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The Super CMO Show - Prof. Venkatesh (Venky) Shankar (#006)
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Marketing Accountability: Elevating the role of the CMO and Value of Marketing in an Enterprise
Prof. Venkatesh (Venky) Shankar is a Ford Chair Professor, a RETHINK Retail Top Influencer, and an Advisory Council Chair at the Marketing Accountability Standards Board.
With vast experience in retail, Prof. Shankar is a professor at the Texas A & M University and has over 27,000 citations (Marketing, Strategy, Retailing, Innovation and AI) on Google Scholar.
In this episode, Prof Shankar and Swami discuss:
- What inspired Prof. Venky into the Marketing Field…
The skinny
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