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Transcript

Jay Z: Street hustle, a Nightclub Stabbing, a Near Drug Bust and the God MC · DISGRACELAND

0:00
Speaker 1: Disgraceland is a production of Double Elvis.
0:19
Speaker 2: The stories about jay Z are insane. As a boy,
0:23
Speaker 2: he shot his own brother, he himself was shot at
0:27
Speaker 2: arrested for drug possession, charged with the stabbing of a colleague.
0:31
Speaker 2: Raised in one of the most violent housing projects in
0:34
Speaker 2: the country, jay Z is imbued with a hustler sense
0:38
Speaker 2: of the street, yet he's dined with presidents, keeps Warm Buffett,
0:42
Speaker 2: one of the richest men on the planet on speed dial,
0:44
Speaker 2: and continues to lend his name and his considerable wealth
0:48
Speaker 2: the causes he believes in to help illuminate injustice. Jay
0:52
Speaker 2: Z is impossible to simply categorize. He is as multi
0:56
Speaker 2: hyphenate as they come. Rapper, producer, ceo, entrepreneur, activist. At
1:02
Speaker 2: his core, though he will forever be simply a hustler,
1:06
Speaker 2: a hustler who has made and continues to make some
1:09
Speaker 2: of the greatest music of all time. Unlike that music
1:12
Speaker 2: I played for you at the top of the show.
1:14
Speaker 2: That wasn't great music. That was a preset loop from
1:18
Speaker 2: my melotron called Hoboken Riddle MK One. I played you
1:23
Speaker 2: that loop because I can't afford the rights to Smooth
1:26
Speaker 2: by Santana and Rob Thomas, And why would I play
1:30
Speaker 2: you that specific slice of Latin infused Nowhere Rock Cheese?
1:34
Speaker 2: Could I afford it? Because that was the number one
1:38
Speaker 2: song in America on December one, nineteen ninety nine, And
1:42
Speaker 2: that was the night jay Z entered Manhattan's Kitcat Club
1:46
Speaker 2: and set off a melee, resulting in a stabbing that
1:49
Speaker 2: very nearly derailed the career the most successful hip hop
1:53
Speaker 2: artist of all time on this episode, a natural born hustler,
1:58
Speaker 2: Nowhere Rock Cheese, the greatest flow in the game, a
2:02
Speaker 2: nightclub stopping in the eighth wonder of the world, the
2:05
Speaker 2: motherfucking greatest jay Z. So thank you, ladies and gentlemen.
2:10
Speaker 2: You could have been anywhere in the world tonight, but
2:12
Speaker 2: you're here with me. I appreciate that. I'm Jake Brennan
2:18
Speaker 2: in this. It's disgraceland.
2:31
Speaker 3: What we've been is are people and the mother.
2:35
Speaker 4: Then if the same happy name for me, the awful
2:37
Speaker 4: to believe.
2:39
Speaker 5: We've been to be with anybody's wont holing. Anybody that's
2:43
Speaker 5: half m o't be mine.
2:46
Speaker 6: Everything.
2:47
Speaker 2: If every name we put back in the game of.
2:57
Speaker 5: Everybody, everybody.
3:11
Speaker 6: Be it n get me head money, drop head, puny Ron.
3:40
Speaker 2: December fourth, nineteen sixty nine, Chicago. Fred Hampton had his
3:46
Speaker 2: hustle on. As chairman of the Illinois Chapter of the
3:49
Speaker 2: Black Panthers. He had to it was his job hustle
3:53
Speaker 2: the Panthers, wrap hustle new recruits, hustle the revolution, make
3:57
Speaker 2: every word count, make every speech America had it coming.
4:02
Speaker 2: Years of white American oppression had led to the formation
4:05
Speaker 2: of the Black Panther Party, and now it spoken radical,
4:08
Speaker 2: sometimes violent organization that had felt the nineteen sixties winds
4:12
Speaker 2: of change blowing through the cold Chicago air and decided
4:16
Speaker 2: that the revolution would most certainly be televised and fucking
4:20
Speaker 2: technicolor if they had anything to say about it. Freedom,
4:25
Speaker 2: full employment of their people, an end to the robbery
4:28
Speaker 2: of the black community by the white capitalists by any
4:32
Speaker 2: means necessary. Brother Malcolm's hustle was spot on. Fred Hampton
4:38
Speaker 2: knew it, and Fred had as wrapped down too. Just
4:44
Speaker 2: like Malcolm X, Fred's flow was unique. Unlike any others,
4:48
Speaker 2: Fred Hampton was a highly skilled orator. The Panthers brass
4:52
Speaker 2: knew this, which is why, at the tender age of
4:54
Speaker 2: nineteen he had rapidly ascended the leadership ranks of the
4:57
Speaker 2: revolutionary organization. That's also why j Edgar Hoover had designated
5:02
Speaker 2: Fred Hampton for the FBI's Agitator Index, marking him as
5:06
Speaker 2: a key militant figure by the time he turned twenty one.
5:10
Speaker 2: Using the index to track and monitor Hampton's every move,
5:15
Speaker 2: he was followed by a g man. His mother's phone
5:18
Speaker 2: was tapped. Unseen forces worked carefully to carry out a
5:22
Speaker 2: disinformation campaign to sew discord between the Panthers and like
5:26
Speaker 2: minded revolutionaries, and most effectively, j Edgar Hoover managed to
5:31
Speaker 2: place a spy high into Fred Hampton's inner circle. Fred's
5:35
Speaker 2: bodyguard was a snitch. William O'Neill Rado Fucco had his
5:39
Speaker 2: beef for felony carthat drop by the FBI in exchange
5:43
Speaker 2: for rolling out Fred and his fellow Panthers to the
5:46
Speaker 2: bureau on the regular, providing intel information on Fred's whereabouts,
5:50
Speaker 2: the Black Panthers, plans, etc. For Hoover and his boys.
