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How a Coffee Chain Pivoted From Cafes to a B2B Platform

When the pandemic dried up foot traffic at Blue Bottle's cafes, the specialty coffee chain didn't just pivot to selling beans online — it quietly built a B2B platform that now serves thousands of offices and hotels with its precision brewing equipment and beans. In this episode, Lucas and Luna trace how Blue Bottle's obsession with consistent quality, born on a farm in Tokyo, became its path to resilience. They unpack the numbers: the shift from 80 percent wholesale to 60 percent retail, the $1.5 billion Nestlé investment that gave the company room to experiment, and the…

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