10 Ways to Find Your Million-Dollar Idea (and 6 Things to Avoid) (Part 1/2)

Millionaire University · Jul 8, 2026 · 45m

#982 Ever wonder how the same idea can feel like a "no" to one person and a "hell yes" to another? In this special part 1 of a 2-part episode, Justin Williams breaks down how to actually come up with your business or money-making idea — whether you're starting from scratch or looking for new revenue streams inside a business you already run. He walks through the mindset shifts that hold most people back (hello, "yeah-butters"), the freedom framework filters to run any idea through before you chase it, and five concrete methods for idea generation — from the classic skills-vs-passions…