Latest / Voices for Voices® / The 10 Biggest Myths About Social Media Success | Episode 174

Transcript

The 10 Biggest Myths About Social Media Success | Episode 174 · Voices for Voices®

• 0:00
  Justin Alan Hayes: Nobody said that life is easy, although if you look at social media Instagram, facebook, snapchat, youtube, rumble, social media in general you'll the beach to warm climates, to sunshine, do perfectly time, do perfectly airbrushed or modified photos, everything just looking almost almost perfect.
• 1:25
  Justin Alan Hayes: And while we know many of us know that that's not the case, that's not reality.
• 1:32
  Justin Alan Hayes: It's hard when we have the phone in front of us what seems like 24 hours a day, seven days a week, all year long, and we do a lot of comparison of where what we perceive the, say, the online community, people we don't even know, celebrities, just average people that we still don't know.
• 2:24
  Justin Alan Hayes: Some we may, but a majority we don't.
• 2:29
  Justin Alan Hayes: As we're looking through our social media feeds and it's really what I'm finding, it's hard, it's hard not to compare where we are, where I am, with others, and so that can be other individuals, that could be other organizations, other companies, organizations, other companies, and doing that comparison, well, look at this person, look at this organization.
• 3:18
  Justin Alan Hayes: It looks like day-to-day, year-to decade to decade, that there's no trouble pulling in funding sponsorships and what we fail to look at, especially from has a ton of experience in a particular field, or a company that has been in business for 10, 20, 30, 100, 150 years 10, 20, 30, 100, 150 years and so when we do our comparison, we're not really comparing the apples to apples.
• 4:35
  Justin Alan Hayes: We're not comparing 10-year experience versus 10-year experience, that there's fluctuations.
• 4:45
  Justin Alan Hayes: Another way to think about it is when we look at, again just comparing where we are as individuals, as as family members, whether that's financially, whether that is by, say, how many homes, how many cars, how many trips it's a particular family member, members or parents that they are able to do, and we're again not comparing that apples to apples.
• 5:40
  Justin Alan Hayes: Right, parents are more experienced, older, have been through a lot of, a lot of different things that we as the children, nephews, grandchildren, haven't, haven't been through, and so we're not making that comparison again to where we're at is at the same spot as where a family member is.
• 6:32
  Justin Alan Hayes: Bringing it back to the first part of today's show, is we look at an organization, a company?
• 6:36
  Justin Alan Hayes: They've been in business 100 years versus a business that's been in around, incorporated, for two years, three years?
• 6:48
  Justin Alan Hayes: Big difference.
• 6:50
  Justin Alan Hayes: A lot of things change over time.
• 6:53
  Justin Alan Hayes: Economy goes up, economy goes down.
• 6:58
  Justin Alan Hayes: There's good times, not so good times.
• 7:02
  Justin Alan Hayes: There are just a lot of different things that the more experience we we get as an individual, as a student, as an apprentice, as a rookie.
• 7:29
  Justin Alan Hayes: Look at the pro sports.
• 7:31
  Justin Alan Hayes: Rarely do players come right out of college and make huge impacts.
• 7:44
  Justin Alan Hayes: They might do very well, but sometimes it takes a year or two or three.
• 7:52
  Justin Alan Hayes: We look at football and quarterbacks.
• 7:58
  Justin Alan Hayes: Quarterbacks at the top of their class get drafted and they may spend many seasons learning, studying, watching the starting quarterback at their and their team.
• 8:24
  Justin Alan Hayes: You know I can think of right.
• 8:29
  Justin Alan Hayes: We had Brett Favre and with Aaron Rodgers you know there was some time that had elapsed there was Tom Tom Brady and Jimmy Garofalo, and so those are just two examples to share.
• 8:54
  Justin Alan Hayes: And it's important that we have these conversations, even if it's in our heads and our minds, because no matter how wonderful, how photo, a video, anything is and we compare it to ourselves, we're not going to be somebody out there or another organization out there that has had more experience, experience, been around longer, been able to grow customers for 10, 20, 30, 40, 50 years, whereas an organization is less mature, meaning just younger, and in years they're going to be reaching out.
• 10:23
  Justin Alan Hayes: We're going to be reaching out to individuals who, a lot of them, already have their mind made up per se of who they're gonna do business with, and individuals, individuals.
• 10:43
  Justin Alan Hayes: The same thing, when we look at you know a, an organization that has employees, and and individuals tend to fare a lot better if they know somebody at that organization.