5:54
Speaker 2: It was a highly effective asset. They heard everything, they
5:59
Speaker 2: knew everything, and tonight they knew Fred Hampton was on
6:02
Speaker 2: his game, firing up the neighborhood rank and file at
6:05
Speaker 2: the Church of the Epiphany, spitting revolution to his own rhythm,
6:09
Speaker 2: sans beat, a cappella, fireflow, irresistibly compelling. December sixty ninth,
6:17
Speaker 2: the twilight of American idealism, uncivil disobedience in the air,
6:22
Speaker 2: But eight hundred miles away in Brooklyn, things were a
6:25
Speaker 2: bit more peaceful than they were back in Chicago on
6:27
Speaker 2: that night, at least in the hospital room Gloria Carter
6:33
Speaker 2: was occupying, and this was her fourth child. He would
6:36
Speaker 2: come easy, she knew it. He'd be unaffected by the
6:40
Speaker 2: birthing chaos ringing out throughout the rest of the maternity
6:43
Speaker 2: ward floor. Baby's screaming, bloody murder, mother's bearing, unspeakable pain,
6:48
Speaker 2: expectant fathers, those who'd managed to show up anyway, drunk
6:52
Speaker 2: on anticipation or worse. Chaos ruled everything around her, but
6:57
Speaker 2: not here.
6:57
Speaker 6: In her room.
6:59
Speaker 2: She had a feeling this one would be different, right
7:02
Speaker 2: from the jump. He'd flow easy. December fourth, in the
7:09
Speaker 2: wee hours after Fred's epiphany, Route four AM, Chicago's West Side,
7:14
Speaker 2: outside of poverty blighted tenement building, a fourteen man government
7:18
Speaker 2: sanctioned special ops unit headed up by the Chicago States
7:21
Speaker 2: Attorney's Office in lockstep with Mayor Daily Chicago PD. It
7:26
Speaker 2: was time no more fucking around. Just days ago, two
7:30
Speaker 2: cops were shot dead, seven others riddled with bullets and
7:33
Speaker 2: various shootouts with the Black Panthers, and the cops had
7:36
Speaker 2: it on good authority from Hoover's inside man that the
7:39
Speaker 2: apartment they were now posted up outside of on this
7:42
Speaker 2: freezing Chicago morning, Fred Hampton's apartment was stockpiled with nineteen
7:48
Speaker 2: guns and more than one thousand rounds of ammunition. The
7:52
Speaker 2: plan was well underway. William O'Neill Hoover's snitch slash, Fred
7:57
Speaker 2: Hampton's bodyguard had slipped Fred a barbituate after his speech
8:01
Speaker 2: at the Church of the Epiphany earlier that night, and
8:03
Speaker 2: the Feds, on his mom's wire tap, literally heard Hampton
8:07
Speaker 2: pass out mid sentence around one am. He was inside asleep.
8:12
Speaker 2: The revolution was put on pause, and if the FEDS
8:14
Speaker 2: had anything to say about it, it would be quelled
8:17
Speaker 2: completely before sunrise, and they crept up the front stairs,
8:22
Speaker 2: guns drawn, eight cops, an assassin squad, another six cops
8:27
Speaker 2: posted up behind the back door. A death trap. The
8:31
Speaker 2: stairs in the front hall could barely hold the approaching raiders.
8:34
Speaker 2: They spat out their own burden with every step, creaking
8:37
Speaker 2: and cracking with each creepy footfall. It was only a
8:40
Speaker 2: matter of time before the authorities were made and they
8:43
Speaker 2: were about to lose the element of surprise if they
8:45
Speaker 2: didn't act fast. Four forty five am, a cop at
8:49
Speaker 2: the front of the line kicked in Fred Hampton's door.
8:54
Speaker 2: Panther Mark Clarke, was sitting in a chair on the
8:56
Speaker 2: other side of the door, a shotgun at his lap.
8:58
Speaker 2: The security duty the cop shot him instantly direct straight
9:02
Speaker 2: to the chest. The impact of the shooting caused Mark's
9:05
Speaker 2: finger to pull the trigger a reflexive desk convulsion. His
9:09
Speaker 2: gun discharged into the ceiling. Post mortems, they came out
9:12
Speaker 2: of nowhere and it scared the fuck out of everyone.
9:15
Speaker 2: But for the raiders it was a fortunate accident. Shots fired,
9:19
Speaker 2: ship was on, Bullets blasted out from the raiding team
9:23
Speaker 2: from inside the apartment. The rest of the cops barreled
9:26
Speaker 2: into the tiny flat. They had one mission, fine Fred Hampton.
9:30
Speaker 2: They kicked open the bedroom door and there he was dead, asleep,
9:34
Speaker 2: drugged to the gills. His nine months pregnant fiance had
9:37
Speaker 2: his side, shouting her pretty little face off. One cop
9:40
Speaker 2: grabbed her by the hair and dragged her, screaming bloody murder,
9:43
Speaker 2: out of the bedroom. Fred lay silent, sleeping, drugged, oblivious.
9:47
Speaker 2: The cops in the room noticed blood on his shoulder.
9:49
Speaker 2: Somehow he caught a bullet from the initial melee, but
9:52
Speaker 2: he was alive and still asleep. Harold Bell, a fellow
9:55
Speaker 2: black panther, was in the other room, hands up on
9:58
Speaker 2: his knees, surrendering, his eyes and ears wide open. Heard
10:02
Speaker 2: one cop say to another, that's Fred Hampton, and the
10:07
Speaker 2: reply is he dead. Bring him out. He's barely alive.
10:11
Speaker 2: He'll make it. Bring him out, but rustling something being
10:15
Speaker 2: dragged across wooden floorboards, and then Bell heard two shots,
10:21
Speaker 2: and the screaming stopped and there was silence. One cop
10:26
Speaker 2: broke it, saying he's good and dead now. They dragged
10:34
Speaker 2: Fred Hampton's body into the bedroom doorway and left it
10:37
Speaker 2: lying in a pool of blood. Then the cops went hunting.
10:42
Speaker 2: They fired multiple shots into the second doorway, wounding four
10:45
Speaker 2: other panthers. They dragged their bloody, beaten bodies down the
10:48
Speaker 2: stairs out into the street and arrested them for assault
10:51
Speaker 2: and attempted murder of the police officers and Fred Fred
10:55
Speaker 2: was dead and sadly for the purposes of the revolution,
11:00
Speaker 2: so was his hustle. Back in Brooklyn, Floria Carter's newborn
11:05
Speaker 2: baby was very much alive. Despite weighing ten pounds eight ounces,
11:09
Speaker 2: He flowed easily out of her birth canal. She named
11:13
Speaker 2: him Sean Sean Carter. He'd one day take on many names.
