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Cancer Awakens Business Soul with Bron Watson · The Heart-Led Business Show

• 0:01
  Speaker: Welcome to The Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
• 0:09
  Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
• 0:20
  Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
• 0:29
  Speaker: So buckle up and let your heart guide your business journey.
• 0:36
  Tom Jackobs: Welcome back to the Heart-Led Business Show, where today's guest is a remarkable Bron Watson, a nurse educator and the visionary founder of both The Social Coach and The Serenity Project.
• 0:48
  Tom Jackobs: Bron's journey dances between resilience and revelation with a heart as vast as the ocean, and a spirit that sparkles like the stars.
• 0:56
  Tom Jackobs: She's dedicated to helping us reconnect ourselves in the whirlwinds.
• 1:00
  Tom Jackobs: Join us as we dive into our inspiring story and discover the magic of heart-led entrepreneurship.
• 1:05
  Tom Jackobs: Bron, let's dive into it.
• 1:07
  Bron Watson: Thank you for having me.
• 1:09
  Tom Jackobs: Yes, I'm so glad to have you and I know you're calling in from down under in Australia all the way from there as well.
• 1:16
  Tom Jackobs: Although you're a close neighbor of mine, of course.
• 1:18
  Bron Watson: We are.
• 1:19
  Bron Watson: sort of.
• 1:20
  Tom Jackobs: Yeah.
• 1:20
  Tom Jackobs: I'm really excited to dive into both of the Social Coach and the Serenity Project and really how you develop those.
• 1:27
  Tom Jackobs: But of course, first I'd like to ask the first question, which is, what's your definition of a heart-led business?
• 1:33
  Bron Watson: Look, it is such a good question and the thing for me is that I learned what a not heart-led business was because that is what I originally built.
• 1:43
  Bron Watson: Because it wasn't until I had hindsight that I realized that I did not that originally.
• 1:48
  Bron Watson: So a heart-led business for me is one, I like the word alignment.
• 1:53
  Bron Watson: Now I know that everyone used that word, but you know what?
• 1:55
  Bron Watson: When you switch your head and your heart on.
• 1:58
  Bron Watson: And when they when they're talking, when they're connected, then when they're intertwined, you'll be able to hear whether what you are doing is the correct thing or not.
• 2:07
  Bron Watson: Because I built a business and for years that little voice was screaming at me and I I knew it wasn't right.
• 2:13
  Bron Watson: I knew it wasn't what was fitted for me.
• 2:15
  Bron Watson: Yet, it was a very successful business.
• 2:19
  Bron Watson: Both financially and outside, inside the whole thing was amazing.
• 2:23
  Bron Watson: But for me, heart-led is when you are getting up and you're going to work and it feels fantastic because it's in alignment and that when you finish doing some of your work, whatever that may be, you are energized.
• 2:38
  Bron Watson: You're actually energized, you're not tired, and I feel that you'll know it when you feel it, people.
• 2:43
  Tom Jackobs: Yeah, absolutely.
• 2:45
  Tom Jackobs: I know I, I went through the same a similar journey after I sold my fitness business.
• 2:50
  Tom Jackobs: And I was in that flux of what do I do next?
• 2:54
  Tom Jackobs: And it just didn't feel in alignment until I developed the heart-led processes and the sales coaching that I do now.
• 3:02
  Tom Jackobs: And now it just, it feels everything is just, as you say, in alignment.
• 3:06
  Tom Jackobs: Although that word does get over overused along.
• 3:09
  Bron Watson: it's true.
• 3:10
  Bron Watson: And I don't, I don't want to use that word, but I know that you'll understand when I use that word and when it's in alignment, things fall into place.
• 3:18
  Bron Watson: It doesn't feel hard.
• 3:20
  Bron Watson: It actually feels, I don't wanna say easy, but what I'm saying is it actually feels as if it should feel.
• 3:27
  Tom Jackobs: Yeah, light.
• 3:28
  Bron Watson: Which is when very light and it just works.
• 3:32
  Bron Watson: Those um, unexplained miracles those things that just seem to come together or you'll meet the right people and or whatever.
• 3:39
  Bron Watson: It turns out, it's just because I believe that we have switched on and we've moved beyond hustle.
• 3:46
  Bron Watson: We've moved beyond just that terrible relentlessness is what I talk about.
• 3:51
  Bron Watson: We've moved into a space where we are aligned, and it doesn't mean this has got nothing to do with productivity.
• 3:58
  Tom Jackobs: Right.
