now
9:53
Speaker 1: than it is, you know, in a decade than it
9:56
Speaker 1: was a decade ago. And I think that Well and
9:58
Speaker 1: Goood really recognizes that, and our content is really suited
10:01
Speaker 1: to meet you wherever you are.
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Speaker 2: Yeah, speaking of meeting you wherever you are, eleven month old,
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Speaker 2: what has been the let's say, biggest component of your
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Speaker 2: personal wellness journey this year?
10:14
Speaker 1: Oh man, I would say drinking lots of water.
10:19
Speaker 3: I need to get on this portion of your journey, yes.
10:22
Speaker 1: But truly, like on the days that I am not hydrated,
10:26
Speaker 1: I feel it so much. I have like the brain fog.
10:28
Speaker 1: I feel like I'm not fully there, and I'm like,
10:31
Speaker 1: I just need to when was the last time I
10:33
Speaker 1: had a drink of water? And I feel like Mom's
10:34
Speaker 1: out there will know this. That, Like you get into
10:37
Speaker 1: this mode where you're just running around and then you're like,
10:39
Speaker 1: when did I stop and have a glass of water?
10:41
Speaker 1: So I'll say that, and then I'll say the other
10:43
Speaker 1: biggest practice that I have tried to cultivate. And I'm
10:46
Speaker 1: not always great at this, but I'm trying to slow
10:49
Speaker 1: down a bit more, live, a bit more intentionally, live
10:52
Speaker 1: with a bit more compassion and a bit more empathy
10:55
Speaker 1: when I feel myself getting angry or frustrated, which is
10:58
Speaker 1: often sometimes as a you know, when you've asked your
11:01
Speaker 1: child to put on their jacket for the twenty seventh
11:02
Speaker 1: time and you're telling yourself, no, I'm still going to
11:06
Speaker 1: be that gentle parent. It's really challenging, But I really
11:11
Speaker 1: do find that when I greet the world with compassion,
11:14
Speaker 1: with empathy, that that's how I feel the world is
11:19
Speaker 1: greeting me back. And when I slow down and I
11:22
Speaker 1: really stop and think, and I try not to be
11:24
Speaker 1: so reactionary, Like sometimes I'll stop and ask myself, do
11:27
Speaker 1: I really need to answer this immediately? Can I take
11:30
Speaker 1: five minutes? Can I take ten minutes? Can I take
11:32
Speaker 1: the night and really think about it and come up
11:35
Speaker 1: often with a much more thoughtful response. And I think
11:39
Speaker 1: that that has been extremely.
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Speaker 3: Helpful, respond instead of react.
11:43
Speaker 2: Yeah, And that whole concept that you just throughout their
11:46
Speaker 2: energy attracts like energy. Right, So if you're meeting the
11:50
Speaker 2: world with this compassionate, slower approach, you're more than likely
11:53
Speaker 2: going to find compassionate people in your line of sight.
11:57
Speaker 2: They're going to be greeting you exactly where you're at. Okay,
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Speaker 2: I like these two things. Water and being a little
12:02
Speaker 2: bit slower and more intentional. I would say, God, what's
12:05
Speaker 2: been the most poignant part of my twenty twenty four
12:10
Speaker 2: wellness journey? Probably strength training. It's changed everything for me.
12:14
Speaker 2: I am no stranger to strength training, but this is
12:17
Speaker 2: the first year and it's funny because I'm about to
12:19
Speaker 2: say in my adult life. But it's not that I
12:21
Speaker 2: wasn't an adult when I did this like ten years ago.
12:23
Speaker 2: But I'm just in a very different phase at thirty
12:26
Speaker 2: six than twenty six. Approaching strength training in my mid
12:29
Speaker 2: thirties has changed everything for me in terms of how
12:33
Speaker 2: I feel in my body, certainly my body composition. I
12:37
Speaker 2: just feel finally like I have almost a better control
12:42
Speaker 2: or grip on what I'm capable of than I did previously.
12:45
Speaker 2: And so I would say my wellness journey definitely refostering
12:50
Speaker 2: this relationship with strength training. And then also, I'm with
12:53
Speaker 2: you on the slowdown note for sure, for sure, for sure,
12:56
Speaker 2: for sure, one hundred percent. I know that it is
13:00
Speaker 2: easy to get very emotionally involved in my work because
13:03
Speaker 2: my work is such a huge part of who I
13:05
Speaker 2: am and like I am my work, And so by
13:10
Speaker 2: giving myself the time and space to slow down, I
13:12
Speaker 2: recognize that I have this opportunity to separate.
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Speaker 3: Those two a little bit. Yeah, and that feels really good,
13:19
Speaker 3: you know.
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Speaker 1: In strength training is such a wonderful metaphor for so
13:23
Speaker 1: many things, right, Like we're talking about physical strength, but
13:26
Speaker 1: through that physical strength. You find that mental tenacity as well,
13:30
Speaker 1: you find that ability to like rise up and tell
13:33
Speaker 1: yourself again and again, I can do hard things. I mean,
13:36
Speaker 1: you recently ran a marathon. You can do hard things.
13:38
Speaker 1: You can show up and do those things. So I
13:40
Speaker 1: think that, yeah, they're just they're great lessons that come
13:43
Speaker 1: out of trying to lift up a heavy object. Yeah, no, totally.
13:47
Speaker 2: And I mean anyone who's an avid hurdler has heard
13:50
Speaker 2: me say this so many times. But how it does
13:52
Speaker 2: a muscle strengthen you give it something to push up against.
13:54
Speaker 2: How does your will strengthen you give it something to
13:56
Speaker 2: push up again? So that concept of learning your true
14:00
Speaker 2: strength through lifting heavy things is I mean, it's an
14:03
Speaker 2: understatement for sure. Okay, I'm loving us back to Well
14:06
Speaker 2: and Goods. Let's trend us here, let's do it. So
14:08
Speaker 2: the reason that I get so excited about this conversation,
14:10
Speaker 2: and I've had it, this isn't the first time that
14:12
Speaker 2: we've spoken about well and Goods annual trends on the show.
