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Will Amazon's New Storefront Take Down Temu and Shein? · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  appears
• 0:01
  to
• 0:01
  be
• 0:01
  going
• 0:01
  aggressively
• 0:02
  after
• 0:02
  Shein
• 0:02
  and
• 0:03
  Temu
• 0:03
  on
• 0:03
  price.
• 0:04
  According
• 0:04
  to
• 0:04
  Reuters,
• 0:05
  by
• 0:05
  way
• 0:05
  of
• 0:06
  the
• 0:06
  information,
• 0:07
  Amazon
• 0:07
  is
• 0:07
  imposing
• 0:08
  severe
• 0:08
  price
• 0:09
  caps
• 0:09
  on
• 0:09
  what
• 0:09
  merchants
• 0:10
  can
• 0:10
  charge
• 0:10
  for
• 0:10
  their
• 0:10
  products
• 0:11
  on
• 0:11
  a
• 0:11
  new
• 0:11
  low
• 0:11
  cost
• 0:12
  storefront
• 0:12
  that
• 0:12
  the
• 0:13
  E
• 0:13
  commerce
• 0:13
  giant
• 0:13
  is
• 0:14
  preparing
• 0:14
  to
• 0:14
  launch.
• 0:15
  The
• 0:15
  company's
• 0:16
  price
• 0:16
  limits
• 0:16
  include
• 0:17
  $8
• 0:18
  for
• 0:18
  jewelry,
• 0:19
  $13
• 0:19
  for
• 0:19
  guitars,
• 0:20
  and
• 0:20
  this
• 0:21
  one
• 0:21
  blows
• 0:22
  my
• 0:22
  mind,
• 0:23
  $20
• 0:23
  for
• 0:24
  sofas.
• 0:25
  Not
• 0:25
  sure
• 0:25
  what
• 0:25
  that
• 0:26
  sofa
• 0:26
  is
• 0:26
  made
• 0:26
  out
• 0:26
  of.
• 0:27
  That's
• 0:27
  a
• 0:27
  great
• 0:27
  point.
• 0:28
  The
• 0:28
  croissant
• 0:28
  lamp
• 0:29
  sofa
• 0:29
  that
• 0:30
  we
• 0:30
  were
• 0:30
  talking
• 0:30
  about
• 0:30
  a
• 0:31
  few
• 0:31
  weeks
• 0:31
  ago
• 0:31
  on
• 0:31
  the
• 0:31
  lightning
• 0:31
  round.
• 0:32
  Okay,
• 0:33
  but
• 0:33
  anyway,
• 0:34
  according
• 0:34
  to
• 0:34
  the
• 0:34
  information's
• 0:35
  report,
• 0:35
  which
• 0:36
  cited
• 0:36
  messages
• 0:37
  from
• 0:37
  Amazon
• 0:38
  to
• 0:38
  merchants
• 0:38
  and
• 0:38
  included
• 0:39
  a
• 0:39
  list
• 0:39
  of
• 0:39
  700
• 0:40
  items,
• 0:41
  Amazon
• 0:42
  plans
• 0:42
  to
• 0:42
  ship
• 0:42
  orders
• 0:43
  to
• 0:43
  US
• 0:43
  customers
• 0:44
  directly
• 0:44
  from
• 0:44
  a
• 0:44
  facility
• 0:45
  in
• 0:45
  Guangdong,
• 0:46
  China.
• 0:47
  Did
• 0:47
  I
• 0:47
  say
• 0:47
  that
• 0:47
  right?
• 0:47
  Guangdong?
• 0:48
  Yeah,
• 0:48
  you
• 0:48
  did.
• 0:49
  You
• 0:49
  nailed
• 0:49
  it.
• 0:49
  Okay,
• 0:50
  all
• 0:50
  right.
• 0:50
  Good
• 0:50
  enough
• 0:50
  is
• 0:51
  what
• 0:51
  I'd
• 0:51
  say.
• 0:52
  All
• 0:52
  right.
• 0:52
  Adding
• 0:52
  that
• 0:52
  it
• 0:53
  was
• 0:53
  also
• 0:53
  planning
• 0:53
  to
• 0:54
  charge
• 0:54
  sellers
• 0:54
  lower
• 0:55
  fulfillment
• 0:55
  fees
• 0:56
  for
• 0:56
  items
• 0:56
  sold
• 0:57
  through
• 0:57
  the
• 0:57
  new
• 0:57
  storefront.