• 3:58
  Tom Jackobs: Exactly.
• 4:00
  Tom Jackobs: um, yeah.
• 4:02
  Tom Jackobs: When I talk to other entrepreneurs, they talk about how difficult things are and things like that.
• 4:07
  Tom Jackobs: And it's if the difficult days are overwhelmingly more than the easy days, then it's definitely not in alignment.
• 4:14
  Tom Jackobs: Yeah, I can totally understand that.
• 4:16
  Bron Watson: Yeah.
• 4:17
  Tom Jackobs: So tell us a little bit about your business and what makes it heart-led.
• 4:20
  Bron Watson: Okay, so originally I started out,'cause I'm a nurse educator.
• 4:25
  Bron Watson: In my previous life I've had a double career in nursing and marketing and it all came together when I.
• 4:33
  Bron Watson: Just after my, after turning 40, I thought, I sat there going, is this it?
• 4:37
  Bron Watson: And go no.
• 4:39
  Bron Watson: And I thought, okay.
• 4:40
  Bron Watson: A lot of my friends were business owners and entrepreneurs and I thought, it can't be that hard so and I started in the mentoring business and because my very first business was called Nurse Power.
• 4:52
  Tom Jackobs: Hmm.
• 4:52
  Bron Watson: And so I was helping,'cause I'm an educator, I was helping nurses to be the best they can be from a being perspective.
• 4:59
  Bron Watson: So I've always been in that space of wanting to help and be a part of growth of human growth.
• 5:06
  Bron Watson: To then to go for people to go and do what they really wanna do.
• 5:08
  Bron Watson: And from there I moved into mentoring and it was called Bron Watson because I hadn't time to come up with another business name.
• 5:16
  Bron Watson: And that's the beast that I built.
• 5:18
  Tom Jackobs: Wow.
• 5:19
  Bron Watson: And so that was mentoring.
• 5:21
  Bron Watson: It was end-to-end online marketing from lead generation to sales funnels, to sales and conversion delivery to delivery referrals, the whole thing.
• 5:29
  Bron Watson: We ran the retreats, we had the masterminds, we did all the things.
• 5:34
  Tom Jackobs: Right.
• 5:35
  Bron Watson: Until a diagnosis of breast cancer in 2017,
• 5:39
  Tom Jackobs: Oh
• 5:39
  Bron Watson: which literally sat me on my butt.
• 5:42
  Bron Watson: And just through how do I say it?
• 5:46
  Bron Watson: It was at a time where I'd had my second dose of chemotherapy and I had this belief that I had to deliver what I said I was going to deliver no matter what.
• 5:57
  Bron Watson: I stood by it.
• 5:58
  Bron Watson: I stand by it today, but with a very different filter.
• 6:01
  Bron Watson: And so it was the second round of chemotherapy, four hours, like if you've ever had it guys, you'll know that it is literally horrendous.
• 6:11
  Bron Watson: It's so bad.
• 6:13
  Bron Watson: And here I am doing a Facebook Live into my Facebook group for my mastermind members because I had promised four hours after the second dose and these doses were foul.
• 6:25
  Tom Jackobs: Oh.
• 6:25
  Bron Watson: I caught a glimpse of myself and I took my breath away'cause I thought, who is this person?
• 6:29
  Bron Watson: Then I realized, oh my God, that's me.
• 6:31
  Bron Watson: 'cause I was bald by that stage and so sick.
• 6:33
  Bron Watson: I was red, massive big face because of all the steroids.
• 6:37
  Bron Watson: And I looked at myself in the eyes, you know, and I said, do you wanna die?
• 6:46
  Bron Watson: Because if you keep this up, girl.
• 6:48
  Bron Watson: You are going to die.
• 6:49
  Bron Watson: And I was 48 with five children, plus a beautiful husband.
• 6:53
  Bron Watson: Right?
• 6:54
  Bron Watson: So I shut that mentoring business down overnight.
• 6:57
  Tom Jackobs: Wow.
• 6:57
  Bron Watson: and I knew that I was not sacrificing it.
• 7:00
  Bron Watson: So we had to pivot, we had to change, we had to grow.
• 7:04
  Bron Watson: And because of my marketing background, I transitioned into organic social media, which is where the social coach came from.
• 7:10
  Bron Watson: Completely different clearly.
• 7:12
  Bron Watson: But I knew how to build a business.
• 7:14
  Bron Watson: That's the thing.