14:15
Speaker 2: But the reason why I love bringing someone from the
14:18
Speaker 2: team in to do this is because I think it
14:20
Speaker 2: is a really interesting picture into what's coming down the
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Speaker 2: line and so there are a slew of them that
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Speaker 2: you guys are highlighting this year. But I want to
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Speaker 2: start us off with this concept of soft versus hard wellness.
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Speaker 3: What is soft and hard wellness? Please enlighten me?
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Speaker 1: Yeah, so this is a great one. I think that
14:39
Speaker 1: we are really facing this kind of duality and a
14:41
Speaker 1: lot of places in our life right in a lot
14:43
Speaker 1: of different facets. But soft and hard wellness is on
14:46
Speaker 1: the one hand, we have soft wellness, which we look
14:48
Speaker 1: at as journaling, going outside for walks, leaning into anything
14:53
Speaker 1: that's like non metric based, right, how do you feel?
14:56
Speaker 1: But like how do you really feel deep down in
14:58
Speaker 1: your bones? Right, and exploring that the cozy cardio, the
15:03
Speaker 1: forest bathing, the pottery retreats. I also like to bring
15:06
Speaker 1: up dumb phones, people just sort of leaning out of
15:09
Speaker 1: technology and really leaning into the softer parts of wellness.
15:12
Speaker 1: Why have I never heard of? Do you call a
15:15
Speaker 1: dumb phone? Dumb phone? Dumb? Like you have a smartphone
15:18
Speaker 1: and then there's a dumb phone.
15:19
Speaker 3: What's a dumb phone.
15:20
Speaker 1: It's the kind of phone that in only texts and
15:23
Speaker 1: calls people, so you don't have like an Internet connection
15:25
Speaker 1: on it.
15:25
Speaker 3: I am so out of the loop.
15:27
Speaker 1: Oh these are really cool.
15:28
Speaker 3: Yeah, your own one.
15:29
Speaker 1: I do not, but some people invest in them for
15:31
Speaker 1: like their teenagers for instance. So you can call and text,
15:35
Speaker 1: but you don't have the whole Internet at your fingertips. Okay,
15:38
Speaker 1: so yeah, dumb phones kind of making a little bit
15:40
Speaker 1: of a comeback aka the phones we grew up with
15:43
Speaker 1: exactly like the razor right, exactly exactly. So that's kind
15:47
Speaker 1: of on one hand, and then on the other hand,
15:49
Speaker 1: we have a hard wellness which I look at as
15:52
Speaker 1: tracking everything. What was your sleep score? Did you pr like?
15:56
Speaker 1: You know, you're you're keeping detailed notes about how you're
15:59
Speaker 1: feeling your You've got your Apple Watch on maybe twenty
16:02
Speaker 1: four to seven. You're biohacking. Another term that I heard
16:05
Speaker 1: recently at the Global Wellness Summit was the synth of
16:08
Speaker 1: scene human right, which is truly just a way of
16:11
Speaker 1: saying that we are becoming like that, we're integrating machines
16:14
Speaker 1: more and more into into our person right. So I
16:17
Speaker 1: think that we have this kind of duality and wellness,
16:20
Speaker 1: and I think that you know, you can fall at
16:22
Speaker 1: either one of the extremes. I think most people, I
16:24
Speaker 1: hope they find a little bit of a balance in
16:26
Speaker 1: between the two. Maybe you love wearing your Apple watch,
16:29
Speaker 1: you also love journaling, right, you go for that walk
16:32
Speaker 1: to help you unwind, and then you have the other
16:34
Speaker 1: days where you're like, I'm going to push it today
16:36
Speaker 1: and I really want to see how fast I can
16:38
Speaker 1: run and how much I can time myself. Right, It's
16:40
Speaker 1: all about balance.
16:41
Speaker 3: It's all about balance.
16:42
Speaker 2: I would say that what I appreciate about mostly twenty
16:46
Speaker 2: three and twenty four is the hype surrounding soft wellness,
16:51
Speaker 2: and that it is now something that isn't surprising when
16:55
Speaker 2: someone says, part of my wellness routine is journaling, or
16:58
Speaker 2: part of my wellness routine meditating or breathwork or taking
17:02
Speaker 2: walks in nature, Whereas before it was like, well, what
17:05
Speaker 2: do you do for your health, and it's like it
17:07
Speaker 2: has to be an answer like run, bike, whatever you
17:10
Speaker 2: know the case may be. And so I appreciate that
17:12
Speaker 2: over the last few years we have accepted soft wellness
17:16
Speaker 2: as an integral part of our regular wellness routine.
17:18
Speaker 1: Absolutely, it's the mental health component, right, It's trying to
17:22
Speaker 1: live more intentionally, slowing down, living more mindfully. And I
17:25
Speaker 1: just think that it's cool. We have the hard data
17:29
Speaker 1: to back that up now, right, and in a way
17:31
Speaker 1: we have now we're starting to see the hard science
17:33
Speaker 1: around things that we need to be intrinsically true all along,
17:36
Speaker 1: which is if I stop and take five deep breaths,
17:39
Speaker 1: maybe I feel a little bit better, you know.
17:40
Speaker 3: Right exactly. Oh, we love a five deep breath.
17:43
Speaker 2: I'm a big if I just start to feel like
17:45
Speaker 2: the world is falling around me and it's not. I'm
17:48
Speaker 2: sitting at my desk like it's life is okay, I'm fine.
17:51
Speaker 2: I'm a big fan of four rounds of box breath,
17:54
Speaker 2: Like I'll just stop dropping box breath all the time.
17:56
Speaker 2: So for in, hold, for exale, hold and just repeat,
18:00
Speaker 2: and it truly makes me feel like everything is more doable.
18:03
Speaker 1: It's so true. That's a good one. That's a good technique. Okay.
18:06
Speaker 2: In terms of hard wellness, do you have a favorite
18:09
Speaker 2: way to integrate hard wellness into your routine?