11:18
Speaker 2: Jehovah as in Jehovah, as in the god m See
11:21
Speaker 2: because of his flow, the CEO of the ROC, because
11:24
Speaker 2: of his hustle, and known the world over as simply
11:27
Speaker 2: as jay Z. He was born on December fourth, nineteen
11:31
Speaker 2: sixty nine, and he arrived on the day Fred Hampton died.
11:35
Speaker 2: Because real hustlers just multiply.
12:00
Speaker 7: My world.
12:01
Speaker 8: We were called hustlers in the corporate world to call
12:05
Speaker 8: CEOs and businessmen.
12:07
Speaker 2: I used to talk a lot. I was slick, I.
12:14
Speaker 4: Will slick.
12:17
Speaker 9: I will.
12:20
Speaker 2: In a corporate world.
12:21
Speaker 8: They call that a.
12:22
Speaker 4: Master community care. Okay.
12:25
Speaker 8: So here were the parallels between the street hustler, multi
12:29
Speaker 8: million dollar drug killers who never used drugs, who never
12:32
Speaker 8: was a part of gangs, who never carried guns, age
12:35
Speaker 8: nineteen millionaire. So it was in nineteen eighty four and
12:44
Speaker 8: I embraced a criminal lifestyle. My criminal lifestyle was shaped
12:48
Speaker 8: by my mentors. I wanted more for my mother. I
12:53
Speaker 8: wanted more for my mother.
12:56
Speaker 4: I decided that this was the way for me, which
12:59
Speaker 4: was for me.
13:00
Speaker 8: Tickets for tens of thousands of young men in of color,
13:04
Speaker 8: in inner city communities of Frossen Els.
13:06
Speaker 2: I was one of those guys. And it's not something
13:08
Speaker 2: that I'm proud of.
13:09
Speaker 8: Well, you always have to go back to the beginning.
13:12
Speaker 2: Of how it began. Ambitious, slick, smooth, cunning. The hustler
13:20
Speaker 2: is all of these things, but he is also distrusting, insecure,
13:24
Speaker 2: and paranoid. And right now, in the year of nineteen
13:27
Speaker 2: ninety four, this Marcia Housing Project's hustler was paranoid is
13:32
Speaker 2: fuck racing down the New Jersey Turnpike, the drug thoroughfare
13:35
Speaker 2: between his stash house in Brooklyn and the open markets
13:38
Speaker 2: he was conquering in Maryland, DC in Virginia. The Nissan
13:44
Speaker 2: Maximum wasn't the Lexus he wanted, but it did the trick. Reliable, inconspicuous, comfortable,
13:50
Speaker 2: and most important, it was mechanically tricked out with stealth
13:53
Speaker 2: hiding spots for his package. The secret compartment in the
13:57
Speaker 2: interior near the sun roof was the spot A large
14:00
Speaker 2: stash of crack cocaine was inconspicuously hidden. Only he knew
14:04
Speaker 2: where it was. The cop who had stopped him a
14:07
Speaker 2: few minutes ago had no idea, but the German shepherd
14:10
Speaker 2: from the canine unit most certainly would know, because the
14:13
Speaker 2: dog was an ace drug tracker. A female, the bitch
14:17
Speaker 2: had a more balanced temperament than her male counterparts and
14:20
Speaker 2: was better inclined from meticulous drug tracking. The cop was
14:24
Speaker 2: waiting on the side of the road, impatient the hustler
14:28
Speaker 2: and the driver's seat of his Maxima, who was known
14:30
Speaker 2: on the street simply as Shone and in wrap battle
14:33
Speaker 2: circles as Jazzy, or increasingly by those back in the
14:36
Speaker 2: New York hip hop scene who were in awe of
14:39
Speaker 2: as highly unique flow as jay Z was sweating it.
14:43
Speaker 2: His heartbeat, raged, pulsated almost through the roof, squirreled, stash
14:48
Speaker 2: and all when those highway patrol blues flashed behind him,
14:51
Speaker 2: pulling them over. Luckily the caneine unit was delayed. The
14:55
Speaker 2: cop grew irritated, pissed the dogs were laid, pissed his
14:59
Speaker 2: search came up empty. Pissed because he knew this young
15:02
Speaker 2: black man with the tilted Yankee sprim and out of
15:04
Speaker 2: state plates was holding pissed he could do nothing about it,
15:08
Speaker 2: and pissed that he had to let him go freed
15:11
Speaker 2: from potential arrest. As Jay drove down the Jersey Turnpike
15:14
Speaker 2: and watched the Canine unit race by him in the
15:17
Speaker 2: other direction, he called it he had ninety nine problems,
15:20
Speaker 2: but at a bitch ain't won hit me, and jay
15:26
Speaker 2: Z dodged a bullet. He knew it. It was only
15:29
Speaker 2: a matter of time though, before it be caught or killed.
15:32
Speaker 2: He'd already been shot at three times from close range
15:35
Speaker 2: and remarkably survived. It was a wake up call. Jay
15:39
Speaker 2: was egotistical enough to suppose that his unscathed survival was
15:43
Speaker 2: divine intervention. He was meant for greater things than the
15:46
Speaker 2: street game. He was special. He knew it. His mother
15:49
Speaker 2: told him so all the time, and lately she wasn't
15:52
Speaker 2: the only one. The rap game he'd had one foot
15:59
Speaker 2: in from his early teens, battling it out on the
16:02
Speaker 2: Marcy Houses pavement, beating out rhythms on high school cafeteria
16:06
Speaker 2: tables to rhyme over He could feel the poll the
16:09
Speaker 2: allure He was damn good, better than most. Every time
16:13
Speaker 2: he spit a rhyme in the company of others, he
16:14
Speaker 2: was quickly reminded how good he was, how unique his
16:18
Speaker 2: flow was. He vanquished all comers. He was invited on
16:22
Speaker 2: stage with his hero rap pioneer Big Daddy Kane, with
16:25
Speaker 2: two other lesser known rappers like him who were also
16:28
Speaker 2: studying at the foot of Kin, Tupac shakor Queen Latifa.
16:33
Speaker 2: Jay Z stood out in this talented company, HIPing Caine
16:36
Speaker 2: up on stage, filling in for him on the mic
16:38
Speaker 2: while he headed backstage for costume changes. Jay Z crushed
16:43
Speaker 2: Cain started imitating his style. It wasn't long before he
16:48
Speaker 2: was offered the opportunity to wrap on other MC's tracks.