• 0:58
  Chris,
• 0:59
  why
• 0:59
  do
• 0:59
  you
• 0:59
  think
• 1:00
  Amazon
• 1:00
  is
• 1:00
  getting
• 1:01
  so
• 1:01
  aggressive
• 1:01
  on
• 1:02
  price
• 1:02
  against
• 1:03
  Temu
• 1:03
  and
• 1:03
  Shein?
• 1:05
  Ooh,
• 1:05
  starting
• 1:05
  off
• 1:06
  hot
• 1:06
  and
• 1:06
  all
• 1:06
  right.
• 1:07
  I
• 1:07
  am,
• 1:07
  I
• 1:08
  think,
• 1:08
  yeah,
• 1:08
  I
• 1:09
  think.
• 1:09
  Because
• 1:09
  they're
• 1:09
  eating,
• 1:09
  I
• 1:10
  think
• 1:10
  they're
• 1:10
  eating
• 1:10
  into
• 1:10
  Amazon's
• 1:11
  business.
• 1:11
  They,
• 1:11
  I
• 1:11
  mean,
• 1:12
  they
• 1:12
  have
• 1:12
  to
• 1:12
  be.
• 1:13
  You've
• 1:13
  seen
• 1:13
  the,
• 1:14
  all
• 1:14
  the
• 1:14
  recent
• 1:14
  numbers
• 1:14
  bear
• 1:15
  that
• 1:15
  out.
• 1:15
  You
• 1:15
  see
• 1:15
  the
• 1:15
  number
• 1:15
  of
• 1:16
  app
• 1:16
  downloads
• 1:16
  in
• 1:16
  the
• 1:16
  US
• 1:17
  like,
• 1:17
  the
• 1:17
  number
• 1:17
  of
• 1:18
  them
• 1:18
  is
• 1:18
  insane.
• 1:20
  Amazon's
• 1:21
  online
• 1:22
  store
• 1:22
  sales
• 1:23
  rose
• 1:23
  just
• 1:23
  5%
• 1:23
  in
• 1:24
  the
• 1:24
  last
• 1:24
  quarter,
• 1:25
  which
• 1:25
  slowed
• 1:25
  down
• 1:26
  from
• 1:26
  a
• 1:26
  7%
• 1:27
  increase
• 1:27
  in
• 1:27
  the
• 1:27
  previous
• 1:28
  quarter.
• 1:28
  So
• 1:28
  in
• 1:28
  the
• 1:28
  first
• 1:29
  quarter
• 1:29
  of
• 1:29
  this
• 1:29
  year.
• 1:29
  So.
• 1:30
  But
• 1:30
  you
• 1:30
  know,
• 1:31
  more
• 1:31
  importantly,
• 1:31
  I
• 1:32
  think
• 1:32
  the
• 1:32
  other
• 1:32
  piece
• 1:33
  of
• 1:33
  this
• 1:33
  is
• 1:34
  it's
• 1:34
  actually
• 1:34
  a
• 1:35
  strategic
• 1:35
  assault
• 1:36
  on
• 1:36
  Amazon's
• 1:36
  E
• 1:37
  commerce
• 1:37
  turf.
• 1:38
  Like
• 1:38
  Amazon
• 1:38
  has
• 1:39
  been,
• 1:39
  has
• 1:39
  been
• 1:39
  known
• 1:40
  as
• 1:40
  the
• 1:40
  low
• 1:40
  price
• 1:40
  leader.
• 1:41
  And
• 1:42
  like
• 1:42
  we've
• 1:42
  talked
• 1:42
  about
• 1:42
  on
• 1:42
  the
• 1:43
  show,
• 1:43
  consumers
• 1:44
  gravitate
• 1:44
  to
• 1:45
  the,
• 1:45
  to
• 1:46
  the
• 1:46
  offering
• 1:46
  that
• 1:46
  gives
• 1:47
  them
• 1:47
  the
• 1:47
  lowest
• 1:47
  price,
• 1:47
  which
• 1:48
  Temu
• 1:48
  and
• 1:48
  Sheen
• 1:48
  are
• 1:49
  now
• 1:49
  effectively
• 1:50
  doing.