• 7:15
  Bron Watson: I had this, I had the foundation, the structure, but this time around I was not gonna be building something that was not in alignment.
• 7:22
  Bron Watson: And then fast forward to 2023, and sadly I have was given another cancer diagnosis, but this time of blood cancer.
• 7:30
  Bron Watson: And now that one I wasn't to my knees or sitting down that one, I was horizontal.
• 7:35
  Bron Watson: That thing, it has crushed me.
• 7:37
  Bron Watson: And especially when you are told, you know, Bron, you know there's a limited time on this earth because it's not curable.
• 7:44
  Bron Watson: And that is where during those years between breast cancer and myeloma, I'd started to work on this thing called the Serenity Project, which was for me, and it was based on the Serenity Prayer, which was God grant me serenity to accept what I cannot change.
• 8:01
  Bron Watson: The courage to change the things I can and the wisdom to know the difference.
• 8:05
  Bron Watson: And so I started to think we gotta really focus in here.
• 8:09
  Bron Watson: And that was what I did.
• 8:10
  Bron Watson: I've learnt to find what I call serenity now moments, which.
• 8:15
  Bron Watson: I'm in.
• 8:16
  Bron Watson: Great.
• 8:16
  Bron Watson: I'm great guys.
• 8:17
  Bron Watson: Just so you know, I'm in remission.
• 8:18
  Bron Watson: I'm feeling really good.
• 8:19
  Bron Watson: I'm as good as my last blood results.
• 8:21
  Bron Watson: But the thing is what I've learned,'cause someone said to me after the breast cancer, Bron, if you don't change the way you live, you know it's gonna come back, don't you?
• 8:31
  Bron Watson: What a thing to say to someone.
• 8:33
  Bron Watson: I would never say that to someone, but two, I thank that person for the brutality because what it did was it gave me the pause to connect my head to my heart.
• 8:45
  Bron Watson: And the challenges around the treatment of a blood cancer, I had a bone marrow or a stem cell transplant, you don't have a lot of time, you don't have thoughts because you're so sick.
• 8:56
  Bron Watson: So what I did was I looked at the moments, what could I do in the moments?
• 8:59
  Bron Watson: Because I had to keep the business going.
• 9:01
  Bron Watson: I have the most incredible team.
• 9:03
  Bron Watson: Obviously there were days and days where I think, oh, I can't keep doing this.
• 9:06
  Bron Watson: Why are you working, Bron?
• 9:08
  Bron Watson: This is, you should be making sourdough growing vegetables.
• 9:12
  Bron Watson: Whatever you wanna do, you should be doing what you want.
• 9:15
  Bron Watson: Because what they do in this space, they say to you, Bron, you've gotta make memories.
• 9:18
  Bron Watson: Oh I said you go and make your memories.
• 9:20
  Bron Watson: I'm cool.
• 9:21
  Bron Watson: I don't need to be told to make memories.
• 9:23
  Bron Watson: I'm good.
• 9:24
  Bron Watson: But what it did was I now have the Serenity Project, which is a collaboration.
• 9:29
  Bron Watson: It's a community.
• 9:30
  Bron Watson: So see how it's all evolved by the learnings of what not is what a heart-led business is, to what a heart-led business is, and it's going off.
• 9:41
  Bron Watson: The Serenity Project is doing exactly what it's meant to do, which is create awareness around the third space between science and soul and evidence and perspective.
• 9:50
  Bron Watson: But I'm using, thank goodness I have it, my business school, so I know that's a very long answer to the question that you asked, which was a very simple question.
• 9:58
  Bron Watson: But it's not simple to me because
• 10:00
  Tom Jackobs: it's not.
• 10:02
  Bron Watson: it's not simple.
• 10:03
  Bron Watson: It is a journey.
• 10:04
  Bron Watson: And that's the thing with heart-led business full stop, is that we don't know what's coming, but we don't live there.
• 10:12
  Bron Watson: We live here.
• 10:12
  Bron Watson: We live where our feet are, and we build that business where our feet are.
• 10:17
  Bron Watson: And when I say build,'cause it's always building, isn't it?
• 10:20
  Bron Watson: Everything changing, Turning, whatever it is.
• 10:24
  Tom Jackobs: Yeah.
• 10:24
  Tom Jackobs: No, I love that.
• 10:25
  Tom Jackobs: And what a journey and thankful that you're still here and you're in remission and all that.
• 10:31
  Tom Jackobs: Yeah.
• 10:31
  Tom Jackobs: Wow.
