Latest / Omni Talk Retail / Lowe’s India’s Ankur Mittal On Commercializing POS, Hardware-Agnostic Retail Tech & Omnichannel Reality | NRF 2026

Transcript

Lowe’s India’s Ankur Mittal On Commercializing POS, Hardware-Agnostic Retail Tech & Omnichannel Reality | NRF 2026 · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone.
• 0:00
  This
• 0:00
  is
• 0:00
  omnitalk
• 0:01
  Retail.
• 0:01
  I'm
• 0:01
  Chris
• 0:02
  Walton.
• 0:02
  And
• 0:02
  I'm
• 0:02
  Anne
• 0:03
  Mazinga.
• 0:03
  And
• 0:03
  we
• 0:03
  are
• 0:03
  coming
• 0:04
  to
• 0:04
  you
• 0:04
  live
• 0:04
  from
• 0:05
  New
• 0:05
  York
• 0:05
  City
• 0:05
  at
• 0:06
  NRF's
• 0:07
  2026
• 0:08
  big
• 0:08
  show
• 0:08
  from
• 0:09
  the
• 0:09
  Vuzion
• 0:09
  podcast
• 0:10
  studio
• 0:10
  at
• 0:10
  booth
• 0:11
  4921.
• 0:12
  Come
• 0:12
  on
• 0:12
  in.
• 0:13
  Say
• 0:13
  hello.
• 0:13
  We'd
• 0:14
  love
• 0:14
  to
• 0:14
  see
• 0:14
  you.
• 0:14
  And
• 0:15
  now,
• 0:15
  standing
• 0:15
  between
• 0:15
  us
• 0:15
  is
• 0:16
  ankur
• 0:16
  Mittal,
• 0:17
  the
• 0:17
  SVP
• 0:18
  and
• 0:18
  CTO
• 0:19
  of
• 0:19
  Lowe's
• 0:19
  India.
• 0:20
  Ankur,
• 0:20
  welcome
• 0:21
  to
• 0:21
  OmniTalkin.
• 0:22
  Thank
• 0:22
  you
• 0:22
  for
• 0:22
  being
• 0:22
  with
• 0:22
  us
• 0:22
  today.
• 0:23
  I
• 0:23
  know
• 0:23
  you're
• 0:23
  a
• 0:23
  busy
• 0:23
  guy.
• 0:24
  Thank
• 0:24
  you
• 0:24
  so
• 0:24
  much
• 0:25
  for
• 0:25
  having
• 0:25
  me
• 0:25
  over
• 0:25
  here.
• 0:26
  Well,
• 0:27
  Ankur,
• 0:27
  give
• 0:28
  us
• 0:28
  a
• 0:28
  background.
• 0:29
  Some
• 0:29
  of
• 0:29
  our
• 0:30
  listeners
• 0:30
  may
• 0:30
  not
• 0:30
  realize
• 0:31
  that
• 0:31
  there's
• 0:32
  a
• 0:32
  Lowe's
• 0:32
  India.
• 0:33
  So
• 0:33
  tell
• 0:33
  us
• 0:34
  a
• 0:34
  little
• 0:34
  bit
• 0:35
  about
• 0:35
  what
• 0:36
  Lowe's
• 0:36
  India
• 0:36
  is
• 0:37
  and
• 0:37
  then
• 0:37
  all
• 0:38
  you
• 0:38
  oversee
• 0:39
  in
• 0:39
  your
• 0:39
  role
• 0:39
  as
• 0:39
  cto.
• 0:40
  Yeah.
• 0:40
  So
• 0:41
  Lowe's
• 0:41
  India
• 0:41
  is
• 0:41
  a
• 0:42
  Bangalore
• 0:42
  office
• 0:43
  of
• 0:43
  Loews
• 0:43
  Corporate,
• 0:44
  which
• 0:44
  has
• 0:44
  around
• 0:45
  5,000
• 0:45
  associates.
• 0:46
  And
• 0:47
  every
• 0:47
  corporate
• 0:48
  function
• 0:48
  is
• 0:48
  being
• 0:48
  played
• 0:48
  in
• 0:49
  Los
• 0:49
  India.
• 0:50
  As
• 0:50
  part
• 0:50
  of
• 0:50
  my
• 0:50
  CTO
• 0:51
  role,
• 0:51
  I
• 0:51
  oversee
• 0:52
  infrastructure
• 0:52
  and
• 0:52
  operations,
• 0:53
  Omnichannel
• 0:54
  platforms,
• 0:55
  the
• 0:56
  platform
• 0:56
  which
• 0:56
  we
• 0:56
  develop
• 0:56
  for
• 0:57
  our
• 0:57
  engineers,
• 0:58
  corporate
• 0:58
  it,
• 0:59
  which
• 0:59
  is
• 0:59
  HR
• 0:59
  Finance,
• 1:00
  IT
• 1:00
  for
• 1:00
  legal.