• 1:50
  So
• 1:50
  then
• 1:50
  I
• 1:51
  have
• 1:51
  to
• 1:51
  ask
• 1:51
  the
• 1:51
  question
• 1:52
  for
• 1:52
  me
• 1:52
  is
• 1:52
  are
• 1:53
  the
• 1:53
  implications
• 1:53
  of
• 1:53
  this.
• 1:54
  The
• 1:54
  question
• 1:54
  I
• 1:54
  have
• 1:54
  to
• 1:54
  ask
• 1:55
  then,
• 1:55
  Anne,
• 1:55
  is
• 1:56
  can
• 1:56
  they
• 1:56
  actually
• 1:56
  win
• 1:57
  this
• 1:57
  pricing
• 1:58
  war
• 1:58
  in
• 1:58
  this
• 1:59
  way?
• 1:59
  I
• 2:00
  don't
• 2:00
  know
• 2:00
  that
• 2:00
  they
• 2:00
  can
• 2:01
  at
• 2:01
  this
• 2:01
  point
• 2:01
  because
• 2:01
  she
• 2:02
  and
• 2:02
  Timu
• 2:02
  are
• 2:03
  pretty
• 2:03
  entrenched
• 2:03
  with
• 2:04
  consumers.
• 2:04
  Amazon's
• 2:05
  just
• 2:05
  trying
• 2:05
  to
• 2:06
  start
• 2:06
  up
• 2:06
  this
• 2:06
  new,
• 2:07
  you
• 2:07
  know,
• 2:07
  kind
• 2:07
  of
• 2:07
  format
• 2:08
  in
• 2:08
  this
• 2:08
  vein
• 2:09
  or
• 2:09
  this
• 2:10
  storefront
• 2:10
  in
• 2:10
  this
• 2:10
  vein.
• 2:11
  So
• 2:11
  I
• 2:11
  don't
• 2:12
  know
• 2:12
  that
• 2:12
  they're
• 2:12
  going
• 2:12
  to
• 2:12
  make,
• 2:13
  make
• 2:13
  a
• 2:13
  lot
• 2:13
  of
• 2:13
  inroads
• 2:13
  here.
• 2:14
  I
• 2:14
  think,
• 2:14
  I
• 2:14
  think
• 2:14
  that
• 2:15
  this
• 2:15
  part
• 2:15
  of
• 2:15
  the
• 2:15
  business
• 2:16
  might
• 2:16
  be
• 2:16
  lost
• 2:17
  forever,
• 2:18
  especially
• 2:18
  until
• 2:19
  we
• 2:19
  know
• 2:19
  how
• 2:19
  regulation
• 2:20
  is
• 2:20
  going
• 2:20
  to
• 2:20
  continue
• 2:20
  to
• 2:20
  impact
• 2:21
  this,
• 2:21
  this
• 2:22
  direct
• 2:23
  to
• 2:23
  factory
• 2:24
  way
• 2:25
  of
• 2:25
  doing
• 2:25
  E
• 2:25
  commerce
• 2:26
  as
• 2:26
  well.
• 2:26
  But
• 2:26
  what
• 2:26
  do
• 2:26
  you
• 2:27
  think?
• 2:27
  Well
• 2:27
  Chris,
• 2:28
  but
• 2:28
  I
• 2:28
  guess
• 2:28
  my
• 2:29
  question
• 2:29
  too
• 2:29
  is
• 2:30
  like
• 2:30
  I
• 2:31
  assume
• 2:31
  we're
• 2:31
  talking
• 2:32
  the
• 2:32
  same
• 2:32
  manufacturers.