• 10:32
  Tom Jackobs: So the transition from the profit led business into the heart-led business.
• 10:37
  Tom Jackobs: Obviously the cancer diagnosis, it had a lot to do that with that.
• 10:41
  Tom Jackobs: But what was that transition like in terms of the financial or the business side, and how do you navigate now balancing profit and still being heart-led?
• 10:54
  Bron Watson: It's a good question because the way I likened the old business model for me was like a saber-toothed tiger.
• 11:00
  Bron Watson: You know when you get a little cat and it's so cute and you go, oh, you cute little kitty cat.
• 11:05
  Bron Watson: That was the beginning of the business, right?
• 11:07
  Bron Watson: Oh, you're so cute.
• 11:07
  Bron Watson: Oh my goodness.
• 11:08
  Bron Watson: You're eating a lot AKA my time.
• 11:10
  Bron Watson: And this thing grows and grows.
• 11:11
  Bron Watson: And before you know it, you are riding the saber-toothed tiger, because you can't get off because it will kill you.
• 11:18
  Bron Watson: That is what it felt like for me.
• 11:20
  Bron Watson: So when I made that decision, literally by looking at myself in my own soul, there was no emotion.
• 11:28
  Bron Watson: It's like, thank you kitty cat, you are done.
• 11:30
  Bron Watson: Thank you.
• 11:31
  Bron Watson: I am blessed.
• 11:32
  Bron Watson: I'm so grateful for the lessons I've learned and the people I've met along the way.
• 11:36
  Bron Watson: Stop.
• 11:37
  Bron Watson: There was no talk about how we're going to survive financially.
• 11:41
  Bron Watson: And I looked at what was on my plate.
• 11:43
  Bron Watson: I looked at what my strengths were, like, I like to say, playing in my lane, so to speak, speak.
• 11:48
  Bron Watson: So that was marketing and social media because I'd done training with this incredible woman called Jennifer who had run Barack Obama's social media campaign.
• 11:55
  Bron Watson: So I knew I had good skills.
• 11:58
  Bron Watson: So I pivoted, and I hate that word too'cause that's a COVID thing.
• 12:02
  Bron Watson: I exited stage left into a cliff face and I jumped, and the jump was into what I knew.
• 12:12
  Bron Watson: So I looked at what I knew because I knew that I had these skills that I could monetize.
• 12:17
  Bron Watson: And so we started workshops in social media, Facebook, and I just grew that, I called it a boutique marketing agency at the time.
• 12:25
  Bron Watson: And now we work with people to teach them how they can show up online like you and I do.
• 12:32
  Bron Watson: And so did it hit us financially?
• 12:36
  Bron Watson: Absolutely.
• 12:38
  Tom Jackobs: Yeah.
• 12:38
  Bron Watson: But you navigate through because it's beyond the numbers.
• 12:42
  Bron Watson: Yes, we need the numbers.
• 12:44
  Bron Watson: They're the guiding light, right?
• 12:45
  Bron Watson: You can have all the dreams in the world, but you need the numbers.
• 12:48
  Bron Watson: And so we did so we did really well with that.
• 12:51
  Bron Watson: And then of course, I've had another hit, which is when, in that 2023 with that diagnosis, and I've got my team, now, I've got this beautiful team who have been so loyal and amazing, and the businesses kept going because of them.
• 13:04
  Bron Watson: So financially we're nowhere near what we were.
• 13:07
  Bron Watson: But it's not about the money, it's about the longevity of the road.
• 13:12
  Bron Watson: To get there for me, I can only talk for me.
• 13:14
  Bron Watson: And about being able to monetize the skills you have.
• 13:18
  Bron Watson: And I think now with ai, it's a whole lot easier to go.
• 13:21
  Bron Watson: Go and give me 20 ways to start a business.
• 13:24
  Bron Watson: And honestly, it'll give you some incredible ideas, or to pivot with, I've got all this stuff.
• 13:29
  Bron Watson: What do I do with all my stuff?
• 13:32
  Bron Watson: Like I've got years of program.
• 13:33
  Bron Watson: So that's what you do, I think, is when you're in those situations, look at what you have, not what you don't have.
• 13:40
  Bron Watson: Stay in your lane and monetize it.
• 13:44
  Tom Jackobs: Yeah.
• 13:45
  Tom Jackobs: what's different with this business now than the mentoring business before in terms of your head space?
• 13:53
  Bron Watson: I actually look at that and I almost say that's the old Bron.
