Melissa Costello: The Art of Storytelling
Melissa Costello is the creative lead and chief storyteller for MELISSACOSTELLO.COM’s video-centric take on branding and marketing. In this episode, she shares the value of telling stories in marketing and why marketing through video works for lawyers. They talk about how lawyers today need to start thinking differently about their business and embrace marketing.
The most important kind of marketing that is especially effective for law firms is using client testimonials. Melissa says that there’s no substitute for testimonial videos, story telling is the most engaging medium of communication…
The skinny
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