• 2:33
  I
• 2:33
  mean
• 2:33
  from
• 2:33
  my
• 2:33
  experience
• 2:34
  ordering,
• 2:34
  I
• 2:34
  would
• 2:34
  assume
• 2:35
  she
• 2:35
  and
• 2:36
  like
• 2:36
  yeah,
• 2:36
  are
• 2:36
  that
• 2:37
  are,
• 2:38
  is
• 2:38
  Amazon
• 2:39
  asking
• 2:39
  these
• 2:39
  manufacturers
• 2:40
  to
• 2:41
  make
• 2:41
  further
• 2:41
  concessions
• 2:42
  for
• 2:42
  Amazon
• 2:42
  than
• 2:43
  they
• 2:43
  are
• 2:43
  for
• 2:43
  Temu
• 2:44
  and
• 2:44
  Shein
• 2:44
  or
• 2:44
  is
• 2:44
  this
• 2:45
  like
• 2:45
  this
• 2:45
  is
• 2:45
  just
• 2:46
  standard
• 2:46
  across
• 2:47
  the
• 2:47
  board?
• 2:47
  Like
• 2:47
  they're
• 2:47
  already
• 2:48
  doing
• 2:48
  this
• 2:48
  so
• 2:48
  it's
• 2:49
  going
• 2:49
  to
• 2:49
  be
• 2:49
  fine.
• 2:49
  Like
• 2:49
  that,
• 2:50
  that
• 2:50
  to
• 2:51
  me
• 2:51
  doesn't
• 2:51
  make
• 2:51
  sense.
• 2:52
  Like
• 2:52
  they've
• 2:52
  already,
• 2:53
  these
• 2:53
  factories
• 2:53
  already
• 2:53
  have
• 2:54
  these
• 2:54
  longstanding
• 2:54
  relationships
• 2:55
  with
• 2:55
  Sheen
• 2:55
  and
• 2:55
  Temu
• 2:56
  and
• 2:56
  who,
• 2:56
  you
• 2:57
  know,
• 2:57
  just
• 2:57
  because
• 2:57
  Amazon
• 2:58
  comes
• 2:58
  in,
• 2:58
  do
• 2:58
  they
• 2:58
  have
• 2:59
  the
• 2:59
  same
• 2:59
  clout
• 2:59
  that
• 2:59
  they
• 3:00
  might
• 3:00
  have
• 3:00
  in
• 3:00
  the
• 3:01
  US
• 3:01
  Market
• 3:02
  when
• 3:02
  we're
• 3:02
  talking
• 3:03
  about,
• 3:03
  you
• 3:04
  know,
• 3:04
  what
• 3:04
  their
• 3:04
  relationships
• 3:05
  are
• 3:05
  over
• 3:05
  in
• 3:06
  China.
• 3:06
  But
• 3:07
  I
• 3:08
  disagree
• 3:08
  with
• 3:08
  you
• 3:09
  a
• 3:09
  little
• 3:09
  bit
• 3:09
  and
• 3:10
  I'm
• 3:10
  curious
• 3:10
  what
• 3:10
  you
• 3:11
  think
• 3:11
  about
• 3:11
  this.
• 3:11
  Let's
• 3:11
  get
• 3:11
  it
• 3:11
  going.
• 3:12
  So
• 3:13
  I
• 3:13
  think
• 3:14
  this
• 3:14
  could
• 3:14
  be
• 3:14
  a
• 3:14
  massive
• 3:15
  opportunity
• 3:15
  for
• 3:15
  Amazon.
• 3:16
  Like
• 3:16
  he
• 3:16
  huge
• 3:17
  because
• 3:18
  I
• 3:18
  think
• 3:18
  if
• 3:18
  you
• 3:19
  look
• 3:19
  at
• 3:19
  the
• 3:20
  brands,
• 3:20
  I
• 3:20
  was
• 3:20
  even
• 3:21
  shocked
• 3:21
  by
• 3:21
  this.
• 3:21
  But
• 3:22
  if
• 3:22
  you
• 3:22
  look
• 3:22
  at
• 3:22
  the
• 3:23
  brands
• 3:23
  that
• 3:23
  are
• 3:24
  most
• 3:24
  beloved
• 3:24
  by
• 3:25
  Gen
• 3:25
  Z
• 3:25
  again
• 3:26
  the
• 3:26
  generation
• 3:26
  that's
• 3:27
  holding
• 3:27
  the
• 3:27
  most
• 3:28
  buying
• 3:28
  power
• 3:28
  that
• 3:29
  any
• 3:29
  of
• 3:29
  any
• 3:29
  generation
• 3:30
  at
• 3:30
  this
• 3:30
  con
• 3:31
  existing
• 3:31
  age,
• 3:32
  Amazon
• 3:32
  is
• 3:33
  consistently
• 3:33
  ranked
• 3:34
  among
• 3:34
  their
• 3:34
  favorites
• 3:35
  and
• 3:35
  in
• 3:35
  some
• 3:35
  cases
• 3:36
  even
• 3:36
  in
• 3:36
  the
• 3:36
  top
• 3:37
  10
• 3:37
  of
• 3:38
  their
• 3:38
  favorite
• 3:39
  brands.