• 13:58
  Bron Watson: 'Cause the old Bron put everyone else first, their health, their everything, even their businesses.
• 14:03
  Bron Watson: I'd be more vested in my client's businesses than they were.
• 14:06
  Bron Watson: I don't know if you've been in the mentoring space, you know what I'm talking about?
• 14:10
  Tom Jackobs: Yeah.
• 14:11
  Bron Watson: And I was more vested than they were.
• 14:13
  Bron Watson: And so I literally call that to the old Bron.
• 14:16
  Bron Watson: The new Bron is, you know what, that's great.
• 14:19
  Bron Watson: If you wanna go do that's great.
• 14:21
  Bron Watson: I'm not actually having an opinion.
• 14:22
  Bron Watson: One didn't ask for it.
• 14:24
  Bron Watson: Two, I am looking after my energy.
• 14:27
  Bron Watson: And my energy is for me.
• 14:29
  Bron Watson: I fill my cup, I fill my family.
• 14:30
  Bron Watson: I don't fill my family's cup.
• 14:31
  Bron Watson: They have to fill their own.
• 14:32
  Bron Watson: But we collectively look after.
• 14:35
  Bron Watson: And they support me when I have very low energy because of the treatment I'm on.
• 14:40
  Bron Watson: We just work around it.
• 14:41
  Bron Watson: We don't make it a big deal.
• 14:43
  Tom Jackobs: Yeah.
• 14:44
  Tom Jackobs: Love that.
• 14:44
  Tom Jackobs: Love that.
• 14:46
  Tom Jackobs: You, looking back at you at the beginning when you're giving the definition, you talked about that screaming voice telling you that something's wrong.
• 14:56
  Tom Jackobs: How long was that voice yelling at you?
• 15:00
  Bron Watson: The whole time.
• 15:02
  Tom Jackobs: Real from the very beginning when you started that mentoring business is just like something's off.
• 15:08
  Bron Watson: I knew it wasn't me.
• 15:09
  Bron Watson: I did the best I could.
• 15:10
  Bron Watson: When you are looking at strengths, my strength, my top strength in life is strategy.
• 15:14
  Bron Watson: I can see someone's business, I can see where we can take it.
• 15:17
  Bron Watson: I can see how to get there way bigger.
• 15:19
  Bron Watson: So for me, the joy was seeing the light dawn in someone's face to go, I can do this.
• 15:28
  Bron Watson: And that was just so me because I was able to use my strength of strategy.
• 15:34
  Bron Watson: But I knew for years because, you'd be getting, because I was more vested than my clients were.
• 15:39
  Bron Watson: Not all clients, of course.
• 15:41
  Bron Watson: I'm to this day, I'm still friends with a lot of our people and I'm so grateful for the lessons I learned from them.
• 15:47
  Bron Watson: I know from my health and wellbeing getting online and just having that is just so soulfully draining that I needed to find the balance.
• 15:57
  Tom Jackobs: Yeah.
• 15:58
  Bron Watson: Does that make sense?
• 15:59
  Tom Jackobs: Absolutely.
• 16:00
  Tom Jackobs: And what a transition was, very quick obviously, but it sounds like it was leading up to that point.
• 16:06
  Tom Jackobs: It was gonna be inevitable anyway, and it was just the diagnosis that kind of kicked it over the edge.
• 16:13
  Bron Watson: Yeah.
• 16:13
  Bron Watson: And I feel that if there are people who have that feeling.
• 16:16
  Bron Watson: Don't leave it to a nasty adversity like cancer, to, to wake up.
• 16:21
  Bron Watson: It's really around.
• 16:22
  Bron Watson: There are so many beautiful, amazing people, and I say this so much is that you don't need to be a heart-led sales expert because we've got you.
• 16:33
  Bron Watson: We don't need to have the scientists in my world go and read the, if you wanna go read all the scientists scientific articles and scare yourself, go for it.
• 16:41
  Bron Watson: But you're not the scientist.
• 16:42
  Bron Watson: Surround yourself, I call it an ecosystem.
• 16:45
  Bron Watson: My health and my life.
• 16:47
  Bron Watson: We have an ecosystem, and in that ecosystem, all these amazing experts find the people.
• 16:53
  Bron Watson: And that I know can be tricky, but unless you start, you'll never know.
• 17:00
  Tom Jackobs: So how do you protect then yourself and your energy and still give really great customer service and that balance'cause it a lot of heart-led businesses, like you said, just wanna give.
• 17:13
  Tom Jackobs: And they don't fill out their own cup.
