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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall | 449
It's certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment?
To demystify the ROI of thought leadership, I've invited Cindy Anderson and Anthony Marshall to join me for a discussion. Cindy Anderson is the Global Lead for Thought Leadership Engagement and Eminence, and Anthony Marshall is the Senior Research Director for Thought Leadership, both from the IBM Institute for Business Value.
In this episode, we talk about the IBM Institute for Business Value's 20 year history delivering thought-provoking…
The skinny
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