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Alain Ehrenberg: Self-Help, Burnout, & The Depression Epidemic

We have been sold a blueprint for happiness, a meticulously detailed map to a promised land called “Success.” From childhood, we are told to dream big, work hard, and forge our own path. We consume endless books and podcasts promising to unlock our potential, to reveal the “one secret” to a fulfilled life. But what if reaching the destination only reveals a profound, terrifying emptiness?

This is the unspoken truth at the heart of the self-help industry, a quiet crisis of the soul that French sociologist Alain Ehrenberg diagnosed with chilling precision. He saw beyond the individual…

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