• 17:15
  Tom Jackobs: So how do you balance that?
• 17:17
  Tom Jackobs: And, maybe some, give us some examples of some stories of how you've done that.
• 17:23
  Bron Watson: So I think because I now have the wisdom and hindsight is such a beautiful thing, is I believe it comes down to systems and processes within your business, and that when we make a system that is completely in 100% reliant on Bron.
• 17:41
  Bron Watson: And if Bron's not up to the game, guess what happens?
• 17:44
  Bron Watson: The system doesn't work, and I'm still not great at this guys, just putting it out there.
• 17:48
  Bron Watson: I'm doing my level best to make a system that can function without me, which means we have the flexibility.
• 17:55
  Bron Watson: And I think even it comes down to if I was to be doing a mentoring business now, I would have a pre-frame.
• 18:00
  Bron Watson: I would have something in, even in the contract, around being able to shift and be flexible.
• 18:08
  Bron Watson: With deliverables, and I'm not saying this is different guys, just let's just clarify that.
• 18:13
  Bron Watson: I'm not saying don't do your things.
• 18:16
  Bron Watson: I'm not saying putting it off because you can't be bothered or you've got a procrastination going on.
• 18:20
  Bron Watson: What I'm saying is the genuine need for flexibility, and I've learned this from a very dear friend of mine.
• 18:27
  Bron Watson: Who runs a very successful business.
• 18:29
  Bron Watson: She's a rehab counselor, but she helps clinicians build better businesses.
• 18:33
  Bron Watson: Exactly for this reason is that when she has a day when her energy is, or her energy is low, she moves things, but she's trained and, but within her systems and her processes.
• 18:46
  Bron Watson: She's built that level of when something like that happens, everyone goes, yeah, cool.
• 18:51
  Bron Watson: That's all right.
• 18:52
  Bron Watson: That's just Joe having a low day.
• 18:54
  Bron Watson: Happy to move because we've already pre-framed in because it's all about expectation, isn't it?
• 18:59
  Bron Watson: So if we have within our systems and processes expectations both ways.
• 19:05
  Bron Watson: Both ways.
• 19:07
  Bron Watson: I feel that you can, and that's genuine conversation and that means like if I was to look at a business, if I was doing that, if I was in coaching or in that space, it's about attracting people who also appreciate flexibility and I'm saying not get let off the hook for not doing your work.
• 19:26
  Bron Watson: That's not what I'm saying.
• 19:28
  Bron Watson: I'm saying that we have guidelines and processes in that.
• 19:32
  Bron Watson: Now within our systems, it's around as much as I can.
• 19:37
  Bron Watson: It doesn't fall on my shoulders and it's okay.
• 19:39
  Bron Watson: 'cause I can say that with a team.
• 19:42
  Bron Watson: But how about if you've got a business that is the issue you wanna look at?
• 19:46
  Bron Watson: Transitioning to bringing in, and AI is so good, guys, to be honest.
• 19:51
  Bron Watson: You can build some assistance in there.
• 19:53
  Bron Watson: There's things you can do.
• 19:54
  Bron Watson: There's so much you can do to help to protect your health first.
• 20:00
  Bron Watson: So my intention for the year, for example, you wanted an example.
• 20:04
  Bron Watson: My intention for 2026 is healing and abundance.
• 20:09
  Bron Watson: Not money, not amount of clients, not about the travel, but about healing.
• 20:15
  Bron Watson: So if it doesn't fit with the healing, it doesn't go in.
• 20:18
  Bron Watson: So the systems are being built.
• 20:21
  Bron Watson: As I said, it's a still a work in progress is around creating a system that will support whatever is your top alignment.
• 20:30
  Bron Watson: For me, it's healing and energy.
• 20:33
  Bron Watson: So therefore we have systems that will support the goods and the bad.
• 20:38
  Bron Watson: And again, because I'm so blessed, I have a team.
• 20:41
  Bron Watson: We are outcome driven.
• 20:42
  Bron Watson: We are not time driven.
• 20:43
  Bron Watson: You don't start at nine and finish at 12.
• 20:45
  Bron Watson: It's here's the job, here's the work.
• 20:48
  Bron Watson: You go do it.
• 20:48
  Bron Watson: I know you got, they've got little children, some of them, a few of them got little children.
• 20:52
  Bron Watson: Great work around it.
• 20:53
  Bron Watson: School holiday's great.
• 20:54
  Bron Watson: We work around it.
