US Holiday Spending Set to Hit $1 Trillion as Wealthy Consumers Lead Retail Growth
U.S. holiday retail sales are projected to surpass $1 trillion for the first time in 2026, as consumers prepare for the November and December shopping season. The National Retail Federation (NRF) forecasts sales will reach $1.013 trillion, a 4.2% increase from 2025, accelerating from last year's 3.1% growth.
However, the outlook reveals an uneven consumer economy. Higher-income households are helping sustain spending, while lower-income families face pressure from rising food, fuel and other living costs. Retailers are preparing for a busy season, with the NRF expecting between 325,000 and…
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