18:11
Speaker 3: Do you have a Are you an or ring person?
18:12
Speaker 3: Are you an Apple watch woman? What's up?
18:14
Speaker 1: I mean I'm an Apple watch woman? Yes, I you know,
18:17
Speaker 1: it's really funny. I'm such a virgo, but I need
18:21
Speaker 1: to make sure that I take my Apple Watch off
18:23
Speaker 1: and I try to make sure that I have one
18:25
Speaker 1: day a week where I don't wear it, because otherwise
18:27
Speaker 1: I will start to get really in my head around
18:30
Speaker 1: making sure I've closed my rings every single day. And
18:32
Speaker 1: then I realized a while ago that it was like
18:36
Speaker 1: my mental health suffered on days that I did not
18:38
Speaker 1: close my rings. And maybe that was a hectic day,
18:41
Speaker 1: or maybe I was on a flight for six hours,
18:43
Speaker 1: or you know what I mean. Maybe there were just
18:45
Speaker 1: things that made it not really possible that day. Yeah,
18:47
Speaker 1: but then I would like get into my head about it.
18:50
Speaker 1: And so I have come to a place and this
18:52
Speaker 1: again is when I talk about finding that balance. I
18:54
Speaker 1: take my apple Watch off probab usually Sundays, and I
18:57
Speaker 1: just enjoy not knowing, and it's like and then I
19:01
Speaker 1: think about, Oh, man, I ran around, I ran after
19:04
Speaker 1: my kids today. I played at the playground with them.
19:07
Speaker 1: How do I feel. Do I feel like I got
19:08
Speaker 1: in some good movement? Yeah? I feel like I did.
19:11
Speaker 3: Wow.
19:11
Speaker 2: I am questioning my almost three hundred day Apple Watch
19:15
Speaker 2: streak at this moment.
19:16
Speaker 3: I'm wondering if I'm too hard on myself.
19:18
Speaker 1: They're so seductive though, right, the streaks are, and like
19:21
Speaker 1: people who have run streaks as well, and I'm not
19:23
Speaker 1: trying to knock this at all. If you do what's
19:25
Speaker 1: right for you, right, it's all about fun, It's all
19:28
Speaker 1: about your personal journey.
19:29
Speaker 2: Hurdler called In called In left a voicemail the other
19:32
Speaker 2: day and asked me my perspective on run streaks because
19:36
Speaker 2: she's been running a lot as a tool to cope
19:40
Speaker 2: with some difficult stuff in her life. And my response
19:42
Speaker 2: to her was, if you're doing it in a way
19:44
Speaker 2: that's responsible, and you feel like you can recover and
19:47
Speaker 2: it feels good for you, then you can keep going.
19:50
Speaker 2: But I would advise that maybe you speak to someone
19:52
Speaker 2: one on one about what you're dealing with so that
19:54
Speaker 2: we can make sure that you're being safe in your body.
19:57
Speaker 2: But to your point, everybody's different, Yeah, and so you
20:00
Speaker 2: need to do the things that enable you to put
20:03
Speaker 2: your own oxygen mask on first so that you can
20:05
Speaker 2: then show up, vote for yourself and for the people
20:08
Speaker 2: that you care about. Okay, hard verset soft wellness. I'm
20:10
Speaker 2: into it. We both have aspects of both in our routine,
20:13
Speaker 2: both equally important.
20:15
Speaker 3: We love to find that balance.
20:16
Speaker 2: The next thing I want to highlight from the wellness
20:18
Speaker 2: trends recovery tourism. I did a fair amount of recovery
20:22
Speaker 2: tourism myself this year.
20:24
Speaker 1: I love this one because I think that it's a
20:27
Speaker 1: trend that has been around for a little while, but
20:30
Speaker 1: we're really talking this year about restorative tourism. So have
20:34
Speaker 1: you ever come back from a vacation and you feel
20:36
Speaker 1: like I need a vacation from my vacation. Yes, And
20:39
Speaker 1: I know this feeling that like maybe and this is
20:43
Speaker 1: not a wellness thing necessarily, but like you go on
20:45
Speaker 1: vacation and you're finally like, oh my gosh, I'm away
20:47
Speaker 1: from the responsibilities in the day to day and then
20:50
Speaker 1: you just kind of like party hard, you stay up
20:52
Speaker 1: all night or do you know what I mean. You
20:54
Speaker 1: may be like you're not actually giving your body a break,
20:57
Speaker 1: you're not actually vacationing, or maybe you just pack your
21:00
Speaker 1: day full of activities so you want to check everything
21:03
Speaker 1: off the bucket list, you want to see every site
21:05
Speaker 1: in the town that you're in. You want to do
21:06
Speaker 1: it for the gram, right, And so this is all
21:09
Speaker 1: about maybe a little bit of a rejection of that,
21:12
Speaker 1: just like leaning out a little bit more slowing down.
21:16
Speaker 1: So what if you sleep until eleven am one day?
21:18
Speaker 1: What if you say, in your hotel room and you
21:20
Speaker 1: order room service, right, you actually come back from your
21:23
Speaker 1: vacation feeling truly rested, truly restored, and you know, showing
21:29
Speaker 1: up like ready then to show up for the people
21:31
Speaker 1: around you even more.
21:32
Speaker 3: Yeah, I love this sentiment.
21:34
Speaker 2: I am someone who when I commit to going on vacation,
21:37
Speaker 2: I truly try to set it up so I don't
21:40
Speaker 2: have like any second thoughts about the things that I
21:42
Speaker 2: want to do. And so a tool that I use
21:44
Speaker 2: to make sure that my vacations are actually restorative. And
21:47
Speaker 2: I'm not like, oh, should I have that glass of
21:49
Speaker 2: wine or should I go get this massage. I'm like, no,
21:52
Speaker 2: you do exactly what you want to do. And that
21:54
Speaker 2: is because I have a separate vacation bank account. So
21:58
Speaker 2: every month I put a certain amount of money into
22:00
Speaker 2: this separate account, and so by the time that I
22:03
Speaker 2: finally go on my vacation, I don't think twice. I'm like,
22:06
Speaker 2: this is exactly what this money is for. And now
22:08
Speaker 2: I have no qualms about doing the things that I
22:11
Speaker 2: want to do, and that helps to make it more
22:13
Speaker 2: restorative instead of like having an inherent amount of guilt.
