Latest / Humans of Growth: Stories & Strategies Behind Business Growth & Business Development
Personal Branding & Founder-Led Marketing in an AI Trust Recession
Most founders are wrong about personal branding.
They think it’s about ego, selfies, and posting your life story online. But according to Rachel Gogos, CEO of The Brand ID, your personal brand is not about being louder. It’s about making your business feel more human, more trustworthy, and more real.
In this episode of Humans of Growth, Aly Hathcock sits down with Rachel Gogos to talk about the role of personal branding in modern business growth, why every company brand starts with the founder, and how leaders can build trust without turning themselves into full-time influencers.
Rachel…
The skinny
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