16:51
Speaker 2: With every studio guest spot. His reputation grew. But jay
16:55
Speaker 2: wasn't so easily seduced by the music industry. It was
16:58
Speaker 2: just another hustle, barely more legit and barely less dangerous
17:02
Speaker 2: than the drug game. At least out on the street,
17:04
Speaker 2: you knew where you stood with people in the music business,
17:08
Speaker 2: a cesspool of suited up vipers. You were getting secretly
17:11
Speaker 2: shook down while they shook your hand in real talk.
17:14
Speaker 2: The money was good, but it wasn't that good. It
17:16
Speaker 2: wasn't like what he was bringing in from his connections
17:18
Speaker 2: down Interstate ninety five plus. Jay thought most rappers were
17:23
Speaker 2: complete clowns, pretending to be hustlers, dealers, violent street thugs.
17:28
Speaker 2: He was already all of these things. The game was
17:31
Speaker 2: no game. It was not to be fucked with. You
17:33
Speaker 2: were real or not. You were either in or out, disinterested, hard, real,
17:40
Speaker 2: street politic, practical minded, criminal minded. Whatever his inclination at
17:44
Speaker 2: the time, jay Z still knew his fate if he
17:47
Speaker 2: stayed in the streets, So when others around him continued
17:50
Speaker 2: to push a rap career, he increasingly softened to the idea.
17:54
Speaker 2: He couldn't get rhyming out of his system anyway. Since
17:57
Speaker 2: he was a young boy, he wrote lyrics in his head.
18:00
Speaker 2: Inspired by the storytelling of Slick Rick and the hard
18:03
Speaker 2: flow and lyrical prowess of Rakim, Young Sean Carter used
18:07
Speaker 2: rhymes to form his own internal identity to tell his
18:10
Speaker 2: own story. For years, he kept that story percolating inside,
18:15
Speaker 2: honing his craft in private, even though he had next
18:18
Speaker 2: to no privacy in the notorious Marci projects. After his
18:22
Speaker 2: father abandoned the family to pursue a blood feud when
18:25
Speaker 2: Sean was ten. He had been a quiet kid, distrustful.
18:29
Speaker 2: He told his story in his head on its street
18:31
Speaker 2: corners while he was hustling, but everyone who heard him
18:34
Speaker 2: freestyle heard that story spill out. The street hustler brought
18:38
Speaker 2: to life through rhyme. The story was instantly compelling in
18:41
Speaker 2: his voice. The sound of it all that natural vulnerability.
18:44
Speaker 2: It played against Jay's put on cockiness and made him
18:47
Speaker 2: relatable an a plus reliable narrator. Whatever efforts he made
18:52
Speaker 2: in the rap game as a young street entrepreneur, they
18:55
Speaker 2: served as a front for his drug dealing hustle. The
18:59
Speaker 2: first and the fourteenth of the month, everyone going to
19:01
Speaker 2: get well the blighted hopelessness of the mid eighties Marsie
19:04
Speaker 2: housing projects where for some food in the pantry was
19:07
Speaker 2: timed to buy monthly welfare checks, and crackheads could be
19:11
Speaker 2: seen being herded like cattle by predatory dealers as soon
19:14
Speaker 2: as those checks came in. Jay Z was one of
19:17
Speaker 2: those dealers. There would be no checks for jay Z's mom,
19:20
Speaker 2: just cash. His old man had split, so Jay would
19:23
Speaker 2: take what his environment had to offer and he would
19:26
Speaker 2: provide Marsi houses. This is where teenage jay Z made
19:30
Speaker 2: his money, and this is where jay Z honed his
19:32
Speaker 2: musical talent. While making his bones stealing on the street.
19:38
Speaker 2: He cut his teeth at his mother's kitchen table, reading
19:41
Speaker 2: the dictionary front to back to improve his vocabulary and
19:45
Speaker 2: thus his freestyle ability. The learned vocab complimented his natural gift.
19:50
Speaker 2: He was a master of that syncopated flow, the kind
19:53
Speaker 2: that slides over the beat like continent slide over tectonic plates,
19:57
Speaker 2: revealing the volcanic churning underneath only if Jehovah commands it,
20:02
Speaker 2: and for Jehovah underneath it all deep down, the smooth,
20:05
Speaker 2: irresistible flow birth the burning fire of ambition. DJ Clark Kent,
20:11
Speaker 2: who was well aware of Jay's talent, had been trying
20:14
Speaker 2: to sign Ja to Atlantic Records as soon as Kent
20:17
Speaker 2: got his an R gig. Jay, Ever, the hustler, smartly
20:21
Speaker 2: played hard to get. He wasn't interested, and frankly, Kent's
20:25
Speaker 2: bosses at Atlantic weren't that interested either. Kent knew that
20:29
Speaker 2: if Jay was going to hustle as an artist, he
20:31
Speaker 2: needed a business counterpart to take care of the nasty bits,
20:35
Speaker 2: to push and to protect Jay Kent tooked him up
20:39
Speaker 2: with Damon Dash, a successful club promoter from up in Harlem.
20:43
Speaker 2: The idea was that Dame would manage Jay take care
20:46
Speaker 2: of the business while the god m C took care
20:48
Speaker 2: of the rhymes. Kent's inclination was that with the right
20:52
Speaker 2: hustle behind the right hustler, that a record deal would
20:54
Speaker 2: happen on the quick. Dame Dash was exactly that type
20:58
Speaker 2: of hustler, and jay Z proved early that his business
21:02
Speaker 2: instincts were as a stude as his creative ones. When
21:06
Speaker 2: Atlantic Records eventually passed on jay Z, Jay and Dash
21:09
Speaker 2: dared to create their own independent record label, Rockefeller Records,
21:13
Speaker 2: to sell jay Z's debut album, Reasonable Dope. It was
21:17
Speaker 2: a risk. It was their own money on the table,
21:19
Speaker 2: and that money would be gone if the record flopped.
21:22
Speaker 2: To further bet on himself to double down on his instincts,
21:25
Speaker 2: Jay then had the audacity to proclaim that this his
21:29
Speaker 2: first record would be his last. It was unheard of
21:32
Speaker 2: where other rappers were practically begging for music industry kingmakers
21:36
Speaker 2: to put out their records. Jay was like, yeah, I'm
21:38
Speaker 2: all set, I'll do one and then bounce. Jay had
21:41
Speaker 2: a new kind of attitude, and he had something to say,
21:44
Speaker 2: and the streets were his story. He was the real deal.
