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Michael Bassin, VP of Sales at Simera, on Turning the Team He Hired Into the Company He Sold

Most talent companies start with a thesis. This one started with a health crisis. Michael Bassin was a chief revenue officer in Israel when he lost hearing in one ear overnight. The treatment made things worse. Two years of debilitating symptoms later, he left his job, left the country, and started a business for the simplest reason there is: it was the only kind of work he could still do. He could manage about four hours a day, from wherever he happened to be. So he built a cold email agency and staffed it remotely. Mexico, the Philippines, India, South Africa, the UK. Over a few years he…

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