22:16
Speaker 2: It's like, well, I'm already in this nice place, and
22:18
Speaker 2: I already spent this much to come here, and I'm like, no,
22:20
Speaker 2: but now you're really going to go all in, right?
22:22
Speaker 1: Yeah? Right. Financial wellness is also one of the trends
22:25
Speaker 1: that we're looking at this year. Yeah, yeah, yeah. But
22:28
Speaker 1: the one other thing too that I will add on
22:30
Speaker 1: that is just from an accessibility perspective. When we talk
22:33
Speaker 1: about restorative tourism too, we don't even mean that you
22:36
Speaker 1: have to go somewhere totally exotic, right, Like this could
22:39
Speaker 1: be a staycation as well. Like this could be you
22:42
Speaker 1: block off a weekend where you say to yourself, I'm
22:44
Speaker 1: going to give myself permission to go to bed at
22:47
Speaker 1: eight pm. Right, I'm going to give myself permission to
22:51
Speaker 1: enjoy that restorative moment and give myself that break. Maybe
22:54
Speaker 1: it's like you just slow down, Like I know, sometimes
22:56
Speaker 1: it's really hard with young kids to do that. But
22:59
Speaker 1: maybe you make a week d where you don't make
23:00
Speaker 1: any plans, right, you just try to hang out and
23:04
Speaker 1: go to bed early, drink lots of water, have some
23:06
Speaker 1: home cooked meals.
23:07
Speaker 2: Yeah, I mean you're basically talking about my every Sunday
23:10
Speaker 2: night going to bed at APM. So I am all
23:13
Speaker 2: about restorative living. Candidly, the dream, the dream EIGHTPM bedtime.
23:19
Speaker 3: Is oh dream.
23:19
Speaker 2: Sometimes I just get there and I'm like, it's time.
23:22
Speaker 2: It's time to crash at APM. But in terms of destinations,
23:27
Speaker 2: maybe for someone that is interested in embracing recovery tourism,
23:31
Speaker 2: we've of course addressed that you don't need to go
23:33
Speaker 2: anywhere exotic. But have you noticed or seen a rise
23:36
Speaker 2: in any specific locations that people are seeking this recovery vibe?
23:39
Speaker 1: You know, I don't know that we've seen a huge rise,
23:42
Speaker 1: but I do think that like the Caribbean and sort
23:44
Speaker 1: of the tropical places always lend themselves to this type
23:47
Speaker 1: of travel more than other places. I mean, even however
23:51
Speaker 1: many you know, more than a decade or so ago
23:53
Speaker 1: now since e Prey Love right, we've seen that like
23:57
Speaker 1: people seem to find themselves, or that the tropical locations
24:01
Speaker 1: seem to lend themselves more to this type of restoration
24:05
Speaker 1: I guess of the soul and of yourself and maybe
24:09
Speaker 1: you know, again not to get to woo woo about it,
24:11
Speaker 1: but sometimes I think like there's a link there with
24:14
Speaker 1: seeing water, with being on the beach, with being in
24:17
Speaker 1: a really beautiful location. But look again, if you love
24:20
Speaker 1: the mountains and you love the cabin in the woods
24:22
Speaker 1: like you do.
24:23
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24:30
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26:03
Speaker 3: Do you, you do you well.
26:04
Speaker 2: You said that there's a tie here with our money journey,
26:08
Speaker 2: the emotional relationship that we have with money. I talked
26:10
Speaker 2: about how I have set some parameters in terms of
26:13
Speaker 2: travel with my bank accounts. But what else is there
26:16
Speaker 2: to highlight about our emotional journey with money as a
26:19
Speaker 2: trend heading into twenty twenty five.
26:21
Speaker 1: Yeah, I think that we know a lot of people
26:22
Speaker 1: are nervous about their finances. We've seen from various surveys
26:26
Speaker 1: that's something like forty three percent of women actively worry
26:29
Speaker 1: about their finances. We've also seen like the next generation
26:32
Speaker 1: of you know, Gen Z of people coming up that
26:35
Speaker 1: they're sort of rejecting a lot of the traditional milestones
26:38
Speaker 1: in life, like buying a home, having kids, these sort
26:41
Speaker 1: of really big expenditures potentially because they're they're worried about
26:45
Speaker 1: their finances. So I think because we're living in that
26:49
Speaker 1: climate now, we were starting to finally see the reaction
26:52
Speaker 1: to that, which is people saying we need to take control.
26:55
Speaker 1: We need to have these conversations around financial onness because
26:58
Speaker 1: it is so intrinsically linked to your mental health and
27:01
Speaker 1: to your overall wellbeing. Right Like, if you know where
27:03
Speaker 1: your next paycheck is coming from, if you know you
27:05
Speaker 1: can put food on your table, right, you're not living
27:08
Speaker 1: in a food and secure environment, This is going to
27:11
Speaker 1: help your mental health so much more, right Like, it's
27:14
Speaker 1: a no brainer. So I think that I think that
27:17
Speaker 1: that's really where we are starting to link these financial
27:21
Speaker 1: conversations to an overall sense of wellness.
27:24
Speaker 3: How do we get there?
27:26
Speaker 2: It sounds so great and buzzy and wonderful, right for
27:30
Speaker 2: so many people they think financial freedom is literally the
27:34
Speaker 2: biggest goal of my entire being. But for so many
27:38
Speaker 2: because of so many different considerations, it feels impossible.
27:42
Speaker 3: So the question is how do we find financial freedom?
27:45
Speaker 1: Yeah? I think this sounds really boring, But a lot
27:48
Speaker 1: of the financial advisors that we spoke to for our trends,
27:51
Speaker 1: they said it starts very simply it starts with a budget. Yeah,
27:55
Speaker 1: I know, that is the un sexiest advice in the world.