21:47
Speaker 2: He had a budding and waiting audience for his debut
21:50
Speaker 2: because of his reputation on the street and the buzz
21:53
Speaker 2: he created by proclaiming that his music career would end
21:56
Speaker 2: almost as soon as it began. It was a master stroke,
21:59
Speaker 2: and anticipation for the album built up and on its
22:02
Speaker 2: release via distribution deal, Jay and Dame hooked up with
22:05
Speaker 2: Priority Records in the summer of nineteen ninety six. Jay
22:09
Speaker 2: Z's Reasonable Doubt debuted at number twenty three on the
22:12
Speaker 2: Billboard two hundred and charted for eighteen weeks, ultimately going platinum.
22:22
Speaker 2: Once the word was out, Jay's rise to the top
22:25
Speaker 2: was as smooth as the ride in the new Lexus
22:27
Speaker 2: he purchased. After Reasonable Doubt, Rockefeller leveled up to a
22:31
Speaker 2: distro deal with def jammed release. Of course, his next album,
22:34
Speaker 2: Forget That One and Done Bullshit. Jay was now a
22:37
Speaker 2: Star in My Life Volume one, which was followed a
22:40
Speaker 2: year later by volume two, Hard Knock Life, with the
22:43
Speaker 2: monster single of the same name that traded on a
22:45
Speaker 2: little orphan anty riff of all damned things and led
22:48
Speaker 2: to the record being certified platinum five times. Over another year,
22:53
Speaker 2: another album, The Hustle Never Stopped. In nineteen ninety nine,
22:57
Speaker 2: jay Z was set to release Volume three, The Life
23:00
Speaker 2: Times of s Carter, with a rumored collaboration with pop
23:03
Speaker 2: princess Mariah Carey. Nineteen ninety nine was also the year
23:08
Speaker 2: Jay and Dame founded the fashion label Rockawaar. Endorsement deals
23:12
Speaker 2: with other brands weren't an option, no problem. Start your
23:15
Speaker 2: own brand, trade on the trends you were setting. Trade
23:18
Speaker 2: on that mafioso hood rap, take three sewing machines in
23:22
Speaker 2: a barren downtown office and spin off eighty million in
23:24
Speaker 2: profit in just eighteen months. Fuck the middleman. It was
23:28
Speaker 2: a valuable lesson. Own that shit. Be your own boss,
23:31
Speaker 2: just like you were back in the corner. Don't take
23:33
Speaker 2: no shit off anyone ever. Use your own hustle. Use
23:37
Speaker 2: your hustle to get to where you need to get
23:39
Speaker 2: to by any means necessary, just like Malcolm, Just like Fred.
23:43
Speaker 2: But be smart, stay on the right side of that violence.
23:48
Speaker 4: We'll be right back after this word word word, by
23:55
Speaker 4: any means necessary.
24:03
Speaker 5: To get the criminal of his band when our criminals
24:05
Speaker 5: bats missed mules in me.
24:07
Speaker 10: I am going to healse whatever necessary to get that
24:10
Speaker 10: criminal off my ban.
24:14
Speaker 6: Brian Hemby leaves.
24:21
Speaker 2: Sean Puff Daddy Combs arrested December nineteen ninety nine on
24:25
Speaker 2: gun charges after a shooting in a Manhattan club. DMX
24:29
Speaker 2: arrested on gun charges and animal cruelty in New Jersey,
24:32
Speaker 2: Old Dirty Bastard possession of marijuana and crack cocaine. Something
24:37
Speaker 2: was going on in the New York City hip hop scene.
24:40
Speaker 2: It all went back to the murders of Tupac Shakor
24:43
Speaker 2: and Jay Z's Brooklyn brother in arms, Christopher Biggie Small's
24:46
Speaker 2: Wallace aka the Notorious Big. The killings didn't happen in
24:51
Speaker 2: New York, but their infamy in the minds of New
24:54
Speaker 2: York's finest had justified the formation of the NYPD's latest initiative,
24:59
Speaker 2: the Hip Hop Task Force, or, as they took to
25:02
Speaker 2: calling themselves, the Rap Squad. Their mandate keep tabs on
25:06
Speaker 2: New York City's big name mcs. Their entourages, rate the
25:10
Speaker 2: danger of shootouts, other violence or drug charges make arrests
25:14
Speaker 2: make headlines. If gangster rap had lyrically picked up on
25:18
Speaker 2: the more violent strains of black sixties radicalism by way
25:21
Speaker 2: of Compton realism. Then it only made sense that, just
25:25
Speaker 2: like Fred Hampton's Black Panthers, rap would have its own
25:28
Speaker 2: hooveresque intelligence units keeping tabs from coast to coast. So
25:34
Speaker 2: Jay heard the rumor of the squad, but it had
25:36
Speaker 2: worried him little. He was clean, Dealing drugs was in
25:39
Speaker 2: the past. Making records was than now, and he had
25:42
Speaker 2: a banger of an album about to drop, Volume three,
25:46
Speaker 2: The Life and Times of s Carter, in just a
25:48
Speaker 2: few weeks. He was hoping to hit half a million
25:51
Speaker 2: in sales in the first seven days. Certify that shit
25:54
Speaker 2: a massive success from the jump, just like everything else
25:57
Speaker 2: he touched. But there was a problem. The record had
26:00
Speaker 2: been bootlegged a month in advance of its drop, on
26:04
Speaker 2: the heels of the highly successful pre released single collaboration
26:07
Speaker 2: with Mariah Carey for the song Heartbreaker, a song that
26:10
Speaker 2: hit number one on the Billboard chart and a song
26:13
Speaker 2: that had set up the record for explosive sales upon
26:16
Speaker 2: its release. It was all in jeopardy due to the
26:19
Speaker 2: album being bootlegged. Sales were about to be drastically affected
26:23
Speaker 2: in a negative way, and the album blasted out of
26:25
Speaker 2: car stereos all over Manhattan weeks before it hit record stores.