• 3:39
  So
• 3:40
  I
• 3:40
  have
• 3:40
  to
• 3:40
  ask
• 3:40
  you
• 3:41
  Chris.
• 3:41
  If
• 3:42
  you're
• 3:42
  ordering
• 3:42
  another
• 3:43
  question,
• 3:43
  I
• 3:43
  do.
• 3:44
  I
• 3:44
  have
• 3:44
  to
• 3:44
  ask
• 3:44
  you
• 3:45
  this
• 3:45
  question.
• 3:45
  So
• 3:46
  if
• 3:46
  you're
• 3:46
  going
• 3:46
  to
• 3:46
  order,
• 3:47
  let's
• 3:47
  talk,
• 3:47
  let's
• 3:48
  say
• 3:48
  like
• 3:48
  shoe
• 3:48
  organizers
• 3:49
  for
• 3:49
  your
• 3:49
  closet
• 3:50
  or
• 3:50
  something,
• 3:51
  something
• 3:51
  like
• 3:51
  that.
• 3:52
  Are
• 3:52
  you
• 3:53
  more
• 3:53
  comfortable
• 3:53
  ordering
• 3:54
  that
• 3:54
  from
• 3:55
  Amazon
• 3:55
  as
• 3:56
  a
• 3:56
  US
• 3:56
  consumer?
• 3:56
  Are
• 3:57
  you
• 3:57
  more
• 3:57
  comfortable
• 3:57
  ordering
• 3:57
  that
• 3:58
  from
• 3:58
  Amazon
• 3:58
  or
• 3:59
  from
• 3:59
  Temu?
• 4:01
  It's
• 4:01
  a
• 4:01
  good
• 4:01
  question.
• 4:01
  Yeah,
• 4:02
  it's
• 4:02
  a,
• 4:02
  it's
• 4:02
  a
• 4:02
  really
• 4:03
  good
• 4:03
  question.
• 4:03
  So
• 4:03
  I,
• 4:04
  that's
• 4:04
  what's
• 4:04
  tough
• 4:04
  for
• 4:05
  me
• 4:05
  on
• 4:05
  this.
• 4:05
  It's,
• 4:05
  it
• 4:06
  depends
• 4:06
  on
• 4:06
  the
• 4:06
  user
• 4:06
  experience.
• 4:07
  Cause
• 4:07
  I
• 4:07
  talked
• 4:07
  to
• 4:07
  the
• 4:07
  folks
• 4:07
  at
• 4:08
  temu
• 4:08
  for
• 4:08
  like
• 4:08
  30,
• 4:09
  45
• 4:09
  minutes
• 4:09
  one
• 4:10
  day.
• 4:10
  Yeah.
• 4:10
  And
• 4:10
  they
• 4:11
  say
• 4:11
  while
• 4:11
  the
• 4:11
  direct
• 4:11
  to
• 4:11
  factory
• 4:12
  model
• 4:12
  is
• 4:12
  part
• 4:12
  of
• 4:12
  it,
• 4:13
  it's
• 4:13
  also
• 4:13
  the
• 4:13
  gamification
• 4:14
  and
• 4:14
  the
• 4:14
  user
• 4:15
  interface
• 4:15
  is
• 4:15
  also
• 4:16
  part
• 4:16
  of
• 4:16
  this.
• 4:16
  True.
• 4:17
  So
• 4:17
  the
• 4:17
  Amazon
• 4:18
  experience
• 4:18
  as
• 4:18
  you're
• 4:18
  des
• 4:19
  describing
• 4:19
  it,
• 4:20
  operates
• 4:20
  and
• 4:20
  behaves
• 4:21
  differently.
