The Beatles versus Capitol Records and ‘the greatest marketing hype in history’
In 1963, Capitol Records considered the Beatles “a band who looked and sounded weird with an odd name and no leader” and refused to release their records in America, despite being owned by EMI. As author Andrew Cook points out, “the truth is stranger than fiction”. New correspondence unearthed in his fascinating Capitol Gains maps out the tortuous wranglings of the deal-makers and “pantomime bad guys” behind the greatest and most successful marketing hype in history, all jockeying to take credit and manage their reputations. Some highlights here … … the truth behind Epstein’s mythical phone…
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