26:30
Speaker 2: Bootlegs of live shows traded among diehard fans, had a
26:33
Speaker 2: long history in the industry, but at the dawn of
26:36
Speaker 2: the Internet, bootlegging meant file sharing, not mixtapes. The cost
26:40
Speaker 2: of making infinite new copies of a track was zero,
26:44
Speaker 2: no digital rights management software, and the sun was setting
26:48
Speaker 2: fast on the days of the five time platinum albums
26:50
Speaker 2: like Jay's Last One and a bootleg in nineteen ninety
26:53
Speaker 2: nine could drop the floor out from under any album
26:56
Speaker 2: to the tune of millions of dollars. Every effort was
26:59
Speaker 2: made to root out the bootleker. Like Fred Hampton's William O'Neil.
27:03
Speaker 2: Jay Z's rat Fuck came from the inside. Ever paranoid
27:07
Speaker 2: and distrustful, his hustler instincts told him so, and when
27:11
Speaker 2: Jays started leaning on coworkers, a Rockefeller, one name kept
27:15
Speaker 2: coming back on him. Lance On rivera former business partner
27:19
Speaker 2: to the notorious Big On as he was called, had
27:23
Speaker 2: produced a track on Jay's forthcoming record and presumably had access.
27:28
Speaker 2: December one, nineteen ninety nine, Midtown Manhattan, the Kitcat Club,
27:34
Speaker 2: the release party for the heavily anticipated solo debut by
27:37
Speaker 2: Q Tip from a tribe called Quest Sean, Puffy Comb's
27:41
Speaker 2: Little Kim Busted Rhymes, and the Little Cease all on
27:44
Speaker 2: the scene. Jay z rolled up late and deep with
27:47
Speaker 2: his entourage behind him. At the bar Lance on Rivera,
27:52
Speaker 2: Jay spied him confronted him with the bootlegking allegation, fuck that,
27:56
Speaker 2: fuck you. I didn't bootleg shit. Who do you think
27:58
Speaker 2: you even talked to? Fuck in my face you. Jay
28:02
Speaker 2: headed back to the bar, blinders on rage, pulsing darkness,
28:07
Speaker 2: closing in that feeling of being fucked with, losing control,
28:11
Speaker 2: being disrespected, dissed and dismissed unacceptable in Jay's previous occupation,
28:16
Speaker 2: when you were disrespected, and especially if someone took money
28:19
Speaker 2: out of your pocket, you not only stood your ground,
28:22
Speaker 2: you let that motherfucker know you were not to be
28:24
Speaker 2: fucked with by any means necessary. It was survival, and here,
28:29
Speaker 2: right now in the KitKat club, that familiar survival instinct
28:33
Speaker 2: kicked in and took over. Jay turned around, beat a
28:41
Speaker 2: line straight back to the bottle in one hand, knife
28:44
Speaker 2: in the other. He got up on him quick. Witnesses
28:47
Speaker 2: say Jay spoke direct to Ala, Michael Corleoni, Delfredo Lance,
28:51
Speaker 2: You broke my heart and then smashed the bottle over
28:54
Speaker 2: UN's brother's head a quick distraction before plunging the five
28:57
Speaker 2: inch blade into uns cut. Fuck you, bootleg boy. Let
29:01
Speaker 2: that be a lesson. All hell broke loose in the club.
29:05
Speaker 2: Jay Z and his entourage escaped without a rest, but
29:08
Speaker 2: words spread fast. It was Jigga who did a payback
29:12
Speaker 2: for bootlegging his new record lance On Rivera's life was
29:17
Speaker 2: never in serious danger though the stabbing was not life threatening,
29:21
Speaker 2: but the threat to jay Z's freedom was now very serious.
29:25
Speaker 2: NYPD's rap squad was on the prawl, and by the
29:28
Speaker 2: end of the week, jay Z voluntarily turned himself into
29:31
Speaker 2: Manhattan's Midtown South precinct. The top rap store is busted.
29:41
Speaker 9: Jay Z turned himself into Night and the cops started
29:43
Speaker 9: working on his ram sheet, accusing him of a stabbing
29:47
Speaker 9: at a trendy party.
29:48
Speaker 5: Kimberly Richardson is at Midtown South right now Kimberland No wasnded.
29:51
Speaker 7: Just a few hours ago, police here at Midtown South
29:54
Speaker 7: arrested Sean Carter, better known as jay Z the Rap Star,
29:58
Speaker 7: voluntarily turned himself in here at the precinct earlier this evening.
30:02
Speaker 7: Now Carter is being held here in connection with that
30:04
Speaker 7: stabbing fight that erupted at the KitKat Club last night.
30:08
Speaker 7: But just a few moments ago, Carter's attorney had this
30:11
Speaker 7: to say, He's not involved in this.
30:15
Speaker 3: He's not involved. I have my faults. You know, I'm
30:33
Speaker 3: not an appropriate persons. I have my DOC days also,
30:40
Speaker 3: you know I have my doc days.
30:50
Speaker 6: Also.
30:50
Speaker 2: You know.
30:57
Speaker 3: I have my doc days also.
30:59
Speaker 4: You know.
31:06
Speaker 2: When the smoke cleared, Jay Z was charged with the
31:08
Speaker 2: stabbing of Lance on Rivera. Jay pleaded not guilty, gambling
31:13
Speaker 2: over a potential fifteen year prison sentence, he lawyered up
31:17
Speaker 2: taking a cue from his buddy Sean Puff Daddy Combs,
31:20
Speaker 2: who was at the time facing his own indictment for
31:23
Speaker 2: gun and bribery charges and staring down fifteen years himself.
31:27
Speaker 2: Puffy's attorney was notorious mob lawyer Murray Richmond, who had
31:31
Speaker 2: famously defended members of all five New York families at
31:34
Speaker 2: different times, most notably John Gotti, and was known for
31:38
Speaker 2: his colorful quips to the press, having reportedly said, I
31:42
Speaker 2: love murder. Always one less witness to worry about. Murray
31:47
Speaker 2: Richmond may have been a smart ass, but he was
31:50
Speaker 2: not without smarts. Sitting in jay Z's Trump Tower suite
31:54
Speaker 2: ahead of Jay's day in court, he could see the
31:56
Speaker 2: writing on the wall. The two of them were playing
31:58
Speaker 2: cards and watching car average of Puffy's trial on repeat.