• 1:01
  And
• 1:02
  the
• 1:02
  biggest
• 1:02
  one
• 1:03
  now
• 1:03
  is
• 1:04
  the
• 1:04
  new
• 1:04
  company
• 1:04
  which
• 1:04
  we
• 1:05
  have
• 1:05
  formed,
• 1:05
  Los
• 1:05
  Meridius.
• 1:06
  Excellent.
• 1:07
  Yeah,
• 1:07
  I
• 1:07
  want
• 1:07
  to
• 1:07
  ask
• 1:08
  you
• 1:08
  about
• 1:08
  that.
• 1:08
  So
• 1:08
  I'm
• 1:09
  glad
• 1:09
  you
• 1:09
  brought
• 1:09
  that
• 1:09
  up,
• 1:09
  because
• 1:09
  I
• 1:10
  saw
• 1:10
  that
• 1:10
  that's
• 1:11
  some
• 1:11
  big,
• 1:12
  big
• 1:12
  things
• 1:12
  that
• 1:12
  you
• 1:12
  guys
• 1:13
  are
• 1:13
  doing
• 1:13
  there.
• 1:13
  So
• 1:13
  why
• 1:13
  do
• 1:14
  a
• 1:15
  software
• 1:15
  as
• 1:15
  a
• 1:15
  service
• 1:15
  offshoot?
• 1:16
  What's
• 1:17
  the
• 1:17
  thought
• 1:17
  process
• 1:17
  there,
• 1:18
  and
• 1:18
  why
• 1:18
  are
• 1:18
  you
• 1:19
  going
• 1:19
  in
• 1:19
  that
• 1:19
  direction?
• 1:20
  See,
• 1:20
  here
• 1:20
  is
• 1:20
  the
• 1:21
  thing.
• 1:21
  We
• 1:21
  have
• 1:22
  invested
• 1:22
  billions
• 1:23
  of
• 1:23
  dollars
• 1:23
  to
• 1:23
  build
• 1:24
  the
• 1:24
  software
• 1:24
  for
• 1:24
  Lowe's.
• 1:25
  And
• 1:25
  we
• 1:25
  felt
• 1:26
  that
• 1:26
  the
• 1:26
  software,
• 1:27
  what
• 1:27
  we
• 1:27
  have
• 1:27
  built
• 1:27
  for
• 1:27
  Lowe's,
• 1:28
  is
• 1:28
  very
• 1:29
  competitive
• 1:29
  and
• 1:30
  excellent
• 1:30
  in
• 1:30
  nature.
• 1:31
  There
• 1:31
  is
• 1:32
  a
• 1:32
  reason
• 1:32
  for
• 1:33
  us
• 1:33
  to
• 1:33
  make
• 1:34
  that
• 1:34
  commercialize
• 1:35
  and
• 1:35
  make
• 1:35
  sure
• 1:35
  that
• 1:35
  other
• 1:36
  retailers
• 1:36
  and
• 1:36
  other
• 1:36
  companies,
• 1:37
  enterprises,
• 1:37
  can
• 1:38
  use
• 1:38
  those
• 1:38
  software.
• 1:39
  And
• 1:39
  that's
• 1:39
  the
• 1:40
  primary
• 1:40
  reason
• 1:40
  we
• 1:40
  thought
• 1:40
  that
• 1:41
  we
• 1:41
  should
• 1:42
  be
• 1:42
  launching
• 1:42
  a
• 1:42
  separate
• 1:42
  company
• 1:43
  to
• 1:44
  commercialize
• 1:44
  the
• 1:44
  software
• 1:45
  that
• 1:45
  you
• 1:45
  have
• 1:45
  built.
• 1:45
  And
• 1:45
  where
• 1:45
  are
• 1:46
  you
• 1:46
  starting
• 1:46
  with
• 1:46
  that?
• 1:47
  So
• 1:47
  we
• 1:47
  are
• 1:47
  starting
• 1:48
  with
• 1:48
  point
• 1:48
  of
• 1:48
  sale.
• 1:50
  Point
• 1:50
  of
• 1:50
  sale.
• 1:51
  And
• 1:51
  why
• 1:52
  point
• 1:52
  of
• 1:52
  sale,
• 1:52
  Ankur?
• 1:53
  See,
• 1:53
  here
• 1:53
  is
• 1:53
  the
• 1:53
  thing.
