DTC Podcast | Ep 636: Inside Kiyoko Beauty’s Organic Content Machine: 15 Videos a Day, Sub-$1 CPMs, 8 Figures in Sales
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-636&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup Fifteen videos in a shoot day. A writer’s room where creators cross-edit each other’s scripts. Hair, makeup, and wardrobe walkthroughs before anyone hits record. This is what organic content looks like at Kiyoko Beauty (kiyoko.ca), the curated Asian beauty retailer that hit 8 figures in 5 years, bootstrapped, while all three co-founders kept their full-time jobs. Gillian Liu walks through the whole machine, from a part-time…
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