Latest / Solopreneur Sessions with Fexingo: One-Person Businesses, Freelancing, and Independent Work
How a Solopreneur Fired Clients and Doubled Revenue
Episode 15 of Solopreneur Sessions explores a counterintuitive growth move: firing clients. Lucas and Luna break down the story of a freelance brand strategist who cut her client roster from 12 to 4, raised her minimum engagement fee from $2,000 to $15,000, and actually grew revenue by 40 percent in the next six months. They walk through the specific criteria she used to decide who stays and who goes — things like strategic alignment, margin per hour, and responsiveness — and how she managed the conversations without burning bridges. Along the way, they compare the approach to Warren…
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