“Absolutely abysmal”: Unpacking Amazon’s trainwreck cloud launch
Amazon Web Services’ highly anticipated launch of its New Zealand cloud region unravelled this week as it nonplussed journalists and the public alike with PR spin that failed to mask the cracks in its narrative.
In a special episode of The Business of Tech podcast to round out the week, Ben Kepes joins me to break down the blunders, highlighting misplaced numbers, poor communication, and missed opportunities to tell a genuinely positive story.
According to Kepes, a Christchurch-based businessman and board director who has closely followed cloud industry developments for over 20 years…
The skinny
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