Latest / Event Industry News Podcast
Scaling with event tech
Former head of digital innovation at Reed Exhibitions, Ade Allenby launched his own advisory business in March 2023.
In this episode, Ade talks advances in event tech, the sector’s move from the fringes to the heartbeat of contemporary shows, tools that help people connect, and generating data to help organisers better understand their audience.
Prompted by host James Dickson, Ade goes on to discuss the spoils of cameras in the halls, algorithmic Bluetooth navigation/tracking and measuring success, QR codes, engagement touchpoints, IOS update – airdrop and namedrop – incorporating…
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