• 11:05
  Justin Alan Hayes: And that's word of mouth, that's just that's knowing A friend of a friend, a friend of a family member, gets you that foot in the door.
• 11:17
  Justin Alan Hayes: It gets your resume, your profile, seen by the actual decision maker, your resume, your profile, seen by the actual decision maker, or if there's more than one decision maker, and that's another thing that's hard to do in any job market.
• 11:43
  Justin Alan Hayes: Looking for new, new role, you know, joanne fabrics, they can have some pretty, pretty dire news they're filing for bankruptcy again.
• 11:58
  Justin Alan Hayes: Unless the organization has purchased everybody, from staff in the store to the staff in the office, they're out of a job.
• 12:14
  Justin Alan Hayes: And so how do you like that, after the holidays, coming in to work or logging in remotely, virtually, to find that out, and then, oh, by the way, there's no severance pay.
• 12:31
  Justin Alan Hayes: That, oh, we let you know last week what was going on.
• 12:40
  Justin Alan Hayes: And so the fact that we're allowing you, uh, to work the next six weeks, that's, that's your severance.
• 12:50
  Justin Alan Hayes: Yeah, that's, that's uh, that's a situation that people, uh, have to have to work through, and people have significant others, they have families, they have children and, as we know, bills.
• 13:21
  Justin Alan Hayes: I think it was a Destiny's Child song back in the day bills, bills, bills, bills.
• 13:33
  Justin Alan Hayes: They keep coming, like the one at Joanne Fabrit has occurred, or whether even promoted and doubling your salary, the bills are bills and the bills want to be paid.
• 13:58
  Justin Alan Hayes: It's it's.
• 13:59
  Justin Alan Hayes: It's that simple.
• 14:03
  Justin Alan Hayes: So, as we step through the first part of 2025 and we look at how easy it is to compare ourselves to others, how easy it is to compare ourselves to others, how easy it is to take a conversation, a on the surface and below the surface makes us feel not only the comparison, but not worthy.
• 15:04
  Justin Alan Hayes: I guess, in a way, right.
• 15:10
  Justin Alan Hayes: The more times we go after something, a job, an opportunity, and for for that, those opportunities, those things not to happen the way we envision in our mind, it hurts.
• 15:36
  Justin Alan Hayes: It hurts as just a human being, and having to go day to day to continue on is something that's very, very hard to do.
• 16:06
  Justin Alan Hayes: We talk about Actually referring back to one of my recent conversations that you saw with Life Warrior United, mark McAdams, and we talked about how and we talk about how difficult sometimes it can be to get a shower to brush our teeth.
• 16:31
  Justin Alan Hayes: Little things, little things that we think are little, that we think other people think are little.
• 16:42
  Justin Alan Hayes: Yeah, we think they're just minor, small things.
• 16:47
  Justin Alan Hayes: Well, on the surface they seem to be.
• 16:59
  Justin Alan Hayes: For anybody that's going through any type of difficulty, it's hard to do.
• 17:08
  Justin Alan Hayes: There's quotes and comments galore Out.
• 17:16
  Justin Alan Hayes: Pick yourself up by the bootstraps and keep going.
• 17:21
  Justin Alan Hayes: And again, that's one of those, one of those quotes, those comments.
• 17:30
  Justin Alan Hayes: That it's.
• 17:31
  Justin Alan Hayes: It's much easier said than done.
• 17:36
  Justin Alan Hayes: Uh, because when we sometimes look at ourselves as not needed, not useful, not helpful enough, it's not that we're not helpful, we're not useful, helpful or not useful, it's that we're not helpful or useful enough because if we were, we would be in a different spot.
• 18:11
  Justin Alan Hayes: We would have made it past this hurdle, in that hurdle, in this situation, in that hurdle in this situation, in that situation, and talking the way I we're talking in this episode sometimes, I think even still, it gets frowned upon.
• 18:45
  Justin Alan Hayes: You know, we're talking about touchy-feely things, empathy, feelings, and those aren't exciting, and those aren't exciting and those aren't masculine and and so we still want to talk about these things because there are still people that are watching us, listening to us, that are going through hard times.
• 19:27
  Justin Alan Hayes: We're going through hard times as an organization, as an, as an individual, of what's next, what, what else can we do?
• 19:43
  Justin Alan Hayes: How can we help people, how can we continue not only to help people, in a way, prove it to people, to groups that don't see it or don't believe it?