• 4:22
  But
• 4:22
  with
• 4:22
  that
• 4:23
  said,
• 4:23
  like
• 4:23
  could
• 4:23
  I
• 4:23
  as
• 4:23
  a
• 4:24
  young
• 4:24
  consumer
• 4:24
  be
• 4:24
  browsing
• 4:25
  Amazon
• 4:25
  and
• 4:25
  looking
• 4:26
  for
• 4:26
  storage
• 4:26
  organization
• 4:27
  solutions
• 4:27
  that
• 4:27
  are
• 4:28
  cheap?
• 4:28
  Yes,
• 4:29
  I
• 4:29
  could.
• 4:30
  So
• 4:30
  maybe
• 4:30
  they
• 4:30
  get
• 4:31
  some
• 4:31
  of
• 4:31
  this
• 4:31
  business,
• 4:32
  you
• 4:32
  know,
• 4:32
  that
• 4:32
  they've
• 4:32
  been
• 4:33
  losing
• 4:33
  to
• 4:34
  Temu
• 4:34
  and
• 4:34
  shein
• 4:34
  but,
• 4:35
  but
• 4:35
  I
• 4:35
  don't
• 4:35
  know
• 4:35
  that
• 4:36
  they
• 4:36
  can
• 4:36
  ever
• 4:36
  get
• 4:37
  the
• 4:37
  total
• 4:38
  amount.
• 4:38
  I
• 4:38
  don't
• 4:38
  know
• 4:38
  that
• 4:38
  they
• 4:39
  can
• 4:39
  ever
• 4:39
  just
• 4:39
  like
• 4:39
  shut
• 4:39
  them
• 4:40
  out
• 4:40
  of
• 4:40
  the
• 4:40
  market
• 4:40
  at
• 4:40
  this
• 4:40
  point.
• 4:41
  I
• 4:41
  think
• 4:41
  that
• 4:41
  that's
• 4:41
  the
• 4:42
  point
• 4:42
  I'm
• 4:42
  trying
• 4:42
  to
• 4:42
  make
• 4:42
  here
• 4:42
  is
• 4:43
  like,
• 4:43
  yeah,
• 4:43
  true.
• 4:43
  They,
• 4:44
  they.
• 4:44
  It
• 4:44
  just
• 4:44
  seems
• 4:45
  like
• 4:45
  this
• 4:45
  is
• 4:45
  a
• 4:46
  hard
• 4:46
  game
• 4:46
  for
• 4:46
  Amazon
• 4:47
  to
• 4:47
  stand
• 4:47
  up
• 4:47
  and
• 4:48
  play
• 4:48
  entirely
• 4:49
  new
• 4:49
  because
• 4:49
  it,
• 4:50
  it's
• 4:50
  a
• 4:50
  different
• 4:50
  way
• 4:51
  of
• 4:51
  doing
• 4:51
  E
• 4:51
  commerce.
• 4:52
  I
• 4:52
  don't
• 4:52
  know.
• 4:52
  It
• 4:52
  totally
• 4:53
  is.
• 4:53
  But,
• 4:53
  but
• 4:53
  I,
• 4:54
  but
• 4:54
  answer
• 4:54
  the
• 4:55
  question.
• 4:55
  Who
• 4:55
  would
• 4:55
  you
• 4:55
  rather
• 4:56
  order
• 4:56
  from,
• 4:56
  Amazon
• 4:56
  or
• 4:57
  team?
• 4:57
  As
• 4:58
  a
• 4:58
  US
• 4:58
  consumer,
• 4:59
  probably
• 4:59
  Amazon.
• 5:00
  Yeah,
• 5:00
  I
• 5:00
  think,
• 5:00
  I
• 5:00
  think
• 5:01
  that
• 5:01
  I
• 5:01
  would
• 5:01
  concede
• 5:02
  to
• 5:02
  you,
• 5:02
  I
• 5:02
  would
• 5:02
  agree.
• 5:03
  If,
• 5:03
  if
• 5:04
  all
• 5:04
  things
• 5:04
  are
• 5:04
  equal,
• 5:05
  like
• 5:05
  price
• 5:06
  is
• 5:06
  comparable.
