Latest / The SmallBizChat with Melinda Emerson
Building a Strong Brand Voice with Ross Kimbarovsky
In this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends. (0:00) Introduction to the SmallBizChat podcast with Melinda Emerson (2:12) Guest Introduction: Ross Kimbarovsky, founder and CEO of Crowdspring (2:46) Importance of Understanding Brand Building (3:45) The Six Steps to Build a Brand Strategy…
The skinny
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