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SBP 201: The Sharp Cut - A Tale of Two Frequencies
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For decades, marketers have debated one question:
How much frequency is enough?
But what if the industry has been arguing about two completely different things the entire time?
In Part 2 of this Sharp Cut series, Marc Binkley and Vassilis Douros revisit the reach vs frequency debate after a wave of listener feedback challenged, refined, and strengthened the original episode. What emerges is a far more nuanced framework built around one critical distinction: burst frequency vs drip frequency.
Drawing on work from Byron Sharp, Les Binet, Hermann Ebbinghaus, Stu Carr, Dale…
The skinny
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