32:02
Speaker 2: The local New York channels seemed to be covering at
32:04
Speaker 2: twenty four to seven. A block away from Puffy's trial,
32:08
Speaker 2: the terrorists accused of truck bombing the World Trade Center
32:11
Speaker 2: in nineteen ninety three were also on trial, and the
32:15
Speaker 2: press could give a shit. It was all puffey all
32:18
Speaker 2: the time. To those as street smart as Murray Richmond
32:21
Speaker 2: and Jay Z, it was a clear sign Jay's trial
32:25
Speaker 2: would be just as big of a deal as puff Daddy's,
32:27
Speaker 2: and thus prosecutors would be twice as aggressive as they
32:30
Speaker 2: normally would. And there was only one smart thing to do,
32:35
Speaker 2: plead guilty. So that's what jay Z did. After a negotiation,
32:40
Speaker 2: he pleaded guilty to a misdemeanor assault charge for the
32:43
Speaker 2: stabbing of Lance on Revera. He took a three year
32:47
Speaker 2: probation settlement with the state and reportedly settled out of
32:50
Speaker 2: court with Rivera for somewhere between five hundred thousand and
32:53
Speaker 2: one million dollars. It is unclear with the Lance Rivera
32:57
Speaker 2: ever did bootleg Jay's album, but it didn't matter. Jay
33:00
Speaker 2: Z has gone on to say that the event was
33:03
Speaker 2: in a way a blessing. It straightened him out, caused
33:06
Speaker 2: him to change his ways, to leave the street behavior
33:09
Speaker 2: behind and incorporate his hustle in a whole new manner
33:12
Speaker 2: in a way that would make him fabulously successful in
33:15
Speaker 2: the wealthiest Black musician of all time.
33:30
Speaker 6: Touched million over the years. Of the years I've been
33:37
Speaker 6: thought of the award, the former the former.
33:42
Speaker 10: Mccipient, This is the top is the moment of my.
33:49
Speaker 6: Little walk on a little walk off site.
33:52
Speaker 10: And I've been doing a little wanting a little more
33:55
Speaker 10: fighting the day and I did five years ago. That's
33:59
Speaker 10: because but I want I can as I had any.
34:03
Speaker 6: Had a bad Let me see see, how would you
34:10
Speaker 6: like to be remembered well?
34:13
Speaker 1: But uh, I would like to be remembered as a
34:16
Speaker 1: man who brought a UH.
34:19
Speaker 10: Innovation to popul the scene, a peculiar, unique special. I
34:24
Speaker 10: would like to be remembered as a man who had
34:26
Speaker 10: a wonderful time lived in his life and who had
34:30
Speaker 10: a good friends.
34:31
Speaker 5: Find family.
34:32
Speaker 10: And I don't I don't think I could answer it anymore.
34:34
Speaker 4: About h N recalling the Motsan Squarden, New York City.
34:58
Speaker 10: And here.
35:00
Speaker 4: Stork only on three.
35:38
Speaker 2: Jay Z was retiring at thirty three years old. This
35:42
Speaker 2: was his last show, Madison Square Garden in New York,
35:46
Speaker 2: King of the Concrete Jungle where dreams are made, so
35:49
Speaker 2: that empire state of mind going out on top the
35:52
Speaker 2: new Sinatra. Jay Z made it there, He made it everywhere.
35:56
Speaker 2: Since the stabbing incident, He'd settled down A rumor had
36:00
Speaker 2: a Jay had hooked up with pop goddess Beyonce. A
36:03
Speaker 2: culture shaking power couple was on the make, and jay
36:06
Speaker 2: Z's personal stock was on the rise. He was maneuvering
36:10
Speaker 2: a break between him and his Rockefeller business partner, Dame.
36:13
Speaker 2: Dash for J was an effort to leave that street
36:16
Speaker 2: hustle behind completely. Dame was an old dog. New tricks
36:20
Speaker 2: in the boardroom were not an option. The split would
36:24
Speaker 2: not be amicable. Jay was in demand, Dame was still
36:28
Speaker 2: on that street grind. J was being courted by nearly
36:31
Speaker 2: every major record label to take their reins and lead
36:34
Speaker 2: them into the twenty first century. It was clear to
36:37
Speaker 2: label suits on both coasts that J had an inscrutable
36:40
Speaker 2: eye for talent he recruited, collaborated with, and helped launch
36:44
Speaker 2: the careers of Pharrell Williams, Kanye West, and others. Of
36:49
Speaker 2: all the labels who came calling, def Jam offered the
36:52
Speaker 2: most value to jay In addition to being an iconic
36:55
Speaker 2: record label with artists who in part provided the musical
36:58
Speaker 2: building blocks to jay Z these formative years, ll Cool Jays,
37:02
Speaker 2: Slick Rick, Public Enemy, and Beastie Boys. Def Jam was
37:06
Speaker 2: also a Rockefeller Records parent company, so def Jam already
37:10
Speaker 2: owned fifty percent of Rockefeller, and they also own the
37:13
Speaker 2: master recordings to jay Z's records. Otherwise known in the
37:17
Speaker 2: music business as the masters and artist masters are a
37:22
Speaker 2: potential gold mine of future profits, especially for an artist
37:25
Speaker 2: as successful and prolific as JZ. It's extremely rare for
37:30
Speaker 2: major label artists to own and maintain control of their masters.
37:33
Speaker 2: It's a right that is reserved for the biggest, most
37:36
Speaker 2: successful artists of all time, if at all we're talking
37:40
Speaker 2: about the Michael Jacksons and Bruce Springsteen's of the world,
37:43
Speaker 2: and even then, the right to own one's masters is
37:45
Speaker 2: a right that is hard fought and rarely won in
37:50
Speaker 2: a business move so cunning it can only be described
37:52
Speaker 2: as Michael Corleone esque. Jay Z vanquished Dame Dash and
37:57
Speaker 2: seized control of his Masters at the same time. After
38:01
Speaker 2: the release of his supposed last album, The Black Album,
38:04
Speaker 2: in his retirement show at Madison Square Garden, jay Z
38:08
Speaker 2: accepted the position as president and CEO of def Jam
38:11
Speaker 2: Recordings in exchange for ownership of his master's reverting to him.
38:16
Speaker 2: As part of the deal, Dame Dash would stay on
38:19
Speaker 2: to run Rockefeller, but Rockefeller would have to sell its
38:22
Speaker 2: remaining fifty percent of the company to deaf Jam. The
38:25
Speaker 2: result would mean a cash windfall for Dame Dash, but
38:29
Speaker 2: with jay Z now running deaf Jam and def Jam
38:32
Speaker 2: now fully owning Rockefeller, in effect, it also meant that
38:36
Speaker 2: jay Z not only controlled his Master Recordings, but he
38:39
Speaker 2: also controlled his former label, Rockefeller, and by extension, his
38:44
Speaker 2: former business partner, the now flush but powerless by comparison
38:48
Speaker 2: to Jay head of Rockefeller, Dame Dash. Needless to say,
38:53
Speaker 2: this was an arrangement that did not hold for Dame Dash.