• 1:53
  For
• 1:54
  a
• 1:54
  retailer,
• 1:54
  point
• 1:55
  of
• 1:55
  sale
• 1:55
  is
• 1:55
  a
• 1:56
  heart
• 1:56
  of
• 1:56
  retail.
• 1:57
  And
• 1:57
  we
• 1:57
  believe
• 1:58
  that
• 1:58
  the
• 1:58
  system,
• 1:58
  what
• 1:59
  we
• 1:59
  have
• 1:59
  built,
• 1:59
  has
• 2:00
  right
• 2:00
  to
• 2:00
  win
• 2:01
  in
• 2:01
  the
• 2:01
  market.
• 2:02
  It
• 2:02
  is
• 2:02
  very
• 2:03
  important
• 2:03
  for
• 2:03
  our
• 2:03
  customer,
• 2:04
  for
• 2:04
  our
• 2:04
  associates.
• 2:05
  And
• 2:05
  it
• 2:05
  brings
• 2:06
  everything
• 2:06
  with
• 2:07
  customer,
• 2:07
  associates,
• 2:08
  all
• 2:08
  the
• 2:09
  systems
• 2:09
  like
• 2:09
  pricing,
• 2:10
  promotion,
• 2:11
  inventory
• 2:11
  together.
• 2:12
  And
• 2:12
  we
• 2:13
  believe
• 2:13
  that
• 2:13
  that
• 2:13
  could
• 2:13
  be
• 2:14
  a
• 2:14
  significant
• 2:14
  differentiator
• 2:15
  for
• 2:15
  any
• 2:15
  retailer.
• 2:16
  And
• 2:16
  that's
• 2:17
  the
• 2:17
  reason
• 2:17
  we
• 2:17
  started
• 2:17
  Point
• 2:18
  of
• 2:18
  Sale.
• 2:18
  Absolutely.
• 2:19
  And
• 2:19
  what
• 2:20
  do
• 2:20
  you
• 2:20
  think
• 2:20
  makes
• 2:21
  what
• 2:22
  you've
• 2:22
  created
• 2:23
  a
• 2:23
  differentiator
• 2:24
  for
• 2:25
  those
• 2:25
  retailers?
• 2:25
  Like
• 2:26
  what
• 2:26
  components
• 2:26
  are
• 2:26
  there?
• 2:27
  So
• 2:27
  see
• 2:27
  if
• 2:27
  you
• 2:27
  look
• 2:28
  at
• 2:28
  it,
• 2:28
  this
• 2:28
  is
• 2:29
  a
• 2:29
  system
• 2:29
  which
• 2:29
  is
• 2:29
  hardware
• 2:30
  agnostic.
• 2:30
  Okay.
• 2:31
  You
• 2:31
  can
• 2:31
  utilize
• 2:31
  any
• 2:32
  sort
• 2:32
  of
• 2:32
  hardware.
• 2:32
  If
• 2:32
  you
• 2:33
  look
• 2:33
  traditional
• 2:34
  vendors,
• 2:34
  they'll
• 2:35
  have
• 2:35
  hardware
• 2:35
  and
• 2:36
  software
• 2:36
  put
• 2:36
  together.
• 2:37
  So
• 2:37
  that
• 2:37
  makes
• 2:37
  it
• 2:38
  much,
• 2:38
  much
• 2:38
  easier
• 2:38
  for
• 2:39
  any
• 2:39
  type
• 2:39
  of
• 2:39
  retailer
• 2:40
  to
• 2:40
  use
• 2:40
  the
• 2:40
  system.
• 2:41
  Second
• 2:41
  is
• 2:42
  AI
• 2:42
  driven,
• 2:43
  which
• 2:43
  means
• 2:44
  things
• 2:45
  like
• 2:45
  identification
• 2:46
  shrink
• 2:47
  plays
• 2:48
  a
• 2:48
  bigger
• 2:48
  role
• 2:48
  in
• 2:48
  that.
• 2:49
  It
• 2:49
  also
• 2:50
  has
• 2:50
  a
• 2:50
  very,
• 2:50
  very
• 2:51
  loose
• 2:51
  coupling
• 2:52
  between
• 2:52
  those
• 2:53
  different
• 2:53
  kind
• 2:53
  of
• 2:53
  components
• 2:54
  which
• 2:54
  comes
• 2:55
  into
• 2:55
  the
• 2:55
  part
• 2:55
  of
• 2:56
  the
• 2:56
  commerce
• 2:56
  engine.
