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Jolt Cola - The OG Energy Drink
Rewind to the 1980s: big hair, neon, and a burgeoning appetite for all things… energetic. In this episode, we plug into the electric history of Jolt Cola, the unapologetically caffeinated soda that dared to be different. Forget your grandfather's gentle fizz – Jolt burst onto the scene in 1985 with a simple, potent promise: "Twice the Caffeine."
We delve into the cultural landscape of the era, exploring how the rise of the "work hard, play hard" ethos created fertile ground for a beverage that offered an extra jolt. Discover how Jolt’s bold marketing, often bordering on rebellious, resonated…
The skinny
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