Latest / SCENARIO Mr Camp (Podcast- Deep Dive)
Birth and Rise of Italian Fashion
The PODCAST explores the genesis and affirmation of Made in Italy in the world of fashion. Starting in post-war Florence, the birthplace of key figures such as Ferragamo and Gucci, the documentary illustrates how Italian ingenuity, combined with traditional craftsmanship, challenged French dominance. The entrepreneur Giovanni Battista Giorgini played a crucial role in the organization of the first collective fashion shows in Florence, attracting American buyers and the international press. This initiative, supported by geopolitical dynamics and the American desire to support the Italian…
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