• 2:57
  So
• 2:57
  you
• 2:57
  can
• 2:57
  plug
• 2:57
  and
• 2:57
  play
• 2:58
  it's
• 2:58
  kind
• 2:58
  of
• 2:58
  Lego
• 2:58
  blocks
• 2:59
  and
• 3:00
  bring
• 3:00
  in
• 3:00
  your
• 3:00
  pricing
• 3:01
  system,
• 3:01
  remove
• 3:01
  the
• 3:01
  legacy
• 3:02
  pricing
• 3:02
  system.
• 3:03
  Just
• 3:03
  makes
• 3:04
  it
• 3:04
  so
• 3:04
  easy
• 3:04
  for
• 3:04
  any
• 3:05
  retailer
• 3:05
  to
• 3:05
  operate
• 3:05
  in
• 3:05
  this
• 3:06
  environment.
• 3:06
  Yeah,
• 3:06
  the
• 3:07
  other
• 3:07
  thing
• 3:07
  that
• 3:07
  comes
• 3:07
  to
• 3:07
  mind
• 3:07
  for
• 3:08
  me
• 3:08
  from
• 3:08
  when
• 3:08
  you
• 3:08
  say
• 3:08
  point
• 3:08
  of
• 3:09
  sales,
• 3:09
  you
• 3:09
  don't
• 3:09
  mind
• 3:09
  a
• 3:10
  tough
• 3:10
  challenge
• 3:10
  like
• 3:10
  point
• 3:10
  of
• 3:11
  sales,
• 3:11
  point
• 3:11
  of
• 3:11
  sales.
• 3:12
  It's
• 3:12
  a
• 3:12
  beast.
• 3:12
  It
• 3:13
  can
• 3:13
  be
• 3:13
  a
• 3:13
  beast.
• 3:13
  And
• 3:13
  it's,
• 3:13
  you
• 3:13
  know,
• 3:14
  at
• 3:14
  the
• 3:14
  end
• 3:14
  of
• 3:14
  the
• 3:14
  day
• 3:14
  it's
• 3:14
  really
• 3:15
  the
• 3:15
  linchpin
• 3:15
  of
• 3:15
  Omni
• 3:16
  channel
• 3:16
  retailing.
• 3:16
  So,
• 3:17
  so
• 3:17
  I'm
• 3:17
  curious,
• 3:17
  how
• 3:18
  is
• 3:18
  the
• 3:18
  marketing
• 3:19
  market,
• 3:19
  excuse
• 3:20
  me,
• 3:20
  reacting
• 3:21
  to
• 3:21
  meridius,
• 3:22
  like
• 3:22
  the
• 3:22
  idea
• 3:22
  of
• 3:22
  it.
• 3:23
  So
• 3:23
  we
• 3:23
  have
• 3:24
  met
• 3:24
  with
• 3:24
  many,
• 3:24
  many
• 3:24
  customers,
• 3:25
  many
• 3:25
  potential
• 3:26
  customers
• 3:26
  and
• 3:27
  coming
• 3:27
  into
• 3:27
  the
• 3:27
  NRF
• 3:28
  over
• 3:28
  here,
• 3:28
  we
• 3:29
  have
• 3:29
  heard
• 3:29
  great
• 3:29
  feedback
• 3:30
  from
• 3:30
  the
• 3:31
  customers
• 3:31
  in
• 3:31
  terms
• 3:32
  of
• 3:32
  how
• 3:32
  fast,
• 3:33
  how
• 3:34
  stable
• 3:34
  and
• 3:34
  how
• 3:35
  easy
• 3:35
  to
• 3:35
  operate
• 3:35
  the
• 3:36
  system
• 3:36
  is.
• 3:37
  Now
• 3:37
  only
• 3:37
  time
• 3:38
  will
• 3:38
  tell
• 3:39
  when
• 3:39
  we
• 3:39
  start
• 3:39
  implementing
• 3:40
  to
• 3:40
  the
• 3:40
  different
• 3:40
  retailers
• 3:41
  that
• 3:41
  how
• 3:41
  it
• 3:41
  goes.
• 3:42
  Yeah,
• 3:42
  it's
• 3:42
  a
• 3:42
  really
• 3:42
  interesting
• 3:43
  play
• 3:43
  from
• 3:43
  you
• 3:43
  all
• 3:43
  because
• 3:44
  you
• 3:44
  know,
• 3:44
  like
• 3:44
  when
• 3:45
  you
• 3:45
  stop
• 3:45
  and
• 3:45
  think
• 3:45
  about
• 3:45
  it,
• 3:46
  there
• 3:46
  isn't
• 3:46
  that
• 3:46
  much
• 3:46
  competition
• 3:48
  in
• 3:48
  terms
• 3:48
  of
• 3:48
  what
• 3:48
  Lowe's
• 3:49
  does
• 3:49
  relative
• 3:49
  to
• 3:50
  other
• 3:50
  retailers
• 3:50
  that
• 3:51
  are
• 3:51
  in
• 3:51
  the
• 3:51
  retail
• 3:52
  universe.
