Latest / Futureproof Founder Podcast
Accessible Storytelling: How Emotional Impact Drives Inclusion | Mike Barton | 320
This episode dives deep into digital accessibility—why it’s more than just ticking a compliance box and how it can unlock business growth, improve user experience, and amplify engagement across your B2B SaaS company.
Jeff Mains chats with Mike Barton, VP at AudioEye, about transforming digital content and experiences to be truly inclusive. Together, they explore practical strategies for simplifying messaging, overcoming the “curse of knowledge,” leveraging AI as a creative partner, and using storytelling to create content that resonates with and includes everyone.
If you’re looking to scale…
The skinny
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