Bringing Joy Into Your Marketing with M. Shannon Hernandez

The SmallBizChat with Melinda Emerson · May 10, 2023 · 20m · transcript

In this episode, Melinda Emerson converses with Shannon Hernandez, founder of the Joyful Business Revolution. They delve into the 'who', 'what', and 'when' of marketing, the importance of email marketing, and simplifying strategies. They discuss choosing the right platforms, content branding, mission-driven marketing, and emotional branding. The Love Your Leads framework is introduced, and retirement preparation is touched upon. (0:00) Introduction of Shannon Hernandez and episode overview (1:04) Sponsor: Melinda's live course for aspiring entrepreneurs (3:22) Building long-term business…