From million-dollar mistakes to marketing mastery with UNTMD Founder Maria Kathopoulis
Maria Kathopoulis has firsthand experience with the frustrations of marketing spend that fails to deliver results. After investing $250,000 in agencies across two businesses without seeing the returns, she took a bold new approach—launching UNTMD, a consultancy that flips the traditional agency model on its head and prioritises tangible revenue and real outcomes over vanity metrics.
Maria shares her journey from costly missteps to scalable growth, exploring why understanding your business metrics, knowing your customer, and demanding accountability from your marketing partners is more…
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