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Episode 17 - Deep Dive Into Digital Marketing with Special Guest: Mike Whaling
Episode 17 of the Owner Occupied podcast with Peter Lohmann and Russell Lowery. In this episode we discuss:
(00:00) Intro
(02:30) Digital Overview
(05:30) Mike's Background
(09:19) Size of 30 Lines
(13:30) How do you approach Marketing a Property?
(16:34) Painting a Picture
(18:51) Power of Branding
(27:40) How do you put together a tactical puzzle for your Clients?
(34:05) Do I need to aggressive market if Zillow is working?
(40:49) Quality of Tenant
(47:47) What would Mike have done different looking back?
(55:43) Mike's book recommendations
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Mike Whaling through his work at 30 Lines…
The skinny
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