27:58
Speaker 1: You're like, this is so mundane. We're here to talk
27:59
Speaker 1: about ten This is not buzzy, but it's so true.
28:02
Speaker 1: Whether you're going to write it down, whether you want
28:05
Speaker 1: to keep a spreadsheet on your computer, but keeping track
28:08
Speaker 1: of what are you spending your money on, how much
28:10
Speaker 1: do you have to spend every month? If you're looking
28:12
Speaker 1: to save, where can you cut where can you cut back?
28:16
Speaker 1: This is something I know personally that you know, I
28:19
Speaker 1: was very lucky for a while. I had a partner,
28:21
Speaker 1: we had a dual income, we didn't have kids. And
28:24
Speaker 1: now all of a sudden, we do have kids, and
28:25
Speaker 1: now all of a sudden, we are much much much
28:27
Speaker 1: more conscious of keeping track of that budget every single
28:31
Speaker 1: month and kind of like doing the boring work right
28:35
Speaker 1: of saying like, you know what, maybe maybe we don't
28:37
Speaker 1: do that this month. You know, maybe we save a
28:39
Speaker 1: little bit, maybe we tuck something away for a vacation fund. Right,
28:42
Speaker 1: And so then you're making those decisions about what are
28:44
Speaker 1: the priorities in your life, what's going to serve your
28:47
Speaker 1: mental well being? Not necessarily in the moment, but for
28:50
Speaker 1: the long term. Is it better for you to save
28:52
Speaker 1: a little bit now for that restorative vacation that you
28:55
Speaker 1: really want to take, or for you to have that
28:58
Speaker 1: lurge purchase or to out for that class of wine.
29:01
Speaker 1: And the answer can be different on different days. Right
29:03
Speaker 1: maybe there is the day where you're like, you know what,
29:05
Speaker 1: I really need this class of wine. I'm gonna go
29:07
Speaker 1: I'm going to go out to a restaurant and do
29:09
Speaker 1: that right now. But it's all about making those decisions.
29:11
Speaker 3: Yeah, definitely.
29:12
Speaker 2: I think that as we see with habits too, Sometimes
29:15
Speaker 2: it's easier to exercise a bad habit because you get
29:18
Speaker 2: that immediate payoff, whether that is a bad habit like
29:21
Speaker 2: smoking or a bad habit like alcohol consumption or something.
29:25
Speaker 2: But in the long term it's not so good. Whereas
29:28
Speaker 2: good habits are harder to foster. They're harder to commit
29:31
Speaker 2: to because you might not get that immediate payoff. It's like, Okay,
29:34
Speaker 2: I go for a run, but I'm still not down
29:37
Speaker 2: the twenty pounds that I was hoping, and so keeping
29:39
Speaker 2: running as a part of your active routine might feel
29:41
Speaker 2: really difficult. The same goes with budgeting and spending. It's
29:44
Speaker 2: like in that moment that spend might feel really good,
29:47
Speaker 2: but it might not get you where you want to
29:49
Speaker 2: be in the long term.
29:50
Speaker 1: I can appreciate this. Yeah, and it's unsuxy, right. Like
29:53
Speaker 1: That's the other thing too. It's like when we talk
29:55
Speaker 1: about habits again, sometimes the framing of it it can
29:58
Speaker 1: sound a little bit boring. If I call it a
30:00
Speaker 1: ritual instead, doesn't that make it feel better? Buzzy? Right? Yeah? Right?
30:04
Speaker 1: But if I told you, like if I said, I
30:06
Speaker 1: sit down with my Excel sheet and I light a
30:08
Speaker 1: candle and I have my tea and my ritual of budgeting, right,
30:12
Speaker 1: do you know what I mean?
30:13
Speaker 3: It's all of a sudden so sexy at me, so sexy.
30:16
Speaker 1: So I think you do what you need to do
30:18
Speaker 1: to kind of like make this possible in your life,
30:21
Speaker 1: knowing that you're making an investment in your future.
30:23
Speaker 2: Of note, there's a podcast that I listen to sporadically
30:25
Speaker 2: called Money with Katie, and Katie has really great budgeting
30:28
Speaker 2: tools for anyone that is seeking an Excel spreadsheet.
30:31
Speaker 3: So let's make sure I'm giving Katie a little bit
30:33
Speaker 3: of love. Unhurdle. I got to give some love to
30:35
Speaker 3: a fellow podcast I love that I love that.
30:37
Speaker 2: Okay, So we've talked about money, We've talked about travel,
30:40
Speaker 2: We've talked about soft versus hard wellness. I want to
30:43
Speaker 2: talk about the solo journey. This is something I am
30:47
Speaker 2: heavily integrated in myself. Alone time gets a rebrand, what's
30:52
Speaker 2: the rebrand? Talk to me about this trend.
30:54
Speaker 1: This is party of one, right, So we are talking
30:57
Speaker 1: about celebrating the individual, celebrating time to yourself in an
31:02
Speaker 1: overbooked and overcrowded world. Right, Really, finding that time to
31:07
Speaker 1: be by yourself, to be with your thoughts, to look
31:09
Speaker 1: inward is so so important. I know you're you can
31:14
Speaker 1: speak about this personally obviously, because you do a lot
31:16
Speaker 1: of solo travel. On the other hand, for me, I
31:20
Speaker 1: consider myself to be part of the Sandwich generation, where
31:23
Speaker 1: I'm caring for older parents and I'm caring for very
31:26
Speaker 1: young children. And you know, there's the joke among moms
31:30
Speaker 1: of like locking yourself in the bathroom is like the
31:32
Speaker 1: only way that you get solo time. But it is
31:35
Speaker 1: very true that like the only like like finding that time,
31:39
Speaker 1: carving out that time for myself. For me, it's still
31:41
Speaker 1: a workout. It's a morning workout and having that time
31:44
Speaker 1: to myself is so so vital to feel recharged, to
31:47
Speaker 1: feel like I can come back and show up for
31:50
Speaker 1: my friends and family. But yeah, we're talking about doing
31:53
Speaker 1: everything solo right, making those solo restaurant reservations. We know
31:56
Speaker 1: according to Open Table, they said that solo restaurant dining
31:59
Speaker 1: is up like twenty nine percent year over year. There's
32:02
Speaker 1: a huge percentage of people that have also said that
32:04
Speaker 1: they have booked they're planning to book more than five
32:07
Speaker 1: solo trips in twenty twenty five. Wow. And then the
32:10
Speaker 1: other types of solo time too, right, masturbation, just like
32:14
Speaker 1: enjoying pleasure on your own. I think all of these
32:17
Speaker 1: things are really important to talk about in our wellness conversation.