• 3:52
  So
• 3:53
  I'm
• 3:53
  curious,
• 3:53
  how
• 3:53
  are
• 3:53
  the
• 3:54
  like
• 3:54
  medium
• 3:54
  sized
• 3:55
  players
• 3:55
  reacting
• 3:56
  to
• 3:56
  what
• 3:56
  you're
• 3:57
  doing?
• 3:57
  Particularly
• 3:57
  I
• 3:58
  think
• 3:58
  medium
• 3:58
  sized
• 3:58
  retailers
• 3:59
  are
• 3:59
  reacting
• 3:59
  to
• 4:00
  in
• 4:01
  a
• 4:01
  very
• 4:01
  positive
• 4:01
  manner
• 4:02
  because
• 4:03
  with
• 4:03
  the
• 4:04
  mid
• 4:05
  sized
• 4:05
  retailer
• 4:05
  the
• 4:05
  complexity
• 4:06
  was
• 4:06
  always
• 4:06
  about
• 4:07
  buying
• 4:08
  big
• 4:08
  hardware,
• 4:09
  big
• 4:10
  software.
• 4:11
  Now
• 4:11
  they
• 4:11
  have
• 4:11
  an
• 4:12
  option
• 4:12
  to
• 4:12
  not
• 4:13
  go
• 4:13
  big
• 4:13
  bang.
• 4:14
  They
• 4:14
  can
• 4:14
  just
• 4:15
  buy
• 4:15
  the
• 4:15
  software,
• 4:15
  use
• 4:16
  their
• 4:16
  existing
• 4:16
  hardware,
• 4:17
  make
• 4:18
  small
• 4:18
  changes
• 4:18
  and
• 4:19
  go
• 4:19
  from
• 4:19
  there,
• 4:20
  which
• 4:20
  was
• 4:20
  not
• 4:20
  possible
• 4:21
  earlier.
• 4:21
  So
• 4:21
  that's
• 4:22
  the
• 4:22
  big,
• 4:23
  big
• 4:23
  differentiator,
• 4:24
  what
• 4:24
  we
• 4:24
  have
• 4:24
  today
• 4:25
  to
• 4:25
  offer
• 4:25
  to
• 4:25
  the
• 4:25
  mid
• 4:25
  size
• 4:26
  retailers.
• 4:26
  Right,
• 4:26
  that
• 4:27
  makes
• 4:27
  sense.
• 4:27
  And
• 4:28
  what,
• 4:29
  what
• 4:29
  other
• 4:29
  challenges
• 4:29
  are
• 4:29
  they
• 4:30
  facing?
• 4:30
  Like
• 4:30
  as
• 4:30
  they
• 4:30
  look
• 4:31
  at,
• 4:31
  you
• 4:31
  know,
• 4:32
  trying
• 4:32
  to
• 4:32
  upgrade
• 4:33
  their
• 4:33
  point
• 4:33
  of
• 4:33
  sale?
• 4:33
  Is
• 4:33
  there
• 4:33
  anything
• 4:34
  else
• 4:34
  that
• 4:34
  people
• 4:34
  are
• 4:34
  bringing
• 4:35
  up
• 4:35
  to
• 4:35
  you
• 4:35
  that's
• 4:35
  top
• 4:35
  of
• 4:36
  mind
• 4:36
  for
• 4:36
  them?
• 4:36
  See,
• 4:36
  I
• 4:37
  think
• 4:37
  the
• 4:37
  biggest
• 4:37
  thing,
• 4:37
  another
• 4:37
  thing
• 4:38
  which
• 4:38
  they
• 4:38
  are
• 4:38
  Bringing
• 4:38
  in
• 4:39
  that
• 4:39
  any
• 4:39
  changes
• 4:39
  which
• 4:40
  they
• 4:40
  are
• 4:40
  making
• 4:40
  in
• 4:40
  their
• 4:40
  existing
• 4:41
  point
• 4:41
  of
• 4:41
  sale
• 4:41
  used
• 4:42
  to
• 4:42
  take
• 4:43
  few
• 4:43
  months.
• 4:43
  Right.
• 4:43
  They
• 4:44
  have
• 4:44
  to
• 4:44
  stand
• 4:44
  in
• 4:44
  the
• 4:44
  queue.