• 5:08
  You,
• 5:08
  I
• 5:08
  mean
• 5:09
  everything
• 5:09
  else,
• 5:09
  the
• 5:09
  quality
• 5:10
  of
• 5:10
  the
• 5:10
  product,
• 5:10
  it
• 5:11
  looks
• 5:11
  the
• 5:11
  same,
• 5:11
  the
• 5:11
  images
• 5:12
  are
• 5:12
  the
• 5:12
  same.
• 5:13
  I
• 5:13
  would
• 5:13
  also
• 5:13
  go
• 5:13
  with
• 5:13
  Amazon
• 5:14
  and
• 5:14
  my
• 5:14
  hunch
• 5:14
  is
• 5:15
  there's
• 5:15
  a
• 5:15
  lot
• 5:15
  of
• 5:15
  people
• 5:16
  in
• 5:16
  the
• 5:16
  US
• 5:16
  that
• 5:16
  would
• 5:17
  also
• 5:17
  go
• 5:17
  to
• 5:17
  Amazon
• 5:18
  before
• 5:18
  ordering
• 5:19
  something
• 5:19
  from
• 5:20
  Temu
• 5:20
  or
• 5:21
  from
• 5:21
  Shein
• 5:21
  if
• 5:21
  it's
• 5:22
  the
• 5:22
  same
• 5:22
  thing.
• 5:23
  So
• 5:23
  you
• 5:23
  make
• 5:23
  a
• 5:23
  great
• 5:24
  point.
• 5:24
  I
• 5:24
  think
• 5:24
  about
• 5:25
  making
• 5:25
  sure
• 5:25
  that
• 5:25
  the
• 5:25
  gamification
• 5:26
  and
• 5:26
  the
• 5:26
  shopping
• 5:27
  experience
• 5:27
  is
• 5:27
  there,
• 5:28
  but
• 5:28
  I
• 5:28
  think
• 5:28
  if
• 5:28
  they
• 5:29
  can
• 5:29
  do
• 5:29
  it,
• 5:30
  there's
• 5:30
  a
• 5:30
  huge
• 5:31
  opportunity
• 5:31
  in
• 5:31
  the
• 5:31
  US
• 5:32
  for
• 5:32
  them.
• 5:33
  Yeah.
• 5:33
  The
• 5:33
  other
• 5:33
  part
• 5:34
  about
• 5:34
  this
• 5:34
  though
• 5:34
  you
• 5:34
  got
• 5:34
  me
• 5:34
  think
• 5:35
  about
• 5:35
  is
• 5:35
  seller
• 5:35
  ratings
• 5:36
  are
• 5:36
  also
• 5:36
  really
• 5:36
  important
• 5:37
  on
• 5:37
  Amazon
• 5:38
  and
• 5:38
  so
• 5:38
  Amazon's
• 5:38
  always
• 5:38
  very
• 5:39
  transparent
• 5:39
  of
• 5:39
  that.
• 5:39
  So
• 5:40
  like,
• 5:40
  if
• 5:40
  customers
• 5:40
  start
• 5:41
  to
• 5:41
  get
• 5:41
  dissatisfied
• 5:42
  with
• 5:42
  that,
• 5:42
  Amazon's
• 5:43
  going
• 5:43
  to
• 5:43
  probably
• 5:43
  showcase
• 5:44
  that
• 5:44
  a
• 5:44
  little
• 5:45
  bit
• 5:45
  more
• 5:45
  too.
• 5:45
  So,
• 5:46
  so
• 5:46
  yeah,
• 5:46
  this
• 5:46
  is
• 5:47
  a
• 5:47
  really
• 5:47
  great
• 5:47
  conversation.
• 5:48
  I
• 5:48
  have
• 5:48
  no
• 5:48
  idea
• 5:48
  which
• 5:49
  way
• 5:49
  it's
• 5:49
  going
• 5:49
  to
• 5:49
  play,
• 5:49
  but
• 5:50
  you
• 5:50
  can
• 5:50
  tell
• 5:50
  that
• 5:51
  Amazon
• 5:51
  is
• 5:51
  definitely,
• 5:52
  definitely
• 5:52
  focused
• 5:53
  on
• 5:53
  trying
• 5:53
  to
• 5:53
  figure
• 5:54
  this
• 5:54
  out.