32:20
Speaker 2: In our wellness conversation, I think that the thing that
32:23
Speaker 2: really clicked for me years ago, and I've been doing
32:25
Speaker 2: solo travel, solo living for a better part of the
32:28
Speaker 2: last ten years.
32:29
Speaker 1: At this point.
32:30
Speaker 2: But what worked for me was when I stopped viewing
32:34
Speaker 2: it as though I was doing something wrong because I
32:36
Speaker 2: couldn't find someone to do the things that I wanted
32:39
Speaker 2: to do with me. I got tired of being like, well,
32:43
Speaker 2: I want to go to this place for dinner. I
32:44
Speaker 2: want to go to this destination. And yes, there are
32:47
Speaker 2: perks about doing those things with somebody else, but there
32:50
Speaker 2: are just as many perks when you take the time
32:53
Speaker 2: to do it on your own.
32:54
Speaker 1: Absolutely, and I think it's and it can be such
32:56
Speaker 1: an empowered experience to know that you can do these
33:00
Speaker 1: things on your own. I think you know something really wonderful,
33:02
Speaker 1: and I know that you have talked about this, so
33:05
Speaker 1: I want to hear what you have to say because
33:07
Speaker 1: something that I get a lot of questions about. And
33:09
Speaker 1: as we were talking about this trend among the staff,
33:11
Speaker 1: people were saying, how do I but how do I
33:13
Speaker 1: go to a restaurant by myself? Like, like, how do
33:16
Speaker 1: I go in and feel confident? Like telling the waiter
33:18
Speaker 1: and like nope, just me And I think, and I
33:21
Speaker 1: know this is something that you have posted about before,
33:23
Speaker 1: so I'd love to hear your.
33:24
Speaker 3: Advice on this.
33:25
Speaker 2: I'm like, Amy, do you want me to set up
33:27
Speaker 2: a solo date for you? Because I can give you
33:29
Speaker 2: all of the parameters for me there are. It depends
33:32
Speaker 2: on the date because sometimes it's the end of the
33:35
Speaker 2: day and I'm coming from like point A to point
33:37
Speaker 2: A or point B. But I decide, like I really
33:39
Speaker 2: want to treat myself, and so I'll take myself out
33:42
Speaker 2: to dinner and then I will like have my phone
33:44
Speaker 2: with me at dinner. But if it's something that I
33:46
Speaker 2: can plan far enough in advance, and maybe I say, today,
33:50
Speaker 2: I'm looking at my calendar for the next three weeks.
33:52
Speaker 2: I actually have three different trips for work in the
33:54
Speaker 2: next three weeks.
33:55
Speaker 1: It's going to be a bit hectic.
33:56
Speaker 3: I'm going to when I'm in Austin.
33:59
Speaker 2: Next week on Wednesday night, take myself to dinner at
34:03
Speaker 2: this restaurant that was featured on Chef's Table. Okay, cool,
34:07
Speaker 2: I know this. I'm excited about going there for dinner.
34:09
Speaker 2: When I'm there, I'm probably going to go with a
34:12
Speaker 2: book or with my journal so that I can write
34:14
Speaker 2: and be like where I'm at and be where my
34:17
Speaker 2: feed are. And also I want to be open to
34:19
Speaker 2: what's happening around me, because I think that that is
34:22
Speaker 2: such a critical component of doing things on your own,
34:25
Speaker 2: is truly being immersed in the experience. And if you're
34:28
Speaker 2: going to sit there and you're going to scroll on
34:30
Speaker 2: your phone or you're going to be looking at social media,
34:32
Speaker 2: then in my eyes, it's kind of like, what's the
34:35
Speaker 2: point now. I do recognize that there needs to be
34:39
Speaker 2: a entry point, right, So, if you are someone who
34:44
Speaker 2: is getting accustomed to the idea of spending time on
34:47
Speaker 2: your own, you might go to dinner by yourself. And
34:50
Speaker 2: that's a huge step as it is, so maybe you
34:52
Speaker 2: will use your phone, but I would encourage you as
34:55
Speaker 2: you get more comfortable with this idea of doing things
34:58
Speaker 2: one on one with yourself, that you just spend the
35:01
Speaker 2: time with yourself truly, don't involve anyone else into your experience.
35:04
Speaker 3: This is your time, it's your gift.
35:07
Speaker 1: I totally agree, and I love that you talk about,
35:10
Speaker 1: you know, journaling and or having a book with you,
35:13
Speaker 1: but doing something that's not on your phone. I think
35:17
Speaker 1: that it is It does allow you to be more present.
35:19
Speaker 1: You're more likely to kind of look up, consider the
35:22
Speaker 1: atmosphere around you, enjoy. Right, You're probably in a beautiful
35:25
Speaker 1: location and a beautiful restaurant, and I think that it's
35:29
Speaker 1: so important. I mean, and the other thing allded to
35:30
Speaker 1: that too is through that process, then being more present
35:35
Speaker 1: as you're eating and taking the time to really enjoy
35:38
Speaker 1: the flavor and the taste of your food and appreciate
35:41
Speaker 1: all of the hard work that went into preparing that meal.
35:43
Speaker 1: That kind of mindful eating can also just be a
35:45
Speaker 1: really wonderful experience.
