Ep 26: Arihant Jain on Meme Marketing

SHINY HAPPY PEOPLE with Vinay Kumar · Nov 26, 2020 · 34m

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They make us smile and, most often, laugh out loud. Internet memes have gained soaring popularity over recent years and this week, we take you inside the amazing world of meme marketing! Vinay speaks to Arihant Jain, the Founder and CEO of Wubba Lubba Dub Dub, possibly India’s largest meme company.

[03:00s] Genesis of Wubba Lubba Dub Dub

[07:18s] How does a meme go viral?

[11:00s] Origin of memes predates the Internet!

[13:24s] Brands and meme marketing

[33:09s] RWL Arihant’s recommendations of meme pages on Instagram: @BelgaumMemes22 ; @Ad.parody ; @Daquan

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