• 20:56
  Tom Jackobs: Yeah,
• 20:57
  Bron Watson: We work around.
• 20:58
  Tom Jackobs: Yeah, I am definitely all in on systems and processes, maybe to a fault, but it does and I think every business owner goes into their new business, their new baby, and this is my thing, they don't think about the work that needs to be done when they're not there.
• 21:18
  Tom Jackobs: And so they build what they call systems, but they're really not systems.
• 21:23
  Tom Jackobs: It's just, it's ask Bron, and that is a, definitely a bottleneck.
• 21:28
  Tom Jackobs: Just plug and play somebody else in that system and then they will just do the work or plug, plug AI into that system as well and speed things up.
• 21:37
  Bron Watson: And I record videos for everything that I do like that.
• 21:41
  Bron Watson: There's always, I don't wanna call them training videos, but it's so it's really, Hey, this is what I'm doing here.
• 21:47
  Bron Watson: Which means we have a full, there's a library there of the, they're not even tasks, they're part of the process or the workflow.
• 21:53
  Bron Watson: We talk workflow in, in my world, it's all about the workflow because we all have different jobs within the workflow.
• 22:00
  Bron Watson: I record a lot of video because I'm really good at it's when people keep coming back and back and asking questions and how did I not answer that question in the first place?
• 22:09
  Bron Watson: So a very detailed video.
• 22:10
  Bron Watson: So if anyone does have a team, just start recording videos.
• 22:15
  Bron Watson: Dan Martell will love you and but it works a treat.
• 22:19
  Tom Jackobs: It really does.
• 22:20
  Tom Jackobs: I do that because I fully remote team as well.
• 22:24
  Tom Jackobs: Rather than trying to coordinate times to show somebody, I just record a quick LOOM video with a task and it's Hey, I need you to do this and this is how I would do it, but you figure out your own way.
• 22:34
  Tom Jackobs: But this is what the outcome is that I want.
• 22:36
  Tom Jackobs: And just do the quick LOOM video and it one, it's really simple, very quick.
• 22:41
  Tom Jackobs: Usually it's under five minute video.
• 22:43
  Tom Jackobs: And then they're able to look at that and go, oh, okay, now I get it.
• 22:46
  Tom Jackobs: Without having to interpret my words, the written word versus the, and the visual as well.
• 22:53
  Bron Watson: Yeah.
• 22:54
  Bron Watson: I'm using a tool, I'm just testing it, it's called Note, I think it's called NoteGo where you can actually, it's like LOOM, but you are actually drawing, you can draw.
• 23:01
  Bron Watson: So say you're talking about a landing page.
• 23:03
  Bron Watson: You'll actually draw on it.
• 23:04
  Bron Watson: Go, this is what I want changed, and I see that there, I need you to move that, draw the arrow.
• 23:09
  Bron Watson: I want you to move it to there.
• 23:11
  Bron Watson: And of course, it then summarizes it, and then it actually allocate, allocates the tasks within the AI tool of, I think it's called NoteGo.
• 23:18
  Bron Watson: Sweet.
• 23:19
  Bron Watson: Very good tool because it's that one layer more than a LOOM, which is that's LOOM people.
• 23:26
  Bron Watson: It's a great tool, but this is next level because it'll give you not just the summary, it gives you the tasks and the fact that you can draw, put things over top and explain while you're going, and especially great if you're in a creative space like we are so very handy.
• 23:42
  Tom Jackobs: I like the drawing feature.
• 23:43
  Tom Jackobs: That really cool.
• 23:44
  Tom Jackobs: Yeah.
• 23:44
  Tom Jackobs: Yeah.
• 23:45
  Bron Watson: Literally as recording, you click it and you, and it's arrow here.
• 23:49
  Bron Watson: This is what I'm talking about.
• 23:50
  Bron Watson: So they're not following your mouse.
• 23:51
  Bron Watson: They're literally, oh, it's down there.
• 23:53
  Bron Watson: Is it?
• 23:54
  Bron Watson: Yeah.
• 23:54
  Bron Watson: That's it's a cool tool.
• 23:55
  Bron Watson: I like it.
• 23:56
  Tom Jackobs: Yeah.
• 23:57
  Tom Jackobs: Yeah.
• 23:57
  Tom Jackobs: I I, like I said, I use LOOM and it has some AI features in there where it will take your whole process and then become and do the written process with screen grabs
• 24:06
  Bron Watson: Yeah.
• 24:07
  Tom Jackobs: Was like, oh my gosh, I could have used this 10 years ago.