35:47
Speaker 2: My favorite thing about solo travel also is like the
35:49
Speaker 2: people that you meet along the way and just being
35:51
Speaker 2: open to your surroundings. I have a crazy story. I
35:55
Speaker 2: have gone to Florence a handful of times now. It
35:58
Speaker 2: started on the first trip with my family, and I've
36:00
Speaker 2: since been back three or four times on my own.
36:03
Speaker 1: And I have these spots that.
36:04
Speaker 2: I go to every time I'm in Italy, and one
36:08
Speaker 2: of them is this small panini shop near the ponte
36:10
Speaker 2: Vecchio called Eno. It's owned by this adorable man named Alessandro.
36:15
Speaker 2: I The last time I was there was maybe a
36:18
Speaker 2: year ago. I'm just like, I'm not positive, but maybe
36:21
Speaker 2: let's say it was a year ago. And him and
36:22
Speaker 2: I follow each other on Instagram, et cetera. I am
36:26
Speaker 2: walking on Tuesday night of this week by Italy in
36:30
Speaker 2: Madison Square Park and I'm on the phone and I
36:34
Speaker 2: hear my name and it is Alessandro from Eno. He's like, Emily, like,
36:40
Speaker 2: oh my god, Lauren, I must go. When I hang
36:42
Speaker 2: up my call, and I'm like, what are you doing here?
36:44
Speaker 2: And it was just like such like I felt like
36:47
Speaker 2: I was in a movie. I was like, who's filming this?
36:49
Speaker 2: Who's here? But he's so cute. He's here for work.
36:52
Speaker 2: He's opening up an eno in Los Angeles. So everyone's
36:54
Speaker 2: stay tuned. He told me, gave me the life update.
36:57
Speaker 2: But I was like, this is what's so magical about
37:00
Speaker 2: being where your feet are and meeting new people, And
37:02
Speaker 2: just like it was, Yeah, that was wild.
37:04
Speaker 1: It's really cool. That is an amazing story. It's because Mett, like,
37:07
Speaker 1: that's that's so cool. And I think again to your point, like,
37:11
Speaker 1: it's only when you start to slow down. It's only
37:13
Speaker 1: when you start to sort of you know, open yourself
37:15
Speaker 1: up and I think, like live a bit more intentionally
37:18
Speaker 1: that you start to see these connections on your journey
37:21
Speaker 1: right on your on your on your actual literal journey
37:23
Speaker 1: to Florence and back to New York, but on a
37:26
Speaker 1: more you know, metaphoric sense too.
37:29
Speaker 2: And now for our last trend, we are going to
37:32
Speaker 2: talk about the nature journey. Society embraces biophilia. Tell us
37:37
Speaker 2: what biophilia is.
37:38
Speaker 1: Yeah, biophilia is just a love of nature, right, so
37:43
Speaker 1: you know, we know that going out into nature helps
37:46
Speaker 1: us heal. I think we know that on an intrinsic level,
37:50
Speaker 1: like deep down, that when we go outside and we
37:52
Speaker 1: see trees and we see birds and we breathe some
37:55
Speaker 1: fresh air, that we feel better and we actually now,
37:57
Speaker 1: of course, we have a lot of hard you know,
37:59
Speaker 1: sign it's a lot of hard data to kind of
38:01
Speaker 1: back this up. I think during the COVID pandemic, for example,
38:06
Speaker 1: people really did start to discover again the wonder of
38:09
Speaker 1: being outside and the beauty of like being out in nature,
38:12
Speaker 1: and that is a trend that we have not seen
38:15
Speaker 1: slow down in a post pandemic world. We know that
38:18
Speaker 1: people are going outside now more than ever. I think,
38:23
Speaker 1: you know, from a brain perspective, right, like humans from
38:27
Speaker 1: an evolutionary perspective, have spent like ninety nine percent of
38:30
Speaker 1: their evolutionary lives like living outdoors, and now all of
38:33
Speaker 1: a sudden, we spend ninety percent of our time indoors,
38:36
Speaker 1: and our brains haven't really caught up, Like they're still
38:38
Speaker 1: craving to see that green space, to see that nature.
38:41
Speaker 1: So I think this is a trend that we've seen
38:43
Speaker 1: growing over the past couple of years, and I think
38:46
Speaker 1: it's just going to continue to take off.
38:48
Speaker 2: Yeah, I think for me, I often start my day
38:51
Speaker 2: with a run outside, but even after that moment, I
38:54
Speaker 2: have established it for myself that I need to be
38:57
Speaker 2: outside before I come back in and be at my
38:59
Speaker 2: dad and in a slower capacity. Like it's one thing
39:02
Speaker 2: to be sprinting past a certain landmark near my apartment,
39:06
Speaker 2: but it's a completely different thing to like get outside
39:09
Speaker 2: and be like and like literally just take a deep
39:12
Speaker 2: breath and be like, Okay, this is my five minutes
39:14
Speaker 2: in nature. And I'm using air quotes because my nature
39:16
Speaker 2: in Brooklyn is very different than nature nature, but it's
39:19
Speaker 2: what I have, and it's what's available to me, and
39:21
Speaker 2: it helps me feel like my best self. So that
39:24
Speaker 2: again we talked about this before my oxygen mask is on,
39:26
Speaker 2: and then I can help everybody else with what they've
39:28
Speaker 2: got going on.
39:29
Speaker 1: Yeah, and you actually you bring up such a great
39:30
Speaker 1: point too, because it's you don't have to go far, right.
39:34
Speaker 1: We talk about living in this urban jungle or whatever, right,
39:37
Speaker 1: but we also know that just having a water element
39:40
Speaker 1: in your apartment, just having a plant in your apartment,
39:43
Speaker 1: like having these little elements of nature, maybe you're starting
39:45
Speaker 1: to put up a Christmas tree. I don't mean it's me,
39:48
Speaker 1: but like, these are the things that will improve your mood.
39:51
Speaker 1: They will help to kind of like reset your mind
39:53
Speaker 1: a little bit. We all know plant parents and the
39:56
Speaker 1: joy that they get from taking care of those plants.
