Phill Keaney-Bolland: How to Be Remembered for Your Brand, Not Just Your Stunt - Episode #51
Is your cybersecurity marketing failing because you're trying to say too much to too many people?
In this episode of Connect To Market, host Casey Cheshire sits down with Phill Keaney-Bolland, Co-Founder of Yaya and a brand and design strategist specializing in cybersecurity, to explore how marketers can connect to their market by doing less and getting radically clearer on the fundamentals. Phill argues there is no single hack for better market connection. Instead, leaders need to return to the basics: crisp alignment on target audience, niche, differentiation, and value proposition…
The skinny
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