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Embedded Book Launch Scott Mckenzie · Embedded

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  [music]
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  Hi everyone, Scott McKenzie here. After
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  months of hard work, I'm really excited
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  to announce that my new book, Embedded,
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  is officially launched today. For anyone
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  working in pharma, medtech, or devices,
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  you'll know how tough it can be to get
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  your innovation into the NHS. But
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  keeping it there, making sure it sticks,
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  and it delivers real change, well,
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  that's even tougher. That's why I wrote
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  Embedded. It's a practical, nononsense
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  guide based on more than 20 years of me
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  sitting at the NHS decision-making
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  table. Inside, I share proven
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  strategies, real world stories, and
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  readytouse tools to help you. You'll be
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  able to navigate NHS structures and find
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  the real decision makers, align your
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  projects with national priorities such
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  as core 20 plus 5 and transformation
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  funding. You'll be able to build
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  business cases that actually get
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  approved, and crucially, you'll stay
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  embedded long-term through clinical
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  advocacy and consistent presence. If you
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  want to unlock the NHS code and make
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  your innovation truly stick, this is the
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  book you've been waiting for. You can
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  buy embedded right now on Amazon. I'd
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  love you to read it, and I can't wait to
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  hear what you think. Thanks so much, and
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  I hope you enjoy it.