• 4:45
  It's
• 4:45
  very
• 4:45
  critical
• 4:46
  too.
• 4:46
  Right.
• 4:46
  You
• 4:46
  have
• 4:46
  to
• 4:46
  get
• 4:46
  it
• 4:47
  right.
• 4:47
  Yes.
• 4:47
  You
• 4:48
  have
• 4:48
  to
• 4:48
  get
• 4:48
  it
• 4:48
  right.
• 4:48
  You
• 4:49
  have
• 4:49
  to
• 4:49
  have
• 4:49
  it
• 4:49
  stable.
• 4:50
  You
• 4:50
  can't
• 4:50
  have
• 4:51
  customer
• 4:51
  walking
• 4:51
  into
• 4:51
  the
• 4:52
  store
• 4:52
  and
• 4:52
  then
• 4:52
  you
• 4:52
  see
• 4:53
  this
• 4:53
  point
• 4:53
  of
• 4:53
  sale
• 4:54
  either
• 4:54
  not
• 4:54
  working
• 4:55
  or
• 4:56
  doing
• 4:56
  something
• 4:56
  which
• 4:57
  doesn't
• 4:57
  create
• 4:58
  a
• 4:58
  good
• 4:58
  customer
• 4:58
  experience.
• 5:00
  And
• 5:01
  Ankur,
• 5:01
  as
• 5:02
  you
• 5:02
  think
• 5:02
  about
• 5:02
  2026,
• 5:04
  is
• 5:04
  point
• 5:04
  of
• 5:04
  sale
• 5:05
  going
• 5:05
  to
• 5:05
  remain
• 5:05
  the
• 5:05
  focus?
• 5:06
  Do
• 5:06
  you
• 5:06
  continue
• 5:07
  to
• 5:07
  listen
• 5:08
  to
• 5:08
  what
• 5:08
  your
• 5:09
  partners
• 5:09
  are
• 5:10
  telling
• 5:10
  you
• 5:10
  about
• 5:11
  challenges
• 5:11
  that
• 5:12
  they're
• 5:12
  facing
• 5:12
  that
• 5:12
  they
• 5:12
  want
• 5:13
  to
• 5:13
  work
• 5:13
  on?
• 5:13
  How
• 5:13
  do
• 5:13
  you
• 5:13
  think
• 5:14
  about
• 5:14
  the
• 5:14
  roadmap
• 5:14
  ahead?
• 5:15
  Yeah.
• 5:15
  So
• 5:16
  the
• 5:16
  way
• 5:16
  we
• 5:16
  are
• 5:16
  thinking
• 5:17
  is
• 5:17
  it's
• 5:17
  going
• 5:17
  to
• 5:17
  be
• 5:17
  three
• 5:18
  pronged
• 5:18
  approach.
• 5:19
  We
• 5:19
  are
• 5:19
  going
• 5:19
  to
• 5:19
  definitely
• 5:20
  have
• 5:20
  point
• 5:20
  of
• 5:20
  sale
• 5:21
  will
• 5:21
  be
• 5:21
  a
• 5:22
  core
• 5:22
  focus
• 5:22
  and
• 5:23
  we'll
• 5:23
  continue
• 5:23
  to
• 5:23
  enhance
• 5:24
  and
• 5:24
  modify
• 5:25
  as
• 5:25
  we
• 5:25
  go
• 5:26
  ahead.
• 5:26
  But
• 5:27
  apart
• 5:27
  from
• 5:27
  that
• 5:27
  we
• 5:27
  are
• 5:28
  also
• 5:28
  thinking
• 5:28
  of
• 5:29
  what
• 5:29
  can
• 5:29
  be
• 5:29
  complementary
• 5:30
  capabilities
• 5:30
  on
• 5:31
  top
• 5:31
  of
• 5:31
  point
• 5:31
  of
• 5:31
  sale.
• 5:32
  So
• 5:32
  can
• 5:32
  we
• 5:32
  have
• 5:33
  commerce
• 5:33
  engine,
• 5:33
  can
• 5:33
  we
• 5:33
  have
• 5:34
  order
• 5:34
  management,
• 5:35
  those
• 5:35
  kind
• 5:35
  of
• 5:35
  things.
• 5:36
  So
• 5:36
  there
• 5:36
  is
• 5:36
  going
• 5:36
  to
• 5:37
  be
• 5:37
  a
• 5:37
  segment
• 5:37
  which
• 5:37
  is
• 5:37
  going
• 5:37
  to
• 5:38
  be
• 5:38
  retail
• 5:38
  capabilities.
