Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Hidden Cost of Free Shipping
Free shipping sounds like a gift, but it is actually a complex tax on consumer psychology. We examine how Amazon normalized the 'free' label while quietly embedding those costs into higher product prices and subscription models. Lucas and Luna break down the math behind shipping subsidies, the behavioral economics of payment friction, and why true free shipping rarely exists without a trade-off. The conversation explores specific examples from major retailers, revealing how bundling logistics fees into unit prices changes what you think something is worth. This episode connects back…
The skinny
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