Latest / Marketing Execution with Mark Donnigan
The Lightning Strike Mobilization Guide
Lightning strikes are the secret weapon category kings use to reshape markets and dominate mindshare.
Most tech companies treat launches like one-off events, burning resources on tactical campaigns that fade within weeks. But the companies that create and own categories? They engineer lightning strikes: targeted, unavoidable moments that fundamentally shift how buyers think. The Play Bigger Lightning Strike Mobilization Kit reveals the exact frameworks behind category-defining moments at Salesforce and dozens of billion-dollar companies.
This episode breaks down the three-phase strike engine…
The skinny
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