38:55
Speaker 2: He quickly split to start a different record label, Rock
38:58
Speaker 2: for Life. It's been said before, but it's true. Jay
39:05
Speaker 2: Z brought his street hustle to the boardroom and it
39:07
Speaker 2: didn't stop with def Jam. When hustlers start to stack
39:10
Speaker 2: their paper more money than they can spend on cars
39:13
Speaker 2: and jewelry and women, the move is to put the
39:16
Speaker 2: money back out onto the street and have it make
39:18
Speaker 2: more money. For jay Z, the street hustle was over.
39:22
Speaker 2: He put his money into the free market with a
39:24
Speaker 2: series of brilliant investments. He broke off two million for
39:28
Speaker 2: Uber as the ride share company was launching. He then
39:32
Speaker 2: unsolicited wired another three million to company founders for a
39:35
Speaker 2: bigger steak, and they returned it, but regardless, Jay's investment
39:39
Speaker 2: is now worth a reported seventy million, and Jay was
39:42
Speaker 2: brought in as part owner of the Brooklyn Nets NBA franchise.
39:46
Speaker 2: He invested in the Uber of the air, the private
39:49
Speaker 2: jet app Jet Smarter. There's his sports club franchise, the
39:52
Speaker 2: forty forty Club, and of course he retains a steak
39:55
Speaker 2: in rock Aware after selling a majority of the company
39:58
Speaker 2: to Iconics for two hundred and f four million dollars.
40:02
Speaker 2: In addition to his many real estate holdings, jay Z's
40:04
Speaker 2: art collection consists of picassos and basquettes, and, in a
40:08
Speaker 2: move rivaling the cunning of the deaf Jam deal, jay
40:11
Speaker 2: Z purchased a majority stake in the streaming service Title
40:14
Speaker 2: in order to control the distribution of his master recordings,
40:18
Speaker 2: which has in turn allowed him to make record breaking
40:20
Speaker 2: marketing deals for his current recordings. Oh Yeah, he unretired
40:23
Speaker 2: from making music again with Megabrand, Samsung in Sprint. After
40:28
Speaker 2: Jay's tenure at def Jam, he started rock Nation, another
40:31
Speaker 2: record label, a music management company, and a sports agency
40:35
Speaker 2: all rolled into one to steer the careers and pull
40:38
Speaker 2: in ten to twenty percent in fees from artists and
40:40
Speaker 2: athletes like Rhianna, Nick Jonas, and Domakin Sioux. In the
40:44
Speaker 2: Beta Boy himself, Kyrie Irving, along with Bacardi, jay Z
40:49
Speaker 2: is the co owner of the Kangnac company Duce, and
40:52
Speaker 2: to date, his smartest investment was his purchase of the
40:55
Speaker 2: champagne company armand Dabrignac for an estimated two hundred million,
41:00
Speaker 2: which has given him a return of roughly three hundred million,
41:03
Speaker 2: which is thirty percent of Jay's portfolio and a move
41:06
Speaker 2: that pushed his net worth to more than a billion dollars. Remarkably,
41:11
Speaker 2: with all of his music success, profits from his recordings
41:15
Speaker 2: and publishing only amount to about seventy million dollars. The
41:18
Speaker 2: totality of his financial success has elevated jay Z far
41:22
Speaker 2: beyond the music industry. The self made man from the
41:25
Speaker 2: Marci Housing Projects now rubs elbows with Warren Buffett, Bill Gates, and,
41:30
Speaker 2: perhaps most famously, Barack Obama ambition. Absolutely talent, without a doubt.
41:37
Speaker 2: As a rapper, jay Z is the goat. He's Tom Brady, Air, Jordan,
41:42
Speaker 2: Mike Tyson, Jimmy Hendrix, and Frank Sinatra all rolled into one.
41:46
Speaker 2: And not just because he has more number one albums
41:49
Speaker 2: than Elvis Presley or Michael Jackson or Prince or Elton
41:52
Speaker 2: John or Madonna or anyone ever in the history of music,
41:56
Speaker 2: with the exception of the Beatles, and not because of
41:58
Speaker 2: his unmistakable flow, a technique uniquely his immediately recognizable as
42:03
Speaker 2: jay Z. It's because of his hustle, a work ethic
42:08
Speaker 2: learned on the corner selling crack, reciting rhymes in his
42:11
Speaker 2: head over and over Jehovah, so focused that to this
42:15
Speaker 2: day the man does not actually write his lyrics on paper.
42:19
Speaker 2: It's all flow, all the time. For jay Z. The
42:22
Speaker 2: hustle wasn't just a means of survival in Brooklyn's Marcia
42:25
Speaker 2: Housing projects. It was a lifelong learning experience, an evolution.
42:31
Speaker 2: Jay Z was smart enough to use the street to
42:34
Speaker 2: propel him out of his circumstance, but once that street
42:37
Speaker 2: hustle threatened to tear him down with his violent approach
42:39
Speaker 2: to conflict resolution, jay Z was smart enough to recognize
42:43
Speaker 2: that a new hustle was needed to survive, to thrive,
42:47
Speaker 2: because real hustlers never die, they just multiplied. This isn't
42:52
Speaker 2: a new rule, this is ancient wisdom of the Alpha
42:55
Speaker 2: of the ascendant ones. Jay Z's illumination is no longer
42:59
Speaker 2: a mystery, and for some, for those who hold the keys,
43:02
Speaker 2: who know the code to the Magna Carta, the map
43:05
Speaker 2: to the Holy Grail, that is a disgrace. I'm Jake
43:10
Speaker 2: Brennan and this is Disgraceland.
43:26
Speaker 9: Disgraceland was created by Yours Truly and is produced in partnership.
43:30
Speaker 2: With Double Elvis. Credits for this episode can be found
43:33
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43:37
Speaker 2: you're listening as a Disgraceland All Access member, thank you
43:40
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43:41
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Speaker 9: Rock a Roller, He
44:20
Speaker 4: The bed Don Man