3 in 15: The future of programmatic
This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers programmatic in the post-cookie era, how to improve the efficiency and sustainability of the supply chain, and the spread of programmatic into emerging channels. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter. For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast…
The skinny
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