Latest / Company of One with Dale Callahan
161: What To Do If You Hate Marketing Yourself [Podcast]
Do you hate marketing yourself? The other day someone told me “I hate having to market myself. It just feels slimy - like I am a used car salesman." (No apologies to the used car salesmen out there - the label is well earned.) But, a central component of any business is marketing and promotion. So, in the Company of One model - where you look at yourself as a business - marketing YOU is important for growth. So if you hate marketing yourself, this episode is for you. Be comforted. Marketing yourself is NOT what car salesmen do - well it should not be unless your goal is to have people run…
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