Shifting to a people-first GTM strategy
In Episode 10 we speak with Nick Bennett founder of ClubPF, podcast host of the Anonymous marketer, and B2B creator.
We talk all about how to adopt a people-first approach to your sales and marketing strategy and how to create a sales process prospects actually enjoy.
Specifically, we cover:
1) Why B2B sales is usually so frustrating for prospects
2) How only listening to VCs and sales leaders at other companies can hurt your sales process
3) Ways to avoid a founder's "shinny object syndrome" through data and revenue-driven results
4) Strategies to get leadership on board with a people-first…
The skinny
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