Beyond the Search Bar: AI Agents in Retail
AI is changing what search means in e-commerce. Shoppers are no longer just typing keywords and scanning static results. Conversational agents are shaping discovery, addressing objections, and guiding purchases like digital salespeople. Brands must look beyond traditional SEO and design for both human shoppers and AI-driven journeys. Jeremy Goldman sits down with Sean Whitehead, VP of Digital Product & Tech at Fracture, and Aniket Deosthali, CEO and Founder of Envive AI, to discuss how brands can bring in-store service online, adapt to the rise of AI search, earn consumer trust, and preserve…
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