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Notre Dame Teams Up With SoFi | Birmingham News
Notre Dame just dropped a major financial bombshell in college sports: they’ve signed a six-year, $18–20M deal with SoFi, the financial tech giant, as their official jersey sponsor. But this isn’t just about logos—it’s about building futures. SoFi is launching a dedicated student-athlete financial hub to teach athletes money management, planning, and long-term success. Athletic director Pete Bevacqua called it a perfect match: both organizations are about leadership and growth. This move signals how traditional powers are adapting to the NIL era, blending revenue and responsibility to empower…
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