• 24:10
  Bron Watson: I use LOOM as well for that exact reason, because again, when we're, this is another heads up for people building these businesses is this is how you build processes, is you record that.
• 24:21
  Bron Watson: You build it into a workflow.
• 24:22
  Bron Watson: It's an SOP if you want it to be, but it means that if someone's sick, you've got that library to go, Hey, here's the task.
• 24:29
  Bron Watson: Go and do it.
• 24:31
  Tom Jackobs: Yep.
• 24:31
  Tom Jackobs: Yeah we've built up a huge library.
• 24:33
  Bron Watson: Yeah.
• 24:34
  Bron Watson: All the time.
• 24:35
  Tom Jackobs: Knowledge base so you can just type in, Hey, how do I do this?
• 24:39
  Tom Jackobs: And it pops up and yeah, it takes time to do that, but it's that time investment is gonna compound over time because you're not having to do everything.
• 24:50
  Bron Watson: Correct.
• 24:51
  Bron Watson: And we've got a, you wanna, in my world, it cannot be, I am the bottleneck, so I know I'm the bottleneck.
• 24:58
  Bron Watson: So therefore, for my heart-led business.
• 25:02
  Bron Watson: You look after your heart, which means create systems.
• 25:05
  Bron Watson: I believe that's, to me, the process is around looking after your space.
• 25:09
  Tom Jackobs: Yeah.
• 25:10
  Tom Jackobs: Yeah.
• 25:10
  Tom Jackobs: Awesome.
• 25:11
  Tom Jackobs: This has been just a fascinating conversation and but we're at that time right now.
• 25:17
  Tom Jackobs: Tell us how can people learn more about you and the Serenity Project and the social work that you're doing?
• 25:23
  Bron Watson: Okay, so if you are interested to find out about how this whole Serenity Project, so it's serenityproject.com.au.
• 25:29
  Bron Watson: The best thing to do is just sign up.
• 25:31
  Bron Watson: We have a free newsletter.
• 25:32
  Bron Watson: It's called the check in.
• 25:33
  Bron Watson: I think that's the best way.
• 25:34
  Bron Watson: And of course I'm on LinkedIn as Bron Watson, and then of course Instagram, Facebook as Bron Watson.
• 25:41
  Bron Watson: I think, I'm happy to answer any questions even on our website, Serenity Project.
• 25:45
  Bron Watson: Because of the people we do work with.
• 25:48
  Bron Watson: It's called, we have a little button down the bottom, which means you can just actually talk to us.
• 25:52
  Bron Watson: You don't even have to type.
• 25:53
  Bron Watson: If you're, if you're not feeling great, just talk.
• 25:55
  Bron Watson: Send us a message and we will get back to you.
• 25:57
  Bron Watson: Because it's all about the collaboration and around, building, I don't wanna say building a better world, but it really is building a world that we can all collaborate really well with.
• 26:07
  Bron Watson: 'cause it's, it can be a tough time sometimes.
• 26:09
  Tom Jackobs: Yeah.
• 26:10
  Tom Jackobs: Absolutely.
• 26:11
  Tom Jackobs: Thank you so much for coming onto the show and sharing your wisdom and your thoughts with us as well.
• 26:16
  Tom Jackobs: I really appreciate you.
• 26:18
  Bron Watson: Thank you for having me.
• 26:20
  Bron Watson: I really appreciated it.
• 26:22
  Tom Jackobs: Absolutely, and thank you listeners and those watching on YouTube, but we really do appreciate you tuning in today.
• 26:28
  Tom Jackobs: Hope you got a lot out of today's episode.
• 26:31
  Tom Jackobs: Now, make sure that you're checking out everything that Bron's doing.
• 26:34
  Tom Jackobs: We're gonna.
• 26:34
  Tom Jackobs: Include links down in the description in the show notes.
• 26:38
  Tom Jackobs: So make sure you're checking that out.
• 26:39
  Tom Jackobs: And while you're down there, if there's a little review button or a share button, I'd love for you to press one of those and share the episode, or give the episode a rating and review.
• 26:48
  Tom Jackobs: It really does help spread the word about how people can be more heart-led in their business and still make a profit.
• 26:54
  Tom Jackobs: So until next time, lead with your heart.
• 26:58
  Speaker 2: You've been listening to The Heart-Led Business Show, hosted by Tom Jackobs.
• 27:03
  Speaker 2: Join us next time for another inspiring journey into the heart of business.