Latest / The SEO Podcast with Fexingo: Search Engine Optimization, Google Rankings, and Organic Traffic
How Google Uses Entity Clusters for SEO in 2026
In this episode, Lucas and Luna dive into the concept of entity clusters and how Google's Knowledge Graph uses them to understand relationships between people, places, and things. They explain why building topical authority through entity clusters is becoming more important than traditional keyword targeting. Using examples like the automotive industry and a hypothetical local bakery, they show how you can structure your content to align with Google's entity-based understanding. They also discuss practical steps for identifying and leveraging entity clusters in your SEO strategy…
The skinny
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