• 5:39
  Pricing,
• 5:39
  promotion,
• 5:40
  inventory,
• 5:40
  order
• 5:41
  management,
• 5:41
  those
• 5:41
  kind
• 5:41
  of
• 5:41
  things.
• 5:42
  At
• 5:42
  the
• 5:42
  same
• 5:42
  time
• 5:43
  we
• 5:43
  are
• 5:43
  also
• 5:43
  thinking
• 5:44
  of
• 5:44
  creating
• 5:45
  enterprise
• 5:46
  capabilities
• 5:46
  with
• 5:47
  can
• 5:47
  be
• 5:47
  used
• 5:48
  beyond
• 5:48
  retail.
• 5:49
  So
• 5:49
  for
• 5:50
  example
• 5:51
  mobile
• 5:51
  device
• 5:51
  management,
• 5:52
  for
• 5:52
  example
• 5:52
  telemetry,
• 5:53
  for
• 5:53
  example
• 5:54
  virtualization.
• 5:54
  So
• 5:55
  those
• 5:55
  going
• 5:55
  to
• 5:55
  be
• 5:55
  the
• 5:55
  second
• 5:56
  segment
• 5:56
  which
• 5:56
  is
• 5:57
  going
• 5:57
  to
• 5:57
  be
• 5:57
  open
• 5:57
  for
• 5:57
  all
• 5:58
  the
• 5:58
  enterprises,
• 5:58
  not
• 5:59
  just
• 5:59
  retail.
• 5:59
  Ankar,
• 6:00
  let
• 6:00
  me
• 6:00
  ask
• 6:00
  you
• 6:00
  this
• 6:00
  before
• 6:01
  we
• 6:01
  let
• 6:01
  you
• 6:01
  go.
• 6:01
  What
• 6:01
  are
• 6:01
  some
• 6:02
  of
• 6:02
  the
• 6:02
  things
• 6:02
  that
• 6:02
  you
• 6:03
  as
• 6:03
  a
• 6:03
  retailer
• 6:03
  can
• 6:04
  do
• 6:04
  from
• 6:04
  an
• 6:04
  omnichannel
• 6:05
  perspective
• 6:06
  with
• 6:06
  a
• 6:07
  really
• 6:07
  strong
• 6:08
  pos.
• 6:10
  See
• 6:11
  if
• 6:11
  you
• 6:11
  look
• 6:11
  at
• 6:11
  it
• 6:12
  a
• 6:12
  lot
• 6:12
  of
• 6:12
  retailers
• 6:13
  talk
• 6:13
  about
• 6:13
  if
• 6:13
  they
• 6:13
  have
• 6:14
  buy
• 6:14
  online
• 6:14
  and
• 6:14
  pick
• 6:14
  up
• 6:14
  in
• 6:15
  store
• 6:15
  store
• 6:15
  that
• 6:15
  makes
• 6:15
  them
• 6:15
  omnichannel
• 6:17
  in
• 6:17
  my
• 6:17
  opinion.
• 6:17
  No,
• 6:18
  right
• 6:18
  now
• 6:18
  in
• 6:19
  my
• 6:19
  opinion
• 6:19
  your
• 6:20
  all
• 6:20
  the
• 6:20
  fundamental
• 6:21
  detail
• 6:22
  APIs
• 6:22
  which
• 6:23
  is
• 6:23
  item
• 6:23
  price
• 6:24
  promo
• 6:24
  inventory
• 6:25
  has
• 6:25
  to
• 6:25
  become
• 6:26
  omnichannel
• 6:27
  has
• 6:27
  to
• 6:27
  be
• 6:27
  having
• 6:27
  the
• 6:27
  same
• 6:28
  information
• 6:28
  when
• 6:28
  you
• 6:29
  go
• 6:29
  from
• 6:30
  dot
• 6:30
  com
• 6:30
  to
• 6:30
  stores.
• 6:31
  Now
• 6:31
  if
• 6:32
  you
• 6:32
  buy
• 6:32
  item
• 6:33
  in
• 6:33
  the
• 6:33
  store
• 6:33
  it
• 6:34
  should
• 6:34
  be
• 6:34
  able
• 6:34
  to
• 6:34
  show
• 6:34
  you
• 6:35
  in
• 6:35
  your.com
• 6:36
  history
• 6:36
  saying
• 6:36
  that
• 6:37
  this
• 6:37
  is
• 6:37
  the
• 6:37
  purchase
• 6:38
  you.com
• 6:39
  this
• 6:39
  is
• 6:39
  the
• 6:39
  purchase.