39:58
Speaker 3: You know.
39:59
Speaker 1: I read something the other day that it was like
40:01
Speaker 1: the hiking economy is going to reach something like an
40:04
Speaker 1: estimated nine point one billion globally by twenty twenty eight.
40:07
Speaker 1: So people are craving this and there, and consumers are
40:11
Speaker 1: willing to invest in it. Right, So just you know,
40:13
Speaker 1: again speaking from a little bit more of the business
40:15
Speaker 1: side of things, we know that this is something that
40:17
Speaker 1: people care very deeply about because they're willing to spend
40:20
Speaker 1: like their hard earned money on it.
40:22
Speaker 2: What do you when you think about the year to come,
40:26
Speaker 2: and you think about your hard earned money, and you
40:28
Speaker 2: think about everything we've just talked on, is there a
40:32
Speaker 2: certain aspect or a certain thing that you're more likely
40:35
Speaker 2: to invest in in twenty twenty five?
40:40
Speaker 1: You know, I think it is. I think it's going
40:42
Speaker 1: to be experiences and time with my family. I think
40:47
Speaker 1: if I could attach myself to one of the trends,
40:49
Speaker 1: I would say that I might try to go for
40:51
Speaker 1: the biophilia one, just like getting outdoors more often, be
40:55
Speaker 1: more present with them in outdoor places, and getting outside
40:58
Speaker 1: of our time. You know, we live in New York, say,
41:00
Speaker 1: getting outside of our tiny apartment. And I am also
41:03
Speaker 1: such a baby in the winter. I'm from Florida originally,
41:07
Speaker 1: so when the temperature drops below like sixty, I'm just like, well,
41:10
Speaker 1: I'm indoors until May of next year. So I think
41:14
Speaker 1: it's also just about like me getting outside of my
41:16
Speaker 1: actual comfort zone to go outside, to embrace the cold
41:20
Speaker 1: air in the cold weather, and to play, right, play
41:24
Speaker 1: a little.
41:24
Speaker 3: Bit more, play a little bit more.
41:26
Speaker 2: I have to know before I let you go today,
41:28
Speaker 2: when you guys are solidifying these wellness trends, like what's
41:31
Speaker 2: that look like? Is there a debate who is like
41:34
Speaker 2: advocating for a certain one? Do things get shoved to
41:37
Speaker 2: the side, like how does this work for us? Oh?
41:38
Speaker 1: Wow, things absolutely get shoved to the side. There are
41:42
Speaker 1: so many trends that I think like could have gone
41:45
Speaker 1: into this or things that we're also kind of keeping
41:47
Speaker 1: on the periphery that we're keeping an eye on that
41:49
Speaker 1: are not part of our consolidated list this year, but
41:52
Speaker 1: that you know, might make an appearance on the website
41:55
Speaker 1: throughout next year, throughout twenty twenty five. But there's a
41:57
Speaker 1: lot of research that goes into it. There's you know,
41:59
Speaker 1: a lot of this is so nerdy, this is so geeky.
42:02
Speaker 3: I'm ready.
42:03
Speaker 1: But there are a lot of you know, research and
42:06
Speaker 1: sort of like brand groups that are doing these kinds
42:09
Speaker 1: of insights into consumer behavior, into spending patterns, you know,
42:14
Speaker 1: looking at all kinds of global market trends, and yeah,
42:18
Speaker 1: and we're digging into that research. It's kind of it's
42:20
Speaker 1: kind of nerdy, it's kind of geeky, it's very it's
42:22
Speaker 1: very B to B feeling. But that's that's genuinely how
42:25
Speaker 1: we look at trends.
42:26
Speaker 3: Yeah, I love that. It's so interesting.
42:28
Speaker 1: I just imagine it intuition, right, because we're journalists, and
42:32
Speaker 1: so there's also this like guts feeling about it. I'll
42:34
Speaker 1: add that as the last one too.
42:36
Speaker 2: I like envision it being like a big conference room
42:38
Speaker 2: and everyone is like, I think this is a trend,
42:40
Speaker 2: now I think this is the trend, and going back
42:42
Speaker 2: and forth. But then like also the terminology like hard
42:45
Speaker 2: versus soft wellness. I was sitting down with one of
42:49
Speaker 2: your writers. The other day, CR Lucas and we were
42:51
Speaker 2: talking and she was telling me about this concept, and
42:54
Speaker 2: I was like, I've never heard it called soft wellness before,
42:57
Speaker 2: and I appreciate whoever came together and grouped it in
43:00
Speaker 2: that way.
43:00
Speaker 1: Yeah, I love it. I love it. Yeah, it's like
43:02
Speaker 1: I mean, you know, as editors, we're always kind of
43:05
Speaker 1: trying to package things and to put a word on
43:10
Speaker 1: a thing in a way that will make it feel
43:11
Speaker 1: appropriate and digestible and accessible and accessible.
43:14
Speaker 2: Well, I'm so happy that you were able to come
43:16
Speaker 2: through the studio today and talk to me about these trends.
43:18
Speaker 2: For those that want to either follow along with you,
43:21
Speaker 2: follow along with Well and Good, give them the details
43:24
Speaker 2: so that they can keep up.
43:26
Speaker 1: So all of the trends will be on Well Andgood
43:29
Speaker 1: dot com. You can find us on Instagram at I
43:32
Speaker 1: Am Well and Good and you can find me on
43:35
Speaker 1: Instagram at a I Singer.
43:37
Speaker 2: Don't say it like a question like that, like I
43:39
Speaker 2: want to find you and your cute kids and your
43:42
Speaker 2: cute outdoor wellness routines on the socials.
43:45
Speaker 1: Yes, yes, you can find me there at a I
43:48
Speaker 1: Singer and our trends are out in December beautiful.
43:52
Speaker 3: I love it.
43:53
Speaker 2: I'm over at Emilybody and at Hurdle Podcast another hurdle conquered.
43:57
Speaker 1: Catch you guys next time.
44:00
Speaker 2: An in the d