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89: Is Your DMO Still Treating AI Like a Toy Instead of a Teammate? (Dan Flores)
Dan Flores, Head of Tourism at Satisfi Labs, joins Stuart Butler and Adam Stoker with an uncomfortable premise: most DMOs are still treating AI like a gadget instead of a coworker. Dan explains why "we need AI on the website" isn't a strategy, and why organizations without a written, department-by-department plan can't assign ownership, measure ROI, or know if a tool is actually working.
The conversation turns tactical fast. Stuart shares that Visit Myrtle Beach is benchmarking employee AI comfort and effectiveness through survey data before hiring a dedicated internal AI engineer, treating…
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