• 6:40
  So
• 6:41
  making
• 6:41
  sure
• 6:41
  that
• 6:41
  every
• 6:42
  particular
• 6:42
  platform
• 6:43
  is
• 6:43
  omnichannel
• 6:44
  and
• 6:44
  then
• 6:44
  you
• 6:44
  can
• 6:45
  put
• 6:45
  the
• 6:45
  color
• 6:45
  of
• 6:45
  different
• 6:46
  channels
• 6:46
  on
• 6:46
  top.
• 6:46
  Of
• 6:46
  it
• 6:47
  and
• 6:47
  I
• 6:47
  don't
• 6:47
  want
• 6:47
  you
• 6:47
  put
• 6:48
  that
• 6:48
  on
• 6:48
  the
• 6:48
  spot
• 6:48
  here
• 6:48
  and
• 6:49
  maybe
• 6:49
  you
• 6:49
  don't
• 6:49
  even
• 6:49
  know
• 6:49
  this
• 6:49
  question
• 6:50
  but
• 6:50
  I'm
• 6:50
  just
• 6:50
  curious
• 6:50
  like
• 6:51
  what
• 6:51
  percentage
• 6:52
  of
• 6:52
  the
• 6:52
  medium
• 6:53
  sized
• 6:53
  retailers
• 6:53
  actually
• 6:54
  have
• 6:54
  that
• 6:54
  capability
• 6:55
  from
• 6:55
  the
• 6:55
  ones
• 6:55
  you're
• 6:56
  talking
• 6:56
  to.
• 6:56
  It's
• 6:57
  pretty
• 6:57
  small,
• 6:57
  Right.
• 6:57
  I
• 6:58
  feel
• 6:58
  is
• 6:58
  gonna
• 6:58
  be
• 6:58
  in
• 6:58
  single
• 6:59
  digits.
• 6:59
  Yeah.
• 6:59
  Single
• 7:00
  digits.
• 7:00
  Okay.
• 7:00
  All
• 7:00
  right.
• 7:01
  Yeah.
• 7:01
  Wow.
• 7:01
  All
• 7:02
  right.
• 7:02
  Good
• 7:02
  stuff,
• 7:02
  man.
• 7:03
  I'm
• 7:03
  excited
• 7:03
  to
• 7:03
  see
• 7:03
  how
• 7:03
  it
• 7:03
  plays
• 7:04
  out
• 7:04
  for
• 7:04
  you
• 7:04
  all.
• 7:05
  I'm
• 7:05
  excited,
• 7:06
  too.
• 7:06
  Yeah,
• 7:06
  it's
• 7:06
  very,
• 7:07
  very,
• 7:08
  very
• 7:08
  exciting
• 7:09
  to
• 7:09
  see
• 7:09
  how
• 7:09
  it.
• 7:09
  How
• 7:10
  it
• 7:10
  unfolds
• 7:10
  for
• 7:10
  you.
• 7:11
  So
• 7:11
  thank
• 7:11
  you
• 7:11
  very
• 7:11
  much
• 7:12
  for
• 7:12
  being
• 7:12
  here
• 7:12
  with
• 7:12
  us
• 7:13
  today
• 7:13
  and
• 7:13
  taking
• 7:14
  the
• 7:14
  time
• 7:14
  with
• 7:14
  us.
• 7:14
  And
• 7:15
  you
• 7:15
  have
• 7:15
  a
• 7:15
  booth
• 7:15
  here
• 7:15
  as
• 7:15
  well,
• 7:16
  right?
• 7:16
  Absolutely.
• 7:16
  Where
• 7:17
  is
• 7:17
  that?
• 7:17
  It's
• 7:17
  5221.
• 7:18
  5221.
• 7:19
  Yes.
• 7:19
  Yeah,
• 7:19
  just
• 7:19
  right.
• 7:20
  Just
• 7:20
  down
• 7:20
  the
• 7:20
  road.
• 7:21
  Excellent.
• 7:21
  Down
• 7:22
  the
• 7:22
  road.
• 7:22
  So
• 7:22
  you
• 7:22
  can
• 7:22
  stop
• 7:22
  in
• 7:23
  and
• 7:23
  see
• 7:23
  us
• 7:23
  at
• 7:23
  booth
• 7:24
  4921
• 7:25
  at
• 7:25
  Vuzion.
• 7:26
  And
• 7:26
  thanks
• 7:26
  to
• 7:26
  Vuzion
• 7:27
  for
• 7:27
  sponsoring
• 7:27
  our
• 7:27
  coverage
• 7:28
  today.
• 7:28
  And
• 7:28
  as
• 7:28
  always,
• 7:28
  and
• 7:29
  be
• 7:29
  careful
• 7:29
  out
• 7:30
  there.