• 20:13
  Justin Alan Hayes: And it's very, it's very, it's very hard and that can lead to a lot of things, burnout being one of the one of the big things.
• 20:31
  Justin Alan Hayes: Because, right, we're focusing on one thing, two things, three things, four things.
• 20:48
  Justin Alan Hayes: We check off those four boxes and then we continue going on.
• 20:51
  Justin Alan Hayes: Then we look to an opportunity, look to an opportunity, whatever that opportunity may be, and if that goes well, then we're able to breathe a sigh of relief for the time being.
• 21:21
  Justin Alan Hayes: If it doesn't go well and this is the part that I think is really hard when it doesn't go well, when we don't get the thing, we don't get what we're searching for, again, it doesn't mean we're not helpful enough.
• 21:48
  Justin Alan Hayes: That we're not useful enough, it means that at this point, in this particular situation, doesn't mean in all situations.
• 22:02
  Justin Alan Hayes: It just means in this situation, we have to look elsewhere, we have to keep going.
• 22:20
  Justin Alan Hayes: And so those four things that we, you check those boxes out.
• 22:29
  Justin Alan Hayes: Well, we got to feel, and, speaking from experience, the way I feel useful is by not by just, but by doing things completing tasks, filming content, sharing it with with you, whether you're you're watching this for 30 seconds or you're watching it for the full episode, whether you've been with us from the beginning or you're tuning in and this is the first episode and that you've made it through 20 plus minutes because maybe some of the things that we're talking about, maybe maybe that reflects a little bit of somebody you know.
• 23:34
  Justin Alan Hayes: And, at the end of the day, I think we want to help people, whatever that might look like for you.
• 24:05
  Justin Alan Hayes: Something and this is where sometimes we get, we get tripped up myself is we think that helping somebody, a group of people, has to be some grandiose thing away, and it doesn't have to be.
• 24:21
  Justin Alan Hayes: But, just as I'm sharing this with you, in my mind, I feel that is the case where to make a big splash, a big impact, that we, I need to make a big splash to get people to get attention in a positive light, so that that situation that we talked about, you're checking off those four boxes or those four things, and then going after an opportunity and getting not great, great, great feedback that it's the small things that keep us feeling useful.
• 25:29
  Justin Alan Hayes: And so what do I do when, for whatever reason, I don't you know I look many years back and then I look at where I'm at, where we're at from my perspective and my perspective, and by you know some of the, some of the decisions I've.
• 26:17
  Justin Alan Hayes: I've made a ton, a ton of sunk cost that I just paid, because this is a thing, this is gonna make the impact, this is gonna help us get to that, helping three billion people over the course of my lifetime and beyond.
• 26:40
  Justin Alan Hayes: And we hear the cost of doing business, that we have to put the work in.
• 26:50
  Justin Alan Hayes: We have to put the work in, and so when I do these tasks, I feel like I'm putting the work in, I feel like our organization is putting the work in, and so we have that to be very grateful for.
• 27:21
  Justin Alan Hayes: Very grateful for, because it's easy to give up, it's easy to say you know what we tried, we gave it our best and leave it at that.
• 27:42
  Justin Alan Hayes: However, is that really what we want to do?
• 27:55
  Justin Alan Hayes: And these are all thoughts that go on and in my mind, potentially your mind.
• 28:06
  Justin Alan Hayes: Should I continue?
• 28:10
  Justin Alan Hayes: Should we continue, uh, going down this, this route?
• 28:14
  Justin Alan Hayes: We're just not.
• 28:16
  Justin Alan Hayes: We're just not cutting it, we're not not getting to where we would like to be, to those comparisons of other people, other individuals, other organizations that have a lot more experience at what they're doing and what they've done, and so we call that.
• 28:51
  Justin Alan Hayes: You know, we're bringing things back to zero.
• 28:53
  Justin Alan Hayes: We're just looking at here's where we are.
• 29:00
  Justin Alan Hayes: Here are the fantastic things we have accomplished and here are things that we're going to continue to accomplish, and so there's excitement's excitement, there's fear, there's being unsure.
• 29:27
  Justin Alan Hayes: What do we do?
• 29:29
  Justin Alan Hayes: Do we continue doing not, and just know that we have some of the same thoughts and concerns as many people.
• 29:47
  Justin Alan Hayes: So until next time, we'll see you later.